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Industrial visit to KITEX Ltd
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- 2. Session overview About thecompany Functional Activities CSR Activities SWOT Analysis Experience and Learning Outcome
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- 4. History 1968 199219761975 Initial venture AnnaAluminum Company came into existence Anna Aluminum group engaged in the manufacture of garments under the brand name ‘Kitex’ Saga of SARAS began as Sara Spices Kitex Garments Ltd was established
- 5. Kitex Garments Ltd KitexGarments Ltd is the largest employer in private sector in the state of Kerala. The company is currently the second largest producer of children's apparel in the world Started with a turnover of 1.8crores in the year 1995-96 , which now has grown to a turnover of 524 crores in the year 2014-15 It caters to prominent and renowned conglomerates in USA and Europe It is located near Kochi, Kizhakkambalam A part of the renowned Anna-Kitex group of companies was founded by the legendary Late Shri M. C. Jacob
- 6. Functional Activities • Aluminum– Orissa, Bengal, Bihar • Thread – Erode, Madurai, Andhra Pradesh • Spices - Indore Purchase • 2000 bags/ day • Cutting, 4 people together stitching 1 bag • Counting by another employee Production • Training • Attendance • Compensation • Benefits Human Resource • Marketing through dealers • Industrial VisitsMarketing • Profit after tax- Rs. 7000 lakhs • CSR Expenditure – Rs. 1275 lakhs • EPS- Rs. 10. 53 • DPS- Rs. 1.50 Finance
- 7. Corporate Social ResponsibilityPolicy For the Kitex Group, reaching out to underserved communities is part of their HERITAGE. Vision for CSR To transform Kizhakkambalam Panchayath into the best among the 978 Panchayaths in the state. CSR -------> TSR TSR- Total Social Responsibility, which takes care of whole family
- 8. Health Care Toilets Drinking water •Health and Medical Check-up Camps - 3800 families participated. • Free medicines were distributed. • Medical facilities were extended to 463 major/minor operations at some of the leading hospitals in the district. • Safe drinking water was provided to some of the backward colonies located in and near the Kitex factory. • Six bore wells were provided in those colonies. Housing Education Agriculture • 37 villas of Rs.14,50,000 each were constructed. • 40 houses are under construction in Kizhakkambalam panchayath. • Farming was undertaken on 300 acres of farmland with the full co-operation of farmers in and near the Kitex factory. • Multi-crop harvesting was carried out through the year. • In 2013, the Kitex Group distributed 2278 bags to school children in the backward areas of Ernakulam District with an effort to extend primary education to financially backward students. Food Security Programmer • 2020 stall – 60% discount • 8000 people are provided with a card and they can buy things from this stall.
- 9. SWOT Analysis STRENGTH • Largestmanufacturer of textile products in Kerala • Pioneers in their segment as their brand • Effective distribution channel • Better employee-employer relationship • No trade union • ISO certification WEAKNESS • Huge variation in the incentives with change in the season • Market share of dhotis' and school bags are on a lower side OPPORTUNITIES • India with a large cotton cultivation has a great scope in textile industry • Growing market demand • Expansion to rural areas THREATS • Sale of some products depend upon seasons • Presence of reputed competitors in the market • Implementation of technology • Efficiency is low with the use of old machineries • The time taken to change with customers
- 10. Experience and LearningOutcome Exposure to practical working environment Aware of industry practices and regulations Interactive learning experience More insight Social responsibility
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