Influitive San Francisco User Group 2015 (Part 2)
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This document discusses building an advocacy ecosystem at Optimizely to engage customers at various levels. It outlines programs like Optiforce, an exclusive advocacy hub, a Customer Advisory Council for product feedback, VIP experiences at Opticon conferences, and an Executive Sponsor Program providing executive relationships. The goal is to create engagement through experiences, appreciation events, and networking across different customer segments including top users, enterprise accounts, and C-level executives to advocate for and provide feedback on Optimizely.
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LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths. In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
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👉👉 Click Here To Get More Info 👇👇
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- 1. Building an Advocacy Ecosystem Shanann Klaver Manager, Customer Advocacy @ Optimizely
- 3. Our Story
- 4. My Journey
- 6. How many hours do you spend giving the same trainings? Customer Advocacy Customer Advocacy Ecosystem Optiforc e Customer Advisory Council VIP at Opticon Executive Sponsor Program Power Users Brand building Customer appreciation Attendees Enterprise relationships C-level Executives Product Feedback Program Manager
- 7. Optimizely’s exclusive advocacy hub where we can connect with and reward champion customer, partners and employees Optiforce
- 9. Metrics • 50 advocates/quarter in 2015 • Target audience: paying $1k/month and up Customers • CSM recommendations (challenge in Optiforce) • Top community users • Customer Advisory Board members • User Group Leaders • Opticon speakers Who’s Invited: Quality over Quantity
- 10. Challenge favorites: brand building + feedback
- 13. RewardsCustomers: Focus on professional perks Employees: Focus on gifting and fun
- 14. Small membership with high engagement Employee advocacy excitement Creative use cases for the hub Results (and surprises!)
- 15. Customer Advisory Council Engaging with sophisticated users for product feedback and vision
- 17. • Meeting cadence = - Twice/year and ½ day sessions • Meeting format - Intro and vision from CEO - Intimate roundtable discussions - New product demos - Customer presentation • VIP dinner Program Overview
- 18. VIP at Opticon Creating an amazing experience for our VIP Opticon attendees
- 20. Optie Awards VIP Track NPS Swat App Engagement
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- 23. Program Overview