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Spice Jet Vs jetlite
RESEARCH  METHODOLOGYPRESENTATIONTOPICCOMAPARISION BETWEEN SPICEJET & JETLITE.Presented byKartik                     G-20Yogita                    G-21Mahendra             G-22Manoj                    G-23Minakshi                G-24Mrigya                    G-25PRESENTED TO:-                          M.V. KULKARNI SIR
Spice jet vs. jetliteVSPresented by  group-4
ObjectiveGrasping changing consumer preferencesGreat advertising.
Introduction                          “Get more when you fly”Siddhanta Sharma              CEO Gary Osborne                      CFOSpice jet named its aircrafts after the name of the Spices.Best low cost airlinesWith highest customer value.second low cost airline in terms of market shareTotal revenue-16,89,44,80,000
Contd…Total destinations -18Operates 125 flights daily.Least cancellation with dispatch reliability of 99.9% Started its fair from Rs.99/-
Board membersNameDesignationAjay Singh                                DirectorB S Kansagra                           Director Mukkaram Jan                       Director Tom Ronell                              DirectorAtul Sharma                            DirectorKishore Gupta                         Director RanjeetNabha                        Director Vijay Kumar                            Director
FleetAircraft                           In service                  orderBoeing 737-800              14                              9Boeing 737-900ER           5Total                                  19                           9
Cont…It comes closure to achieve break even in Q-4 of 2009.It reports a net loss of 7.8 crs. in Q-4 of F.Y. 094.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs5.2 % growth in number of flights from 9,667 to 10,170 39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77
CustomerprefrenceRated as best overall airlines from New Delhi to Chennai.Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.
Advertising                                                                        strategyIn order to increase their brand recalls they are all set to launch there first ever television commercial.They rely mostly on print media for their promotional activities.
SpiceJet                                               is the winner ofBest low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009). Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad World Travel Market Award for multi-channel approach in distribution(November 2009)London Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong
                                               Cont…National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London Outlook Traveler's Best Low Cost Airline (Feb 2008) India TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .
Maunu von Lueders is the CEO of JetLiteFormely known as Air Sahara but now controlled by Jet Airways.It operates 110 flights daily’Total destinations -30It was acquired by Jet airways in 2007Positioned as value based airline.It promises low cost airlines.
Made profit of 3.90 crs on revenue of Rs.416.40 crs.Advertisement
Board MembersNAME                                 DESIGNATIONNareshGoyal                         ChairmanMr. Saroj K. Datta (69 ),     Executive DirectorMr. Yash Chopra                  DirectorMr. Aman Mehta                  DirectorMr. Iftikar                              Director M. Kadri                                 DirectorMr. JavedAkhtar                 Director Mr. Victoriano                      Director  P. Dungca                              Director  Mr. Ali Ghandour                Director
USPIn flight  shoping programLitemobile
Products and                                             Services                           Boarding card delights.Jet caféCargo1  fair passInfant careTravelling with animals
FleetAircraft                                                                         in service                      order            orderBoeing 737-700                                                              7                                        -         Boeing 737-800                                                              8                                          9 Bombardier CRJ-200ER                                                  7                                        -Total                                                                                             22                                             9
AwardsJetlite airlines has won several domestic as well as international accolades.JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference. JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.
Market ShareDomestic market share  - 12.2%Domestic market share - 07.4%Total Revenues of INR 16.7 Billion (USD 328.4 Million)
Spice Jet Vs jetlite
Spice Jet Vs jetlite

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Spice Jet Vs jetlite

  • 2. RESEARCH METHODOLOGYPRESENTATIONTOPICCOMAPARISION BETWEEN SPICEJET & JETLITE.Presented byKartik G-20Yogita G-21Mahendra G-22Manoj G-23Minakshi G-24Mrigya G-25PRESENTED TO:- M.V. KULKARNI SIR
  • 3. Spice jet vs. jetliteVSPresented by group-4
  • 4. ObjectiveGrasping changing consumer preferencesGreat advertising.
  • 5. Introduction “Get more when you fly”Siddhanta Sharma CEO Gary Osborne CFOSpice jet named its aircrafts after the name of the Spices.Best low cost airlinesWith highest customer value.second low cost airline in terms of market shareTotal revenue-16,89,44,80,000
  • 6. Contd…Total destinations -18Operates 125 flights daily.Least cancellation with dispatch reliability of 99.9% Started its fair from Rs.99/-
  • 7. Board membersNameDesignationAjay Singh DirectorB S Kansagra Director Mukkaram Jan Director Tom Ronell DirectorAtul Sharma DirectorKishore Gupta Director RanjeetNabha Director Vijay Kumar Director
  • 8. FleetAircraft In service orderBoeing 737-800 14 9Boeing 737-900ER 5Total 19 9
  • 9. Cont…It comes closure to achieve break even in Q-4 of 2009.It reports a net loss of 7.8 crs. in Q-4 of F.Y. 094.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs5.2 % growth in number of flights from 9,667 to 10,170 39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77
  • 10. CustomerprefrenceRated as best overall airlines from New Delhi to Chennai.Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.
  • 11. Advertising strategyIn order to increase their brand recalls they are all set to launch there first ever television commercial.They rely mostly on print media for their promotional activities.
  • 12. SpiceJet  is the winner ofBest low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009). Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad World Travel Market Award for multi-channel approach in distribution(November 2009)London Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong
  • 13. Cont…National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London Outlook Traveler's Best Low Cost Airline (Feb 2008) India TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .
  • 14. Maunu von Lueders is the CEO of JetLiteFormely known as Air Sahara but now controlled by Jet Airways.It operates 110 flights daily’Total destinations -30It was acquired by Jet airways in 2007Positioned as value based airline.It promises low cost airlines.
  • 15. Made profit of 3.90 crs on revenue of Rs.416.40 crs.Advertisement
  • 16. Board MembersNAME DESIGNATIONNareshGoyal ChairmanMr. Saroj K. Datta (69 ), Executive DirectorMr. Yash Chopra DirectorMr. Aman Mehta DirectorMr. Iftikar Director M. Kadri DirectorMr. JavedAkhtar Director Mr. Victoriano Director P. Dungca Director Mr. Ali Ghandour Director
  • 17. USPIn flight shoping programLitemobile
  • 18. Products and Services Boarding card delights.Jet caféCargo1 fair passInfant careTravelling with animals
  • 19. FleetAircraft in service order orderBoeing 737-700 7 - Boeing 737-800 8 9 Bombardier CRJ-200ER 7 -Total 22 9
  • 20. AwardsJetlite airlines has won several domestic as well as international accolades.JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference. JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.
  • 21. Market ShareDomestic market share - 12.2%Domestic market share - 07.4%Total Revenues of INR 16.7 Billion (USD 328.4 Million)