The document outlines initial prototype ideas for a 40-year commemorative issue of The Face magazine, including logo design and composition ideas using photography. The author explores various logo design prototypes and positions, inspired by Egon Schiele's artistic style. Different photographic techniques and designs are discussed, emphasizing the visual contrast and attention-grabbing elements for a successful magazine cover.

1. Initial Prototype Ideas:
I have been commissioned by The Face Magazine to
design a 40 Year commemorative issue to be released
in 2020 combined with a banner to feature on well-
known websites, adverting the commemorative issue.

2. Idea 1: Logo Design
After looking at the past The Face Magazine logo images, I decided that it had to be bold and eye-catching due to it
being the focus point of the magazine. I selected 9 different fonts from Word, Photoshop and the Internet (DaFont),
after analysing them for their formal qualities, I decided to use the font Britannic Bold because it held the bold
element as well as an elegant feel with the contrast of thick and thin lines. Above are three prototypes for my logo in
which I edited in Photoshop, I combined the triangle element for the ‘a’ from the older The Face Logo and the bold and
big nature of the newest and most well known logo. I came up with three different combinations which are above. A full
filled ‘a’ triangle shape, an outline and a design in which used the existing line on the ‘a’ to create an unusual shape.

3. Idea 1: Composition
I have inserted my logo in which I designed into a magazine sized (proportion) rectangle. I used an
image of The Face Magazine and opened up in Photoshop, using the square tool I was able to get the
correct proportion for the magazine size. I inserted The Face logo in four different positions, the
fourth one was in the middle, however I thought that the position would be too distracting and would
take the focus from the main image on a magazine. Above I have displayed the three other
compositions in which I came up with to place the logo where it looks best suited. I tried these three
different positions to give a variety of ideas in which I could work with. I still think the stereotypical
logo at the top of the page works best.

4. Artist Inspiration: Photography

5. Idea 2: My Photographs and Logo
This is my first composition idea using my own photographs. I wanted to represent the way Egon Schiele uses naked bodies in his
paintings in awkward and unusual positions. I thought the pose above was unique in the way that at first glance you would not
know what the image is of. Egon Schiele uses imagery like this to capture the attention of his audience and make them think, this
would be a good technique to use on a magazine cover as its job is to attract attention. The photograph I have taken above again
reminds me of Egon Schiele’s use of figures with interesting muscles and skinny frames – in the image above you can see the
shoulder blades produces by the dark shadows as well as back muscles. The use of space around the image is also influenced by
Shiele’s work due to his plain background which draws attention to the striking image. Inserting The Face logo in white makes it
easily recognisable due to the high contrast – the bold nature is well suited to a front cover of a magazine.

6. Idea 3: My Photographs and Logo
Above is my second prototype idea where I have taken the image in colour myself and then converted it to black and
white on Photoshop, changing the contrast and saturation. I think this way of creating a monochrome iamge is better
as you will always have the original in colour if you need it. If you take the image in black and white, there is no way of
changing it to colour. I have again linked this to Schiele due to the use of a naked model as well as visible muscles – for
example the shoulder blades above. The use of black and white colour (monochrome) has been devised from Edqard
Paolozzi’s machinery work as well as the photographs I have collected as research. The use of the bold pure white logo
in which I designed against the dark background creates a visually interesting and pleasing bold contrasting design
which is well suited for a front cover of a magazine.

7. Idea 4: My Photographs and Logo
With these other two images, I tried something different and out of the ordinary for a magazine cover. I took the images
landscape to create a unique and different design of a m standard magazine. I have also left the logo in black to make the image
more prominent, rather than the logo screaming ‘look at me’. I like the high contrast within these images, however I do feel that
the logo gets slightly lost, to improve the design I could make it bigger and more bold. The use of a landscape image has worked
well as it is different to any other magazine, however on the other hand I think portrait images work more successfully.

8. Egon Schiele Comparison/Connection:
My image above compared to some of Schiele’s work
with the human back.