Savannah Hardwick is pitching an idea to create 3 promotional products - a poster, leaflet, and park bench advertisement - for a charity helping the homeless. The products will use consistent fonts, colors, and stock images of homeless and non-homeless models aged 16-24. The main fonts are "cheeseburger" for titles and "big noodle titling" and "lane" for text. Colors will be various shades of green, blue, and red. The target audience is 16-24 year olds at risk of or knowing someone who is homeless. Resources needed include a computer, design software, camera, internet access, and charity materials. Graphic designers, photographers, editors, and others will assist

1. Pitching My Idea
Savannah Hardwick

2. Content Outline
- I will be creating 3 separate products, a poster, a leaflet
and a park bench advertisement. Each of these
products will all feature the same fonts and colours
throughout.
-The font I have chosen to use for the main title on the
product is ‘cheeseburger’. I have chosen this because it
is fun and interesting to look at, so will help to draw in
the audience. The main fonts I will use for the text on
the products will be ‘big noodle titling’ and ‘lane’.
These fonts are easy to read and are different from
each other, one Is thin and the other is a lot bolder.
-The colours I have chosen to use are all different
variations of green, having dark greens and very pale
greens. I will also have one shade of both blue and red
in order to add a little bit of a change and more
excitement in each product. I have chosen red and
blue because they are bold and bright colours, which
will match with a lot of other colours and fit with the
products I have made.
-The image I will be using are going to be stock images
from the internet, based around 16-24year olds. The
models in the images will be shown to be both homeless
and not homeless, in order to show the difference.

3. Target Audience and
Resources
 The target audience for these products will be
people aged 16-24, as well as older people who
would be interested in volunteering. These people
are more likely to be homeless, at risk of being
homeless or could know someone who is homeless
and feel this charity could help.
 The resources I will need to make these products
are:
-Computer
-DaFont.com
-Camera
-Access to the internet
-Access to research, including primary research
done
-Access to planning, including flat plans and
designs
-Access to SASH existing products

4. Personnel
 The personnel I will require to work on
these products will be:
-graphic designers
-photographer
-text editor
-photo editor
-copy writer
-models for images
-communications manager
-researcher
-assistant

5. Schedule
 I have kept my schedule very basic and easy to
follow. I have done this so that I am not rushing
any aspect of the production. I have also given
myself contingency time to alter anything that
needs to be altered.
 During the first two days I will be making the
leaflet, the next two days will be working on the
park bench and the next two days will be
producing the poster.
 The final day of production will be for alterations
and final editing.