The document discusses survey results from eTailing India on online shopping behaviors in India. It finds that lower prices and 24/7 availability are the main reasons people buy products online over in-stores. While the ability to see and touch products are top reasons for in-store buying. Over 68% of respondents said they browse in-stores but buy online. Surveys also found that FDI in ecommerce would lead to lower prices and more jobs, but reduce profits for domestic companies. Online PC shopping was the most preferred channel according to the surveys.

1. A Platform For India’s
Next Billion $ Ideas
India's largest knowledge repository for
the online retail industry

2. FDI or Not

3. Why Do You Buy Products online
Instead Of In – Store ?
Lower prices/better deals than in store and shopping facility 24/7 online
are the main reasons people preferred to buy products online instead of
in stores

4. Why Do You Buy Products In – Store
Instead Of Online?
The availability to touch and feel and the certainty about the product
are the top two reasons that people buy products in - store instead of
online

5. Intentionally Browsed Products At A
Store, But To Buy Them Online
In a survey conducted by etailing India, 68.8% of the people said
yes when asked whether they have ever intentionally browsed
products at a store but decided to buy them online

6. FDI In The eCommerce Market Will
In a survey conducted by etailing India on how FDI in the
ecommerce market will affect the nation’s economic well being,
37.5% of the respondent said that the consumer will get the product
at low prices while 31.3% said that they will create more
employment opportunities in the Indian market

7. Threat To Domestic Economy Due To FDI
Investment In eCommerce
As per the poll, Reduced profit margin for domestic companies
will be the major threat to domestic economy due to FDI
investment in ecommerce

8. Source Of Shopping Channels
Preferred
In a survey conducted by etailing India, online via PC is the most
preferred source of shopping channels followed by in store

9. 50% people shop monthly from various shopping channels
while 25% shop weekly
Shopping Habits

10. eTailing India Profile
eTailing India took shape in 2012 with an agenda to become country’s largest knowledge repository
for the online retail industry. With accelerated growth over the past few years, eTailing India has
managed to achieve its goal of becoming a Thought Leader for the Indian e-commerce Industry.
Several national and regional level Conferences; Webinars & Workshops have been organized to
create an engaging platform.
eTailing India has also been instrumental in conducting independent research studies, publishing of
reports and commissioning white papers on a variety of topics related to the e-commerce
ecosystem.
eTailing India converts facts, information, data and statistics into expert judgments and forecasts
with complete objectivity.

11. Ashish Jhalani
Founder, eTailing India,
Indian School of eBusiness & India Entrepreneurs Club
Profile:
Ashish Jhalani is the Founder of eTailing India (The largest
eCommerce Knowledge Platform in India). eTailing India
provides knowledge to the retail and eCommerce industries
by organizing conferences and workshops; releasing
research reports, guides and directories. eTailing India has
also embarked on partnering to launch Indian School of
eBusiness (ISeB) to provide eBusiness training. eTailing India
recently announced a collaborative agreement with IRCE,
the world-renowned e-commerce event and exhibition in
the United States. Ashish is also closely associated with
several ventures as an adviser and mentor.
Ashish graduated from NYU Stern School of Business and
worked as a Retail Expert for Kurt Salmon in their New York
Office, where he helped clients such as Home Depot, Sara
Lee Apparels, Tiffany & Co., Phillips Van Huesen devise their
market strategy & operations. Ashish is also the Co- Founder
& CEO of MySolitaire.com (US)

12. Thank you!