The document summarizes the key points from Day 1 of the International Information Innovation Conference 2009. It discusses Netbiscuits, a mobile software platform, and their "10 Golden Rules for Big Success on Small Screens". Several industry examples are showcased, including mobile websites and portals for search, travel, directories, and more.

1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta

2. Steffen Schlimmer - Netbiscuits “ Internet goes Mobile – 10 Golden Rules for Success”

3. Internet goes Mobile 10 Golden Rules for Big Success on Small Screens

5. About Netbiscuits 9 years of mobile experience focused on your success.

6. Founded in 2000, 85 employees Active in +50 countries with offices in Europe, North America, Asia Serving + 400 premium business customers & brands around the globe Supporting + 4,000 professional Mobile Web developers Hosting + 8,000 Mobile Websites Serving + 1.5 billion mobile page impressions & content items per month About Netbiscuits Netbiscuits is the leading global mobile software platform for development, publishing and monetization of next generation mobile websites.

7. Standardsoftware for next generation mobile websites Create Netbiscuits enables you to create perfectly formatted rich media mobile websites faster & easier than ever before Publish Netbiscuits allows you to publish any content to any mobile device on any network in any country worldwide Monetize Netbiscuits makes it easy for you to integrate mobile advertising and mobile commerce to generate revenues fast

8. Hundreds of businesses go mobile with Netbiscuits! Consumer & Industry Brands Content & Media Publishers Marketing, Web, Mobile Agencies Web, Commerce, Internet Service Prov. Software Vendors Application Developers Advertisers

9. Netbiscuits brings the ‚real‘ Internet experience to mobile

10. Internet goes Mobile 10 Golden Rules for Big Success on Small Screens

11. Golden Rule No. 1 Don’t take the mobile Internet to be the little brother of the PC Web. It’s a whole new medium. 1

12. Golden Rule No. 2 Create realistic business cases. Apply your proven online business models first. Then start to think ahead... 2

13. Golden Rule No. 3 Decide what fits for mobile – and what doesn’t… Identify the mobile use cases of your content and services and reduce your offering to the appropriate and essential. 3

14. Golden Rule No. 4 Create a website specifically tailored for mobile - based on a software platform that adapts your content to all mobile devices worldwide. 4

15. Golden Rule No. 5 Create mobile websites, avoid client applications. Mobile websites are easier for you to manage. Your customers have access from any web enabled device. 5

16. Golden Rule No. 6 Take advantage of the opportunities only mobile phones offer. They are by far the most ubiquitous and personal digital devices on this planet. 6

17. Golden Rule No. 7 Provide the best possible user experience – on any device. Make the promise that is behind the term “Mobile Internet” come true. 7

18. Golden Rule No. 8 Make your mobile website easily accessible. Use your basic URL and re-direct requests from mobile devices automatically to your mobile site. 8

19. Golden Rule No. 9 Track and optimize your mobile website constantly. Tracking mobile users gives you exciting new insights about your customers. 9

20. Golden Rule No. 10 Don’t wait for more standardization. Now is the right time to get your mobile strategy started. 10

21. Industry Showcases See how players from Search and other industries go mobile with Netbiscuits

22. Search and bid mobile on eBay Mobile Commerce Created by Customer eBay is the world's online marketplace, enabling trade on a local, national and international basis Solution Mobile Commerce Web Portal with easy access to eBay search, My eBay, auctions and bids, SMS alerts Launch 2003 (Redesign 2008) Markets Available in + 10 countries & languages URL m.ebay.com ; wap.ebay.de ; wap.ebay.ie

23. Search and rent a car at National Car Rental Mobile Portal Created by Customer National Car Rental is a car rental agency located in over 3,000 destinations throughout the United States, Canada, Europe, Latin America etc. Solution Provides mobile commerce portal to rent cars any time and place Launch May 2009 Markets worldwide URL www.nationalcar.mobi

24. Created by Customer aperto move is a full service agency for Voice, Video and mobile applications out of Berlin Germany Solution Developed mobile pharmacy search service provides via Voice, SMS and Mobile Web, provided for German pharmacy association Launch 2008 Markets Germany URL 22833.mobi Search for pharmacy: Apotheken-Notdienstfinder Mobile Portal

25. Created by Customer aperto move is a full service agency for Voice, Video and mobile applications out of Berlin Germany Solution Mobile Landingpage for „22456 Taxiruf“ and „Schlüsseldienstfinder“, two of the three value-added services operating throughout Germany Launch 2008 Markets Germany URL 22456.Mobi , mobile.schluesselalarm.de/ Search for a Taxi mobile Mobile Portal

26. Search for people and businesses mobile: WhitePages Mobile Directory Portal Created by Customer WhitePages provides contact information online for almost 200 million U.S. adults Solution Mobile contact information service combining traditional directory services with new, innovative ways to connect Launch 2009 Markets USA URL http://m.whitepages.com

27. Created by Customer 411.com is a WhitePages company. WhitePages provides contact information online for almost 200 million U.S. adults Solution Mobile contact information service combining traditional directory services with new, innovative ways to connect Launch 2009 Markets USA URL http://m.411.com Search for people and businesses mobile: 411.com Mobile Directory Portal

28. Created by Customer SEAT Pagine Gialle group is a major multimedia platform for information, communication, and search in Italy, providing a wide range of multi-platform advertising services (print, voice, online, mobile) Solution Directory service portal providing information on 3.8 million businesses & 15 million households in Italy (2007 data) Launch 2009 Markets Italy URL m.paginegialle.it Pagine Gialle Mobile Advertizing | Directory Service

29. Created by Customer HRS is a German hotel booking platform for Business and Private Customers Solution iPhone Client Portal for hotel reservations worldwide with search, booking, cancellation Launch March 2009 Markets worldwide URL iphone.hrs.com Search for hotel mobile: HRS iPhone portal

30. Created by Customer ADAC is Germany's biggest auto club Solution Mobile web portal with the latest traffic jam reports, search functions structured according to motorways, Bundesstrassen (A-roads) and Federal states, holiday routes and traffic pentetration, top 5 traffic jams Launch June 2009 Markets Germany URL wap.adac.de Search for traffic information mobile: ADAC Mobile Portal

31. Created by Customer Going is a city portal for the big city scene in New York , San Francisco, Los Angeles, Boston, Chicago, Washington DC, Miami, Philadelphia, San Diego, Atlanta etc. Solution Mobile city portal with events, helps people to find fun things to do and fun people to meet Launch 2009 Markets USA URL m.going.com Search for friends mobile: going.com Mobile City Information

32. Contact Europe Netbiscuits GmbH Europaallee 10 67657 Kaiserslautern GERMANY Tel +49 631 303 1400 Fax +49 631 303 1414 [email_address] North & South America Netbiscuits, Inc. 1760 Reston Parkway, Suite 304 Reston, VA 20190 USA Tel +1 703 435 9008 Fax +1 703 889 5126 [email_address] Asia Netbiscuits GmbH Singapore Representative Office #02-01 The Aquarius 21 Science Park Road Singapore 117628 Tel +65 6777 8337 Fax +65 6777 8557 [email_address] [email_address] www.netbiscuits.com