Social Media in Southeast Asia
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The presence of social media has been proliferating in Southeast Asia with Facebook at the forefront. Networks including Twitter, LinkedIn and Tumblr are not far behind. Check out the full article at LaurenceBradford.com -- http://laurencebradford.com/social-media-southeast-asia/
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Social Media in Southeast Asia
- 1. Social Media in Southeast Asia Latin America 9% Middle East / Africa 9% N. America 14% Share of Asia Pacific Online Population World wide internet users Asia Pacific 41% Europe 27% Popular networks in the region Time spent online in SEA March 2013 Top Social Networks by Country Time spent online overwhelmingly dedicated to social networking. Singapore Facebook Rest of APAC, 13.5% SEA, 9.6% Japan, 11.4% Share of Total Minutes Spent Online China, 54% 19.7% Internet users alone in ASEAN 6 outnumber entire population of Italy. > 21.6% 15.4% 19.3% Tumblr 4.9 LinkedIn 7.0 Thailand Facebook 15.9 Twitter 13.9 26.4 10.5 Philippines 89.2% Facebook 92.1% Twitter 10.8 20.3 Indonesia 25.4% 21.9% 9.4 Tumblr LinkedIn 9.2 LinkedIn 8.6 Tagged Inc. 13.2% Socialcam 5.7 5.3 Pantown Yahoo! Profile 6.5 6.1 12.6 Data for March, 2013 via comScore. 32.3% Thailand 30.8% Philippines Singapore 16.9% 16.1% 41.5% 16.1% 14.2% 17.3% 17.7% Social network focus 17.5% FB Monthly Users 14.5% (millions of people) LinkedIn Usage 48 LinkedIn users as % of population 19.5% Malaysia 30 0% 10% 20% 30 40 50 60 70 80 90 Philippines 100 Indonesia 18 Social Networking News/Information LinkedIn users as % of online population Singapore Services Retail 12 Entertainment Other Thailand 13 Vietnam 2.7 0% 5 10 15 20 25 30 35 Recent LinkedIn user data, courtesy of Socialbackers.com. do In s ne ia es in pp ili sia nd la ai Ph Th ay m e or ap na al M et Vi @SEAdevelopment 5.9 32.9 Tumblr ng laurencebradford.com total population = 61 million Yahoo! Profile 82.3% LinkedIn Si internet users = 62 million LinkedIn 10.2 3.9 Twitter Malaysia SEA internet population 12.4 Kenhsinivien Malaysia 13.2% 80.2% Twitter Diendanbaclieu 10.2 Facebook Vietnam Total 644 million 16.0% Facebook Zing.me 16.0 Twitter Goodreads Worldwide 74.5% 20.1 Tumblr India, 11.5% Facebook 65.9% LinkedIn Indonesia Vietnam Facebook self-reported data, March 2013. World Bank wearesocial.sg Socialbackers.com comScoreʼs “Southeast Asia Digital Future in Focus: 2013”