The document discusses how companies can create value through innovation. It notes that businesses must differentiate themselves based on their value proposition rather than just product attributes. It then outlines a five step process for innovation campaigns: 1) employees propose ideas, 2) committees evaluate ideas, 3) best ideas are approved, 4) approved ideas become implementation projects, 5) projects are completed. Key benefits of innovation campaigns include promoting an innovative culture, identifying employee talents, and enriching value propositions to improve long-term profitability.

1. Create Value Through Innovation

2. The Challenge:
• The current business environment makes it is harder for companies to
compete based only on the attributes of the products or services they
provide.
• Instead, businesses must differentiate themselves on their Value
Proposition, that is, product, price, and anything else they bundle with
the sale to improve the customers’ experience.
• While engineers and scientists improve product functionality, any
employee or collaborator along the company’s supply chain may
contribute innovative ideas to improve the value proposition to any
given customer segment.

4. How…?

6. • Proposal. Campaign participants enter their ideas and prepare
them for submission.
• Evaluation. Innovation Committees evaluate the ideas entered by
campaign participants.
• Approve. The best ideas are approved and become part of the
company’s strategic agenda.
• Implement. Approved ideas become implementation projects.
• Finalized. Idea implementation is completed and is ready for
follow up.

9. Key benefits…

10. …Key benefits
• Promotes a culture of innovation. Employees appreciate being considered in the search for
solutions and opportunities and strive to produce more and better contributions.
• Company Knowledge. Engaged employees become more knowledgably about their
company’s supply chain, improving the quantity and quality of their contributions.
• Enriched Value Propositions. Employee contributions provide a great potential for greatly
enhancing the value delivered to customers, therefore improve the company’s long-term
profitability.
• Talent Identification and Development. Tracking employee participation help organizations
identify potential talent and guarantee continuity of good sound management.
• Project Implementation. High visibility of Innovation projects increase the chances of
successful implementations.
• Organizational Climate. Employees working together in Innovation Campaigns develop a
sense of mission and potentiate the company’s collective intelligence.

11. Thank you
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