Indietronica is a music genre that combines elements of indie rock, electronica, and pop music, typically using electronic instruments like synthesizers and drum machines alongside more traditional rock instruments. The genre emerged in the early 1990s and grew more popular in the 2000s as digital music technology advanced, with bands like Stereolab, Broadcast, Justice, and The Postal Service blending indie sounds with electronic music. An example of the genre is The Postal Service music video for "Such Great Heights."