This document discusses a mobile application called "My Allergy Calendar" that was created to increase brand awareness of Cetrine, an antihistamine medication. The app provides personalized allergy forecasts and information to users aged 25-35, allowing them to track seasonal allergens. It functions by displaying daily allergen forecasts based on location as well as a calendar view of allergy seasons. Real-time allergy data is collected through air sampling devices and weekly forecasts are received from the Ukrainian Association of Allergology. The goal is to build the Cetrine brand and provide a helpful tool for users to manage their allergies through a mobile platform.

1. MOBILE
APPLICATION
«MY ALLERGY
CALENDAR»
Building brand
awareness in TA of 25-35
CETRINE©
MY ALLERGY
CALENDAR

2. PROBLEM AND
SOLUTION
CETRINE©
Product
Cetrine© –
antihistamine, that
reduces the severity
and prevent allergic
reactions.
It is in ТОР-3 among
the antihistamines in
Ukraine.
Problem
Low brand
awareness among
the women
aged 25-35
Solution
Mobile
application
Task
Building brand
awareness inTA
of 25-35
Making
communication
platform that is
closed to TA

3. CETRINE©
Number of users
with different OS.
Winter 2014-2015***
MOBILE USERS
IN UKRAINE
In 2013 there
were
8 627 520
smartphones
in the three
largest
networks of
Ukrainian
mobile
Operators.*
* Forbes Ukraine, 2013 http://goo.gl/9pEZZi
** Ipsos MediaCT on request Google Ukraine, 2013 http://goo.gl/7BZ1Y1
*** Liveinternet Statistics http://goo.gl/qQ6V1I
of Ukrainians are using
smartphones
14%
8 627 520 of users visit sites
from mobile devices
every day.**
50%
2.647,921
552,126
258,027
81,958
676,108

4. CETRINE©
ALLERGY IN
UKRAINE
Suffered from
allergies for the
past six months
Didn’t take
antihistamins
2 000 000 people
14% 40%

5. CETRINE©
MY ALLERGY
CALENDAR
FUNCTIONS
Warns users about the
beginning of the allergy
season
Real allergy forecast in
a convenient interface
Innovative approach to
scientific data
Current updated
information
Personalization.
Уou will receive a
notification about your
allergies
Personalized
encyclopedia
Taking care of your
body and health
APPLICATION
ASSISTANT
if you or your friend
have allergies
MY ALLERGY
CALENDAR
APPLICATION
ASSISTANT
if you or your friend
have allergies
MY ALLERGY
CALENDAR
Help to keep track
of allergies in daily
forecasts
Send notifications
to users

6. CETRINE©
HOW IT
WORKS
• Calendar and weather
• Daily forecast of
active allergens
• 33 allergens
• Choose yours • Edit your info
PROFILE
SCREEN
MAIN
SCREEN
ALLERGEN
SCREEN

7. CETRINE©
HOW IT
WORKS
useful information
about allergens
33
DETAILED
SCREENS

8. CETRINE©
REAL
FORECASTS
They work with compact unit Burkard, designed to sample
airborne particles such as fungus spores and pollens,
continuously for periods of up to seven days without attention.
We get weekly
forecasts from
Ukrainian Association
of Allergology.
pollens
fungus spores

9. CETRINE©
THANK YOU
FOR ATTENTION!