India's Most Admired Medical Devices Companies

2021
VOL. 03
ISSUE 04
AVANA
MEDICAL DEVICES
The Most Trusted Name in the Medical Technology Space
INDIA'S
MOST ADMIRED
MEDICAL
DEVICES
COMPANIES
Healthcare
Tomorrow
Future of Medical
Devices and Care
Systems Post Pandemic
Healthy Lifestyle
How Smart Devices
are Helping Individuals
to Stay Fit Daily?
Pandian Sundararajan
Managing Director

Editor’s Note
n today’s age, healthcare has emerged as a
Imatter of serious concern for everyone. Various
hazardous diseases are largely impacting the
health of people. The global pandemic has also put a
serious threat on humanity. During such challenging
times, all that people need is a ray of hope to hold
on to. This is where, the leading medical device
companies have emerged as a saviour. These
companies are helping to swiftly diagnose diseases
and serious medical conditions, while saving lives,
and providing patients with relief. They are
constantly researching to produce innovative
devices which track human health and help in
tackling major ailments.
The leading medical device companies are playing
an important role in diagnosing, mitigating, treating,
curing, and preventing diseases. The term medical
devices include everything ranging from common
medical supplies such as latex gloves and syringes,
to advanced equipment and implantable devices.
The medical device companies are playing an
THE FOREMOST
MEDICAL DEVICES
COMPANIES
REVOLUTIONIZING
THE HEALTHCARE
SPACE

important role in uplifting the healthcare system by
developing new medical technologies that can
improve the ability to diagnose and cure illness.
These leading companies are implementing
innovative technologies to provide the patients with
efficient diagnosis of diseases and swift cure. The
prominent medical devices companies are
employing qualified professionals, who uphold
science and healthcare, and are devoted towards
treating the patients with utmost care.
The prominent names in the medical device industry
are always ready to face and overcome challenging
situations and introduce cures and innovative
procedures to treat serious diseases. They are
focused on assisting patients in overcoming their
ailments and to bring a smile on their faces. These
leading medical device companies constantly
engage in research to discover innovative gadgets,
which would help to cure life-threatening diseases
and provide patients with the much-needed relief.
In order to bring forth the most renowned medical
device companies, we introduce the issue, India's
Most Admired Medical Devices Companies
through our latest edition of Insights Success. Do flip
through our articles for more insights on the
healthcare and medical space.
Read Away!
Darshan Parmar
Managing Editor
darshan@insightssuccess.com

AVANA
MEDICAL DEVICES
Healthcare Tomorrow
Future of Medical
Devices and Care
Systems Post Pandemic
ARTICLES
16 28
08
Healthy Lifestyle
How Smart Devices
are Helping Individuals
to Stay Fit Daily?
Cover Story

Happy Reliable
Surgeries
Making Indian
Healthcare Self-reliant
Inovocare Healthsoft
Solutions
Bridging Medical
Innovation with
the End Users
Trivitron Healthcare
Revamping Healthcare
Technology with
Cutting-Edge Solutions
20
24 32
C O N T E N T S

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Management Brief
Company Name
Managing Director
Inovocare Healthsoft
Solutions Private Limited
Arpit Paliwal
Director
Trivitron Healthcare
Pvt. Ltd.
Chandra Ganjoo
Executive Director,
Group CPO &
Head Corporate
Communications.
Happy Reliable
Surgeries Pvt Ltd
Rohan Tripathi
Founding Director
AVANA is building on a strong history of success to enhance
the value it provides to healthcare providers and their patients.
HRS Navigation is the only company currently that provides
totally consumable-less tracking devices signiﬁcantly reducing
the operational cost of Cranial surgeries.
Inovocare Healthsoft Solutions or IHS believes relentlessly in
providing innovative India ready solutions for healthcare
problems.
Trivitron oﬀers solutions and services in cardiology and
implantable devices, imaging diagnostics, laboratory
diagnostics, radiology, critical care and operating room
equipment.
AVANA Medical
Devices Pvt. Ltd.
India’s Most Admired
MEDICAL DEVICES
Companies

Managing Director
C
O
V
E
R
S
T
O
R
Y

M E D I C A L D E V I C E S
AVANA shares a commitment
with healthcare providers
to partner in providing the
best and the most innovative
technologies, treatments and
solutions to deliver high quality,
cost-e ective patient care

Since inception, AVANA’s
strategy has always
been to sustain a customer-
centric culture by their
focus and dedication
The conjunction of technology and healthcare has
always played a prominent role when it comes to
the comprehensive development of human
civilization. Reformative innovations in healthcare have
evidently saved innumerable lives and opened doors for
discovery of novel treatments.
This edition, India’s Most Admired Medical Devices
Companies, emphasizes on companies that are breathing
life into such innovations, and are delivering the best of
their potential while catering to the evolving needs of the
healthcare sector.
One prominent company that has carved unparalleled
benchmarks of quality in the medical device manufacturing
space is AVANA Medical a trusted trade partner for Global
Leaders in Orthopaedic, specializing in minimally invasive
Orthopaedic Joint Preservation products across Continuum
of Care for India and few SAARC Countries delivering
innovative solutions to surgeons for best patient outcomes.
In an interview with Insights Success, Pandian
Sundararajan, the Managing Director at AVANA
Medical Devices shares with us detailed insights into the
company’s continued success and his opinion about the
future scope of the medical devices manufacturing market.
Below are the highlights of the interview:
Please brief our audience about your organization, its
values, vision, and mission.
Incorporated in 2009 in Chennai with channel partners in
all major cities, AVANA proudly unites best and direct
industry talent of 70 and an indirect team of over 250
individuals dedicated to achieving their mission.
AVANA’s mission ‘Preserving Health’ comes from the
concept of ancient Sanskrit definition of AVANA as
Preservation. Since its inception, AVANA’s strategy has
always been to sustain a customer-centric culture by their
focus and dedication.
AVANA has well established three pillars of excellence,
which are – Partnering with Orthopaedic Surgeons in their
pursuit of medical education with excellence; Attracting
Best in Industry Talent with continuous development of
skills and knowledge; and Customer Centricity driven by
building relationships within the orthopaedic and surgical
communities, and also focussing on reach of innovative
therapies which have proven success in patient outcomes.
What makes your company a preferred choice over your
competitors? What exclusive products or services do
you offer to your clientele?
AVANA is building on a strong history of success to
enhance the value it provides to healthcare providers and
their patients.
The company shares a commitment with healthcare
providers to partner in providing the best and the most
innovative technologies, treatments, and solutions to deliver
high quality, cost-effective patient care. Each member of
their team is absolutely committed in providing the very
best medical devices available today at a realistic and
competitive cost.
AVANA is the first organization in India to introduce Global
leader Arthrex’s Adjustable Loop TightRope Technology
and ‘Bone Conserving ACL Repair Solutions’ as GraftLink
Technique, in shoulder, Knotless Technology for
dislocations and rotator cuff repairs which have redefined
early mobility and has significantly improved outcomes for
patients with a reduced pain.
Recently AVANA has introduced an Arthrex’s Innovative
Technology as NanoScope. The Nanoscope System
provides a precision which leads to improved patient
outcomes and a much higher satisfaction. The experience of

the patients is improved with a far better and one of a kind
patient-surgeon interaction using this technology, which
leads to, a) Faster Recovery, b) Lesser Pain and Swelling,
and c) Higher Patient Satisfaction.
AVANA’s partnership with RIWOSPINE, the successful
Spine Endoscopy manufacturer, has helped many patients’
early mobilization with less pain after their surgery with
special instruments. Herniated discs can be effectively
removed and bone parts of spinal stenoses can be resected
under a full-endoscopic view.
The company is successfully establishing a legacy of
excellence, creating a healthcare ecosystem, with
responsibility, ethics, and commitment towards innovative
technologies, so that patients can get back to their active
lives, early and better.
What kind of challenges has your company faced being
in the medical devices business?
There had been many challenges faced by the company
during the pandemic.
Pandian Sundararajan, the Managing
Director at AVANA, is a technocrat, a first-
generation entrepreneur, and a successful
leader. In his role as Managing Director at
the helm, He is spearheading
organizational growth and expansion
plans, facilitating AVANA in accomplishing
its vision. He is well respected and admired
in Orthopaedic healthcare industry for his
contribution in sourcing best of solutions in
the field for best patient outcomes.
P Sundararajan has more than 25 years of
rich experience in general management
panning across multinational corporations
and promoter driven organizations. In his
last assignment, he was the Marketing
Manager at Stryker Corporation and was
entrusted with the responsibilities of
driving Endoscopy and Instrument
business.
ABOUT THE LEADER

AVANA is establishing a
legacy of excellence creating
a healthcare ecosystem, with
responsibility, ethics,
and commitment towards
innovative technologies
a) Loss of Business: This is an obvious one, Complete
stoppage of business during lockdown period till June.
The elective surgeries had stopped both due to patient
apprehensions and hospital bed allocations to COVID
patients. Though post July, there had been some recovery
of surgeries, though it would take a little more time for
the complete recovery to take place.
b) People: Retaining and motivating Talent during this time
was essential, and at the same time ensuring team safety
was of prime importance.
c) Connecting with Surgeons: It has been a delicate balance
of maintaining safety of employees while maintaining
commitment towards helping surgeons treat their patients
better.
d) Logistics: Maintaining logistics consistency and stock in
hand due to disrupted supply chains across the seas.
As one of the prominent medical device enablers, what
steps have you taken towards tackling the COVID-19
pandemic and its impact, all the while safeguarding
your employees and taking care of your clientele’s
needs?
As you have rightly pointed out, employee safety has been
on our foremost priority. We had taken a number of steps
during COVID Pandemic including:
Digitalization of connect and reach to Surgeons: As
physical channels of reach to the surgeons had been
restricted, we had established digital reach to the surgeons
opening up as one of the major channels of two-way
communication for product, requirement support, technical
assistance etc.
Protocoled service: To service the surgeries at the hospitals,
we had established strict protocols for staﬀ safety
compliance in terms of Safety Kits, sanitization, Sanitized
Instrument Transfer, Vehicle Protocol for Implant, and
Instrument Delivery, in Hospital Protocol for Safety, and
Post Surgery Protocols etc.
Digitalizing the logistics: to maintain uninterrupted supply
despite disrupted supply chains.
Digitalization of medical education: We have trained more
than 3000 surgeons through Online Platforms during the
Pandemic. This includes Young Surgeons, Mid Senior
surgeons and even Specialization Trainings with the Most
Renowned and Best Surgeons in the World.
Digital channels for patient education: As almost more than
80% patients have done a digital research before visiting
doctors, Right Awareness to the Patients had been an
important initiative taken by us.
What advice would you like to give to the young
entrepreneurs who are looking to enter in the medical
devices and healthcare space?
Well, the expansion in the Sector has just started and we
have a long way to go.
As young Entrepreneurs, the time is ripe to get into
platforms that connect the continuum of care. Hence Heath
Tech is going to play a very important role in future. The

gamut of innovations that can be done in this field is
immense, right from Medical Tourism, Telemedicine
Opportunities, to monitoring of devices and patients on the
broad spectrum. Hence, if you are enthusiastic about
healthcare, this is the right time.
How do you envision on sustaining your company’s
competency in this ever-changing dynamic of business
ecosystem? Where do you see your company in the next
five years?
The core DNA of our organization is Innovation, Medical
Education, Knowledge, and Connect. Hence, we would
continue to innovate in this space not only in terms of new
and innovative medical device introduction to India, but
also the delivery mechanism across the Continuum of Care.
We look forward to developing strong medical education in
India for specialized areas like Foot and Ankle, Hand and
Wrist, Biologics and train and develop young surgeons on
these techniques.
We plan to have an India specific dedicated Wet Lab which
would be the Power Training Engine for all young
surgeons.
In the next five years, AVANA would not only strengthen its
position in Musculoskeletal space, but it would also
Innovate in HealthTech space to bring connected
infrastructure to value Add to the Medical Device Industry.

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nnovative smart devices have become a
Isignificant piece of our lives and are engrained
in large numbers of our everyday lifestyle. From
wearable gadgets to versatile applications, cell
phones, and tablets, the mode of living has been
completely changed to remain associated and deal
with the goals to stay fit and healthy.
The increasing use of such electronic devices to
remain healthy through uncertain times and to
minimize the risk of frequently getting sick has
implied individuals get more cognizant about their
wellbeing.
Electronic gadgets and healthcare applications are
now helping people to follow a fitness routine and
live a healthier life. The devices that are available in
the market now assist people by tracking their
heart rates and pulse, evaluating their blood
pressure and sleeping patterns, generating alerts
at times of emergencies, and designing a healthy
diet chart as per their conditions to stay fit as a
fiddle.
Regardless of whether you have purchased a
brand-new device that recently came in the market
SMART DEVICES
are Helping Individuals to
Healthy Lifestyle
16 | March 2021

www.insightssuccess.in March 2021 | 17

Stationed next to the bed like any other timer, this
device utilizes strange adjusted respiratory and bio-
movement sensors to determine and examine different
stages of sleeping, recording the actions and moves
brought about by the extension and unwinding of the
chest with breathing just as body activity, for example,
changing in position, arm jerks, and shrugs.
The framework interfaces with a free iOS and Android
application to record the nature of your sleep and a
Smart Alarm framework permits clients to set an outlet
for the gadget to awaken them with any jerks when
they are not in deep sleep. Such devices are also an
additional benefit for those who find it quite difficult to
wake up in the morning.
When talking about health, it is important to pick
gadgets that add nutrients and proteins to your food
habits. Fiber being the most essential nutrient helps in
preventing heart disease, certain cancers, diabetes,
weight loss and improves the digestive system. With
changing lifestyles, we merely forget about what the
right foods that we need to consume according to our
body.
Therefore, multiple researchers have developed smart
juicers enabled with FiberBoost technology which
allows you to pick the texture of juice you like along
with the percentage of fibre, protein and vitamin one
wants to be added in their healthy juice.
Consequently, evolution of these smart devices allows
us to take care of our health and fitness from the
comfort of our home. With a mixture of smart
monitoring, sophisticated gadgets, and effective
techniques, we have taken requisite measures in
creating healthy ecosystem to remain in good shape.
or downloaded a newfound application; it is initially
important to understand that if those devices have not
been used with your daily routine then investing in that
stuff will not provide any fruitful results.
Smart watch trackers – which are worn on a belt or
wrist, depend on accelerometer that works as per your
body's activity and action, converting it into
information. The collected data then moved to an
application on a cell phone, tablet, or PC, where the
designed software evaluates the data – count of steps,
distance travelled, calories consumed, and burned.
A couple of such smart devices are implemented with
alarms to remind you to get up and move around or
take a short walk when you have been sitting
excessively long. Some likewise log the minutes you
spend dozing, taking walk during the evening or
drinking water at an interval.
There are some modified devices that check your pulse
and heart rate when you climb a higher altitude region.
These devices start generating an alert if you have any
medical conditions to restrict you with a predefined
height limit.
For instance, most devices create graphs with all-
inclusive information on your steps taken, daily
exercise, and sleeping patterns. They can give you a
thought of when in the day you put in the most exercise
or during the night when you were fretful or conscious.
They additionally allow comparing your habits with
your day-to-day schedule.
When you live in a city, odds are the air that you inhale
consistently could be harming your health. All metro
and big cities have certain zones that are more terrible
than others in terms of air pollution and it’s perplexing
to find if the awful air belongs to your region and how
badly it is affecting your lungs. Therefore, to get rid of
bad air and restore it to the environment, a myriad of
smart devices is out there to detect the quality of air,
humidity, climate, and temperature to design a place
that comforts your health and lungs.
A variety of smart devices has been built that track the
dozing time– a fully comprehensive and non-contact
device. These devices highlight patent-ensured
technology that tracks, dissects, and improves sleep at
home without the requirement for wearable or bedding
strips.
-Renuka Singh
18 | March 2021

Happy Reliable
Surgeries
The recent COVID-19 pandemic has vastly impacted
the healthcare systems all over the world. It also
put forth the 70% dependency of our country on
imported medical devices making it difficult for
healthcarecenters across India to access these expensive
high-end technologies.
It is a standard affair in developed countries to carryout
computer-assisted surgeries and yet only limited hospitals
in India could afford it. While managing the navigation
business for one of the biggest medical device companies in
the world, Arpit Paliwal realized the need of affordable
high-quality medical solutions in India and came with the
idea of Happy Reliable Surgeries.
As the Founder of Happy Reliable Surgeries, Arpit
Paliwal aims to provide affordable, accessible, and high-
quality medical healthcare by reducing the dependency of
healthcare systems on foreign product.
Read the following interview to know more about Arpit
Paliwal’s ambitious move and the impactful journey of
Happy Reliable Surgeries.
competitors? List the products and expertise that you
want to highlight in this article.
Initially, when easyNav was introduced into the healthcare
market as India's first surgical navigation system, our
system was labelled as a local product due to which it
couldn’t create enough excitement in the industry as
consumers had a fixed conclusion that global standards can't
be met by local companies.
However, we started gaining recognition among the reputed
neurosurgeons for being at par with other imported
navigation technologies in the market. Within 5years of its
inception our flagship product, easyNav is now applauded
as one of the globally acclaimed surgical guidance technol-
ogies and credited as a better, simpler, easier, and compati-
ble navigation system.
easyNav™ is an all-round solution for Neuro, Spine, and
ENT Surgeries. The easyNav™ Navigation system has
checklist-based simple navigation software. The navigation
rd
system comes with the 3 generation optical camera which
provides submillimetre accuracy, intuitive user interface
designed in accordance with surgical workflow, and a
simple trolley design that provides the best utilization of OT
space.
easyNav has proved to be a game changer in Neurosurgical
setup compared to the bulky, sophisticated, and expensive
imported systems. Most of our happy users are promoting
the product in webinars and online sessions. easyNav is
among the top navigation systems growing at a faster pace
and being recognised for making local surgical setups
accessible to the world-class technology.
Brief us about Mr. Arpit Paliwal and his journey in the
healthcare industry.
Arpit Paliwal, Founder of HRS Navigation, is known as a
challenge-seeker. Arpit has more than a decade of cumula-
tive experience in surgical navigation system R&D as well
as clinical and sales & marketing. He has done executive
program in sales & marketing from IIM Calcutta.
While managing the navigation business for Indian region
as a part of one of the world’s biggest medical device
companies, Arpit came across the high requirement of
computer-assisted surgeries by various hospitals and
realized the need for simple, affordable navigation solution.
Arpit has been awarded with the Annual Product Perfor-
mance Award for navigation and for bringing around the
navigation business in India.
Being in a leadership position, what is your opinion on
the impact of current pandemic on the healthcare
industry and related HealthTech market?
Hospitals and healthcare sectors are facing catastrophic
financial challenges due to the COVID-19 pandemic.
20 | March 2021

Moreover, to contain the spread further, stringent public
policies were implemented which in turn resulted in
operational disruption for many healthcare companies
across India. A significant drop in inpatient
consultations, decreased levels of medical tourism, and
cash flow have impacted the financial stability of
healthcare centres.
To reserve cash and sustain stability, healthcare systems
have taken measures to reduce or defer costs by supplier
consolidation for better rates, renegotiation of credit
periods, and cutting down the use of consumables in the
best possible way. Small Indian firms have risen to the
occasion as the demand for life-saving ventilators were
high. This pandemic was also a wakeup call for the
healthcare industry to reduce dependency on imported
products and be self-sufficient aiding to the development of
our nation’s economic stability by using more Make in
India products.
Every hospital needs a precision in a surgical procedure.
However, expensive foreign products have made it costly
making it difficult for the normal setups to access the latest
technologies for better patient outcome. Hence, we started
the venture with an idea of developing India's first surgical
Neuro navigation system. Given the fact only few compa-
nies across the world were able to achieve this, we still
wanted to take this challenge. The goal was to make an
accurate, easy-to-use, and affordable system for India and
other emerging economies.
We faced the challenges initially for getting right manufac-
turing infrastructure and skilled resources for system
development. We had imported critical hardware to start
with. All this involved significant investment. It was a
learning curve for the team but with extensive efforts our
team mastered it all.
It took years of R&D and efforts to make the final product.
Now it gives a strong competition to similar imported
system in terms of accuracy, simplicity, and affordability.
Extending the boundaries of surgical navigation to every
field under consistent R&D, easyNav is focussing at
providing world-class surgical accuracy and precision
accessible to every patient across the globe. Being an
affordable Indian brand with a globally acclaimed
technology and user-friendly interface, our overseas users
are applauding and promoting easyNav in developing
countries for a premium surgical platform.
Being in the medical devices space, how necessary do
you think it is to align one’s business with the latest
technological developments?
Technology improves patient's safety, reduces medication
Our system
works on a
unique optical
pattern
recognition
technology
which gives the
3D tracking,
sub-millimetre
accuracy
Arpit Paliwal
Director
India's Most Admired Medical Devices Companies

errors, and assures simpler, faster, convenient, and effective
solutions on healthcare treatments and diagnosis. Medical
devices aligning to the global technological standards and
latest developments stand out from the crowd as it assures a
certain value in healthcare market.
Adhering to the measures for simple and consistent
technological developments in a medical device product are
necessary to give the best product outcome available across
the world while staying competent. Also, better technology
or an advanced feature always excites the user since
developments make everything simpler.
needs?
HRS navigation has taken steps to ensure high-quality
services adhering to COVID-19 protocol and safety
guidelines prioritising the safety of our team members,
customers, and community.
Despite the COVID-19 pandemic, our professionals are
actively operating across the country to support and resolve
complex surgeries that require immediate surgical interven-
tion. The company equipped every frontline employee in
the company with a kit of immunity booster, masks, gloves,
hand sanitizers, and surface disinfectants that ensured none
of the employees were affected so far and could help in
breaking the chain to a certain extent.
Updated strategies and communication have also helped the
team to mitigate the impacts of the virus and overcome the
unprecedented challenges effectively. We take this
opportunity to acknowledge and salute the spirit of our
fellow citizens and the unflagging work of our doctors,
nurses, and paramedics.
A lot can be done to build a vast infrastructure and make
India self-sufficient in medical devices sector. Indian
government has framed policies to incentivize local
manufacturing of raw materials, bulk drugs, and medical
devices to ensure that we invest and develop in our country
contributing to the financial stability and less dependency
on foreign goods.
Entrepreneurs need to investigate the technological
developments in medical sector across the globe and
analyse what hinders the effective evolution of an Indian
product with a similar technology. Our country is rich in all
types of raw materials, resources, skilled labourers, and
opportunistic government policies. The only hurdle we need
to surpass is the mindset of common users of owning a
local make in India product.
competency in this ever-cutthroat business ecosystem?
Where do you see your company in the next five years?
HRS Navigation is the only company currently that
provides totally consumable-less tracking devices signifi-
cantly reducing the operational cost of Cranial surgeries.
This precise and unique technology makes it consumable-
less navigation system in the market suitable for Indian
healthcare infrastructure.
Currently the compact easyNav™ system can be used in
Cranial, ENT, Spine 2D, and Spine 3D and will soon be
released for Knee. With an ergonomically designed tool for
different types of cases, HRS navigation also provides
frameless biopsy which eliminates the need of bulky
stereotactic frames.
With aim to reduce dependency on imported devices and
making India self-reliant in the sophisticated market of
surgical navigation system, the management at HRS
Navigation is constantly carrying out innovation for more
navigation products like Knee and Robotics. They also have
affordable robotic surgeries in the product pipeline.
In next 5 years, HRS Navigation aims at providing world-
class precision to every surgical setup in the most affordable
and accessible manner. By keeping things simple and
focusing on customer satisfaction, HRS will progress
through hardcore innovation.
22 | March 2021

Diseases and illness have become a matter of serious
concern in current times. People suffering from
serious health issues now require instant medical
assistance. This is where specialized healthcare practitio-
ners and diagnostic centers step in. They serve the patients
with utmost dedication.
One such leading name in the healthcare sector is Inovocare
Healthsoft Solutions. It delivers innovative healthcare
solutions. Its products are designed for Indian masses, with
a focus on quality.
The person leading Inovocare confidently towards success
is Rohan Tripathi, the Founding Director. He is a
MedTech entrepreneur with an electrical engineering
background. Rohan is focused on creating affordable and
implementable solutions for health-related problems,
especially designed for the Indian masses.
In an Interview with Insights Success, Rohan shares the
journey of Inovocare Healthsoft Solutions, its various
services, and future plans. Following are the highlights of
the interview between Rohan and Insights Success.
Please brief our audience about your organization, its
values, vision, and mission.
Inovocare Healthsoft Solutions or IHS believes relentlessly
in providing innovative India ready solutions for healthcare
problems. We aim to bridge the unfortunate gap between
medical innovation and the end user. Our products are
designed especially for the Indian masses with a firm eye on
quality keeping in mind the economic and infrastructural
constraints. We follow an extensive feedback-based product
development process, interacting continuously with the end
users and the medical fraternity.
24 | March 2021

Inovocare Healthsoft Solutions Pvt. Ltd. was funded by
DST, Govt. of India and formerly incubated at IIM
Bangalore.
competitors? List the products and your expertise that
you want to highlight in this article.
Our first product offering called MedpeR™ is a hardware-
based system for medicinal adherence.
The thing about medicines is that they cannot help you
unless they are consumed properly. Often due to
negligence or general forgetfulness on our part there can be
a case of under dosage or over dosage. Especially when we
consider the elderly, where pill burden is usually high as is
the complexity of the medicinal schedule. Also, currently, it
cannot be expected that someone is physically present all
the time to help with medicines. There are a few devices
available for this, however they are either too high end and
expensive or they are the equivalent of a decorated
lunchbox and lack any system of vigilance.
To solve all these problems, IHS introduces MedpeR™,
your personal Medicinal helpeR!
It is a portable hardware unit to store all your pills. There
are systems for multiple level alarms to ensure the user has
each pill on time, every time. We have a dedicated App and
Website to control and remotely oversee the medicinal
adherence along with other benefits.
the impact of the current pandemic on the healthcare
industry and the related HealthTech market?
The pandemic has accelerated a wheel of change that was
knocking at the door for quite some time now. Digitization
of healthcare along with an increased emphasis on home
care and a general change in the approach towards
In IHS
we are all
about
teamwork
“
“
Rohan Tripathi
Founding Director

healthcare can be observed due to this pandemic. We
witnessed a historic race to develop vaccines at an unprece-
dented pace. Doctors and medical workers were compelled
to adopt telemedicine during the pandemic. Various
wearables and electronic gadgets and apps introduced
within the optimizing healthcare delivery during the
difficult time of the pandemic, find their relevance and
utility well beyond within the pandemic too. This has also
enabled furtherance of the growth of data science and AI in
healthcare. This rapid advancement in technology coupled
with increased willingness to adopt the same by the medical
fraternity and the public at large, opens up the possibility of
more equitable distribution of the benefits of advances in
health sciences. The pandemic has truly opened opportuni-
ties galore for healthtech.
Challenges have come in all shapes and sizes. From the
most obvious and ridiculous ones to proper technical ones.
One big challenge was the unavailability of information and
resources. Typically, many electronic modules are available
at a hobbyist level. The raw components used at large
industrial level are only available in bulk and are typically
custom made. Being somewhere in between these two
extremes, the development process gets unduly lengthy and
expensive.
However, often these have appeared as lessons and we have
marched forward to better and crazier challenges.
Being in the medical devices space, how necessary do
you think it is to align one’s business with the latest
One must keep innovating to avoid being obsolete. While
it’s very important to stay updated and well versed with the
technical developments, one has to be careful so as not get
carried away. It's all about the problem being solved.
During our incubation at IIM Bangalore, one of the things
that we learnt from our mentors was that it’s not about the
features of your product; it's all about the benefits that it
brings to the user.
needs?
Like any other company, we worked from home and could
not get the team together in office during the COVID peak.
We made sure that the entire team could avail resources at
their residence. We faced a lot of logistic issues and it was
very difficult to obtain electronic components.
We utilized the lockdown to establish Inovocare e-
Academy, an e-platform for continued medical education.
We regularly interact and the platform is utilized for
academically rich communication.
We are also continuously experimenting with 3D printing,
in order to try and reduce the cost and the time required at
the development stage.
It's like a box of chocolates, you never know what you are
going to get. Jokes aside, it's a bumpy ride and a long one,
so get a good team. Happy hustling!
The vision for Inovocare Healthsoft Solutions has always
been of a multiple product company. The sector that we
primarily look at is elderly care. Over the next few years,
we plan to have strategic partnerships on multiple levels to
scale up our operations.
Apart from ensuring a solid product offering, we plan on
continuous awareness and interaction programs with both
the end users and the medical fraternity.
On the longer run we see ourselves as a reputed Medtech
company with multiple product offerings in the market in
India and Overseas. At the end of the day, we want make
lives easier and a bit better for the Indian masses.
26 | March 2021

Future
Med
and C
The COVID-19 pandemic has
plunged the healthcare sector into
disarray. Any of these issues are
complicated and necessitate urgent
consideration. Others are moving the
market toward a future based on
increased flexibility and faster
adaptation. The financial effect of
COVID-19 on the business period of
healthcare providers is currently being
researched. It is critical for them to
figure out how to get back on track
financially and reduce sales reductions
incurred by the ban on elective
treatments and scheduled visits.
Hospitals and other healthcare facilities
are also searching for ways to locate and
triage suspicious patients while being
vigilant and prepared to cope with any
unexpected rise in reported cases, even
with limited resources. Insurers, on the
other hand, are working tirelessly to
ensure sufficient coverage, prompt
settlements, and easy handling of
pending claims.
To address these challenging conditions,
providers must expand their technical
capabilities by shifting cloud computing,
enabling remote jobs, improving
analytics, and pushing for more
contactless and digital platforms, among
other things. Although these
developments are now accelerating in
the market, they may not be enough to
combat the pandemic.
Mentioned below are 8 different ways
healthcare systems are reacting to the
post pandemic situation:
28 | March 2021

of
dical Devices
Care Systems
Post Pandemic
Healthcare Tomorrow

states have recognised this oversight and are seeking
steps. Traditionally, aged care providers have not been
treated as a part of the health system. There is an
immediate and growing need to engage in and
successfully align aged care programmes with health
systems in the post-COVID-19 modern reality.
6. Supply chain reliance and back-office
transformation
Aside from the health consequences of COVID-19, the
virus is having a major commercial effect around the
world, especially in the supply chain. The coronavirus
has shown the flaws in offshore and “just in time”
supply chains based on lean manufacturing values.
Many countries have taken the lead in procuring
Personal Protective Equipment (PPE), and others, such
as Russia, the United States, Germany, and Saudi
Arabia, have had vital supply development moved
within their territories. Furthermore, in some areas,
local PPE supply chains have forged new partnerships
between suppliers, colleges, and procurement experts,
bypassing legislation, and bureaucracy.
7. Command centres
In several nations, health services and institutions have
understood the value of data-driven insights in
strategic and organisational decision making. To handle
treatment in a much more effective and reliable
fashion, command centres similar to air traffic control
systems are being created.
8. Agile workforce
Healthcare systems and their suppliers found that their
workforce preparation and implementation models had
vulnerabilities during the response process. The
workforce braced themselves for a "staff recession"
due to physical, behavioural, and emotional fatigue, as
well as to sustain operations in a post-COVID-19
modern reality. The workforce would need to evolve to
become more adaptive, employ data-driven knowledge,
and inspire their employees for the healthcare industry
to survive the pandemic.
Providers and policymakers would need to follow more
flexible project management practises to support the
post-COVID-19 emerging reality, allowing them to
drive accelerated improvements and performance
enhancement measures. The COVID-19 pandemic has
had a worldwide influence in several aspects. This
pandemic necessitates the collaboration of whole
nations, knowledge scarcity, the need for reliable
information, and the speed at which it is circulating is
critical. We all need to contribute our best to help this
pandemic subside and eventually put a stop to it.
1. Digital Front Door
The COVID-19 pandemic has proved the world that
every country has something to teach and learn from its
style of management. COVID-19 has accelerated the
adoption of digital healthcare technologies by health
care systems and organisations around the world. The
‘digital front door' has been the ‘only front door' for
patients to access healthcare services in many
countries. Outpatient hospital and general practitioner
visits have been transformed around the world, with up
to three-quarters of all consultations now taking place
virtually. We do not expect the digital front door to
close after the pandemic crisis has passed because
patients and caregivers have accepted the ease and
affordability of this form of treatment. Scaling and
maintaining these digital interactions would be a major
challenge for every health system now and in the post-
COVID-19 period.
2. Clean and dirty sites
In response to the pandemic, health systems around
the world, including China, Spain, and the United
States, have implemented stringent infection control
measures, including the separation of COVID and non-
COVID patients in hospitals and nursing homes, to
prevent the spread of the virus.
3. Hot and cold sites
Some countries are developing hot and cold sites in
response to the pandemic. Cold sites provide non-
COVID care to reduce infection risk, keep operations
running smoothly without disrupting acute care, and
free up space for elective procedures. To deliver the
kind of new patient flows required by COVID-19, it will
be critical to establish hot and cold sites. In several
countries, public-private partnerships have been
established to further increase public-sector capability
in this manner.
4. Consolidated specialist programmes have been
scaled up.
The drastic increase in demand has exposed the lack of
scale and centralisation of primary care and specialised
facilities, which would be needed to ease every health
system's transition into the post-COVID-19 modern
reality.
5. Aged care services
COVID-19 is especially dangerous to the elderly and
controlling the virus's dissemination in long-term care
facilities around the world has proven difficult. During
this difficult period in the industry, a few countries have
stood out by acting quickly to protect the lives of their
senior citizens. COVID-19 also uncovered weaknesses
in the management of health and care services. Many
-Ashish Chandgude
30 | March 2021

TRIVITRON
H E A LT H C A R E Revamping Healthcare Technology
with Cutting-Edge Solutions
S
ince 1997, the journey of Trivitron Healthcare as a
medical technology company providing affordable
healthcare solutions weaves a fascinating thread of
inspiration to many healthcare providers. Trivitron markets
its products to hospitals, individual healthcare providers,
independent clinics and laboratories, extended care
facilities, renal care centers, and all other roofs providing
healthcare solutions. As a pioneer in the field, Trivitron
constantly pursues technological innovations to offer
superior clinical benefits at a lower cost. At Trivitron,
quality healthcare is considered a fundamental right and the
vision is to make it available for people of all classes.
Having solid expertise in research and development,
Trivitron manufactures and distributes exceptional medical
technology products to 180 countries.
Their core values are Self-Discipline, Passion and Determi-
nation, Integrity, Customer-Centric, Teamwork, Continuous
Improvement. Their vision is to be the largest, most
respected and admired Medical Technology Company of
Indian origin with a global presence promoting cost-
effective medical technology products and services. And
their mission is to innovate and provide Medical Technol-
ogy Products, Services, and Solutions to make healthcare
affordable and accessible to everyone across the globe.
Let us get into more of the dynamics of Trivitron through
the below highlights of the interview by Ms. Chandra
Ganjoo, Executive Director – Group CPO and Head
Corporate Communications:
competitors? List the products and your expertise that
you want to highlight in this article.
Trivitron offers solutions and services in medical imaging,
in-vitro diagnostics, newborn screening solutions, radiation
protection products, critical care, and operating room
equipment.
We offer a complete range of medical equipment portfolios
to equip Healthcare Institutions with the latest and best
technology products.
At Trivitron, we are contributing to the global fight against
the coronavirus through our products and expertise in
medical technology and healthcare. In our fight against
COVID-19, we at Trivitron have been working extensively
to bring out solutions for COVID-19 testing, ICU solutions,
and personal protection products.
the impact of the current pandemic on the healthcare
industry and the related HealthTech market?
The Covid-19 situation has severely impacted several
business verticals, healthcare being the one under enormous
strain. It has become challenging for other healthcare
services to keep their financial wheels turning during the
lockdown period due to less revenue churn and the general
uncertainty in the global financial environment.
In these testing times, business leaders have adapted to a
new set of rules and have been mindful of various business
aspects to alleviate risks and to survive the slowdown
caused by the impact of COVID19. To ensure business
continuity, businesses are keeping a track of expenses
against revenue status in a more detailed manner to have a
clear picture of the financial status of the organization and
thus plan future goals and business approach. Secondly,
business leaders are digging deeper into the existing supply
chains to know the vulnerabilities of the existing supply
model and available supplier options that can be collabo-
rated, once the primary supplier collapses. And most
importantly, organizations are now setting more effective
communication channels so that they remain connected
with teams, clients, and all other business partners.
32 | March 2021

Being in the medical devices space,
how necessary do you think it is to
align one’s business with the latest
Healthcare changes dramatically
because of technological develop-
ments. Future technological innovation
is going to keep transforming
healthcare, yet while technologies will
drive innovation, human factors will
remain one of the stable limitations of
breakthroughs.
As one of the prominent medical
device enablers, what steps have you
taken towards tackling the COVID-19 pandemic and its
impact, all the while safeguarding your employees and
taking care of your clientele’s needs?
As a health technology organization, Trivitron has devel-
oped rigorous contingency plans to slow the progress of a
pandemic and limit its impact on employees, partners,
consumers, and communities. We have worked on framing
up new SOPs, Work Instructions, and guidelines that would
support business continuity in case of a pandemic or a
similar situation. Keeping in mind the still-evolving
healthcare system of our country, Trivitron Healthcare has
scaled-up production to yield more COVID-19 centric
products. Trivitron has been a ﬂag-bearer of “Make in
India” and has been working to manufacture COVID-19
related products in its manufacturing facilities in Chennai,
Mumbai & Visakhapatnam. Trivitron Healthcare has been
working and made an available range of Covid-19 RT PCR
Test Kits, RNA Extraction Kits, and Specimen collection
Future technological
innovation is going to
keep transforming
healthcare,
yet while
technologies will
drive innovation,
human factors will
remain one of the
stable limitations of
breakthroughs
Ms. Chandra Ganjoo
Executive Director
Group CPO and Head
Corporate Communications

Kits, COVID-19 antigen test kits, PCR systems, and other
laboratory products, for COVID-19 diagnosis &
confirmation.
Trivitron has started a Ventilator manufacturing facility to
fulfill the demands of the current healthcare ecosystem.
Further to this, Trivitron has also introduced hand sanitizing
products, personal protection equipment (PPE), and other
required modalities for COVID.
entrepreneurs who are looking to enter the medical
These COVID pandemic times have served as a lesson for
all. Business leaders and healthcare policymakers, in a post-
pandemic world, shall adopt a new set of rules, confirm
flexible guidelines, and remain careful to keep away from
any risk-averse mode.
Self-sufficiency in medical technology will continue to
grow driven by an increase in the demand for locally
produced goods. Looking at the pace of technological
advancements and the induction of new-age technologies, I
am sure, we will be able to improve our logistics infrastruc-
ture, strengthen our manufacturing sector, and be able to
develop our own forecasting systems that will further
accelerate the Indian healthcare sector.
How do you envision sustaining your company’s
Today, Trivitron Healthcare is a market leader in providing
cutting-edge health technology products which includes a
range of diagnostic kits, analyzers, laboratory equipment,
radio diagnostic instruments, radiology lab consumables,
and radiation protection apparel. In terms of market share,
we are seeing considerable growth every fiscal.
We are working on an intensified growth strategy to expand
our footprints in emerging global markets and plan to
acquire more businesses internationally as well as in India.
We are the pioneers of Newborn Screening technologies
and our NBS product range is gaining global recognition
and shortly, we are poised to become an undisputed leader
in NBS technologies.
Similarly, we have gained considerable momentum in ICU
and critical care product segments. We are greatly recog-
nized for the best-quality radiation protection modalities in
South Asia. Given the trust of our customers and the
acceptance that we are receiving, I am sure we will emerge
as a global leader in radiation protection collaterals.
Going public is aligned with our plan to create value for
investors as well as for our employees. Hopefully, we
should be a listed company soon in a couple of years.
According to you, how do the future of medical devices
and care systems look post-pandemic?
Taking cues from the pandemic, it shall be wise for
organizations, to ensure business community, maintain a
healthy balance sheet and keep a more detailed track of
expenses against revenue status to have a clear picture of
the financial status of the organization and accordingly plan
future goals.
Secondly, business leaders need to dig deeper into the
existing supply chains to know the vulnerabilities of the
existing supply chain models and look for options to
collaborate to keep supply chains functional once the
primary supplier collapses. And most importantly, organiza-
tions must develop more effective communication channels
to remain connected with teams, clients, and all other
business partners.
34 | March 2021

India's Most Admired Medical Devices Companies

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