The Digital Marketing-Web Development Relationshiphannonhill
Gain a deep understanding of how tightly marketing is connected with web design. Information is readily available to support your web design decisions, whether it be through activity & insights gleaned from your analytics, engagement activity from your social media channels or direct feedback from your customers via online surveys.
The Digital Marketing-Web Development Relationshiphannonhill
Gain a deep understanding of how tightly marketing is connected with web design. Information is readily available to support your web design decisions, whether it be through activity & insights gleaned from your analytics, engagement activity from your social media channels or direct feedback from your customers via online surveys.
Chef Design & Cooking Graphics
Hai mai pensato a quante similitudini esistano tra il lavoro dello Chef in cucina ed il Graphic Designer?
Colori. Forme. Layout. Textures. Contrasti. Emozioni. Sensi.
Termini chiave che si fondono sul fronte unico della Creatività... cosa succederebbe se l'ispirazione giusta o il metodo di lavoro al quale riferirsi fosse proprio quello di uno Chef?
Ecco un webinar molto speciale dedicato a chi è in cerca di nuove chiavi di lettura per il proprio lavoro, di una ispirazione creativa diversa dal solito e, soprattutto, dedicato a chi ha capito che davvero uno Chef in cucina e un Graphic Designer hanno molto in comune ;)
Dalla mia bacheca Pinterest a tanti sfiziosi esempi scopriremo insieme come essere dei bravi creativi dentro (ma soprattutto) fuori dalla cucina, in modo inaspettato.
NOVITA'! Da giugno 2016 questo webinar è stato convertito in una serie di lezioni pratiche.
Per iscriverti alla newsletter di aggiornamento: https://cooking-style-ricette-grafiche.eventbrite.it
Qui invece il podcast di tutti i webinar (via Telegram): https://telegram.me/ArtlandisPodcast
Agile Project Management with Scrum. A buzzword breakfast?
I briefly presented the core values of Agile Project Management and the basics of Scrum to get an idea of how to implement Agile with it.
Food for thoughts and discussion.
Nice meetup by the way. Thanks for having me!
This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.
Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...Keith Goode
From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.
Startup Brand Building - Case study from UpreportsUpReports
Startups everywhere struggle to build a brand name online. To simplify the task for new online ventures, Upreports is sharing a client case study that illustrates how to handle data development, media coverage, search engine ranking, audience reach, and much more. Go through the case study from Upreports and get top branding tips, ideas, and hacks.
Rene's presentation to CIM Cheshire on 14 October 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members only.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Chef Design & Cooking Graphics
Hai mai pensato a quante similitudini esistano tra il lavoro dello Chef in cucina ed il Graphic Designer?
Colori. Forme. Layout. Textures. Contrasti. Emozioni. Sensi.
Termini chiave che si fondono sul fronte unico della Creatività... cosa succederebbe se l'ispirazione giusta o il metodo di lavoro al quale riferirsi fosse proprio quello di uno Chef?
Ecco un webinar molto speciale dedicato a chi è in cerca di nuove chiavi di lettura per il proprio lavoro, di una ispirazione creativa diversa dal solito e, soprattutto, dedicato a chi ha capito che davvero uno Chef in cucina e un Graphic Designer hanno molto in comune ;)
Dalla mia bacheca Pinterest a tanti sfiziosi esempi scopriremo insieme come essere dei bravi creativi dentro (ma soprattutto) fuori dalla cucina, in modo inaspettato.
NOVITA'! Da giugno 2016 questo webinar è stato convertito in una serie di lezioni pratiche.
Per iscriverti alla newsletter di aggiornamento: https://cooking-style-ricette-grafiche.eventbrite.it
Qui invece il podcast di tutti i webinar (via Telegram): https://telegram.me/ArtlandisPodcast
Agile Project Management with Scrum. A buzzword breakfast?
I briefly presented the core values of Agile Project Management and the basics of Scrum to get an idea of how to implement Agile with it.
Food for thoughts and discussion.
Nice meetup by the way. Thanks for having me!
This session will cover data-driven roadmaps for in-house SEOs, technical SEO priorities for 2016, tools that will support your efforts and strategies SEOs need as the search engines continue to mutate in the coming year.
Pubcon 2015 - Point Solutions, Platforms and the Politics of In-House SEO Suc...Keith Goode
From Pubcon Las Vegas 2015, in this presentation, Keith Goode discusses the challenge of aggregating, compiling, making sense of, and reporting on the variety of data that in-house SEOs need. Then he discusses the various challenges that in-house teams face when it comes to deciding on whether to use SEO point solutions (SEM Rush, Majestic, Screaming Frog, Tableau) or to invest in an SEO platform. Finally, he finishes his discussion with the 7 habits of highly effective in-house SEOs.
Startup Brand Building - Case study from UpreportsUpReports
Startups everywhere struggle to build a brand name online. To simplify the task for new online ventures, Upreports is sharing a client case study that illustrates how to handle data development, media coverage, search engine ranking, audience reach, and much more. Go through the case study from Upreports and get top branding tips, ideas, and hacks.
Rene's presentation to CIM Cheshire on 14 October 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members only.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Five Digital Marketing ingredients for 2016Cyber-Duck
Our creative, technology and marketing discuss key tactics that will help digital innovation for 2016 including website performance, search engine marketing, social, apps and ongoing analysis and personalisation.
Website Development for Crowdfunding Campaign / Roadmap to Success or FailureAurum IT
Is there a recipe for success in crowdfunding campaign?
There is, but no recipe guarantees success, though it helps you move towards it. Those who think crowdfunding is easy money, tend to be disappointed once the actual work on the campaign kicks in. Crowdfunding is only one of the funding options, and it requires an enormous effort from the team to be successful. Building a web page and campaign page is our speciality, but that is only one part of the complex project.
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...ProductCamp Boston
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
Keith Fenech, Co-Founder of Trackerbird Software Analytics, a V.i. Labs company, will discuss practical tips and tools for measuring end-user application usage, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
•Methods for collecting software usage data
•Which actionable metrics you should focus on when measuring application usage
•How this data can help you build better products and convert more users to paying customers
About Keith Fenech
Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.
Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.
He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.
Search Engine Optimization Service IndiaDigant Bhatt
Elite Infoworld is a Internet Marketing Service Provider located in Ahmedabad, India. At Elite Infoworld we offer Search engine optimization (SEO) Services to our Global Client.
Search Exchange: How to Handle Google Algorithm UpdatesBrian McDowell
This deck reviews how to handle major algorithm updates and the mindset needed to deal with the adversity of evolving the marketing strategies of your web presence.
Pubcon 2013 - Post mortem banned site forensicsBrian McDowell
Did your website get banned or penalized following Google updates such as Panda or Penguin, or did a manual penalty cause your site to get locked out of the search engines? Learn what went wrong and how to recover in this session.
Pubcon 2013: In-house seo - tools and processesBrian McDowell
Working the in-house side of an online marketing team is a different world than working for an agency. Listen to our panel of experts as they share tactics for successful in-house SEO campaigns. This session will look at some of the internal and external tools that SEOs within corporations use to get their job done.
Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online.
2. #pubcon
Brian McDowell, President
SERP Strategies
Enterprise Search Marketing Consultant
www.SERPstrategies.com
Linkedin.com/in/mcdowell
@Brian_McDowell
@SERP
-Web Marketing Since 1997
-SEO Focus Since 2006
-Built SEO Channel at Red Ventures
-Established Conductor Consulting Services
3. #pubcon
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
Sustained SEO Career Path in 10 Steps
1. Shark Tank Mentality
2. Attribution Modeling
3. Audit Account Credentials
4. Build a channel P&L (Budget is your starting capital)
5. Continued Keyword Discovery
6. Technical Site Audit (Autonomous User)
7. Collateral Publishing Calendar (Human User)
8. Reporting Platforms and RFPs
9. Team Expansion
10. Continued Education
7. #pubcon
Engineering Web Development E-Commerce PPC
SEO SEM Marketing Web Analytics
Public Relations Web Design Content Social Media
Gender Distribution by Field
Data extracted from https://moz.com/blog/2015-online-marketing-industry-survey
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
18. #pubcon
Your P&L Helps With Budget Requests
DATA
Are you at the beginning stage of proving ROI? What data do
you need for your reporting and how is it currently collected
and served?
EDUCATION
Do you have the people in place but lack the “Know How” to
execute? Invest in Knowledge.
PEOPLE
Do you have the team needed to grow your organization?
Where are your gaps in execution and how much will those
gaps cost to fill?
Image Source: Third Door Media
http://blogs.position2.com/enterprise-seo-platforms-in-2015
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
28. #pubcon
Audit Your Backlinks
• Process your 404 report
• Guest blog / content
• Advocate building
• Article Syndication & Press Releases
• Directory Submission
• Forum Signatures
• Infographics
• Viral Marketing
• Paid links
• Sponsored Blog Reviews
• Hosted Content
• Sponsoring Events
• Reciprocal Exchange
• Social Media Profiles
• Recover from expired domains
• Shares, Likes, Mentions, Citations
• Cannibalism
• Get noticed for what you do well
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
30. #pubcon
Schedule All Content
• Written
• Video
• Images
• Interactive
Be on a constant look out for
new distribution channels!
https://wordpress.org/plugins/editorial-calendar/
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
32. #pubcon
Baseline reporting and KPI for success
“Choosing the right partner means
conducting a rigorous internal
evaluation to determine your business
priorities, needs, and goals.”
http://searchengineland.com/buyers-guides/enterprise-seo-tools-the-marketers-guide
•Consumer reports style comparisons
•Understanding if a platform is right for you
•Top questions to ask vendors
•Covers all functional areas of earned media
•Focus on modern tactics
•Brief look at product roadmaps
“If you are considering licensing an SEO
software tool, this report will help you
decide whether or not you need to.”
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
35. #pubcon
Do you prefer to grow your own platform?
My Apache – MySQL - PHP
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
36. #pubcon
Do you prefer to grow your own?
https://www.geckoboard.com/
http://simonhedley.com/wp-content/uploads/geckoboard.png
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
40. #pubcon
9: Pitch For Team Expansion
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
41. #pubcon
•Time to hire
•Average Salary
•Vetting Process
•Length of tenure
•Cost to Develop Training
•Average Investment During Tenure
•Advancement Track (the revolving door)
PRO TIP: USE AGENCY PARTNERS TO PROVE ROI. FIRE FAST!
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
42. #pubcon
Identify needs: Need People
http://www.conductor.com/blog/2015/03/seo-jobs-seo-salary-growth/
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
47. #pubcon
Establish an education plan
PROFESSIONAL DEVELOPMENT
"Continuing education within enterprise level corporations is of the
utmost importance for SEO success. Working with different groups that
include developers, product managers, and content writers, to name a few,
the SEO expert must educate them on algorithmic changes that occur
monthly and help convey which changes will have the largest impact on their
enterprise SEO efforts.”
Keith Schilling - SEO Specialist, IBM / Co-Founder & Owner, Search Exchange / @KeithSchilling @IBM @SearchEx
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com
49. #pubcon
Identify needs: Need Education?
continued education / networking
“The ‘big boys’ (Amazon, Google, Apple, etal) have so raised the bar-of-
expectations, that just knowing the tried-and-true ‘best practice’ tactics
and techniques is no longer good enough to compete. You need to know the
leading and bleeding edge strategies to have a chance of succeeding on
today's fast paced web. The only way to learn those strategies and
techniques is to be plugged into a community of peers to use as an on-
going education resource.”
Brett Tabke – CEO, Pubcon Inc / @BTabke @Pubcon
#Pubcon @Brian_McDowell @SERP
www.SERPstrategies.com