There are various factors that affect fashion the top 10 factors along with the examples from costume designing done in MOVIES are explained in this presentation. Hope you will enjoy!

1. FACTORS AFFECTING FASHION
Presentation by
Dr. S. AISHWARIYA. M.Sc., NET., Ph. D
INSPIRE Fellow (DST) and Assistant Professor,
Department of Textiles and Clothing,
Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

2. INTRODUCTION - HISTORY
Neanderthal man – 3 million years ago

3. Clothing : Theory by A. H. Maslow ( Need for Clothing)

4. FASHION SENSE IS ROOTED IN OUR TRADITION
- WE ARE INTELLIGENT, VARIED CULTURE, LOVE FOR
NATURE AND EXERIMENTING WITH COLOURS - PAST

5. THE MODEST FASHION AMONG WOMEN OF
SOUTH INDIA IN THE 18 – 19TH
CENTUARY

6. FASHION
 The costumes of this character reveals the profession too.
 The aesthetics will be maintained throughout the costume selection – traditional colours, silk based
textures and a conventional type of styling can be seen

7. FACTORS AFFECTING FASHION CHOICES
1. AGE GROUP – JUST BORN – OLD AGE
2. SEX - MALE/ FEMALE
3. MARITAL STATUS – MARRIED/ UNMARRIED/ WIDOW
4. CULTURAL / RELIGION INFLUENCE:
ASIA/ CHINA: NORTH/ SOUTH INDIAN
5. SOCIAL STATUS – HIGH/MIDDLE/LOW
6.ECONOMINCAL STATUS - RICH/POOR
7. BODY TYPE – THIN/FAT/OBESE

8. FACTORS AFFECTING FASHION CHOICES
8. OCCASION - SUMMER/WINTER/PARTY/BRIDAL
9. OCCUPATION - COLLECTOR/TEACHER/DESIGNER
10. MOOD CHOICES – HAPPY/SAD/DEPRESSED
11. SEASON AND COLOUR- SUMMER/WINTER/RAINY
12. FASHION LEADER : NETWORKING SITES/ CINE STARS WHO
ARE FOLLWED
13. SOCIAL MEDIA : INSTAGRAM, PINTEREST and FACEBOOK
14. PEER GROUP : FRIENDS AND FAMILY

9. SELF ESTEEM - CONFIDENCESELF ESTEEM - CONFIDENCE
FACTORS AFFECTING FASHION CHOICES

10.  One aspect of sari
pleating over the chest
– before and after
breaking point in life.
 We can see the casual
rough two pleat and a
proper 5-6 pleat to
create the most
professional look

11. AGE GROUPAGE GROUP
EMOTIONAL OUTLOOKEMOTIONAL OUTLOOK
SOCIAL STATUSSOCIAL STATUS

12.  The transition of Paro-Devdas love story.
 The first three pictures depict the colourful youth and more embellishments in the sari
and choli.
 The story based in West Bengal – conveys through the beautiful white and red sari seen
as a traditional wear for durga puja.
 The outlook as the Queen of the palace to convey the modesty through royal shades
conveys it all.

13.  The school going girl with a front flick and high pony, followed by beach culrs, nose ring, full
eye kohl and lipstick. The adult look to sari and the crucial moments in life expressed as a no-
make up tanned look.
 The young Kabali with colourful shirt and heavy neck chains. Followed by solid colour shirts.
The over coat that shows the look of a owner/ manager. Head in the later days.

14. COLOUR AND MOOD LEVELSCOLOUR AND MOOD LEVELS

15. COLOUR – ITS MESSAGE/ PSYCHOLOGY
Idea Reference: Vinoth Varatharajan, Youtube

16.  The red anger and revenge. Green for power and dominance. The combination of both in
the face of the hero, conveying the message about his character

17.  Each poster, the colour, dress, colour choices are based on the story. The red in
miruthan, metal colour in 2.0, multicolour in 24 movie’s poster and time travel in other
half explained through rusted shade. The mud and the action storm, dust in Singam

18. CULTURE AND SOCIAL STATUSCULTURE AND SOCIAL STATUS

20.  The only fabric available in those days for the workers, earth tone and white muslins.

21.  Dacca muslin and whites in the population. The colours that has
obtained from natural dye and accessories made form natural
resources.

22. RELIGION AND POLITICALRELIGION AND POLITICAL
INFLUENCEINFLUENCE

23.  The central India and regions nearby believed red, yellow and green to the colour for
women depicting feminity and fertility. The traditional jewel of Surat and Rajasthan
including pearls and kundan on gold, along with enamelling will be used.

24.  The period the movie depicts were known for the hand painted jewel and trend of the
chockers began, the colours are mainly red and shades of red. The skin tones and neutral
shade, self colour embroidery were seen in the movie.

25.  The use of white and deep green indicating the Mughal Muslim culture were depicted in
the movie. The head piece as light weight chandelles are a beauty.

26. COLOUR FORECASTEDCOLOUR FORECASTED
FORFOR
THE CURRENT YEARTHE CURRENT YEAR
2017 – CORALS AND BLOOD2017 – CORALS AND BLOOD
REDRED
2018 - VIOLET2018 - VIOLET

28.  The colour of year is the reason for seen the same shades in the celebrity weddings.

29. TRENDS SHOWCASEDTRENDS SHOWCASED
BY INSTAGRAM ANDBY INSTAGRAM AND
CELEBRITYCELEBRITY
AS FASHION LEADERSAS FASHION LEADERS

30.  Various looks are possible in one person as they enact a different story each time.

31. PRINCIPLES OF FASHION MOVEMENT : 3 THEORY

32. Trickle up theory
From lower economic status to upper
Trickle down theory
From top class to lower class people
Trickle across theory
Fashion item at each level of society
Eg.: Cargo pants, torn denim, ripped jeans, denims, baggy pants
Eg.: Dupe jewellery, party wear gown
Eg.: Same fashion available at different price ranges

33. THANK YOU!