The document discusses the indie music genre, providing definitions and examples of subgenres like indie folk, indie rock, and indie electronic. It also lists current popular indie artists and gives descriptions of the typical male and female target audiences for indie music in terms of their demographics, interests, and fashion styles. The document ends with a statement from the author explaining why they chose to focus on the indie genre for their music magazine.

1. The Indie Genre
In depth
‘Independent music (often shortened to indie
music or indie) is music produced
independently from major commercial record
labels or their subsidiaries, a process that
may include an autonomous, do-it-yourself
approach to recording and publishing’

2. Current Artists
- Arctic Monkeys
- Vampire Weekend
- Coldplay
- Florence and the Machine
- The Kooks
- Mumford ands Sons
- The Killers
- Oasis
- Kings of Leon
- Passion Pit
- The Black Keys
- 1975
- Bastille
- The xx
- MGMT
- Peace
- Swim Deep
- Everything Everything
- Wolf Alice
- Mystery Jets
- Tom Oddell
- Ben Howard
- The Drums
- Modest Mouse

3. Types of Indie Music
The five types of indie music
1) 2) Indie Folk
• Emerged in 1990s
• It came around by indie artists
influenced by folk and classic
country music
• Nowadays its considered
Contemporary folk music with
acoustic sounds
• Artists include Bon iver, Fleet
foxes and The decemberists
Indie Rock
• Originated in the UK in 1980s
• It is considered an alternative of
rock music
• Influenced other indie types of
music. In 2000 indie rock gained a
commercial break through
• Artists include Arctic Monkeys, The
Killers and The Black Keys

4. 3) Indie Metal or Indie Pop 4) Indie Hip-Hop
• Originated in the same period as
indie Rock the 1980s
• Originated by Scottish punk bands
• Indie pop has a melodious and
less acoustic compared to indie
rock
• Indie pop holds the largest fan
base in the indie community
• Artists include Lana Del Rey,
Florence + the Machine and The
Smiths
• Considered as ‘underground
hiphop’
• Not as established as it has similar
aspects to the Hip Hop Genre
• Artists include Macklemore, MF
Doom and Illogic
5) Indie Electronic
• Similar organs to Indie Folk,
however found its final genre in
the 1990s
• Doesn't use acoustic instruments,
more sounds from a laptop/ deck
• Artists include MGMT, CHVCHES
and The xx

5. Male target
audience
Age: 16-25
Social Class: working/
middle class in education
Interests: music,
photography,
instruments, social
media, piercings, tattoos,
fashion
Fashion: skinny jeans,
baggy shirts to put over
a t shirt, jackets, denim
shirts and jackets, band t
shirts, jewellery, acid
wash.

6. Female target
audience
Age: 16-25
Social Class: working/
middle class
Interests: music,
photography, instruments,
social media, piercings,
tattoos, fashion, reading
Fashion: printed little
shirts, vintage clothing,
denim, glasses, necklaces,
dyed hair, skinny jeans

7. Why I chose the genre?
• One of the main reasons I have chose this
genre is because I know more information
on the interests of my target audience.
This means that I can write articles, and
stories which would intrigue the reader.
Also as I know their interests I can design
my magazine to suit them, making my
magazine more appealing to the buyers.

8. INDIE MUSIC MAGAZINES