The document discusses the genre of indie music. It defines indie music as music produced independently from major labels. While difficult to define, indie music is influenced by folk, electronic, and rock music. The term "indie" emerged in the 1980s to describe post-punk music and prominent indie labels were founded. Notable artists include The Smiths and Arctic Monkeys. Indie music emphasizes live performance and DIY production over mainstream trends and appeals to a wide, younger audience.

2. INDIE MUSIC
The term ‘indie music’ derives from ‘independent music’, as music
produced independently from major commercial record labels.
Indie music as a genre is, although difficult to define, heavily influenced
by folk, electronic and rock music.

3. HISTORY
the mid-1980s, the term "indie" began to be used to describe the music
produced on post-punk labels, and in the 1980’s, prominent indie
rock labels were founded.
The phrase "indie rock" then became associated with artists and genres
that remained faithful to being independent.
By late 1990s, indie rock developed into having subgenres and related
genres such as indie pop.
Notable artists of the genre include The Smiths and the Arctic Monkeys.

4. MUSIC CHARACTERISTICS
• More emphasis on live performance
• Acoustic/electronic based
• DIY production ethic
• Approaches incongruous to mainstream music trends

5. AUDIENCE
Like pop, the indie genre has a wide, general audience yet often
appeals to younger people.
The most notable subgenres of the indie genre are indie rock and indie
pop.
SUB GENRES
Indie
Rock
Indie Pop

7. LIVE PERFORMANCE ELEMENT
Indie music videos often include a live performance as in the music
genre there is often emphasis on the independent creation of the
music, and adds a sense of authenticity to the video.

8. NARRATIVE
In indie music videos, a narrative is often used that tells a story
throughout the music video, to explain and convey messages of the
song through the music video.

9. CLOSE-UPS OF ARTISTS’ FACE
Close-ups and extreme close-ups of the artists’ face are often used to
show facial expression, especially important in music videos that
have a strong narrative aspect.

10. USE OF COLOUR
Indie music videos often utilise colours to show certain emotions, and
are often duller colours than those of the pop genre, due to deeper
and less positive themes.