China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affl uent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that refl ect
what it means to be modern in China.
It's clear online channels are growing fast in China, and important for marketers.
But what is the cultural role of online media for Chinese youth?
This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
It's clear online channels are growing fast in China, and important for marketers.
But what is the cultural role of online media for Chinese youth?
This presentation is about clarifying how Chinese youth use online channels to create youth culture, and how that culture contrasts with what we see in traditional media.
Five trends in China youth consumers depicted, with background (social, economic, cultural triggers), important nuances that marketers should capture, and business implications (with cases). From China Youthology, brand-youth connection consultancy in China.
www.chinayouthology.com/blog
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
UNIT 2: BUSINESS COMMUNICATION IN CONTEXTAwais Javed
2 1 BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT
•
2 1 1 INTERCULTURAL COMMUNICATION
•
2 1 2 NATIONAL CULTURAL VARIABLES
•
2 1 3 INDIVIDUAL CULTURAL VARIABLES
•
2 2 BUSINESS COMMUNICATION AND ETHICS
•
2 2 1 INFLUENCES ON PERSONAL ETHICS
•
2 2 2 ETHICS IN BUSINESS COMMUNICATION
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
A detailed description about Culture, its characteristics, elements with proper example. it's gonna help you in your global marketing and business environment. understanding the culture
It's not enough anymore to be smart, hard-working, and able to show results – because nowadays everybody is smart, hard-working, and able to show results.
What really sets you apart are the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators – as well as the people directly above you in the organizational hierarchy.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
UNIT 2: BUSINESS COMMUNICATION IN CONTEXTAwais Javed
2 1 BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT
•
2 1 1 INTERCULTURAL COMMUNICATION
•
2 1 2 NATIONAL CULTURAL VARIABLES
•
2 1 3 INDIVIDUAL CULTURAL VARIABLES
•
2 2 BUSINESS COMMUNICATION AND ETHICS
•
2 2 1 INFLUENCES ON PERSONAL ETHICS
•
2 2 2 ETHICS IN BUSINESS COMMUNICATION
Change Knowledge: Are you ready for tomorrow's consumer?Lighthouse CEE
Presentation for the Central European University in Budapest on the 26th of March 2010.
Change Knowledge and it's implications & applications for brands and business in Russia & Denmark.
Lighthouse CEE corporate profile, client offer and case studies. More informatiion about Lighthouse CEE at: http://www.lighthouse-cee.com
A detailed description about Culture, its characteristics, elements with proper example. it's gonna help you in your global marketing and business environment. understanding the culture
It's not enough anymore to be smart, hard-working, and able to show results – because nowadays everybody is smart, hard-working, and able to show results.
What really sets you apart are the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators – as well as the people directly above you in the organizational hierarchy.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
ValueFrame Oy taloushallinnon käytänteitä pk-sektorin b-to-b -yrityksissä (id...ValueFrame Oy
ValueFrame toteutti toukokuussa tutkimuksen jossa selvitettiin B-to-B -sektorin palveluita tuottavien pk-yritysten taloushallinnon käytänteitä. Tutkimuksen tulokset esiteltiin Tieken E-Business -Forumissa Tallinnassa. Tutustu tutkimukseen ja tunnista yhteys sähköisten palveluprosessien ja asiakkaiden kokeman palvelun laadun välillä.
Social media provides recognizable brands with the means to connect with consumers outside of traditional advertising. However, the reach of these social media initiatives creates additional risk for businesses online.
My closing keynote for the 2013 Social Capital Conference in Ottawa, Canada. The theme is the double standards of transparency in social media, and how we demand honesty from brands, yet we ourselves are not as honest as we'd like to think we are. It also looked at how faux expertise is clouding social media streams, and making it harder for transparent and authentic behaviour to stand out.
Vuorovaikutteinen viestintä vaikuttaa tulevaisuusajatteluumme. Henkilökohtaisia tulevaisuuksia luodataan ja luodaan verkossa. Luento "Mistä on tulevaisuuden koulut tehty" -seminaarissa Unelmakoulussa, Kauniaisten Kasavuoressa.
The Innovation Generation in a Changing China: China's MillennialsSIS International
Michael Stanat, author of "China's Generation Y," looks at some of the forces of change that are buffeting China and how researchers can respond to them.
Published in Quirks Market Research magazine in April 2015.
By Michael Stanat, SIS International Research, http://www.sisinternational.com
OMD set out to understand the rapid
transformations changing the country and its
people through our new study: The Future of China.
We spoke to more than 2,500 people and
uncovered profound insights into their hopes,
fears, and dreams.
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
While high earning Chinese consumers are known for their love of luxury items and the status they bring, new research reveals there is a new characteristic these consumers are looking for – craftsmanship.
Setting A New Stage In China's Luxury Market Mark Opao
In this publication, ZenithOptimedia examines the changing landscape of China's luxury market through the driving forces that set the new stage of the industry now and in the future-- the millennials, the emerging growth cities and key trends in luxury communications.
Thesis luxury digital communication in chinaCaroline DAM
The subject is an attempt to find an answer to the situation of the luxury industry in China, where communication and marketing are facing the evolutions of innovation and digitalization. It aims at bringing solutions to the distress of the actual luxury communication challenge to maintain the brand loyalty and keep drawing a new clientele, by taking into account the market alteration in terms of purchasing ways and needs.
Marketing to Chinese Consumers: The Next Frontier in Western BusinessKimberly Hardy
Being able to operate on a global stage is now a necessity for success in business. It is not enough to simply expand to another country, but understanding cultural norms will make the transition much easier.
China is a large economy and many western business have tried to expand into this arena without success. Chinese demographics are complex and the culture is unique. This presentation is a brief overview based on a thesis study conducted to find effective marketing strategies for marketing to Chinese consumers.
Strategies to Help CPG Companies Win in Chinaaccenture
Accenture’s latest study reveals consumer insights and strategies that can help accelerate growth for CPG companies and Retailers in China.
The profit rates of CPG companies have been declining in China recently, but by understanding the changing Chinese consumer, and adjusting their strategies to best serve consumer needs, CPG companies can drive growth in the country.
For more information view us on http://www.accenture.com/ConsumerGoods
In this jam packed report, you will uncover:
1.What do Chinese tourists want in Australia. Profile of Chinese tourists at a glance.
2.How and where do Chinese tourists find information about their next travel destinations.
3.How many Chinese tourists visit Australia each year and projected growth in the next decade.
4.Chinese tourist spending in Australia and projected expenditure into the next decade.
5.What Chinese tourists like to spend on.
6.Strategies for marketing to Chinese tourists and more...
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
2. China is in the midst of one of history’s most dramatic consumer
revolutions. Its people have emerged from decades of global
isolation, restrictions on personal expression, and lack of
consumer choice to power the world’s fastest growing economy.
From affluent urban youths to mobile professionals to the rural
elite, consumers are seeking products and services that reflect
what it means to be modern in China.
We have the opportunity to do more than just localize products
and brands for China. We have the chance to innovate for a
market that is growing at an unprecedented rate and increasingly
demanding that the things they buy satisfy emotional,
intellectual, and social needs.
Cheskin has tracked China’s consumer revolution for over a
decade. As impressive as the statistics are about market size
and GDP, the real stories lie in the everyday lives of the Chinese
people. In these cards, we give you a glimpse of key trends and
types of people who are defining China’s consumer landscape.
For fresh perspectives on China’s consumer revolution, check
out our website or give us a call to reserve a space in one of our
upcoming China workshops.
How will your products, services, and brands connect to
Chinese consumers?
To learn more visit www.cheskin.com/China
3. Who is the modern Chinese woman
and how is she expressing herself
through fashion?
4. In China, women are said
to hold up half of the sky.
No longer required to sport plain short haircuts and figure-hiding
Mao jackets, they have been active in defining what it means
to be modern Chinese women. Rather than a purely functional
orientation, they are finding new expression through fashion and
the way they take care of themselves.
Trends we’ve observed over the last decade:
• An increase of women-centered media, with radio talk-shows
and magazines giving friendly advice to women on clothing, make-up,
and home design.
• A boom in gyms and beauty services for both men and women who are
defining new standards for physical beauty.
• A dramatic growth in the cosmetic market, which is estimated to reach
$9.6 billion by 2010.
• Emergence of technology that satisfies Chinese women’s demands for
wearable devices that reflect their aspirations and identities.
Women’s incomes are growing at a rate of 5 percent per year,
and will reach US$37 billion by 2009.
How will your products, services, and brands connect to China’s
modern woman?
To learn more visit www.cheskin.com/China
5. How are changes in lifestyles
and attitudes affecting home design
in China?
6. Private home ownership
has boomed over the last
decade in China.
Newlyweds are breaking away from tradition and setting up
separate households. This is a monumental cultural change in
China, as the ideal of “home” is shifting from a shared place of
extended family, to a private oasis of luxury and personal pride.
Some trends we’ve observed:
• An increased interest in displaying economic success and
cultural refinement through home décor. Kitchen appliances
and electronic entertainment are used as displays of status.
• Large circulation home décor magazines encouraging people
to furnish their homes in richer cultural tastes.
• Preference for expensive luxury furniture, despite their expense
vis-à-vis salaries.
• An increased demand for financial services, such as loans.
For many middle-class Chinese in both urban and rural areas,
the dream of purchasing a house is coming true.
How will your products, services, and brands connect to the new
generation of Chinese homeowners?
To learn more visit www.cheskin.com/China
7. What are China’s educated, affluent
young adults doing during their
leisure time?
8. Leisure time for young
Chinese means living
the linglei lifestyle.
Linglei literally means hooligan, but has taken on a positive
meaning with China’s youth, and now stands for cool and
alternative. Being linglei means prioritizing self-expression and
enhancing individual identities—most of all—it means making
your own decisions about what you want. Unlike their parents,
who were forced to fit into a regimented Maoist monoculture,
young Chinese have the opportunity to make their own choices
for education, careers, vacations and their free time.
China’s young adults are looking for more ways to express their
individualism through fashion, media, technology, and art. There
are roughly 200 million teens and young adults aged 15-25 in
China. No youth marketer can afford to ignore them.
How will your products, services, and brands connect to the
linglei lifestyle?
To learn more visit www.cheskin.com/China
9. How is design in China
influencing culture domestically
and internationally?
10. China’s design
communities are
expanding and drawing
international attention.
This is a radical departure from the last several decades, during
which the Cultural Revolution condemned the works of artists
and writers. In bookstores, novels and poems were replaced by
Mao’s writings, and paintings were replaced by his portraits.
China’s design community is leading the campaign to integrate
the country’s cultural heritage into its modernization efforts.
In the last few years, we have observed several design trends:
• An increase in design schools in China from 0 to 450.
• The appearance of design spaces. Factory 789, formerly an
East German military factory in Beijing, is now the center of
a thriving art and cultural community. Gallery openings, artist
performances, raves, concerts, and movie and fashion shoots
fill this space.
Local Chinese are transforming the “Made in China” image to
a “Designed in China” reality.
How will your products, services, and brands hold up in an
increasingly design-driven Chinese market?
To learn more visit www.cheskin.com/China
11. What are the aspirations of China’s
upwardly mobile professionals?
12. “To get rich is glorious,”
declared China’s former
leader, Deng Xiaoping,
over two decades ago.
Since then, ambitious and entrepreneurial Chinese have
created a rapidly growing and influential class of upwardly mobile
professionals. In Chinese, they are called “bai gu jing”
(by goo jing), or “white collar backbone elite.” They are leaders
in defining the values and aspirations of China’s newly affluent
and technologically savvy.
Over the last decade, we have observed several trends:
• Rapid adoption of the internet by China’s e-generation.
• Conducting business on the go—using mobile messaging for
both professional and personal connectivity.
• Conspicuous consumption through buying luxury brands.
• International travel—bai gu jing are leading China’s population
in foreign tourism.
Although they constitute less than 5% of the population, they are
China’s face to the world.
How will your products, services, and brands connect to the
aspirations of the bai gu jing?
To learn more visit www.cheskin.com/China
13. How are small town and rural
Chinese defining consumer culture?
14. China has 166 cities with
populations of over one
million, compared with
nine in the United States.
The growing affluence of consumers in cities and rural areas has
created demand for product and brand experiences reflecting
unique regional variations. Our research in China goes beyond
the predictable major urban areas to include second tier cities as
well as rapidly industrializing rural areas.
Key trends worth noting:
• While Mandarin is taught as the official language, local dialects
are most salient for everyday life and increases local appeal.
• Internet use is high among the educated youth in China’s
vast hinterland, and serves as the main connection to youth
trends elsewhere.
• Rural residents have leapfrogged over wired technologies and
are rapidly adopting wireless solutions.
The next big growth opportunities in China will not be in Beijing,
Shanghai, and Guangzhou.
How will your products, services, and brands connect to
residents of China’s second-tier cities and rural areas?
To learn more visit www.cheskin.com/China
16. The shopping experience
is in the midst of a
fundamental change
in China.
Traditional shopping in China meant colorful, open-air markets
with fresh meat, produce, and wares for customers who had to
bargain hard. The decades under Mao’s Communism saw dreary
stores providing few choices, and clerks with no incentive to sell.
The nature of shopping has shifted as supermarkets,
convenience stores, and retail malls offer very different
experiences than either the traditional or communist models.
Some trends that define the shopping experience today include:
• Combination of supermarket convenience with traditional
shopping experiences.
• Shopping as education—nutrition, fashion and medicine.
• Shopping as an influence on China’s burgeoning urban
environments.
Retail grew at an average of 15% per year over the last decade.
How will your offerings affect the Chinese shopping experience?
To learn more visit www.cheskin.com/China