1. 2010
2011
2012
2013
2:22
2:20
2:17
2:16
3:09
3:04
3:01
3:00
3:15
3:10
3:06
3:04
Source
:
eMarketer
-­‐
Compara1ve
Es1mates:
TV:
Time
Spent
Per
Day
(HR:MM)
(March
2014)
DAILY
TIME
SPENT
ON
TV
(TH
,
MY
,
SG)

2. Source
:
Nielsen
–
Singapore
Media
Index:
TV
Reach
Popula1on
%
(October
2013)
93%
92%
90%
89%
2010
2011
2012
2013
TV
REACH
TO
SINGAPORE’S
POPULATION

3. Source
:
Media
Development
Authority
(SG),
Ministry
of
Science
Technology
Innova1on
(MY),
Na1onal
Broadcas1ng
&
Telecommunica1on
Commission
(TH),
Buddecomm
-­‐
ID:
Telecomm,
Redwing
Asia
–
ID
Telecomm
Market
Data,
We
Are
Social,
ITU
ICT-­‐Eye
Database,
Nielsen
Decoding
the
Asian
Mobile
Consumer
143.60%
119.20%
106.40%
92.00%
90.70%
149.60%
127.70%
114.60%
104.90%
92.80%
151.80%
133.00%
125.20%
115.02%
94.00%
156.00%
141.00%
131.80%
120.03%
101.00%
2010
2011
2012
2013
SOUTH
EAST
ASIA’S
MOBILE
PENETRATION
RATE

4. Source
:
Global
Web
Index
(2013-­‐Wave
8
to
10)
DEVICE
OWNERS
WHO
OWNS/USES
MORE
THAN
2
SCREENS
Philippines
Thailand
Malaysia
Indonesia
51.5%
59.8%
61.9%
62.4%
71.3%
Singapore

5. Source
:
Nielsen
Decoding
the
Asian
Mobile
Consumer
(September
2013)
%
OF
MOBILE
TIME
SPENT
ON
VIDEO
VIEWING
38%
37%
22%
11%
8%

6. 24%
37%
37%
37%
42%
37%
21%
TV
ONLY
EXPOSED
TO
WEB
WEB
ONLY
EXPOSED
TO
TV
BRAND
RECALL
OF
TV
ADS
BRAND
RECALL
OF
WEB
ADS
Source
:
Nielsen
-­‐
The
Changing
Asian
Media
Landscape
(February
2012)

7. Indonesia
Philippines
Source
:
Google
Our
Mobile
Planet
Report
(May
2013)

8. Thailand
Vietnam
Source
:
Google
Our
Mobile
Planet
Report
(May
2013)

9. Malaysia
Singapore
Source
:
Google
Our
Mobile
Planet
Report
(May
2013)