Pop music videos typically feature dance routines, vibrant colors, and depict the singer as happy and enjoying life. The lyrics focus on love and relationships, while targeting teens as the main audience. The music follows current trends rather than being unique. It has a consistent beat and verse-chorus structure. R&B videos commonly feature voyeurism of scantily-clad women, with dramatic hair and bold makeup intended for the male gaze. Rock videos have darker, heavier colors and lighting compared to pop and focus more on performances than narratives. Indie videos have a lower-key, calm mixture of rock and pop styles using natural locations to create mystery and relatability.