This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
John Shehata — 21 Soft Skills to Supercharge Your In-House SEO TeamSemrush
These slides were presented at the SEMrush webinar "21 Soft Skills to Supercharge Your In-House SEO Team". Video replay and transcript are available at https://www.semrush.com/webinars/21-soft-skills-to-supercharge-your-in-house-seo-team/
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
John Shehata — 21 Soft Skills to Supercharge Your In-House SEO TeamSemrush
These slides were presented at the SEMrush webinar "21 Soft Skills to Supercharge Your In-House SEO Team". Video replay and transcript are available at https://www.semrush.com/webinars/21-soft-skills-to-supercharge-your-in-house-seo-team/
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
SEO Masterclass: The keys to a winning SEO strategy in 2021 - Josh MendelowitzSales Impact Academy
Josh Mendelowitz works as an SEO Marketing Manager at Refinitiv where he leads the in-house SEO team. Refinitiv, formerly the Financial and Risk business of Thomson Reuters, is a leading global financial data provider worth over $6 billion. Josh has worked in Digital and SEO for around 4 years and helped lead the SEO strategy for the Refinitiv site migration from Thomson Reuters to refinitiv.com. This strategy was recently awarded Gold and Best Overall Winner at the UK Digital Experience awards for “Best SEO Strategy".
Key Points:
1. Definition of SEO - Finding your customers needs and then centering your content strategy and digital marketing around how you can meet those needs.
2. Site speed is more important than ever - core web vitals: page loading, how long it takes for the site to be interactive, how stable is the site
3. Technical SEO is a critical first step - Focus on ways to minimise critical errors and have governance mechanisms in place to stop you from making the same mistakes.
4. Expertise - Authority - Trustworthiness (EAT) Make your content crawlable, relevant and easy to navigate.
5. Drive users to a specific place further down the sales funnel using CTA links in Press Releases and Blogs.
6. SEO should be central to your content strategy - validate early and often and put work into keyword research.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
How to integrate social behavioural data into your seo keyword strategy ror...Rory Hope
The talk focuses on how to integrate social behavioural data with keyword data to better understand the audiences at a keyword topic level for enhanced SEO content & digital PR strategies. The talk will explain how to:
– Understand keyword-level search audiences by gathering behavioral insights using social consumer segmentation data from audience intelligence research.
– Develop enhanced keyword-level content strategies and SEO topical modeling that’s been informed by that integration of traditional keyword intelligence and emerging audience intelligence insights.
– Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience or search audience within a given keyword segment that’s important to your business.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
It’s that time of year again, we’re cleaning up our old SEO tactics to create a new strategy that’s ahead of the curve.
In this webinar, we’re going to walk through the latest in search, content, and site usability to get you up-to-speed on where your digital marketing strategy should be in 2020.
Join Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
Defining Search in 2020
Zero-click search
Google Features: Snippets, Graphs, Answer Boxes
Algorithm updates and ranking factor changes (BERT, E-A-T)
Shifting content strategies (and why content still reigns over all)
UX and Technical SEO: How they (still) fit into your 2020 strategy
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
How to Plan an Online Business
SEO Expert Reno Sandy Rowley top digital marketing expert located in Reno Nevada. Reno SEO services, voted best in Northern Nevada. www.RenoWebDesigner.com
Reno SEO, Marketing & Web Design.
450 Sinclair St, Reno, NV 89501
Programtitle at the radioconferanse Radiodays Europe "Radio in the mobile: Golden opportunities?"
Case study on NRKs approach to radio applications on mobile phone by Leif-Kjartan Bjørsvik, Head of Digital radio.
SEO 101 for Venues: Key Learnings from 25 Website Audits in 4 WeeksEtix
When our in-house Lead SEO Specialist, Erika, pitched the idea of completing an SEO Audit Marathon, the first reaction from the rest of the team was obviously “challenge accepted.”
Rockhouse’s SEO Specialists got to work, and by the 4 week mark, all 25 participating clients received beautifully packaged and actionable SEO Audits in their inboxes. As we reflected on our key findings, we realized that we had developed best practices that could drive impact on ticket sales for anyone in the entertainment industry .
How to integrate social behavioural data into your seo keyword strategy ror...Rory Hope
The talk focuses on how to integrate social behavioural data with keyword data to better understand the audiences at a keyword topic level for enhanced SEO content & digital PR strategies. The talk will explain how to:
– Understand keyword-level search audiences by gathering behavioral insights using social consumer segmentation data from audience intelligence research.
– Develop enhanced keyword-level content strategies and SEO topical modeling that’s been informed by that integration of traditional keyword intelligence and emerging audience intelligence insights.
– Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience or search audience within a given keyword segment that’s important to your business.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
It’s that time of year again, we’re cleaning up our old SEO tactics to create a new strategy that’s ahead of the curve.
In this webinar, we’re going to walk through the latest in search, content, and site usability to get you up-to-speed on where your digital marketing strategy should be in 2020.
Join Associate Director of SEO & Internal Development, Rebecca Berin, to discuss:
Defining Search in 2020
Zero-click search
Google Features: Snippets, Graphs, Answer Boxes
Algorithm updates and ranking factor changes (BERT, E-A-T)
Shifting content strategies (and why content still reigns over all)
UX and Technical SEO: How they (still) fit into your 2020 strategy
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
How to Plan an Online Business
SEO Expert Reno Sandy Rowley top digital marketing expert located in Reno Nevada. Reno SEO services, voted best in Northern Nevada. www.RenoWebDesigner.com
Reno SEO, Marketing & Web Design.
450 Sinclair St, Reno, NV 89501
Programtitle at the radioconferanse Radiodays Europe "Radio in the mobile: Golden opportunities?"
Case study on NRKs approach to radio applications on mobile phone by Leif-Kjartan Bjørsvik, Head of Digital radio.
Brand Engagement
Eaon Pritchard (Geronimo) - How forward thinking brands are connecting with their customers in the on-demand, converged media landscape.
China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
Content marketing for podcast technori social jack 2017 - dean delisle - forw...Social Jack
Podcast listening grew 23% between 2015 and 2016. The podcast audience is 57 million Americans and is escalating quickly for 2017. We live in an "on-demand" society and people want our content in their terms - not ours. Podcasting is the hottest standard to deliver eduation, entertainment and inspiration.
How do you get int eh game with the perfect plan and resources? Scott Kitum, CEO of Technori and Dean DeLisle, CEO of forward Progress wil bring you the best practices of how they monetize podcasts. They will cover marketing and production step by step to make it easy to win business from Podcasting.
Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...Keith Goode
From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...ProductCamp Boston
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.
Startup Brand Building - Case study from UpreportsUpReports
Startups everywhere struggle to build a brand name online. To simplify the task for new online ventures, Upreports is sharing a client case study that illustrates how to handle data development, media coverage, search engine ranking, audience reach, and much more. Go through the case study from Upreports and get top branding tips, ideas, and hacks.
Rahul Garg- SEO Complete Project Report Free DownloadRahul Garg
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search.
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Marke...Online Marketing Summit
Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
In this how-to SEM case study you'll follow the steps that led to a B2C company's 50% increases in web traffic and 35% increase in sales on organic search alone during the initial four months. You'll also learn how the company's PPC campaign experienced triple digit growth in PPC while lowering costs per sale.
* Travis Low, Director, Search Operations, Webmarketing123
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Similar to In-House Tips and Tricks: Pubcon 2015 (20)
Search Exchange: How to Handle Google Algorithm UpdatesBrian McDowell
This deck reviews how to handle major algorithm updates and the mindset needed to deal with the adversity of evolving the marketing strategies of your web presence.
Pubcon 2013 - Post mortem banned site forensicsBrian McDowell
Did your website get banned or penalized following Google updates such as Panda or Penguin, or did a manual penalty cause your site to get locked out of the search engines? Learn what went wrong and how to recover in this session.
Pubcon 2013: In-house seo - tools and processesBrian McDowell
Working the in-house side of an online marketing team is a different world than working for an agency. Listen to our panel of experts as they share tactics for successful in-house SEO campaigns. This session will look at some of the internal and external tools that SEOs within corporations use to get their job done.
Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. #pubcon
Brian McDowell, President
SERP Strategies
Enterprise Search Marketing Consultant
www.SERPstrategies.com
Linkedin.com/in/mcdowell
@Brian_McDowell
@SERP
-Web Marketing Since 1997
-SEO Focus Since 2006
-Built SEO Channel at Red Ventures
-Established Conductor Consulting Services
3. #pubcon
Data-driven roadmaps for in-house SEOs
• Forecasting and budget request
• Complete audit of architecture and assets
• Plan for recursive site audit
• Baseline reporting and KPI for success
• Build an RFP for missing elements
• Build or buy your platform
• Establish an education plan
• Focus on the autonomous user
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
4. #pubcon
Identify 2016 Budget
DATA
Are you at the beginning stage of proving ROI? What
data do you need for your reporting and how is it
currently collected and served?
EDUCATION
Do you have the people in place but lack the “Know
How” to execute? Invest in Knowledge.
PEOPLE
Do you have the team needed to grow your
organization? Where are your gaps in execution and
how much will those gaps cost to fill?
Image Source: Third Door Media
http://blogs.position2.com/enterprise-seo-platforms-in-2015
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
5. #pubcon
Complete audit of architecture and assets
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
XENU
6. #pubcon
Complete audit of architecture and assets
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
8. #pubcon
Plan for recursive site audit
bit.ly/audit-checklist
PPC – 21
Video – 32
Business Strategy – 15
Social – 20
Design – 12
Branding – 18
Keywords – 11
Analytics – 38
Ecommerce – 11
Mobile – 10
International – 12
Semantic Markup – 6
Indexing – 32
Accessibility – 42
Architecture – 15
Links – 27
On Page – 17
Content – 26
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
9. #pubcon
Baseline reporting and KPI for success
“Choosing the right partner means
conducting a rigorous internal
evaluation to determine your business
priorities, needs, and goals.”
http://searchengineland.com/buyers-guides/enterprise-seo-tools-the-marketers-guide
•Consumer reports style comparisons
•Understanding if a platform is right for you
•Top questions to ask vendors
•Covers all functional areas of earned media
•Focus on modern tactics
•Brief look at product roadmaps
“If you are considering licensing an SEO
software tool, this report will help you
decide whether or not you need to.”
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
13. #pubcon
Do you prefer to grow your own?
https://www.geckoboard.com/
http://simonhedley.com/wp-content/uploads/geckoboard.png
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
18. #pubcon
Establish an education plan
PROFESSIONAL DEVELOPMENT
"Continuing education within enterprise level corporations is of the
utmost importance for SEO success. Working with different groups that
include developers, product managers, and content writers, to name a few,
the SEO expert must educate them on algorithmic changes that occur
monthly and help convey which changes will have the largest impact on their
enterprise SEO efforts.”
Keith Schilling - SEO Specialist, IBM / Co-Founder & Owner, Search Exchange / @KeithSchilling @IBM @SearchEx
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
20. #pubcon
Identify needs: Need Education?
continued education / networking
“The ‘big boys’ (Amazon, Google, Apple, etal) have so raised the bar-of-
expectations, that just knowing the tried-and-true ‘best practice’ tactics
and techniques is no longer good enough to compete. You need to know the
leading and bleeding edge strategies to have a chance of succeeding on
today's fast paced web. The only way to learn those strategies and
techniques is to be plugged into a community of peers to use as an on-
going education resource.”
Brett Tabke – CEO, Pubcon Inc / @BTabke @Pubcon
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
22. #pubcon
Identify needs: Need People?
•Time to hire
•Average Salary
•Vetting Process
•Length of tenure
•Cost to Develop Training
•Average Investment During Tenure
•Advancement Track (the revolving door)
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
23. #pubcon
Training people is a time consuming project. Fill your gaps!
Identify needs: Need People
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
24. #pubcon
Identify needs: Need People
http://www.conductor.com/blog/2015/03/seo-jobs-seo-salary-growth/
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
34. #pubcon
FIXING 404s
Fixing 404s reduce bounce rate and increase conversion rates.
Support with Analytics Data
Fixing 404s support crawl efficiency, collect authority and
repair negative filters.
Support with crawl data, Search Console and log files.
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
35. #pubcon
Audit Your Linking Opportunities
• Process your 404 report
• Guest blog / content
• Advocate building
• Article Syndication & Press Releases
• Directory Submission
• Forum Signatures
• Infographics
• Viral Marketing
• Paid links
• Sponsored Blog Reviews
• Hosted Content
• Sponsoring Events
• Reciprocal Exchange
• Social Media Profiles
• Recover from expired domains
• Shares, Likes, Mentions, Citations
• Cannibalism
• Get noticed for what you do well
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
38. #pubcon
• Forecasting and budget request
• Complete audit of architecture and assets
• Plan for recursive site audit
• Baseline reporting and KPI for success
• Build an RFP for missing elements
• Build or buy your platform
• Establish an education plan
• Focus on the autonomous user
RECAP:
data-driven roadmaps for in-house SEOs
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.
Erika Sturano
People
Education
Data
http://blogs.position2.com/enterprise-seo-platforms-in-2015
Data is a critical element to not only build your 90 day plan but also to show progress.
Great for sitemap crawling, sitemap building, content trigger audits, broken link checker, competitive analysis
Xenu
365 data points
There are so many metrics to be aware of that it could take an entire session. These metrics will differ by niche and the uniqueness of your organizational budgets and maturity.
Even if you don’t need an enterprise level platform. Going through the evaluation process can provide deeper insight on what you may want to track for performance metrics. This allows you to measure if you would like to build in house or invest in a platform to establish best practices.
Obviously you need your Analytics tools and Search Console
$50 SMB or $100-$300 Mid level
Easy to learn. If not a semi-techi then a lower end designer can build these with little time investment
Do not rely only on emails – display your data for everyone!
Keith Schilling
Brett Tabke
Peter Trifiro
Roy Morjon
You get what you pay for
SEER
http://business-ethics.com/2011/02/26/2418-self-deception-and-challenges-for-leaders/
Remove a candidates mask quickly
http://cdn.searchenginejournal.com/wp-content/uploads/2015/03/Conductor-SEOjobsSalaryGuide-01141811-page-002.jpg
Live in Charlotte and need an SEO Manager
~$48k to $77k
Willing to pay high end to get the best
Budget of $72k
Find a high caliber graduate for $50k (Specialist/Account Manager)
Use the remaining $22k/yr on training and tools to get them to the level you need them at
Build a plan and culture that helps with retention
SEO Manager yr2 would cost you $84,240 (after 5% raise and 12% bonus)
SEO Specialist yr2 would cost you $58,500 (after 5% raise and 12% bonus)
This adds $3,740 to your annual budget allowing for more benefits to the Specialist
Opportunity cost for lack of experience
SEMRush
KeywordSpy
UbberSuggest
MergeWords
Tie all priorities to human users, ROI and accessibility as much as possible. Know your audience and key players!
Data Overload…Understanding your data needs is critical
This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.