1. 1
49%
24%
27%
Android
iOS
Others
• Android mobile users
are in majority
• Windows, blackberry
etc. Are the other
preferred mobile
device
• iOS is the second
choice of surveyee
which indicates QHGS
should target them as
well
3. 3
6%
26%
19%
49%
Rs. 5,000 – Rs.
10,000
Rs. 10,000 – Rs.
15,000
Rs. 15,000 – Rs.
20,000
Rs. 20,000 or
higher
• Almost 50% of the
surveyees owned
cellphones worth more
than Rs.20,000
4. 4
4%
8%
31%
40%
17%
Fire Damage
Liquid Damage
Theft
Left It
somewhere
Phone Crash
• Majority of surveyee
lost there phone due
to they left it
somewhere
• On second place most
of surveyee lost
mobile phone due to
stolen
• So QHGS has mobile
tracker features which
can be our highlighting
point in
communication
5. 5
40%
19%
8%
33% Loss of Contacts
Loss of photographs / videos
/audios
Loss of important data in
the device
Cost of buying another
device
• Majority of surveyee
are concerned about
the loss of personal
contacts
• Secondly surveyee are
concern about cost of
buying new phone
6. 6
• Loss of contacts may be
considered as disclosure
of ones personal
contacts to wrong
hands, which made it
priority for surveyee
• 31% of surveyee are
concern about loss of
personal data like
photos, videos etc.
43%
31%
11%
8% Loss of contacts
Loss of
photographs/Videos
Loss of important data in
the device
Cost of buying another
device
7. 7
65%
35%
YES
NO
• 65% of surveyee are aware
about mobile insurance
• This will give QHGS a better
base to launch the product
as TG is already aware
about it
8. • Syska gadget security was
the most known brand
• QHGS was the second
brand which is known to
surveyee
• In spite of more visibility
of brand App’s daily in
market still people are
not much aware about it
22%
10%
19%9%
40%
Syska
Quick Heal
Apple
App's Daily
Not Aware
8
Have you heard of any company which
provides Mobile insurance?
9. 9
• 8% of surveyee are willing to
pay 5-10% of there total cost of
mobile phone that is between
Rs.700 to Rs.1000 for Gadget
security
• Majority of surveyee are
comfortable of paying between
the range of Rs.1000-2000
which gives an insight for
QHGS’s pricing segment
50%
25%
12%
5%
8%
Rs.1000-2000
Rs.500-1000
Below 500
Above Rs.2000
Others
10. 10
45%
13%
10%
Rs.1000-2000
Rs.2000-3000
Rs.3000 and
Above
• As per the survey the users of
premium mobile price of more
than Rs.15,000 are willing to pay
the same average price for
insurance i.e. between Rs.1000-
2000
• Among the total surveyee 49%
are the premium mobile phone
users whose mobile cost is above
Rs.15,000
11. 11
• Out of these nearly 85% of them had lost phones in either they left it somewhere or
lost the phone due to theft.
• As per survey, the male surveyee bother more about lost of contacts & loss of
important data whereas female are more concerns for cost of buying a new phone.
• As per the survey maximum number of female surveyee are concern about the loss
Important data and followed by cost of buying a new phone & loss of contacts.
