CHANGE! Wow. Buffett said local newspapers were the perfect business, local monopolies.
Massive change in share of ads. TV strong. Internet gains 10 pts to 25, will catch TV some day. Papers lost 17 to 11, magazines 11 to 6.7. Yellow pages 7 to 2.9.
Advertisers are behind…
Kraft’s entire new marketing plan is to shift away from TV broadcast.
McCormick, an old-fashioned spice company, even recognizes this trend. Digital will be 40% of spend.
Massive change in share of ads. TV strong. Internet gains 10 pts to 25, will catch TV some day. Papers lost 17 to 11, magazines 11 to 6.7. Yellow pages 7 to 2.9.
HUGE market out of nowhere- this was zero in 2007. A decade later, it will rival newspapers.
Projections are mine- Actuals are based on reported numbers.
Stunning dominance of what will be a $94B market by just two companies! GOOG, FB have 68% share, up from 57%, mainly due to the ascent of FB. These two companies have 68% share (and growing) of a market that is tripling over the next 4 years.
The rapid pace at which mobile has taken over the company’s ad revenue share indicates Facebook’s mobile future. In 2012, only 11% of Facebook’s net ad revenues worldwide came from mobile, and last year, that figure jumped to 45.1%. In 2014, eMarketer estimates that mobile will account for 63.4% of Facebook’s net digital ad revenues. Mobile accounted for 23.1% of Google’s net ad revenues worldwide in 2013, and eMarketer estimates this share will increase to 33.8% this year.