The document compares and contrasts SpiceJet and JetLite airlines of India. It provides information on their CEOs, board members, fleet details, revenues, market share, awards received, and advertising strategies. SpiceJet is the second largest low-cost carrier in India while JetLite operates as a value-based airline under Jet Airways after being acquired by them in 2007.

2. RESEARCH METHODOLOGYPRESENTATION TOPIC COMAPARISION BETWEEN SPICEJET & JETLITE. Presented by Kartik G-20 Yogita G-21 Mahendra G-22 Manoj G-23 Minakshi G-24 Mrigya G-25 PRESENTED TO:- M.V. KULKARNI SIR

3. Spice jet vs. jetlite VS Presented by group-4

4. Objective Grasping changing consumer preferences Great advertising.

5. Introduction “Get more when you fly” Siddhanta Sharma CEO Gary Osborne CFO Spice jet named its aircrafts after the name of the Spices. Best low cost airlines With highest customer value. second low cost airline in terms of market share Total revenue-16,89,44,80,000

6. Contd… Total destinations -18 Operates 125 flights daily. Least cancellation with dispatch reliability of 99.9% Started its fair from Rs.99/-

7. Board members NameDesignation Ajay Singh Director B S Kansagra Director Mukkaram Jan Director Tom Ronell Director Atul Sharma Director Kishore Gupta Director RanjeetNabha Director Vijay Kumar Director

8. Fleet Aircraft In service order Boeing 737-800 14 9 Boeing 737-900ER 5 Total 19 9

9. Cont… It comes closure to achieve break even in Q-4 of 2009. It reports a net loss of 7.8 crs. in Q-4 of F.Y. 09 4.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore 10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs 5.2 % growth in number of flights from 9,667 to 10,170 39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77

10. Customerprefrence Rated as best overall airlines from New Delhi to Chennai. Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.

11. Advertising strategy In order to increase their brand recalls they are all set to launch there first ever television commercial. They rely mostly on print media for their promotional activities.

12. SpiceJet is the winner of Best low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009). Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad World Travel Market Award for multi-channel approach in distribution(November 2009)London Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong

13. Cont… National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London Outlook Traveler's Best Low Cost Airline (Feb 2008) India TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .

14. Maunu von Lueders is the CEO of JetLite Formely known as Air Sahara but now controlled by Jet Airways. It operates 110 flights daily’ Total destinations -30 It was acquired by Jet airways in 2007 Positioned as value based airline. It promises low cost airlines.

15. Made profit of 3.90 crs on revenue of Rs.416.40 crs. Advertisement

16. Board Members NAME DESIGNATION NareshGoyal Chairman Mr. Saroj K. Datta (69 ), Executive Director Mr. Yash Chopra Director Mr. Aman Mehta Director Mr. Iftikar Director M. Kadri Director Mr. JavedAkhtar Director Mr. Victoriano Director P. Dungca Director Mr. Ali Ghandour Director

17. USP In flight shoping program Litemobile

18. Products and Services Boarding card delights. Jet café Cargo 1 fair pass Infant care Travelling with animals

19. Fleet Aircraft in service order order Boeing 737-700 7 - Boeing 737-800 8 9 Bombardier CRJ-200ER 7 - Total 22 9

20. Awards Jetlite airlines has won several domestic as well as international accolades. JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference. JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.

21. Market Share Domestic market share - 12.2% Domestic market share - 07.4% Total Revenues of INR 16.7 Billion (USD 328.4 Million)