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INDIGO AIRLINES
KEY HIGHLIGHTS 
 Name is a play on ‘INDIA’ and ‘GO’ 
Low cost airlines 
 Focus on ‘on time performance’ 
Haste free travel experience 
No frills corporate diktat gelled with advertising 
 Tag line ‘on time is a wonderful thing’ 
Underling thought is people shouldn't feel cheap when 
they buy cheap. 
TG is not demographic but psychographic 
Attractive airhostess with bell-hops, sexy receptionists, 
slick executives and smiling airline crew
TVC-http:// 
youtu.be/n3Yd-lPY7zc 
http://youtu.be/06W8eQygNgU 
 Mobile APP for Indigo 
 
 2G2BT – it’s good & it’s true – IndiGo is now available on your 
mobile. 
Book flights, check –in, select seats, know the weather, look up 
flight status and schedules on the go. 
Download & start exploring.
CONSUMER ENGAEMENT 
 INDIGO ‘FOOD FIGHT’ 
 ORGANISED A FOOD TASTING IN THE SKY IN 2012. 
 OVER 1000 PASSENGERS WERE SURPRISED WITH BOXES OF FREE 
FOOD SAMPLES CONTAINING THE CONTENDERS FOR THE 
AIRLINES`S NEW BUY ON BOARD MENU. 
 PASSENGERS WERE ASKED TO VOTE FOR THEIR FAVORITE. 
 THE WINNER MAKING IT ON BOARD AS THE PASSENGER`S CHOICE. 
 IT’S THE ULTIMATE SHOWDOWN AT 35,000 FEET.
 INDIGO`S RANDOM ACTS OF LOVE 
 http://www.wkdelhiblog.com/2013/08/

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Indigo

  • 2. KEY HIGHLIGHTS  Name is a play on ‘INDIA’ and ‘GO’ Low cost airlines  Focus on ‘on time performance’ Haste free travel experience No frills corporate diktat gelled with advertising  Tag line ‘on time is a wonderful thing’ Underling thought is people shouldn't feel cheap when they buy cheap. TG is not demographic but psychographic Attractive airhostess with bell-hops, sexy receptionists, slick executives and smiling airline crew
  • 3.
  • 4.
  • 5. TVC-http:// youtu.be/n3Yd-lPY7zc http://youtu.be/06W8eQygNgU  Mobile APP for Indigo   2G2BT – it’s good & it’s true – IndiGo is now available on your mobile. Book flights, check –in, select seats, know the weather, look up flight status and schedules on the go. Download & start exploring.
  • 6. CONSUMER ENGAEMENT  INDIGO ‘FOOD FIGHT’  ORGANISED A FOOD TASTING IN THE SKY IN 2012.  OVER 1000 PASSENGERS WERE SURPRISED WITH BOXES OF FREE FOOD SAMPLES CONTAINING THE CONTENDERS FOR THE AIRLINES`S NEW BUY ON BOARD MENU.  PASSENGERS WERE ASKED TO VOTE FOR THEIR FAVORITE.  THE WINNER MAKING IT ON BOARD AS THE PASSENGER`S CHOICE.  IT’S THE ULTIMATE SHOWDOWN AT 35,000 FEET.
  • 7.  INDIGO`S RANDOM ACTS OF LOVE  http://www.wkdelhiblog.com/2013/08/