Darley is the premier UK supplier of labels into the brewing, water and soft drink markets and also supplies Patient Information Leaflets to over 50 Pharmaceutical companies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. This is the image I have chosen to use for my front cover because I
like the way that my model has eye contact but entices the reader
due to the fact one eye is still covered. This means that it is made
personal because of the eye contact however there is element of
mystery – linked to the fact that she is a new artist to the music
industry.
This image also follows the ideas mentioned in my interview. My
model is holding a guitar – showcasing her talent but also her link
to music. She is wearing in fashion clothing – similar to the colour
of the guitar which in some ways linked to my idea of IndieGO
representing the literal colour indigo. The fact that the guitar
strap is falling from her shoulder also gives the image a more
causal look and reflects the idea that not everything is perfect, not
even for those on the cover of a magazine.
With this image I also liked the fact that there is context, ie the
cushions behind which give a more homely and welcoming vibe to
the image which makes it more inviting to the reader.
In terms of facial expression and positioning I think that this
image is very friendly and open and therefore has a limited chance
of pushing the audience away. The fact that my model is smiling
helps associate music with happiness and pleasure – to which
many musicians would agree is true but it also foreshadows in
some way what may be in the article or magazine. The use of
space at the top is also enough for a masthead and plug like I
planned and the dark colours at the bottom of the page allow for
colourful cover lines.
I think the overall feel of this image is one of the best from the
ones I took and therefore showcases the brand I want to create for
my magazine.
Image 1
3. I liked this image to use on my cover because it is a silly photo
with no eye contact yet has the fun and summer feel. I thought
this would be perfect in order to give my model some character
and therefore help engage the intended audience in the
excitement of the article inside. I think the use of continuity
between costume also helps maintain a flow to which I would
like to adopt throughout my magazine.
The fact that Libby is wearing sunglasses with no eye contact
makes it somewhat more mysterious than the one eye showing
in the main cover photo. I think this also associates her within
the music business and the arrogance and irrelevance of
wearing sunglasses inside often associated with indie or soft
rock.
This photo is slightly different in the sense that the
lighting is more natural and the model is shown
wearing limited make up giving the audience of young
women the idea of fame not changing this person.
The use of full eye contact shows that she is open with
the audience likewise with the positioning of her
hands on her head implying she is an open person.
This could also be considered foreshadowing as to the
content of the article by which she will open up to the
reader.
Image 3
Image 2
4. This photo is one that I liked for my
contents page because although it is
clear that this is Liberty who is part of
the feature article, the image has no
eye contact and therefore empahsises
the musical instrument. That fact that
it is emphasises further represents
the overall purpose of my magazine
which is to showcase indie music and
help objectify anyone within the indie
music genre. I think the lack of eye
contact makes it impersonal and
therefore engages no direct response
from the reader – the main purpose
for being for the aesthetics of the
page. I also liked the idea of ideas and
associations of ‘indie’ in terms of
fashion are also replicated in this
image through the chosen costume
and accessories eg the headband. The
use of these specific types of clothing
helps represent the younger audience
my magazine is aimed at, so in some
ways it subtly reaches my audience.
Image 4
5. This is an image I would like to include as part of the article
listing/reference on the contents because it would look good
at the bottom of the page because it is quite symmetrical. I
think this image would act best at the corner of a page
accompanied by some text in either the bottom or top corners
to help include a purpose other than for just simply
aesthetics.
I think that again the use of a prop in this image helps tie in
different elements of connotations. I think that by having an
original Polaroid camera it is something that as a younger
generation we no longer have accessible in that style which
makes them individual within the generation which helps
represent the individuality of Liberty as an artist.
This image would also be good for either my contents page
or my double page spread to use as almost a profile for a
fact file which I would like to create about my artist. The fact
that in this image my model is laughing gives the impression
that not only is she a fun character but she is also able to
have a laugh despite the fact that she is in the stage of new
found fame. This helps to engage the audience by showing
that my artist is just like my intended audience and enjoys
exactly the same hobbies as them. This then helps to link to
the age of my artist in consideration of the audience.
Image 6
Image 5
6. I liked this image specifically for my dps
because the fact that it is quirky due to the
facial expression helps to entice my
audience by giving some hints as to the
personality of the person. The fact that
this image has my model with sunglasses
on helps to increase the mystery which
within the music industry sells because it
gives the reader the idea that something is
revealed and like with my article
planning., this is exactly what my Liberty
article is about. I think also by having the
guitar in the background it showcases the
talents associated with this particular
musician while having my model in a more
fun and naturally chilled environment,
more so than that of posed pictures. I
think that by having the pose as, in this
picture it gives character and also further
quirkiness. I also liked this image because
it gives for text above the image which
means that I am able to stick to my plan of
having a title above on the dps.
Image 7
7. How did the photo shoot go overall?
What was good?
I think that the photo shoot was generally good because I have known the model and therefore I felt
comfortable asking for certain shots and mentioning different ideas. If I’d have used people available at college
during the time that I needed my photos I think I would have found it much harder to achieve images anything
like what I had planned out for my magazine or that I have now. I think that by having this relationship with
my model it allowed for me to get what I want within the constraints. I also think that the fact that my shoot
was done in a home made studio which meant that we could spend as long as we wanted taking photos meant
that I could mess around with a variety of settings on my camera and take as many photos as required until I
found one photo that suited the briefs I set myself.
What was bad?
The main problem with the images was the fact that unlike the studio shoots taken by other class members my
background was not as white however knowing that I would be working with programmes such as Photoshop
helped me consider how to over come this issue. Another slight problem was the fact that the majority of the
light in the shots was artificial which meant that although it can be controlled to some degree – the photo
quality would be different for each setting which at time made actually finding a setting on the camera to work
best in the situation was a little difficult – particularly when I am not used to using the technology regularly.
What could be improved?
I think that overall the background of the image could be improved and some images couldn’t be used because
I had used the wrong effect on the image for the lighting available and so the quantity of good pictures was low
considering the amount of images I took.
If you could do it again what would you do differently and why?
If I could do it again I would like to take some photos in the studio but I would also like to incorporate some
location shots into my magazine to give more texture to the page because all the images have the white
background which can become a bit repetitive. I think that I could have used a location shot for my dps which
would have given more feeling to the page and helped include the idea of indie that little bit more by making it
more individual from other magazines,
8. How will you edit the images?
What programme will you use?
To edit all of my photos I will be using Adobe Photoshop which is a programme that I have only briefly
used through subjects from school and so getting used to the format will be difficult. Therefore I expect
that in the process of editing my photos I will have to set aside a bit more time to help cover any issues
that I may encounter.
What do you have in mind?
Image 1: I think that for image one the majority of the image will be left. I may do some face enhancing to
give her more highlighted cheek bones or darker coloured lips, possibly enhance the colour of her hair to
match the title of my magazine.
Image 2: For this image I think that I will add contrast in order to make the colours on her jumper to
stand out more, in order to stick to the colour scheme decided in my style sheet.
Image 3: For image 3, also being used on the cover I will most probably make it black and white or
darken the colours so that the two images linking to the article are completely opposite. This could help
portray the contrast between the music and my musician as a person.
Image 4: This image again will have minimum changes and will undergo some edits in terms of position
and size. This image will be cropped to suit the layout of the page it is going on.
Image 5: This again should be darkened to make it slightly more intriguing – this is because it already has
a darkened look which I think works well for my magazine image.
Image 6: For this image I would like to have some sort of colour override in order to make it as if the
reader is looking through coloured film.
Image 7: This image is already edited and all I did was make it slightly sharper and darker – so that the
colours match my colour scheme.