Douglas Nicol, Founder & Creative Partner, On Message, presented on Getting The Message: Reaching Consumers in a Mobile World at Mumbrella Travel Marketing Summit.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
Hasil survei yang dilakukan oleh Alvara Strategic Research terhadap 1500 responden di 6 kota besar di Indonesia (Medan, Jabodetabek, Bandung, Semarang, Surabaya, dan Makasar) pada bulan Oktober 2015
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
Hasil survei yang dilakukan oleh Alvara Strategic Research terhadap 1500 responden di 6 kota besar di Indonesia (Medan, Jabodetabek, Bandung, Semarang, Surabaya, dan Makasar) pada bulan Oktober 2015
This is presented at Myanmar Connect 2015 at Nay Pyi Daw at MICC 2 on Sept 15 to share how DoeMyanmar is try to solve some social media issues in Myanmar.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
A lot of people are clueless about Indonesia in terms of technology adoption. A mysterious country with a lot of loud mobile-based consumers, a potential market and target for big global internet companies.
This slide will explain about Indonesia's daily user activities, mobile adoption, digital landscape and startup-scene. It should give you a clearer picture of Indonesia' digital industry.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
(Ver. Draft 2.0 / March 2014)
Content:
1. Access to Internet
2. Blocking and Filtering
a. Pornography
b. Incitement of Hatred
c. Defamation of Religion
3. Challenges for Freedom of Expression
4. Intermediary’s Liability
5. Cyber Attack
6. Tapping / Interception
7. Data Protection
8. Transparancy of Information
9. Indonesia and Global Governance
10. About ICT Watch
MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 editionWaizly Darwin
Some thoughts and analysis on Indonesia Internet Users in 2013, Penetration, segmentation, spending habits of the netizens.
Note: This document was presented at Jakarta Marketeers Club Dinner Seminar in October 2013 and published for Marketeers Magazine November 2013 Issue "What's Wrong with Michael Porter" which got a gold medal at Indonesia Print Media Award (IPMA) 2014.
Why is Digital Important for Healthcare in Asia?Ward6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
This is presented at Myanmar Connect 2015 at Nay Pyi Daw at MICC 2 on Sept 15 to share how DoeMyanmar is try to solve some social media issues in Myanmar.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
A lot of people are clueless about Indonesia in terms of technology adoption. A mysterious country with a lot of loud mobile-based consumers, a potential market and target for big global internet companies.
This slide will explain about Indonesia's daily user activities, mobile adoption, digital landscape and startup-scene. It should give you a clearer picture of Indonesia' digital industry.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
(Ver. Draft 2.0 / March 2014)
Content:
1. Access to Internet
2. Blocking and Filtering
a. Pornography
b. Incitement of Hatred
c. Defamation of Religion
3. Challenges for Freedom of Expression
4. Intermediary’s Liability
5. Cyber Attack
6. Tapping / Interception
7. Data Protection
8. Transparancy of Information
9. Indonesia and Global Governance
10. About ICT Watch
MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 editionWaizly Darwin
Some thoughts and analysis on Indonesia Internet Users in 2013, Penetration, segmentation, spending habits of the netizens.
Note: This document was presented at Jakarta Marketeers Club Dinner Seminar in October 2013 and published for Marketeers Magazine November 2013 Issue "What's Wrong with Michael Porter" which got a gold medal at Indonesia Print Media Award (IPMA) 2014.
Why is Digital Important for Healthcare in Asia?Ward6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
En esta edición, Meeker habla de:
1) El crecimiento de internet se ralentiza, pero el tráfico a través de dispositivos móviles aumenta, así como la publicidad en el móvil.
2) Mejoras emergentes en Educación y Salud.
3) Alto nivel de penetración en mensajería, comunicación, aplicaciones y servicios.
4) Data detrás del rápido crecimiento de sensores, información, data mining, reconocimiento de patrones, etc.
5) La evolución del video online.
6) Algunas observaciones sobre la innovación en China.
Kleiner Perkins Caufield Byers (KPCB) Internet Trends - Code ConferenceBoast Capital
The latest edition of the annual Internet Trends report includes:
1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.
2. Emerging positive efficiency trends in education and healthcare.
3. High-level trends in messaging, communications, apps and services.
4. Data behind the rapid growth in sensors, uploadable / findable / shareable data, data mining tools, and pattern recognition.
5. Context on the evolution of online video.
6. Observations about online innovation in Chin
Widely circulated Kleiner Perkins Caufield Byers report. Much data was collected and based between 2010 to 2014, including trends and projections; Released 2nd quarter 2014. Excellent review overall and provides generally reliable sources.
Material completo sobre a evolução da internet no mundo, uso de mobile e redes sociais. Documento que todo profissional de marketing digital ou redes sociais precisa ler.
Entertainment & Advertising | Riding the Digital WaveRedSeer
Josh – Fares higher on the NPS primarily on the back
of best satisfaction (53%) among Tier 1 users, primarily
emerging from the Hindi-belt of India
Moj – Secures the highest satisfaction (46%) across the
competition in Metro cities, and second best (45%) in
Tier 2+ cities
MX Takatak – Performs well in the vernacular region,
leading to higher NPS (46%) in Tier 1 cities
Roposo – While Roposo does reasonably well in Tier 2+
cities (garnering ~57% NPS), it’s Metro users’ satisfaction
is at 21%
See the full presentation that Mark Loosmore, Executive General Manager (Wealth) gave to the audience of an exclusive Professional Adviser Breakfast Briefing event for Financial Advisers on 29th September 2015.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Similar to Douglas Nicol's (On Message) presentation at Mumbrella Travel Marketing Summit (20)
Sam Canavan's (Sport Heroes Group) presentation at Mumbrella's Health & Welln...Ruperta Daher
Sam Canavan, Managing Director at Sport Heroes Group, presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Jennifer Wilson's (The Project Factory) presentation at Mumbrella's Health & ...Ruperta Daher
Jennifer Wilson, Director at The Project Factory, presented on Standing Out in the App Store: The Secret to Marketing Your Health App at Mumbrella's Health & Wellness Marketing Summit.
Rebecca Howden's (Medibank Private) presentation at Mumbrella's Health & Well...Ruperta Daher
Rebecca Howden, Editor, Be Magazine at Medibank Private, presented on Is Print Still Important for Health Products and Services at Mumbrella's Health & Wellness Marketing Summit.
Samara Kitchener's (House of Kitch Communications) presentation at Mumbrella'...Ruperta Daher
Samara Kitchener, Founder & Director at House of Kitch Communications, presented on The Science and Strategy of Evidence-Based Content - From Making to Marketing and Measuring Impact at Mumbrella's Health & Wellness Marketing Summit.
Filomena Maiese's (ASMI) presentation at Mumbrella's Health & Wellness Market...Ruperta Daher
Filomena Maiese, Marketing & Business Development Director at Australian Self Medication Industry (ASMI) presented on Innovation and Successes in OTC Marketing at Mumbrella's Health & Wellness Marketing Summit.
Amelia Phillips' (Michelle Bridges 12 Week Body Transformation) presentation ...Ruperta Daher
Amelia Phillips, Co-Founder at Voome.com.au and Michelle Bridges 12 Week Body Transformation presented on How Wearables are Changing the Marketing Landscape at Mumbrella's Health & Wellness Marketing Summit.
Tanya Joseph's (This Girl Can) presentation at Mumbrella's Health & Wellness ...Ruperta Daher
Tanya Joseph, architect of award-winning campaign This Girl Can, presented on Inspiring Millions to Exercise: This Girl Can campaign at Mumbrella's Health & Wellness Marketing Summit.
Michael McLean's (Isuzu Australia) presentation at Mumbrella's Automotive Mar...Ruperta Daher
Michael McLean, Head of Marketing and Customer Experience at Isuzu Australia presented on Isuzu Ready for Work - Repositioning the Truck at Mumbrella's Automotive Marketing Summit.
Frank Morabito's (Spinach Advertising) presentation at Mumbrella's Automotive...Ruperta Daher
Frank Morabito, Executive Creative Director and Partner at Spinach Advertising presented on What's Wrong with Auto Advertising at Mumbrella's Automotive Marketing Summit.
Professor Michael Milford's (Queensland University of Technology) presentatio...Ruperta Daher
Professor Michael Milford from Queensland University of Technology presented on Hand on with the Self-Driving Car at Mumbrella's Automotive Marketing Summit.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Mark Harland's (GM Holden/GM International) presentation at Mumbrella's Autom...Ruperta Daher
Mark Harland, Executive Director Marketing at General Motors Holden/General Motors International presented a keynote on Marketing The Car Without a Tail Pipe - Automotive Marketing Under a New Mobility Paradigm.
Simon Van Wyk's (MediaDigitalX) presentation at Mumbrella's Automotive Market...Ruperta Daher
Managing Director at MediaDigitalX, Simon Van Wyk, presented on Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer at Mumbrella's Automotive Marketing Summit.
Bill Gillespie's (Hino Motor Sales Australia) presentation at Mumbrella's Aut...Ruperta Daher
Bill Gillespie, GM, Brand & Franchise Development at Hino Motor Sales Australia, presented on Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market.
David Woodbridge's (the labs consultancy, Project Worldwide) presentation at ...Ruperta Daher
David Woodbridge, MD of the labs consultancy, Project Worldwide presented on The Growth of Innovation Centres and Their Role in Your Business Strategy at Mumbrella's Finance Marketing Summit.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 1Q124Q11
0
0.5
1
1.5
2
2.5
4Q12 1Q13 4Q13 1Q14
Monthly Active Users For Top 4 Social Networks* and Messaging A
Big 4 Social Networks
4Q14
Source: Companies, BI Intelligence
@onmsgme
Messaging Platforms
have taken
over traditional
social platforms.
Big 4
Messaging Apps
Big 4
Social/Networks
3,500
3,000
2,500
2,000
1,500
1,000
500
0
4Q
11
1Q
12
2Q
12
3Q
12
4Q
12
1Q
13
2Q
13
3Q
13
4Q
13
1Q
14
2Q
14
3Q
14
4Q
14
1Q
15
2Q
15
3Q
15
Millions
Messaging Apps have surpassed Social Networks
3. DRAG AND DROP DETAIL IMAGE HERE
MAKE SURE ITS HI RES
AND SHOWCASES THE PROJECT!
DATAFICATION ANALYTICS ON MESSAGING PLATFORMS IN AUSTRALIA
THE RESEARCH
METHODOLOGY
Battery use
analytics across
over 100 users
Facebook Messenger
Berta Survey Bot
Survey data on
2,491 Australians
Representative sample
Census data overlay
Academic support by Suresh Sood,
UTS Advanced Analytics Institute
40 user
interviews
across all
age groups
Road tested the
responsiveness and
content quality of
30 leading brands
5. % who use any
messaging platform
as primary method
of contact
Age
15 25 35 45 55
5
15
25
35
45
55
65
33%
average
65+
15–19
54%
55+
12%
The M wave is coming
10. Q: When have you used messaging apps?
A: Toilet, Wake up, Commuting, At work, After work, Mealtimes, While out, In bed and Whenever I get a message
17% OF AUSTRALIANS
HAVE A CLINICAL ADDICTION TO THEIR MESSAGING APPS
Snapchat and WeChat are the most addictive
IT’S THE NEW ADDICTION
Australia: All users
11. Q: When have you used messaging apps?
A: On the toilet
34% OF AUSTRALIANS
USE MESSAGING APPS WHILE ON THE TOILET
IT’S THE NEW ADDICTION
Australia: All users
12. Emojis 58% 75%
Stickers 23% 29%
Videos 24% 23%
GIFs 20% 17%
Photos 64% 70%
Filters 5% 7%
Links 27% 26%
Other 7% 5%
Australian men comfortable
with Emojis
13. Native SMS
Travel &
transport
Messaging
(Avg)
Financial Retail Social
Health &
fitness
Source: Kahuna Mobile Marketing Index
Percentage of consumers that turn on notifications
82% 78% 77% 65% 50% 42% 35%
SMS (native, iMessage and Android) has a high opt-in rate in general across all the regions:
86% in US, 82% in Europe and 77% in Asia, respectively.
It’s an always on opportunity
Most customers keep notifications on for messaging apps
15. MEET LIONEL FROM
ING DIRECT
ING Direct customers get fee free
ATM access and Lionel is here to
help you find your nearest ATM.
With Australians paying $520m
every year on ATM fees, Lionel
helps cement this benefit in the
minds of customers.
Built on Facebook Messenger, this
is phase one of many services
Lionel will offer customers
Customer Utility
16. MEET MUMS BEST
FRIEND
Children Panadol BOT built in
Facebook Messenger has a large
amount of content to support
mums of the journey of the first 5
years of their childs life
From feeding techniques, to
bottle hygiene and childhood
illnesses this BOT is always there
for mums and dads.
Brand engagement
17. MEET THE FUJITSU
COOL BOT
Make choosing the right air con
for your home has never been
easier with this Cool Bot that
takes you step by step through
initial product selection and then
connects you with a local dealer
Built on Facebook Messenger this
BOT is the new face of lead
generation
Sales lead generation