It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance.
Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.
The easiest online registration system on the web!
* Simple, flat-rate pricing - $3.50 per registration*
* No contracts, setup costs, monthly or annual fees
* Real-time credit card processing
* Customize your own registration forms
* Powerful reporting and e-mail tools
* Safe and secure using the latest in encryption and security technologies
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
The easiest online registration system on the web!
* Simple, flat-rate pricing - $3.50 per registration*
* No contracts, setup costs, monthly or annual fees
* Real-time credit card processing
* Customize your own registration forms
* Powerful reporting and e-mail tools
* Safe and secure using the latest in encryption and security technologies
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
Strategic Philanthropy: How To use Good Deeds As A Business Development TooolPeter Levitan & Co.
This is precisely the time to consider why, how and where you donate based on adopting the principles of Strategic Philanthropy.
More smart thinking here: www.peterlevitan.com
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersDynamic Signal
Learn how organizations like Energy Unites Us, the United Nations Foundation, and the American Cancer Society are empowering advocates and influencers to increase awareness and participation in their initiatives.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
The Fundraiser's Guide To Intelligent RetargetingWiland Inc.
Retargeting has a role to play in
virtually every fundraiser’s digital marketing
strategy. In this, we cover some truths about retargeting and how this strategy works.
Information about online marketing, and how all pieces must work together for maximum benefit to an online marketing campaign. This presentation is particularly focused on law firm web marketing but could be applicable to other industries.
Boost Engagement & Sales_ Essential Types of Influencer Marketing.pdfBrandly Global
In the modern era of technology, influencer marketing has become a potent tool for brands to authentically and engagingly connect with their desired audience. By leveraging the popularity and influence of individuals on social media platforms, businesses can effectively promote their products or services and boost engagement and sales.
Strategic Philanthropy: How To use Good Deeds As A Business Development TooolPeter Levitan & Co.
This is precisely the time to consider why, how and where you donate based on adopting the principles of Strategic Philanthropy.
More smart thinking here: www.peterlevitan.com
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersDynamic Signal
Learn how organizations like Energy Unites Us, the United Nations Foundation, and the American Cancer Society are empowering advocates and influencers to increase awareness and participation in their initiatives.
In 2008, the Email Experience Council partnered with The Andre Agassi Charitable Foundation (AACF) for its non-profit initiative. A volunteer-team of industry professionals, from more than twenty different organizations, has had its share of challenges and successes in creating and sustaining a program focused on growing the list, building awareness, and increasing donations from event and online channels.
Attend this session to learn and discuss:
· How our virtual team organized around a cause marketing strategy
· What not to do in a cause marketing context
· Why email marketing is a natural fit
· What can be accomplished with new media assets and channels (i.e. video, blogging, social networks, Twitter, etc.) on a limited budget
· How cause marketing can help your business grow and make a difference for others
Speakers:
Dylan Boyd, Vice President of Sales & Strategy, eROI
Chris Frasier, Account Development Manager, BlueHornet
Julie Krell, Director, Marketing & Communications,The Andre Agassi Charitable Foundation
Erick Mott, Communications Director, Lyris
Heather Vessey, Email Group Manager, Bonnier Corporation
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
The Fundraiser's Guide To Intelligent RetargetingWiland Inc.
Retargeting has a role to play in
virtually every fundraiser’s digital marketing
strategy. In this, we cover some truths about retargeting and how this strategy works.
Information about online marketing, and how all pieces must work together for maximum benefit to an online marketing campaign. This presentation is particularly focused on law firm web marketing but could be applicable to other industries.
Boost Engagement & Sales_ Essential Types of Influencer Marketing.pdfBrandly Global
In the modern era of technology, influencer marketing has become a potent tool for brands to authentically and engagingly connect with their desired audience. By leveraging the popularity and influence of individuals on social media platforms, businesses can effectively promote their products or services and boost engagement and sales.
The Best Influencer Marketing Solutions in 2024.pdfBrandly Global
In 2024, it's more important than ever for brands to harness the power of influencer marketing solution. Influencer marketing has taken the world by storm, transforming from a niche strategy to a mainstream marketing powerhouse. But what makes influencer marketing so crucial, and how can brands best leverage it? Let's dive in.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
If you are looking for a digital marketing agency that can help you with influencer marketing, Adtric is a great option. They have the expertise and experience to help you create successful campaigns that reach your target audience and generate results.
https://adtric.com/digital/
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
How To Implement An Influencer Loyalty Programcxbox loyalty
A successful influencer Loyalty marketing strategy always requires a holistic approach. It is not about discovering the right influencer for brand promotion but also leveraging the existing customers to identify brand ambassadors by turning the customers into your influencers. This can effectively create an authentic brand voice and drive meaningful connections. The process to implement an influencer loyalty program is relatively straightforward and is an optimal component of your sales strategy. For more details visit https://www.cxbox.in/how-to-implement-an-influencer-loyalty-program/ or call us 95 5599 5599.
The Power of Micro-Influencers: Cost-Effective Influence Marketing StrategiesAniruddh Saha
Unleashing Influence on a Small Scale: Exploring the Impact of Micro-Influencers in Cost-Effective Marketing Strategies
Dive into the realm of micro-influencers and discover their incredible potential in this presentation. Explore the art of harnessing the power of small-scale influencers to achieve big results. Learn how these authentic voices can resonate with niche audiences, drive engagement, and elevate your brand without breaking the bank. From collaboration tactics to measuring ROI, join us to unravel the secrets of cost-effective marketing through the unique influence of micro-influencers.
This presentation goes beyond just social media and will include high level strategy as well as low level tactics. It also introduces the importance of engagement in creating and deepening your relationship with brand ambassadors.
Specific case studies are included as well as options for calculating ROI.
5 Key Elements to Writing Irresistible Email Subject Lines [Infographic]Tiffani Allen
Email marketing works. And there are hundreds of stats to prove it. Your efforts will be even more effective when you write the perfect email subject line to accompany your email campaign. It takes a bit of time, along with a sprinkle of art and a dash of science, but follow these five tips to writing irresistible email subject lines and you’ll be in pretty good shape.
Want to chat more about taking your email campaigns to the next level? Contact us- www.ciceron.com
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Budgeting season is upon us as 2016 quickly approaches! Now is the time to determine the CMO’s 2016 digital priorities– what do you want to accomplish with your digital marketing strategy next year, how much do you need to invest, and which strategies and tactics do you need to execute to achieve these goals?
We found a few studies that illustrate how CMOs are prioritizing for digital in the next year. Even if you’re not the CMO, it’s important to know how the industry is trending to inform your business objectives. The information below makes one thing, if nothing else, abundantly clear: Your organization needs to be digital. Further than that, you need to moving toward mobile.
So, while you’re sitting around the conference table with your team talking about next year’s plans, use the information in this infographic as a guide. If you want some additional help planning for 2016, feel free to reach out: chloe@ciceron.com.
3 Myths About Programmatic [Infographic]Tiffani Allen
Programmatic is gaining momentum for many reasons, including increased efficiency and improved transparency compared to old media models, yet a few myths still exist around the topic. For example, it’s a common misconception that programmatic inventory is leftover inventory– the bottom of the barrel supply that’s in low demand. Although this was accurate during the early days of programmatic, it is no longer the case. In fact, publishers now offer premium inventory in this space. Check out the following infographic to learn about two more myths that might cloud your perception of the programmatic media space.
9 Facts You Probably Didn't Know About Millennials [Infographic]Tiffani Allen
There's a lot of data about Millennials swirling the web. And for good reason-- As this generation's population surpasses that of Gen X-ers and Boomers, marketers are eager to understand this diverse group of people that grew up alongside technology. As Pew Research says so eloquently, "[Millennials] are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future." With this distinct track record, no wonder people are dying to understand this population. The infographic below highlights some key facts about Millennials that you've probably never heard before. Which one surprises you most? Comment below!
The Business Case for Employee AdvocacyTiffani Allen
If you're wondering what employee advocacy can do for your business, or if you're just looking to make a business case for a new program to your boss, this whitepaper has all the information you need to get started.
Ciceron Presents Brand Nation: The Employee Advocacy RevolutionTiffani Allen
A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and talents of their people. But what about brands? Don’t we too have people unified by common beliefs? Are we celebrating and extending the virtues of our employees?
In the last few months, the concept of employee advocacy has taken the marketing world by storm. But what you don’t see are the realities of what exactly we mean by employee advocacy. That's what was covered in Brand Nation!
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
A Second Chance at an Email Marketing First Impression #InfographicTiffani Allen
After the success of last year's First Impressions Email Marketing Study, we decided to revisit the same brands and see what (if any) changes had been made.
It turns out, over 16% have changed for the better, but 77% of brands are STILL not making a good first impression.
Ciceron MBA Session 5: “Are Brands in Crisis Mode or at the Beginning of a Ne...Tiffani Allen
Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean.
As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.
Digital Marketing: Keep Up or get Left BehindTiffani Allen
It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire execution stage. But what’s also important is seeing the proverbial forest. Every once and a while, we need to take a step back and look at what other’s in the industry are focused on, concerned about and struggling with.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Email marketing is an effective way to stay in touch with current customers and prospects. Whether it’s a promotional email or a thank you email, it has a specific purpose and fits a specific need in your relationship with your customer. But many marketers still need proof that email marketing works — and it does, but only if you’re doing it right.
As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything.
So what are we supposed to do about this? That’s the purpose of this infographic — to give you a better idea of where your fellow marketers plan to invest their marketing dollars, and where they plan to cut back.
Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurtu...Tiffani Allen
The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.
This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.
Retail facebook engagement [infographic]Tiffani Allen
Retailers have taken to social media in a big way, especially Facebook. But with a drop in the rate of engagement and fan action, who's keeping their head above water?
Do CEOs use social media? [infographic]Tiffani Allen
68% of Fortune 500 CEOs aren't active on social media. With the rise in popularity of social media with consumers, it's more important than ever that CEOs get involved in at least one social network to better communicate with their customers.
This presentation is from the 3rd Ciceron MBA, "ROI and the Art of the Agile Budget." The panel (from left to right) featured Gabrielle Wesley of Pillsbury, Kris Huson of the Children's Cancer Research Fund, and Ciceron CEO Andrew Eklund.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Ciceron is one the oldest, privately-held digital agencies in the country, having been
in business since 1995. Our longevity is a testament to our ability to deliver results for
our clients through tumultuous change. Ciceron has remained consistent in producing
measurable, sustainable, and extraordinary value for our clients.
Turn Influencers into Advocates
We believe that people who love your brand will introduce you to your new
customers.
Ciceron approaches influencer relationship management as a core component of a
brand's journey towards developing long-term advocates. Influencers become
advocates for a brand only after they have established a relationship based on mutual
trust, respect, and a fair exchange of value.
“Because
of
their
work
on
our
in2luencer
program,
which
Ciceron
developed
from
scratch,
we
created
some
memorable
campaigns
that
not
only
grew
our
social
communities,
conversations
and
engagement
but
our
bottom
line
as
well.”
Sean
Cuthbertson
Online
Marketing
Manager
MLT
Vacations
Sole property of Ciceron, Inc.
Corporate Overview
65%
of
brands
participate
in
in2luencer
marketing.
The
true
value
comes
in
turning
the
in2luencers
into
advocates.
Source: Technorati Media 2013 Digital Influence Report
3. Advocacy: We connect you with your
brand advocates, create programs and
experiences to energize those advocates
and convert advocate actions into insights,
understanding, and most importantly,
business results.
Digital Ecosystem
Content may not be altered or reproduced without
proper attribution to Ciceron.
Brand
Content
Conversation
Consumer
Insights
Business
Objectives
ExperiencesAdvocacy
Strategy
website
email architecture
branded communities
mobile
SEO / SEM
media
community management
influencer relationships
campaign integration
recognition program
reviews and stories
staff training
competitive positioning
industry positioning
target audiences
audience touchpoints
internal capabilities
key performance indicators
analytics
opt
im
ization
insight
s
analytics
opt
im
ization
insight
s
Ciceron Digital Ecosystem
STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
Strategy: We identify the opportunities
that arise at the intersection of your
business goals, your audience needs
and your ability to meet those needs.
Experiences: We ensure your existing
digital marketing programs are fully
optimized, uncover opportunities to add
value to your current experience, and set
you on a course to achieve advocacy.
4. Influence is more than just a number.
It is likely that your brand already has a segment of influencer relationships achieving
advocacy levels, known as Influential Advocates. Our approach evaluates, segments,
and prioritizes current influencer lists based first on category and audience relevance,
then overall reach, and finally, by their ability to spur action from their audience,
or resonance.
Intent does not equal action.
Ciceron believes that the best influencers start out with the best of intentions. Our goal
is to activate both current and potential influencers early and often. Beyond activation,
Ciceron develops engagement plans designed to build and sustain an ongoing
relationship that quickly progresses into measurable actions on behalf of a brand.
Relationships are built on trust and a fair value exchange.
Engaging with influencers solely on a brand's terms will stall the journey from an
influencer to an Influential Advocate. Recognizing influencer efforts and integrating
them into your business builds trust and reinforces the mutual relationship you are
building.
Relationships are based on the overall brand experience.
Progression from an occasional influencer to an Influential Advocate does not happen
by chance. It is the result of integrated efforts across all channels. The journey from daily
interactions from the brand team on social channels, to in-store marketing efforts, to the
personal experience and connection they have with your brand, will ultimately determine
the overall value and ROI an Influential Advocate can have on your business.
The Journey from Influencer to Advocate
5. The Ciceron Approach
EFFORT
20% You
80% Ciceron
30% You
70% Ciceron
30% You
70% Ciceron
40% You
60% Ciceron
• Identify target customers and their factors of influence
• Identify influential conversations and communities where your target
customers reside
• Map influencer persona(s) to target customer needs
• Map desired influencer actions to business goals
Identify
• Identify and recruit influencers that fit the persona(s)
• Create experiences to activate and energize influencers
• Build relationships with influencers by offering something of value
Activate
• Encourage and enable easy sharing of brand messages to
influencers’ network of fans and followers
• Integrate influencers into your business
Scale
• Convert influencer actions into meaningful and actionable insights
• Leverage insights to identify additional relevant influencers and
provide guidance on future initiatives
Optimize
6. Source: Technorati Media 2013 Digital Influence Report
20%
27%
27%
28%
31%
31%
34%
56%
Google+
LinkedIn
YouTube
Forums
Facebook
BLOGS
Brand Sites
Retail Sites
Influencers Rally & Inspire Readers
ONLINE SERVICES MOST LIKELY TO INFLUENCE A PURCHASE
Blogs
tie
with
Facebook
as
the
#1
social
resource
most
likely
to
in2luence
a
purchase
7. Source: Technorati Media 2013 Digital Influence Report
20%
22%
24%
33%
38%
38%
50%
68%
Lack of standards in contracts, requirements, etc.
Number of inbound requests from brands
Brands not coming through with negotiated payments/products
Miscommunications or excessive back and forth with the brand rep
Negotiating rates
Brands not listening to your ideas about content that works for your
audience
Number of irrelevant incoming pitches
Expectations by brands that my time is free
It
is
our
focus
on
identifying,
segmenting,
and
developing
meaningful
relationships
with
in2luencers
that
progress
along
a
relationship
continuum,
ultimately
resulting
in
advocacy
for
your
brand.
Build a Meaningful Relationship
INFLUENCER’S PAIN POINT WHEN WORKING WITH BRANDS
8. ü Identify and introduce new customers
ü Share brand content
ü Scale brand campaigns and promotions
ü Create original content (videos, photos, etc.)
ü Interact/respond to prospective customer questions
ü Share their experiences through stories
ü Make referrals and recommendations
ü Share ratings and reviews
ü Create testimonials
ü Assist in product development
Consumer
trust
is
58%
higher
for
experts
and
peers
when
forming
opinions
about
brands
What Can Influencers Do For You?
Source: 2013 Edelman Trust Barometer
9. Sample Work: Feeding America
INFLUENCERS “DONATE” THEIR VOICE TO SUPPORT THE HUNGER ISSUE
Ciceron developed a series of mini-
campaigns to generate awareness of
the hunger issue and encouraged
influencers to “donate your voice.”
Influencers had access to social
content, videos, images and statistics
that they were asks to share with their
network of family, friends and social
connections.
Inspired influencers…
• Drove 5.3MM impressions
• Contributed to providing 120,000
meals to those in need
• Inspired nearly 60,000 views of
their PSA video
10. Sample Work: Delta Vacations
INFLUENCERS PROVIDE ADDITIONAL EXPOSURE TO SOCIAL CAMPAIGN LAUNCHES
Ciceron identified key influencers
within the travel, wedding and deal
seeking communities to support and
promote the Winter Sale and Social Fan
Acquisition campaigns.
Activated and engaged influencers
helped deliver over 250,000
impression during the first week alone.
Influencers continued their support
throughout the campaigns by assisting
in the growth of Delta Vacation’s fan
base by 6,000 and boosting the
average Facebook revenue by 45%.
11. Sample Work: Radisson Blu Aqua
INFLUENCERS CONTRIBUTE TO A SUCCESSFUL OPENING EVENT
Ciceron created and executed a launch
event that focused on targeting the
right influencers to ensure the event
was a success.
Local VIP event influencers drove
260,000 impressions in two days
Influencer activation and engagement
helped to drive 20MM impression over
a 2-month period
Activated influencers continue to
engage through social conversations
and content, driving reach and
impressions for the brand