Connect is the University of Westminster's online social networking platform that was developed to address a lack of social opportunities for students and facilitate community building between departments. It allows students to create profiles, join interest-based communities, follow staff blogs, and link to other university systems like Blackboard. Staff see Connect as a way to help build student communities before and after arrival on campus and to share research and teaching practices. While it was initially challenging to gain buy-in across the university, Connect has helped open staff's eyes to online social networking and the importance of involving users throughout the development process.