The Ingenio programme is a voluntary and free entrepreneurship programme at Deusto University that aims to foster an innovative and entrepreneurial spirit among final-year students. The programme looks for willing and positive students who enjoy taking initiatives and are enthusiastic, optimistic, and eager to actively participate, commit to the group, and generate new ideas. It uses workshops, seminars, and other training to develop competencies like communication, team building, creativity, self-motivation, and turning ideas into business plans.

1. Arantza Arruti Gómez (aarruti@deusto.es)
Ingenio Programme Coordinator
July 2010

3. What is Ingenio?
(See video: http://www.ingenio.deusto.es)

4. It is an innovative
entrepreneurship
programme that aims to
boost and foster an
innovative and
entrepreneurial spirit
among final-year students
of Faculties of ESIDE
(Engineering), Law
(Specialism in Economics),
La Comercial (Business) and
Organizational Psychology.

6. What does
“entrepreneur” mean to
you?
The entrepreneur test

8. It is a programme:
VOLUNTARY and FREE
BUT we want students eager to BE
ACTIVE PARTICIPANTS and BE
COMMITED to the group and the
philosophy of Ingenio

9. What does it
look for?
• Set up a new business
• Search a new business
line(potential alternatives
for professional future
development.
• Increase (strengthens)
some basic competences
(entrepreneur – generation
and implementation of new
ideas)
• Innovation (key concepts
for successful business)
• Research on innovation
(an option for professional
development)

10. Results

11. What kind of people
are we looking for?
Willingness A PERSON
Positive attitude (team working)
Optimistic
Enjoyable
Take the initiative
Enthusiastic
Ready to learn, think, create and
generate new ideas and different ways to
do things
Able to take risks, face challenges,
problems and dangers (failures) and
overcome obstacles

12. Who are ready for…
commitment, to start a new adventure, to foster the generation of new and creative
ideas, focused on the conception of new businesses…
Who believes that…
Our future is based on our capacity to start, create and innovate (WIT)

13. EARRING IN THE COFFEE. This morning one
of my earrings fell into the coffee mug. The
mug was full but the earring didn’t get wet.
What happened?

14. DOGS. A dog is tied to a 2 meter rope.
There is a bone to 5 meters. What can
the dog do to eat the bone?

15. THE LIER SHOP ASSISTANT. “Whatever
this parrot listens to, is able to repeat it”, told
the pets shop assistant to a customer. One
week later, the customer went to the shop
complaining because the parrot didn’t say a
word. The shop assistant didn’t lie. How can
this be?

16. HOLES. 6 workers dig a hole in 6 days.
How long will it take one worker to dig
half a hole?

17. POTS AND COINS. What is more
valuable, a pot full of 5 gram coins or a
pot full of 10 gram coins?

18. 4 EQUAL PARTS. How would you divide the
following picture in 4 equal parts?

21. Methodology ‐ scheme
Vision and
Workshop mission
Elevator pitch Self-motivation
Communication Team building
Cofee-
Competition breaks Workshops
Ideas analysis Creativity
Ideas
Business plan
Open day generation
Personal
branding
Internship
(Grants)
Active Experience Lively Practical

22. Workshops and seminars

23. Vision
and
mission

24. Creativity and ideas generation

25. Self‐motivation

26. Team building

27. Personal Branding Business plan and
analysis of ideas
Communication and elevator pitch

28. Coffee-breaks

30. Other training and
communication
actions

32. Ingenio - Entrepreneurship
Open day
Conference
Special events

33. www.ingenio.deusto.es