1. Balaji Wafers Private Limited is a major snack food manufacturer and distributor located in Gujarat, India. It produces a variety of potato chips and other grain-based snacks.
2. The company was founded in 1974 and has expanded significantly over the years. It owns several production plants across India with a total daily production capacity of over 8,000-10,000 kg of potato wafers and 12,000 kg of namkeen and other snacks.
3. Balaji Wafers has a market share of around 65% in western India's snacks market. It enjoys over 90% market share in its home state of Gujarat. The company reported an annual turnover
Report on balaji-wafers-pvt-ltd-pdf-free (1).pdfLodhiMariyam
The document provides details about an industrial visit report prepared by Vyas Niraj M to Balaji Wafers Pvt. Ltd. It includes information about the company's history starting in 1976, achievements, organizational structure, and departments like production, personnel, marketing, and finance. The report was submitted to Saurashtra University as part of the BBA curriculum and aims to provide practical knowledge through field work experience.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
This document discusses a project analyzing Balaji Salted Chips and its competitors. It provides an overview of Balaji as a company, examines its increasing market share in India, lists its product range and competitors like Lays and Parle. It analyzes these competitors' pricing, quantities sold, and channel strategies. The document also describes consumer research on brand preferences, distribution networks, pricing satisfaction, new products, packaging preferences, customer segmentation, and loyalty for Balaji Salted Chips.
Balaji Group is a private limited company founded in 1976 and headquartered in Rajkot, Gujarat, India. It manufactures and distributes potato chips and other snacks under brands like Magic Masala. Starting as a small business, it has grown to a Rs. 1000 crore company with 1500 employees. The company was started in 1972 by the Virani brothers who invested in a wafer business and saw success distributing in Rajkot. It has since expanded to large automatic plants in Aji Vasad and Valsad, with a 2,200 kg per hour capacity, making it one of Asia's largest chip makers.
The document provides information about Gopal Snacks Pvt. Ltd., including its history, management structure, manufacturing process, products, and employee benefits. It was started in 1965 and became a private limited company in 1994. It has around 1000 employees and manufactures a variety of namkeen and fryums through a multi-step automated process. The company offers benefits like housing, insurance, and bonuses to its employees.
The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Parle Products is India's largest manufacturer of biscuits and confectionery, established in 1929. It has over 33,00,000 distribution outlets and holds a 40% share of the total biscuit market and 15% of the confectionery market in India. Parle has a modern organizational culture and core values, with innovation helping it grow. It has a staff structure and focuses on quality, hygiene, and customer loyalty through sustainability and brand equity. Parle employs around 500 people and had sales of Rs. 3,500 crore in 2009-10, drawing 80% of its Rs. 5000 crore total profit from biscuits.
Report on balaji-wafers-pvt-ltd-pdf-free (1).pdfLodhiMariyam
The document provides details about an industrial visit report prepared by Vyas Niraj M to Balaji Wafers Pvt. Ltd. It includes information about the company's history starting in 1976, achievements, organizational structure, and departments like production, personnel, marketing, and finance. The report was submitted to Saurashtra University as part of the BBA curriculum and aims to provide practical knowledge through field work experience.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
Balaji Wafers was founded in 1974 in Rajkot, India by Chandubhai Virani and his brothers. It is a leading manufacturer of potato chips and namkeen, with over 5000 employees. Balaji Wafers aims to provide affordable snacks accessible across India through a large distribution network. Their vision is to grow into a global brand while maintaining traditions of trust and quality. Balaji Wafers dominates the Indian potato and vegetable chips market, increasing its share from 9.5% in 2008 to 13.7% in 2012.
This document discusses a project analyzing Balaji Salted Chips and its competitors. It provides an overview of Balaji as a company, examines its increasing market share in India, lists its product range and competitors like Lays and Parle. It analyzes these competitors' pricing, quantities sold, and channel strategies. The document also describes consumer research on brand preferences, distribution networks, pricing satisfaction, new products, packaging preferences, customer segmentation, and loyalty for Balaji Salted Chips.
Balaji Group is a private limited company founded in 1976 and headquartered in Rajkot, Gujarat, India. It manufactures and distributes potato chips and other snacks under brands like Magic Masala. Starting as a small business, it has grown to a Rs. 1000 crore company with 1500 employees. The company was started in 1972 by the Virani brothers who invested in a wafer business and saw success distributing in Rajkot. It has since expanded to large automatic plants in Aji Vasad and Valsad, with a 2,200 kg per hour capacity, making it one of Asia's largest chip makers.
The document provides information about Gopal Snacks Pvt. Ltd., including its history, management structure, manufacturing process, products, and employee benefits. It was started in 1965 and became a private limited company in 1994. It has around 1000 employees and manufactures a variety of namkeen and fryums through a multi-step automated process. The company offers benefits like housing, insurance, and bonuses to its employees.
The document discusses the history and expansion of Haldiram's, an Indian snack foods company established in 1937 in Bikaner, Rajasthan. It details how Haldiram's grew from a small sweet shop to establish manufacturing units across India and expand internationally, offering a wide range of traditional Indian snacks, sweets, and other products. The document also examines some of the challenges faced by Haldiram's, such as competition and maintaining quality standards as the company continues to grow.
Parle Products is India's largest manufacturer of biscuits and confectionery, established in 1929. It has over 33,00,000 distribution outlets and holds a 40% share of the total biscuit market and 15% of the confectionery market in India. Parle has a modern organizational culture and core values, with innovation helping it grow. It has a staff structure and focuses on quality, hygiene, and customer loyalty through sustainability and brand equity. Parle employs around 500 people and had sales of Rs. 3,500 crore in 2009-10, drawing 80% of its Rs. 5000 crore total profit from biscuits.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
The document is a project report submitted by Mr. Saachin B. Farfad for his Master's degree in marketing management. It discusses his internship project analyzing the brand representation of Parle products in Amravati city. Parle Products is an Indian company established in 1929 that manufactures biscuits and confectionaries. It discusses the company's history, products, factories, and brands such as Parle-G biscuits. The report will analyze Parle's brand representation in Amravati through research objectives, methodology, and conclusions from his internship experiences.
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
This document provides information about Gopal Snacks Pvt Ltd, including:
- It was established in 1994 and produces namkeen and snacks.
- It has 1000 employees and offers benefits like housing, medical insurance, and education assistance.
- The manufacturing process involves receiving raw materials, storage, dough making, frying, seasoning, packing, and boxing final products.
- The company produces a variety of fryums and namkeen including chips, papdi, sev, and more.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Ltd was established in 2006 by Yogrishi Ramdev Baba and Achaarya Balkrishna. It manufactures herbal and Ayurvedic products with a vision to establish India as a global leader in Ayurveda. Patanjali has achieved tremendous growth, becoming India's fastest growing FMCG company with over 47,000 retail outlets within a short time. It aims to expand globally and compete with large MNCs through effective marketing strategies including reasonable pricing, widespread promotion and establishing retail presence across India. Patanjali has ambitious future plans to achieve Rs. 10,000 crore revenue and expand globally within 5 years.
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
Patanjali Ayurved Ltd is an Indian FMCG and healthcare company established in 2006 by Acharya Balkrishna. It is headed by Yogrishi Ramdev Baba and has its headquarters in Haridwar, India. Patanjali manufactures over 300 herbal medicines and has expanded into other product categories like food, cosmetics, and home care. It has an annual turnover of around 2000 crore rupees and provides products that are cheaper than foreign competitors. Patanjali is developing new products like fertilizers and clothing and some current products like its shampoos are in the growth stage of the product lifecycle.
The document provides details about Patanjali Ayurved Limited, an Indian FMCG company. It discusses Patanjali's product portfolio, production facilities, products, sales and distribution network, and marketing strategies. It also analyzes the factors responsible for Patanjali's growth such as building trust among followers of yoga guru Baba Ramdev, visibility of the brand, smart pricing, awareness through social media, retail outlets, and variety of products. Finally, it outlines Patanjali's future prospects including a rural push, increasing research and development, and focusing on exports.
SALES AND DISTRIBUTION CASE STUDY Balaji waferrutikaingle1
Balaji Wafer began as a small business in Gujarat producing potato chips and wafers. It has since grown significantly and established a strong sales and distribution system. The sales organization has clear roles defined at each level from sales managers to territory sales in-charges to the sales force. Balaji uses various techniques like jury of executive opinion and past sales projections to forecast sales. It follows a mass distribution strategy to ensure wide availability of products. The company has a four-level distribution channel consisting of clearing agents, stockists, dealers and retailers to efficiently serve customers across Gujarat.
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Nestle introduced the Maggi brand in India in 1982 with Maggi 2-minute noodles, bringing the first instant noodle to the Indian market. Maggi became hugely popular and captured around 90% of the market share. However, its market dominance declined in the 1990s as competitors like Top Ramen entered. Nestle repositioned Maggi to focus on health in the early 2000s by introducing variants with whole wheat and other ingredients. Currently, Maggi remains a market leader in India and has expanded its product line while promoting its noodles' convenience and taste as well as nutritional benefits.
Britannia Industries Ltd. is a leading Indian food company that was founded 123 years ago in Kolkata by a British baker. It has since grown to become the largest biscuit and bakery company in India, with over Rs. 6000 crores in annual revenues. Britannia produces a wide range of bakery products including biscuits, bread, cakes, and dairy products. It has a strong brand and distribution network across India, reaching over half the population through 3.5 million retail outlets. The document provides details on Britannia's history, product portfolio, financial performance, business strategies, and SWOT analysis.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Balaji Wafers Pvt Ltd is a potato chip and snack company founded in 1974 in Rajkot, India by Chandubhai Virani. It has since expanded to have 5000+ employees, 800+ distributors, and annual revenue of ₹4,000 crore. The company aims to provide affordable snacks nationwide through strategic distribution network development. Its vision is to grow into a global giant using modern techniques while maintaining traditions of trust and quality. Key competitors include Lays and Parle snacks. Balaji Wafers has received several awards and recognition for its success and contributions to the consumer products industry in India.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
The document is a project report submitted by Mr. Saachin B. Farfad for his Master's degree in marketing management. It discusses his internship project analyzing the brand representation of Parle products in Amravati city. Parle Products is an Indian company established in 1929 that manufactures biscuits and confectionaries. It discusses the company's history, products, factories, and brands such as Parle-G biscuits. The report will analyze Parle's brand representation in Amravati through research objectives, methodology, and conclusions from his internship experiences.
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
This document discusses Swiggy's operations strategies. It provides details about Swiggy's founding, services offered, logo, key business units, and competitive priorities. Swiggy aims to provide best door-to-door food delivery service. Its main strategies are to change how India eats through expansion and offering deals. It focuses on generating more revenue through commissions, faster serving times with trained personnel, and greater marketing through social media campaigns and influencer marketing.
Dabur India Ltd is India's leading FMCG company with revenues of about US$750 million annually. Dabur Chyawanprash enjoys a market share of 61% in the chyawanprash category. The report analyzes the marketing strategies and mix of Dabur Chyawanprash, focusing on how Dabur pioneered the branded chyawanprash category in the 1950s and has invested heavily in product development, clinical studies, and consumer awareness since. Various recommendations are provided based on analyses like BCG matrix, Ansoff's product grid, and SWOT analysis.
This document provides information about Gopal Snacks Pvt Ltd, including:
- It was established in 1994 and produces namkeen and snacks.
- It has 1000 employees and offers benefits like housing, medical insurance, and education assistance.
- The manufacturing process involves receiving raw materials, storage, dough making, frying, seasoning, packing, and boxing final products.
- The company produces a variety of fryums and namkeen including chips, papdi, sev, and more.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Ltd was established in 2006 by Yogrishi Ramdev Baba and Achaarya Balkrishna. It manufactures herbal and Ayurvedic products with a vision to establish India as a global leader in Ayurveda. Patanjali has achieved tremendous growth, becoming India's fastest growing FMCG company with over 47,000 retail outlets within a short time. It aims to expand globally and compete with large MNCs through effective marketing strategies including reasonable pricing, widespread promotion and establishing retail presence across India. Patanjali has ambitious future plans to achieve Rs. 10,000 crore revenue and expand globally within 5 years.
Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
Patanjali Ayurved Ltd is an Indian FMCG and healthcare company established in 2006 by Acharya Balkrishna. It is headed by Yogrishi Ramdev Baba and has its headquarters in Haridwar, India. Patanjali manufactures over 300 herbal medicines and has expanded into other product categories like food, cosmetics, and home care. It has an annual turnover of around 2000 crore rupees and provides products that are cheaper than foreign competitors. Patanjali is developing new products like fertilizers and clothing and some current products like its shampoos are in the growth stage of the product lifecycle.
The document provides details about Patanjali Ayurved Limited, an Indian FMCG company. It discusses Patanjali's product portfolio, production facilities, products, sales and distribution network, and marketing strategies. It also analyzes the factors responsible for Patanjali's growth such as building trust among followers of yoga guru Baba Ramdev, visibility of the brand, smart pricing, awareness through social media, retail outlets, and variety of products. Finally, it outlines Patanjali's future prospects including a rural push, increasing research and development, and focusing on exports.
SALES AND DISTRIBUTION CASE STUDY Balaji waferrutikaingle1
Balaji Wafer began as a small business in Gujarat producing potato chips and wafers. It has since grown significantly and established a strong sales and distribution system. The sales organization has clear roles defined at each level from sales managers to territory sales in-charges to the sales force. Balaji uses various techniques like jury of executive opinion and past sales projections to forecast sales. It follows a mass distribution strategy to ensure wide availability of products. The company has a four-level distribution channel consisting of clearing agents, stockists, dealers and retailers to efficiently serve customers across Gujarat.
Haldiram was started in 1937 in Bikaner, Rajasthan and the brand name was introduced in 1941. It was led by three brothers and they expanded business by establishing manufacturing units of sweets and snacks in Kolkata and Nagpur in 1950 and 1970 respectively. Currently, Haldiram offers various Indian snacks and sweets and has a 20% share in the organized market. It envisions being a trendsetter in healthy eating and has a mission to reinvent trends in nourishing customers. Haldiram entered the international market in 2000 and has since increased its exports. It aims to provide customers with perfect taste and quality in packaging.
Nestle introduced the Maggi brand in India in 1982 with Maggi 2-minute noodles, bringing the first instant noodle to the Indian market. Maggi became hugely popular and captured around 90% of the market share. However, its market dominance declined in the 1990s as competitors like Top Ramen entered. Nestle repositioned Maggi to focus on health in the early 2000s by introducing variants with whole wheat and other ingredients. Currently, Maggi remains a market leader in India and has expanded its product line while promoting its noodles' convenience and taste as well as nutritional benefits.
Britannia Industries Ltd. is a leading Indian food company that was founded 123 years ago in Kolkata by a British baker. It has since grown to become the largest biscuit and bakery company in India, with over Rs. 6000 crores in annual revenues. Britannia produces a wide range of bakery products including biscuits, bread, cakes, and dairy products. It has a strong brand and distribution network across India, reaching over half the population through 3.5 million retail outlets. The document provides details on Britannia's history, product portfolio, financial performance, business strategies, and SWOT analysis.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Balaji Wafers Pvt Ltd is a potato chip and snack company founded in 1974 in Rajkot, India by Chandubhai Virani. It has since expanded to have 5000+ employees, 800+ distributors, and annual revenue of ₹4,000 crore. The company aims to provide affordable snacks nationwide through strategic distribution network development. Its vision is to grow into a global giant using modern techniques while maintaining traditions of trust and quality. Key competitors include Lays and Parle snacks. Balaji Wafers has received several awards and recognition for its success and contributions to the consumer products industry in India.
This document provides an overview of the dairy industry in India and the company Mother Dairy. It discusses the size and growth of the Indian dairy market. It then describes Mother Dairy's history, objectives, products, and operations in Hyderabad. Mother Dairy markets milk and other dairy products in Hyderabad through a network of agents using an outsourced logistics system. The document appears to provide background information in preparation for a study or project on Mother Dairy's milk sales through its card system in Hyderabad.
Balaji Wafers Pvt Ltd began in 1976 supplying snacks to a local cinema. Due to short supply issues, the founders decided to produce their own snacks in 1982. Their quality and taste led to increasing demand. They upgraded operations over time, establishing semi-automatic and fully automatic plants. Currently producing 12 snack items, Balaji Wafers captures a large market share in Gujarat and surrounding regions through quality products and competitive pricing. The document outlines Balaji Wafers' history, operations, products, objectives of a study on the company, research methodology used including primary and secondary data collection methods, and a brief section on data analysis and limitations.
This document provides an overview of LT Foods Ltd, including:
- LT Foods is a leading branded specialty foods company primarily engaged in milling, processing, and marketing basmati rice.
- The company was incorporated in 1990 and has since grown to include value-added staples and organic food products.
- It provides details on LT Foods' history, leadership, brands, facilities, certifications, and financial performance.
- The document serves as a project report on a comparative financial statement analysis of LT Foods submitted for a postgraduate diploma program.
Prasenjit sudha project on market potential(final)Prasenjit Kumar
Here are the key points about COMPFED/Sudha Milk:
- COMPFED/Sudha Milk is the Bihar State Cooperative Milk Producers Federation Ltd based in Patna, Bihar.
- It was formally registered on December 14, 1946 starting with 250 liters of milk collected from 2 village cooperatives.
- Today it collects, processes and distributes over 1 million liters of milk and milk products daily through over 1000 village cooperatives owned by 500,000 farmer members.
- In 2011-12 it achieved an 18% growth in turnover closing the year at Rs. 2,882 crores.
- The Magadh Dairy Project in Gaya is one of its
This document is a business plan for a proposed sugar manufacturing and packaging company called "Jay-Vijay" in Sholapur, India. The plan discusses objectives to produce high quality sugar and become a leader in the market. It outlines the production process, products, capacity, and compliance with relevant government regulations regarding licensing, pricing of sugarcane and sugar, distribution channels, packaging, and more. Market research findings on the sugar industry are also presented.
This document is a project report submitted by Prachi Pawaiya to their university on an internship project with Parag Milk Foods Pvt Ltd. The report provides an overview of Parag Milk Foods, including that it was established in 1992, has brands like GO and Gowardhan, and owns the largest cow farm and cheese plant in India. Prachi conducted the internship project from August 2016 to gain experience with a newly launched premium milk product as the company sought to inform and persuade customers about the brand.
The document is an industrial training report submitted by Jeshika Khokhari after completing training at Mother Dairy Pvt Ltd located in Junagadh, Gujarat, India. It provides information about various departments of Mother Dairy including [1] Production which manufactures milk and milk products, [2] Human Resources which has over 1000 employees, and [3] Marketing which sells products under various brands through different distribution channels. The report also includes the company's balance sheet for the year ending March 2017 showing total equity and liabilities of over Rs. 2257 crores.
The document provides background information on Bhilwara Dugdh Utpadak Sahakari Sangh Ltd. (SARAS Dairy), which was established in 1972 in Bhilwara, Rajasthan as a cooperative dairy. SARAS Dairy procures milk from farmers and processes and markets milk and milk products under the SARAS brand. Key points:
1) SARAS Dairy was established in 1972 with a modest beginning of procuring 100 liters of milk per day and has since grown significantly in procurement, processing, and marketing.
2) It operates a dairy plant with a handling capacity of 1.5 lakh liters per day and a powder plant with a capacity of
The document summarizes the work done by students during an internship with Bharat Insecticide Limited. The students collected information from over 1800 farmers in Ahmednagar, Narayangaon, and Malegaon districts. They entered information for 1050 farmers into an online portal. The students also distributed posters and gave presentations to farmers to provide information on Bharat Insecticide Limited and its products. Product demonstrations were conducted as an effective way of conveying messages to farmers. The work helped increase awareness of Bharat Insecticide Limited among farmers in multiple tahsils across three districts.
This document summarizes a summer internship project report submitted by a student towards their MBA in Marketing. The project focused on studying brand preference for dairy products from retailers' perspectives and identifying factors influencing decreasing demand for Mother Dairy products. The student conducted primary research through interviews and questionnaires with 30 retail outlets in the Madhyamgram, Barasat, and Hridaypur regions to understand retailer awareness, perceptions, and issues regarding supply of Mother Dairy products.
Adani wilmar employee satisfacation & h.r. funcationBhuwnesh Sharma
This document provides an overview of Adani Wilmar Limited (AWL), an Indian edible oils company. Some key details include:
- AWL is a joint venture between Adani Group of India and Wilmar Group of Singapore.
- It owns several oil refineries across India with a total refining capacity of over 3,200 tons per day.
- The company's flagship brand Fortune is one of the top 50 FMCG brands in India.
- Since starting in 1988, AWL has grown significantly through various milestones such as setting up its first port-based refinery in 1999 and expanding into new markets and products over the years.
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2. Page 2
TOPIC :- COMPANY INFORMATION
GUIDED BY :- MRS. DOLLY JUNGI
PREPARED BY :- SHIFAN MOHAMMAD IQBAL
SHIVANI
INSTITUTE :- DR. V. R. GODHANIYA B.ED
COLLAGE, PORBANDAR
SUBMITTED TO :- Bhakt Kavi Narsingh Mehta
University, Junagadh
Duration :- 2021-2022
ROLL NO.:-
3. Page 3
DECLARATION
I the undersign solemnly declare that the project report
BALAJI WAFERS PVT. LTD is based on my own work
carried out during the course of our study under the
supervision of Mrs. dollymam jungi. I assert the
statements made and conclusions drawn are outcome on
my research work. I further certify that.
Date :-
Place :- Porbandar Signature
4. Page 4
PREFACE
Every student of B.B.A has to undergo visit to any
industry and have to prepare report of the industry.
B.B.A is a course of business administration
abundance of theoretical knowledge acquired through
lecture but apart from that practical knowledge is also
important.
For practical study our institute arrange an
industrial visit. Their visit provides practical
knowledge about management of company. I had
taken by vision the field of management of
"BALAJI WAFERS PVT. LTD." I had prepared my
private report on this important management.
5. Page 5
ACKNOLEDMENT
Successful accomplishment of work requires knowledge,
help, guidance, creativity etc…. I got a wonderful
opportunity to make a report on “BALAJI WAFERS
PVT. LTD.”
I am very thankful to my principal and professor for their
help, Encourage and guidance in making this report. I
have made this project by trying my level best.
I would like to thanks my parents, professors, industrial
persons for their guidance & attention to make us
understand and giving information about the company.
6. Page 6
INDEX
SR.
NO.
CONTENT PAGE NO.
1 GENERAL INFORMATION 7
2 PRODUCTION
DEPARTMENT
INFORMATION
32
3 HUMAN RESOURCE
DEPARTMENT
INFORMATION
50
4 MARKETING
DEPARTMENT
INFORMATION
55
5 ACCOUNTING AND
FINANCE DEPARTMENT
83
6 CONCLUTION 89
7 SWOT ANALYSIS 90
8 BIBLOGRAPHY 92
8. Page 8
Company Overview
Balaji wafers is a major snack food manufacturer and distributor
in Gujarat, India. It produces and distributes a variety if potato
chips and other grain-based snack food.
Balaji Wafers Private Limited is a non-govt company,
incorporated on 22 Sep, 1995. It's a private unlisted company
and is classified as ‘company limited by shares.
Company's authorized capital stands at Rs 5500.0 lakhs and has
96.18873% paid-up capital which is Rs 5290.38 lakhs. Balaji
Wafers Private Limited last annual general meet (AGM)
happened on 30 Sep, 2017. The company last updated its
financials on 31 Mar, 2017 as per Ministry of Corporate Affairs
(MCA).
Balaji Wafers Private Limited is majorly in Manufacturing
(Food stuffs) business from last 27 years and currently, company
operations are active. Current board members & directors are
CHANDUBHAI POPATBHAI VIRANI, KEYUR
BHIKHABHAI VIRANI, MIHIR BHIKHABHAI VIRANI,
BHIKHABHAI POPATBHAI VIRANI, KANJIBHAI
POPATBHAI VIRANI and PRANAY CHANDUBHAI
VIRANI.
Company is registered in Ahmedabad (Gujarat) Registrar Office.
Balaji Wafers Private Limited registered address is VAJDI
(VAD) KALAWAD ROADTAL-LODHIKA RAJKOT GJ.
9. Page 9
Company Profile
Cin U15400gj1995ptc027555
Date of incorporation 22 sep, 1955
Status Active
Company category Company listed by shares
Company sub – category Non-govt company
Company class Private
Business activity Manufacturing (food stuff)
Authorized capital 5500.0 lakhs
Paid-up capital 5290.38 lakhs
Paid-up capital % 96.18873
Registrar office city Ahmedabad
Registered state Gujarat
Registration number 27555
Registration date 22 sep, 1955
Listing status Unlisted
Banker Corporation bank & sbi
AUDITOR D.K. PATEL & CO.
10. Page 10
Location chart and location
details
FULL NAME OF THE COMPANY:
BALAJI WAFERS PRIVATE LIMITED.
12. Page 12
FORM OF ORGANISATION
According to John puffier “Organisation is an
essential a matter of man-to-man job to job and
department to department.”
These are different types of organisation like:-
1.Line organization
2.Staff organization
3.Line and staff organization
4.Committee organization
5.Project organization
6.Matrix organization
Out of all these Balaji wafers follows line and staff
type of organization structure line and staff organization
means to prepare plans to take vital decisions and to
implement them effectively all these functions cannot be
performed simultaneously by a single person hence there
emerged a system where in line officers received advice
from the staff experts the organization structure is as
follows.
14. Page 14
HISTORY
The company is owned by Chandubhai Virani.
Chandubhai and his brothers Bhikhubhai and Kanubhai
migrated from a small Village Dhun Dhoraji, Kalavad
Taluka, Jamnagar district of Gujarat. Their father
Popatbhai Virani was a farmer, who sold ancestral
agriculture land and gave ₹20,000 (US$260) to them to
venture into business.
The Viranis invested in farm equipment, but could not
succeed and lost the money. Kakubhai and his brothers
started a wafer business from a canteen of a cinema hall
in Rajkot in 1974. Until 1989, the wafers were produced
at the Viranis' house and distributed in and around Rajkot
city.
In the initial stage, Balaji Wafers set up their plant at Aji
Vasad (Industrial Zone, Rajkot) with a new concept of
making potato chips. The main benefit they got is the
readymade infrastructure availability due to which their
cost was reduced to a large extent. They operated there
for around 22 years.
Balaji Wafers then set up their new fully automatic plant
near Metoda G.I.D.C. which is in the area of the village
Vajdi, outside the town of Rajkot.
15. Page 15
HISTORY WITH
CHANGING YEARS
1974
The brothers came to Rajkot
looking for a job. They landed
one in the canteen of Astron
Cinema. They were loyal and
determined. Soon they were
asked to run the canteen.
1981
The Virani’s started making
wafers on their own. They even
came up with the name “Balaji”
to sell their wafers and
sandwiches in the canteen.
16. Page 16
1984
They distributed wafers to a
nearby retailers.
The scale was small but their
dreams, pretty big.
1989
Took a loan to setup a semi-
automated plant in Rajkot. The
aim was to improve several
aspects of the products.
Mainly quality and hygiene.
17. Page 17
1995
Become a private limited
company. Set up a fully
automated manufacturing plant.
Extended the line of products to
namkeen and other snacks.
2002
Launched a new state-of-the-art
manufacturing plant in Rajkot,
which was the largest in the
country back then. Went on to
build fully automated plants for
namkeen and other snacks. Also
widened the distribution network
to other states.
18. Page 18
2008
Set up a plant in Valsad, one of
the biggest in Asia at that point.
Also built manufacturing units
for namkeen and other snacks in
the same region to match
increasing demands from other
states.
2015
Set up hi-tech plant in Indore to
serve the northern and western
parts of the country.
19. Page 19
2019
The company has 51+ products
range and 93+SKUs. Our strong
presence in the remotest of the
areas to sprawling cities is made
possible through ever-expanding
powerful distribution network
consisting of 800+dealers. Balaji
aims to provide a quality
snacking experience at the most
affordable price to people across
all age groups.
20. Page 20
Promoters and existing
managing group.
The company has 9 directors and 2 reported key
management personnel.
The longest serving directors currently on board are
Chandubhai Popatbhai Virani, Bhikhabhai Popatbhai
Virani and Kanjibhai Popatbhai Virani who were
appointed on 22 September, 1995. They have been on the
board for more than 26 years.
The most recently appointed directors are Sameer Chadha
and Mansukhlal Narshibhai Bhanderi, who were appointed
on 01 December, 2019.
Keyur Bhikhabhai Virani has the largest number of other
directorships with a seat at a total of 2 companies. In total,
the company is connected to 2 other companies through its
directors.
21. Page 21
KEY PERSONS OF THE COMPANY
Mr. Bhikubhai Virani Chairman
Mr. Chandubhai Virani Managing Director
Mr. Kanubhai Virani Technical Director
Mr. Keyur Virani Research And Development Managed
Mr. Hitesh Virani General Manager
Mr. Nayan Tank Marketing Manager
Mr. Jay Sachdev Sales Representative
23. Page 23
Installed and utilized
production capacity
The Balaji wafers Valsad plant started in 2008 and its food processing
capacity is approximately 9000 kg of potatoes per hour. Also, the
production capacity of the Rajkot plant is 8000-10,000 kg per hour,
and they plan to set up two new production units, which will increase
50% production capacity.
Today the company has a total capacity to produced approximately
8000 – 10000kgs potato wafers along with 12000 kgs of namkeen,
and snacks per day.
Per day 750000kgs potatoes consumed in one day.
5000kgs potato per hour.
1200kgs wafers produce per hour.
And 3000kgs farali chevda produces from 10500kgs potatoes.The
company require 380 ton potato per month.
24. Page 24
CONTRIBUTION OF THE
UNIT TO THE INDUSTRY
Balaji’s share to the local potato and vegetable chips
market grew to 13.7% in 2012, from 9.5% in 2008,
according to Euromonitor. Balaji also dominates in
the western market with a share of 71%. In its home
state Gujarat,it has a share of 90%. The economic
Times recognized Balaji Wafers as ‘Sultan of
Wafers’.
Currently, the production capacity of Rajkot plant is
8,000-10,000 kg per hour in which the company
produces multi-flavoured wafers, chana dal, mung
dal and 25 other snacks.
Balaji Wafers enjoys around 65 percent market share
in western Indian snacks market and is present in
Gujarat, Maharashtra, Goa, Rajasthan and some parts
of Madhya Pradesh. Its current turnover exceeds Rs
1,200 crore and the company expects 25-30 percent
growth in 2014-15.
25. Page 25
LOCATION FACTOR
Location plays an important role in establishment of a new
unit every business entrepreneur of a business unit must give full
consideration to the suitable location for enterprise because
success or failure is highly depended on the location for enterprise
because success or failure is highly depended on the location of
the unit optimum location point is expected to give the lowest unit
cost of production as well as of distribution and hence it can be
most profitable for the business an entrepreneur must be choosing
an ideal location at the time of launching the enterprise in other
words all the pertinent factors influencing location will have to be
taken into account and weighed very carefully.
So far as BALAJI WAFERS PVT LTD is concerned it
requires potatoes, edible oil , iodized salt, bananas , mungdal,
chanaldal, vatana etc in the production of various type of product
such raw materials available at Rajkot very easily main reason for
such location of the unit are as follows:
26. Page 26
AVAILABILITY OF RAM MATERIAL
The most important factor, which is directly affected to
the product, is the availability of raw material for producing the
product.
These respective product and its raw materials of Balaji Wafers
are:-
PRODUCTS RAW MATERIAL
POTATO WAFER
FARALI CHEVDO
POTATOES
MUNGDAL MUNGDAL
CHANA DAL CHANADAL
VATANA PEAS
PEANUTS MASALA SING ROASTED PEANUTS
SING BHUJIYA BESAN GROUNDNUT
RATLAMI SEV BESAN, MATHDAL
In addition to these iodized salt edible oil, chilly
powder, black pepper etc all the raw material is
required so whichever material is easily available at
nearest place. Potatoes are purchased from Disa,
Ahmedabad and Surat through dealers as per
requirement.
27. Page 27
ELECTIRICITY
The availability of electric power is very essential for
any unit where production is done 24 hours continuously.
BALAJI WAFERS PVT LTD gets electricity from G.E.B. and in
absence of G.E.B. light it can be operated by their own generators.
LABOR
For running industry main essentially is the labor
because without man any work is not start so, man is focus of any
industry essential supply of labor is in required quantity is also
taken into consideration while establishing an industry if the
company can find skilled and experienced labor at minimum
wage rate it can reach to its organizational goals in time in Rajkot
city both skilled and semiskilled labours are available the level of
education is also high in Rajkot.
TRANSPORTATION
For every industry transportation facilities have much
important to run their work regularly and smoothly as to get raw
material quickly as well as to supply their finished goods to the
market.
Rajkot has an all weather part so there is no problem of
transportation for BALAJI WAFERS PVT LTD moreover Rajkot
has all the facility of transportation except seaway like railway
airway and road way etc it is well known that railway of Rajkot
has the direct connection with the national railway line.
28. Page 28
FACILITIES GIVEN TO TO
THE EMPLOYEES
It is the duty of any unit to provide beneficiary services to the
employees of the unit.Balaji Wafers also provides many basic welfare
facilities to the employees. This company provides the following
beneficial facilities to the employees undertaken to the provision of the
law.
Facilities given to the employees are as follows:-
1. Bonus is paid every year.
2. It also provides transportation facility.
3. It also provides refreshment facility.
4. At the time of any accident during the course of employment the
company provides first aid and hospital expenses.
5. Company also provides it s product at a concession rate to
employees.
6. At the time of any family function of the employees company
provide several facilities like gift articles etc.
7. Music and song at production place.
8. Lunch is also given to the employees at a rate of Rs. 5 per dish.
29. Page 29
TURNOVER
Turnover refers to total annual sales turnover so far as
BALAJI WAFERS PVT LTD is concerned its annual turnover is
around 3000 crores for all products.
Now let us classify the turnover according to wafers and
namkeen.
Wafers 85%
Namkeens 15%
30. Page 30
TIME KEEPING SYSTEM
Time is very important for any business unit any
business unit as from the title time keeping system we can
say that under this system the arrival and exit time of the
employees is noted
Balaji wafers is having mainly a general shift and in
between they have a lunch break of one hour which is
mentioned as follows.
General shift 8am to 5 pm
Lunch break 12 pm to 1 pm
31. Page 31
CORPORATE GOALS AND
OBJECTIVES
Company has its own culture and identity in business
world it is effort of the company to maintain identity and to
be no 1 in global market company has fixed its goals and laid
down some certain mission to achieve them.
CORPORATE GOALS
1. To ensure quality at all stages.
2. To increase productivity and market share of the firm.
3. To increase the profitability of the firm.
4. Provide speedy services and satisfies the need and
wants of the society.
5. To keep a slim and trim but fully satisfied management
team to operate faster and to achieve higher levels of
business and growth effectively.
6. To effort foreign customer and export the product in
near future.
OBJECTIVES
Obviously primary objective of any company is to
profit maximization but in present competitive marketing
approach profit maximization should not be one and only
goal but it is a short-term goal every company wants to
increase prestige market share etc so wealth maximization
becomes important goal of company which is also long-term
goal of the company.
33. Page 33
PRODUCTS OF COMPANY
PRODCT ABOUT
Introducing India's Very Own
Stacked Chips with Sprinkle
of sizzling chilli flavour. A
Perfect Fusion of Crispy and
Spicy.
Introducing India's Very Own
Stacked Chips with Sprinkle
of Salt. A Perfect Fusion of
Crispy and Savory.
Introducing the good old
potato wafers sprinkled with
iodised salt for a mildly
flavoured experience.
Pure bliss of spicy Indian
masala to shake things up a
bit.
34. Page 34
Give in to the sweet notes of
tomato.
Here’s a total brat of a flavour.
Known for its spicy yet tangy
yet minty yet salty character.
One of the tastiest wafers
around that will make you
come back for its irresistible
fusion of sour cream, herbs
and spring onion.
The Irrestible combination of
the heat of the Chilli on
Crispy Potato Wafers will
leave your taste buds tingling.
35. Page 35
Bite into the lush flavours of
pepper, oregano and cheese
and see yourself turn into a
pizza lover in no time.
Hand-cooked styled salted
wafers hugely popular for
being flavourful, crunchy and
addictive.
Hand-cooked styled wafers
hugely popular for being
flavourful and crunchy. Enjoy
the fiery side of chilli in this
one.
Made for those who have a
strong liking towards hard-
bodied snacks. The rumbling
patterns make for a super
crunchy snack with jolts of
pudina.
36. Page 36
Finely sliced bananas; fried to
perfection and moderately
spiced with locally grown
chillies.
Finely sliced bananas; fried to
perfection and delightfully
peppered.
Presenting the meal between
meals. The quick fix. The one
and only- masala noodles.
Introducing the lip-smacking,
taste bud tingling, highly
addictive light-bodied crispy
snack that will make you fall
in love with it.
37. Page 37
Packed with chatpata masala,
these are all you need to curb
your cravings.
A Perfect combination of
Western & Indian traditional
Snacks. Crispy, Spicy, Utterly
Delicious.
Presenting the Classic Nachos
with a Flaming Hot Twist. It
will Rock your taste buds with
Chilli & Lime.
Juicy Ripe Tomatoes
combined with select
Aromatic Herbs will take your
taste Buds to a whole new
level.
38. Page 38
Classic Nachos flavoured with
a combination of Creamy
Cheese and Sprinkled Chilli.
Infused with tadka spice, this
tube-like snack offers you a
bold kick of flavours when
you least expect.
Scoopitos is an endless supply
of light and crispy flavours.
Scoopitos loves you back, you
see.
Made of corn and roasted to
perfection, these are your
guilt-free munchies, available
in cheesy flavours.
39. Page 39
Made of corn and roasted to
perfection, these are your
guilt-free munchies, available
in masaledar flavours.
Enjoy this simple melt in
mouth combination of Sago
Balls, Salt and Turmeric.
Shaped like a wheel, this
iconic snack will roll into your
mouth and rock your taste
buds with its masala and
crunch.
They are twisted. They get the
party started. Presenting the
Hot and Sour variant of this
super tasty evening snack.
40. Page 40
They are twisted. They get the
party started. Presenting the
Chinese variant of this super
tasty evening snack.
They are twisted. They get the
party started. Presenting the
tangiest variant of this super
tasty evening snack.
They are twisted. They get the
party started. Presenting the
spiciest variant of this super
tasty evening snack.
Enjoy Khata Mitha Mix.
Enjoy the sweet and tangy
play of flavours that will make
your taste buds guess and
yearn.
41. Page 41
Enjoy Tikha Mitha Mix.
Enjoy the sweet and spicy
plays of flavours that will
make your taste buds guess
and yearn.
Enjoy Rajwadi Chevdo. Enjoy
the crispy and tasty fasting
snack infused with raisins to
recharge your palate.
Enjoy Farali Chevdo. Enjoy
its lightly spicy nature that is
yummy, crispy and robust.
Lip Smacking Indian Snack
that melts in your Mouth.
Relish the Spicy and Chatpata
Flavour.
42. Page 42
To all the chat lovers out
there. Here's an interplay of
spicy, tangy and sweet. Add to
that, nostalgia!
Enjoy Mung Dal. Enjoy its
crusty layers of richness
infused with black salt.
Enjoy Chana Dal. Enjoy its
sour yet spicy notes of
chickpea, chilli and nutmeg.
Enjoy Masala Peas. Enjoy its
delicious mix of salt and chilli
coated on peas.
43. Page 43
Enjoy Shing Bhujia. Enjoy its
seamless blend of garam
masala and gram flour coated
peanuts.
Enjoy Nimbu Shing Bhujia
,Enjoy its seamless blend of
nimbu infused crusty masala
gram flour coated peanuts
Protein and Vitamins packed
peanuts with a Sprinkle of
salt. Enjoy Anytime,
Anywhere.
Enjoy Masala Shing. Enjoy its
seamless blend of garam
masala, black salt and crusty
peanuts.
44. Page 44
Enjoy Aloo Sev. Enjoy the
classic taste of chickpea in
delicately peppered and lightly
minted strands.
Enjoy Classic Sev. Enoy the
classic taste of gram flour in
delicately salted and crunchy
strands.
Traditional Indian Snack with
the perfect blend of Muth
Flour, Clove, Chilli and Other
Indian Spices.
Enjoy Gathiya. Enjoy the
crusty, fulfilling and popular
Gujarati snack tossed in kali
mirch, ajwain and hing.
X`
45. Page 45
Enjoy Ratlami Sev. Enjoy this
offering from the Ratlam
region of MP infused with
chilli, hing, and ajwain.
Enjoy Sev Murmura. Enjoy
the symphony of sev and
kurmura, as is or as a topping.
Enjoy Masala Sev Murmura.
Enjoy the symphony of
masala, sev, and kurmura,
infused with chilli and garlic.
.
47. Page 47
MANUFACTURING
PROCESS
The operations function essentially is a transformation process
that accepts the inputs, and gives the outputs after adding value
to the inputs. Thetransformation process is expected to generate
an output. The transformation process is expected to generate an
output described by market and this it should do in the most
efficient way. Production process has to adopt itself to number
of changing factors like capacity, lead-time, flexible trade-offs
between material,labour and capital, trade-offs between volume
and variety, etc. we cannot have the best process, it could only
be the most acceptable process, given the different trade-offs.
In BALAJI WAFERS PVT. LTD., production process is a well
– planned process. In contains all that important stages, which is
required to make a product well, accepted in the market.
The well – planned production process of BALAJI WAFERS
PVT. LTD. Is as follows:
1. The first of production process begins on receiving the
order from the dealer.
48. Page 48
2. Potatoes are placed on electric channel and washed
properly.
3. After washing, they are brought for pilling purpose to
thepeeling machine.
4. Once they are washed and finely peeled they are passed
through a belt where labours remove off the spoiled
potatoes.
5. After washing and peeling, they sent for cutting. There are
different shapes in cutting machine; these shapes are
arranged according to the need.
6. After washing, they are again sent for washing and after
that forfrying purpose.
7. Once frying gets over again inspection is done to remove
the broken pieces of wafers.
8. Once this process ends chips are placed in Spicer drum and
necessary spices areadded to it. And than at last they are
packed and dispatched.
51. Page 51
HR MANAGER
• As a Human Resource officer:
o Mitesh Patel
• As a Human Resource Executive:
o Bharatsinh Jadav
• As a Manager, Human Resource:
o Prashant Singh
52. Page 52
EMPLOYEES DETAILS
In BALAJI WAFERS PVT .LTD.
company many employees are working as
it is one of the largest company in Gujarat
having a very big turnover every year.
For that hard work is also required co-
ordination. Mutual
understandingisalsothekeypointineveryind
ustry.
So in the company like Balaji their are near
about5000
employees areworking.
All this employees can’t work together so
their are working over hrs of a single
employees decided and shifts are decided
for everyemployees
There are 3 shifts of working and in that
every employees is well introduced by the
work he/she has to done and also well
known by their authority and
responsibility
53. Page 53
WALFARE ACTIVITIES &
EMPLOYEES AMENITIES
It is the duty of any unit to provide beneficiary
services to the employees.
Balaji Wafers also provides many basic welfare
facilities to the employees.
Minimum Wage is given as per the rule of
government.
Bonuses paid every year.
It also provides transportation facility.
It also provides refreshment facility.
At the time of many accidents during the course of
the employment of the company provides first-aid
and hospital expenses.
Regular medical check-up is done of every employee.
54. Page 54
Company also provides its product at the concession
rate to employees.
At the time of any family function of the employees
company provide several facilities like gift articles.
58. Page 58
CHANNEL OF
DISTRIBUTION
Channel of distribution is a way or path through which goods
transfer from the pace of production to the place of consumption.
In other words channel of distribution is a pipeline by which
customer or user can obtain. The product which can satisfy their
needs.
The producers cannot be in the market at all the time and in
every places for selling their each units produced. Because they
have no such time and again it costs them too much to go in the
market and sell their product for this difficulty they take the help
of middleman which include wholesalers, retailers, dealers,
agents, distributors etc. all of these middlemen united create a
channel through which goods are distributed smoothly. The
middlemen are well acquitted with the position of market and
hence they can distribute the company’s product easily.
According to Philip Kotler, “marketing channel is set of
interdependent organization which is involved in the process of
making a product or service available for use of consumption.”
Distribution system is divided into two parts or division they
are:-
59. Page 59
1 channel of distribution.
2 physical distributions.
A distribution channel moves goods from producer to
consumers. It overcomes the major time, place and possession
gaps that separate goods and services from those who would use
them. Members of the marketing perform many key factors,
which are outlined as follows:-
Help in production work.
Financing the producers.
Aid in contribution.
Promotional activities.
Matching demand and supply.
Balaji Wafers is doing all these activities in well coordinated
style. All the persons related with distribution channel are well
experienced.
60. Page 60
ROLE OF CHANNEL OF
DISTRIBUTION
In an ever widening market, particularly in consumer goods
market, distribution channel have distinctive role in the successful
implementation of marketing plans and strategies. These channels
perform the following marketing functions in the machinery of
distribution.
1. The searching out of buyers and sellers (contracting).
2. Matching goods to the requirement of the market
(merchandising).
3. Offering product in the form of assortment of packages of
item usable and acceptable by the consumers.
4. Persuading and influencing the prospective buyer to favor a
certain product and its maker (personal selling sales
promotion).
5. Implementation of pricing strategies in such a way that
would be accepted to the buyer’s and ensures effective
distribution.
6. Looking after all the physical distribution functions.
61. Page 61
7. Participating activity on the creating and establishment of
market for a new product
8. Offering pre and after sale services to customers
9. Transferring of new technology to the user along with the
supply of product and playing the role of change agent.
10. Provide feedback, information and marketing
intelligence and sales forecasting services for their regions
to their suppliers.
62. Page 62
LEVELS OF CHANNEL OF
DISTRIBUTION
The number of channel level can characterize the marketing
channel. Each intermediary that performs work in bringing the
products to the final buyer constitutes a channel level. Since the
producer and the final customer both perform work, they are part
of every channel. There are following type of channel of
distribution.
Zero level
A zero level channel is also called the direct marketing
channel it consists of a manufacturer, selling directly to the final
consumer. The major zero level channels are door to door sales,
home parties, mail order etc. it depends on the type and nature of
product and the requirement of the customer its diagram is as
follows
MANUFACTURER
CUSTOMER
63. Page 63
One level
A one level channel contains one selling intermediary such
as a retailer as most of the manufacturer uses only the retailing
system. In this distribution system, the manufacturer supplies
goods to the retailer only with sufficient guidance relating to the
use of product and so on. Its diagram is as follows:-
Two levels
A two level channel consist of two intermediaries. In
consumer markets, they are typically a dealer wholesaler and
retailer, when the manufacturer wants to cover a comparatively
wider area of markets they use this channel of distribution. Its
diagram is as follows:-
MANUFACTURER
RETAILER
CUSTOMER
64. Page 64
Three levels
A three levels channel contains three intermediaries. In a
company which wants to , distribute ,its product in a nationalized
way or in a national level market they have to apply this channel
of distribution under such circumstance s dealers are appointed in
various regions, subsequently the product is moved to the
customers through retailers. Its diagram is as follows:-
MANUFACTURER
DEALER
RETAILER
CUSTOMER
MANUFACTURER
DEALER
SUB DEALER
RETAILER
CUSTOMER
65. Page 65
Multi level
Multinational companies which are having their distribution
system in several countries, have to follow a multi channel. It may
include four or more intermediaries make the product and reach
to the customers. This method is convenient when; the customers
are evolved in a huge region its diagram is as follows:-
MANUFACTURER
WHOLESALER
DEALER
SUB DEALER
RETAILER
CUSTOMER
66. Page 66
So far as Balaji Wafers is concerned the product of this
company is food product. They adopt a multilevel distribution
system, which is as follows:-
The company is having four distributors and 225 dealers.
COMPANY
CARRY & FORWARD
DEAPARTMENT
DISTRIBUTORS
DEALERS
RETAILERS
CONSUMERS
67. Page 67
MARETING MIDDLEMEN
In essence, a channel of distribution include the original
producer the final buyer and many middleman either wholesaler
or those institution or those institution or individual in the
channel, which either take a little to the goods or negotiate of
sell in the capacity of an agent or broker. Thus, from the
marketing point of view the middlemen and intermediaries are
the same. In all commodity markets, whether primary or central,
we have lots of middlemen acting as essential functionaries.
On the basis of taking titles to goods these middlemen are
divided into parts:-
1) AGENT MIDDLEMEN
They are middlemen who do not take a little to goods, but help
in the transfer of the title the agent are classified into
Broker
Commission agent
Sole selling agent
Manufacturer agent
68. Page 68
2) MERCHANDISING MIDDLEMAN
These intermediaries take both possession and title to goods in
their own name. They are classified as into as follows:-
DEALER
Dealers are person who buy or resale product at either
retailer or wholesaler basis.
DISTRIBUTORWHOLESALER
It is a general term used to mean wholesalers.
STOCKIEST
This is a wholesaler but takes less active role compared to
distributor.
RETAILERS
A merchant or occasionally an agent whose business is
selling directly to the ultimate consumer.
69. Page 69
So far as BALAJI WAFERS PVT LTD is concerned it utilizes
the merchant middlemen as a channel member. It includes the
following intermediaries whose chart representation is as
follows:-
COMPANY
CARRY & FORWARD
DEAPARTMENT
DISTRIBUTORS
DEALERS
RETAILERS
CONSUMERS
70. Page 70
DEALERS &
DISTRIBUTOR & CARRY-
FORWARD AGENTS
1) DEALERS AND DISTRIBUTORS
By appropriate procedure the company appoints a dealer.
This company has appointed many dealers and distributors all
over the Gujarat. The company has 225 dealers and 4 distributors
the company gives fixed commission on purchase the rate of
commission is 7 to 7.5% there are no fixed quotas or no force to
sell the minimum number of products. They provide service to
dealers as per the demand and the delivery of the goods is done
any where in Gujarat just within 2 days that is within 48 hours the
name of distributors and some dealers of the company are :-
71. Page 71
LIST OF DISTRIBUTORS
1. Mr. Vallabhbhai Kataria
Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat
2. . Mr. Paras Kataria
Kataria Enterprise
Sole Distributor
Saurashtra
Gujarat
3. Mr. Anil Chandani
Swami Lilasa Enterprise
Sole Distributor
Kutch
4. . Mr. Rimal Kataria
Kataria marketing consultancy
Sole Distributor
Gujarat
72. Page 72
LIST OF DEALERS
1. Mr. Hareshbhai Shanghvi
Vimal Agency
Junagadh
2. Mr. Mahebub Sorvani
Akash Agency
Porbandar
3. Mr. Pashidbhai
Ramis Sales Agency
Surendranagar
4. . Mr. Maheshbhai Mirani
Jamini Enterprise
Ahmedabad
5. Mr. Sanjay &Rakesh
Atmiya Sales Agency
Rajkot
73. Page 73
CARRY FORWARD AGENTS
In addition to dealers, company has appointed some carry
and forward agents carry and forward agent play a vital
role in passing goods from company to dealers. Dealers
inform carry and forward agents and carry and forward
agents inform the company about the material requisitions,
and it is the responsibility of carry and forward agents to
provide goods to the dealers.
Kataria enterprise is the main carry and forward agent and
it is also the marketing consultancy firm for the BALAJI
WAFERS PVT LTD which is situated in Rajkot.
74. Page 74
CHANNEL OF DISTRIBUTION
Channel of distribution is the route or ways through which
goods or services move from the place of production to place of
consumption. In modern marketing so many channel of
distribution exist.
Channel of distribution have a vital role especially in the
distribution of consumer goods. The most innovative product
offered as an attractive price world is of no use unless there is as
efficient distribution system.
So far as Balaji Wafers is concerned its product is a
consumer product so it mainly sale the product directly to its
dealer’s and distributor not to consumer. However it has also a
big distribution network at various places in Gujarat
In case BALAJI WAFERS PVT LTD transportation and
dispatch activities are performed by carry and forward agencies.
The names of carry and forward agencies and their areas are given
below
Kataria enterprise:-
Suarashtra north Gujarat and south Gujarat
Swami Lilasha enterprise:-
Kutch
Atmiya agencies:-
75. Page 75
Rajkot & nearest area
There are total 175dealers of BALAJI WAFERS PVT ltd in all
over Gujarat we can show the channel of distribution of the
company is as follows
Company
Carry and forward department
Distributor
Dealers
Retailers
Consumers
76. Page 76
PROMOTIONAL
ACTIVITIES
PRODUCT PLANNING
Product planning means the planning for the product that is
to decide what type of production is to be produced or what needs
or requirement the product has to satisfy and for whom the
product is meant. Product planning is an important concept for
any industry. Every industry must plan its products as which
result profitable for the company and satisfy the consumer wants
So far as Balaji Wafers is concerned it mainly produces
1. Potato Wafers
2. Masala Potato Wafers
3. Banana Wafers
4. Banana Masala Wafers
5. Farali Chevdo
6. Ratlami Sev
7. Sing Bhujiya
8. Chana Dal
9. Peanuts
10. Mung dal
11. Vatana
12. Masala Sing
It plans its product in order to maintain existing customers
in fact BALAJI WAFERS PVT LTD does not require much of
product planning it has a very good marketing network and also a
very good market for its product.
77. Page 77
PRICING POLICY
Out of 6 Ps of marketing mix pricing is one of them price of
the product is main element in any organization. Therefore,
decision regarding price is the most vital decision for a marketing
manager. Right price can promote sales of the company. While
wrong price affects the sales of the company largely, so mixing
of price is more important than all other tasks.
Pricing is an important element of the marketing department.
a company has to setup the pricing policy considering so many
factors such as demand, competition, government interference etc
even company has its own pricing policy.
BALAJI WAFERS PVT LTD is in concerned the company
tries to keep least prices than competitors price lower prices are
there because of their minimum advertisement cost. The company
has adopted retail pricing policy under the policy the company
binds the retailers to sale the branded goods at the fixed rate
decided.
TARGET AUDIENCE AND COMPETITORS.
TARGET AUDIENCE
78. Page 78
The target customers means the target is fixed based on level of
customer’s age, sex, needs, wants, demand, competition, and changing
fashion of the society.
As far as Balaji Wafers is concerned the market of the company is
evolved and large the product of “BALAJI" is a food product so the main
audience of the company is children and young people.
COMPETITORS
The following are the competitors of BALAJI WAFERS PVT LTD
1. Ruffles Lays
2. Uncle Chips
3. Samrat
4. Laher
5. Kurkure
79. Page 79
ADVERTISEMENT
Advertisement is an important aspect in marketing. It is
concerned with the preparation of visual and oral messages for
making people aware of and favourably inclined towards product,
brand, service, quality and institution and so on. The ultimate aim
of advertising is to contribute towards increase sales and to
increase profit. It is a specialized technique of popularizing the
product and is indispensable in the marketing of goods.
Advertising is a powerful promotion tool to establish and
retain brand loyalty, whether a company is introducing new
products or expanding the existing one. Advertising is inevitable
in this modern competition market. It can be done through various
ways.
So far as “BALAJI” is concerned it also spent a good amount
on advertising. It makes advertising by following ways: -
1. Lighting board
2. Banners
3. Kitchen
4. Calendar
5. Wall painting
6. Wall clock
BRANDING, PACKING AND SLOGAN
80. Page 80
BRANDING
The word brand is a comprehensive term. The brand is to
name or mark is a proof of ownership it means a signor symbol
of quality. it is the best means of advertising and positioning in
the market branding is the best means of capturing and retaining
the consumer demand in a competitive market the marketer can
create brand equity, brand loyalty and brand image for his
products only through branding
BALAJI WAFERS PVT LTD has the brand name as
“BALAJI”.
PACKAGING
packaging may be defined as the general group of activities
in the planning of a product these activities concentrate on
formulating a design of the package and producing an appropriate
and attractive container or wrapper for a product the container
itself can act a forceful though silent and colorful salesman at the
point of purchase or an effective medium of advertisement
encouraging impulse buying many a time , package design itself
can act as a register brand, packaging is necessary to present
flowing out of such liquid. It is essential to maintain freshness and
quality; it can prevent the danger of adulteration
In BALAJI the packing is done by fully automatic packing
machine. They are able to prepare 180 to 100 packs in 1 minute.
81. Page 81
SLOGANS
The entire well known companies have selected an effective
and meaningful slogan to communicate with their customer about
the product in very few words it is the explanation of the product
in one line in emotional way the slogans with right meaning
attract the consumer to purchase the particular product forever.
Balaji has the following slogans:-
IN ENGLISH
“Any time crunchy
All time fresh”
IN GUJARATI
“Jyare pan khav karkari ane taji”
MARKETING RESEARCH
82. Page 82
Marketing research is the systematic collection analysis and
separation of idea and reading and relevant marketing situation
facing the company it is highly necessary in this modern
competitive age.
A company can conduct marketing research in different
ways company can hire a marketing research firm also however,
most of the large companies have their own marketing research
department because in this competitive age no firm can remain
careless about a single change in market.
BALAJI WAFERS PVT LTD has its own research and
development department which is handled by Mr. Keyur Virani
marketing research manager prepares actual reports about the
market and submit the marketing research manager and to
understand the problems regarding marketing.
Research is conducted indifferent marketing factors like
product and service, sales, advertising, pricing, distribution
packing etc.
85. Page 85
FINANCIAL PLANNING
One of the most important functions of finance manager is that
of planning. Financial planning is essentially concerned with
judicious procurement and profitable use of funds – a use which
is determined by realistic inventories decisions. Financial
planning helps management to avoid waste by providing policies
and procedures which make possible a closer coordination
between various functions of the business enterprise. Financial
planning is responsibility of top level management.
Finance guides and regulates investments decision and
expenditure. To get the best out of the available funds is the
major task of finance manager.Finance is common denominator
for the vast range of corporate objectives andmajor part of any
corporate plan must be expressed in the financial terms.
Planning
BALAJI WAFERS PVT. LTD. Does a systematic financial
25% to 50% of finance is provided the company first decides the
project and then the finance is procured from banks
To avoid wastage of finance the company first decides the
project and then the finance is procured.
86. Page 86
SOURCE OF FUND
A financial plan has to be prepared for the purpose
estimating short term and long term needs of finance to
company. Capitalisation is the sum total of all kinds of long term
securities as well as surplus which are not mean for distribution.
The amount of capital at any time should not exceed not should
be less than the amount required in both the situation company
will be the loser.
Capitalisation means the total amount of a company capital
of total volume of its capital stock. In other words, we can say
that the capitalisation means the total borrowed capital and
ownership capital of the firm. If the resource funds and retained
profit increases with growth of company it means capitalisation
of the company is increasing.
BALAJI WAFERS PVT. LTD. sees to it that it collects
optimum capital. Its share capital of Rs. 42,38,000. And also has
borrowed capital of secured loans of Rs. 4,21,22,828
87. Page 87
FINANCIAL
INFORMATION
Operating Revenue 500Cr(31march2019)
Profit After tax 188Cr (31march2019)
Debt Equity ratio 0.04% (31march2019)
Net worth 11.37% (31 march2019)
Paid-up Capitalism INR52.90Cr.as per the
records, held on 30 sep.2019
The company reported revenue of INR.
1440 Cr and profit after taxofINR.188Cr.
88. Page 88
As on 31 march 2019 the net worth of the
company stood at INR. 800Cr.
AUTHORISED
CAPITAL INR
300.0lacs.
PAID OF
CAPITAL
INR 52.53
LACS.
CATEGORY
Company limited by shares
89. Page 89
CONCLUTION
BALAJI WAFERS PVT LTD is the adventure of Gujarati
Family. It is located at GIDC Rajkot and almost all the cities of
Gujarat they have their dealers.
In this company the internal relation between the workers
and management are very well. All the workers and management
behave with each other as family members. It is the plus point of
the company. The management of the company is well planned
and very effective.
On the point of completing this visit report I am concluding
that BALAJI WAFERS PVT LTD is very well developed, well
organized and progressive company.
My heartily best wishes are always with them for their great
sparkling and bright future.
90. Page 90
SWOT ANALYSIS
The following are the strength, weakness, opportunity, and
threats of BALAJI WAFERS PVT LTD:-
STRENGTH
1. Balaji is an established brand in region of Gujarat hence
it enjoy very good brand name.
2. Balaji has a strong distribution network in Gujarat.
3. Balaji is the first company to launch the wafers in
Gujarat market.
4. Company gives healthy profit margin to retailers so
they are also very satisfied with company’s product.
5. To maintain quality at any cost is the first and strong
object of the company.
6. Balaji having the one and only fully automatic plant for
production in Gujarat.
7. Balaji has a long experience in relating region of
Gujarat. Hence it can use them as an advantage to
establish its leaders in the market.
91. Page 91
WEAKNESS
1. Balaji does not aggressively advertise on T.V. or in
other media.
2. In this company there is no facility of own warehouse.
OPPORTUNITY
1. Balaji is a well known established brand in wafer
market in Gujarat. Hence it can use its brand name
further established itself in the national market.
2. As the real income of the people increases day by day,
there are lots of avenues that can be explored by the
company to attract potential market in the urban, semi
urban and rural areas. The company is now launching
the products in Maharashtra state.
THREATS:-
Balaji switching amongst consumer has increased due to
new entrances offering various products in the market so it may
be possible that the regular customer of BALAJI start trying to
buy other brands of wafer. Hence the company must keep
upgrading its product list to suit and match the faster and ever
changing demand of customer and to give them maximum
satisfaction.