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Fashion illustration and patterns
- 1. T Presentation on Indiandesigner Ritu kumar Prepared by:- Esubalew melese Sneha Daniel alemayehu Surbi uthkash FASHION ILLUSTRATION AND PATTERNs
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- 3. Life History ofthe designer Kumar was born in Amritsar in 1944 the lack of educational opportunities there led her to move to simla for her schooling, where she attended Loreto Convent. She later studied at Lady Irwin College, where she met and married Shashi Kumar, and then went on to accept a scholarship at Briarcliff College in New York, where she studied Art History. On returning to India, she studied museology at the Asutosh Museum of Indian Art, part of the University of Calcutta Kumar began her fashion business in Kolkata, using two small tables and hand-block printing techniques.
- 4. CONTINUED… Beginning withbridal wear and evening clothes in the 1960s and 70s, she eventually moved into owning 35 high-end stores across 14 cities in the country and into the international market in the subsequent two decades. She is one of the pioneers of Indian fusion garments and has thus been honored with many prestigious awards and accolades. Padma Shri award, Achievement Award in 2012 at L’oreal Paris Femina Women’s Awards and the Indira Gandhi Priyadarshini award for her role in the development of the fashion industry are some of them. She is also one of the founding members of the All India Artisans and Craft Workers Welfare Association (AIACA) Narrating the history of textiles in India, Ritu Kumar published the book Costumes and Textiles of Royal India in 1999.
- 5. PRODUCT AND CATEGORIES Her background in art history and museology has inspired her line of clothing designs and ensembles. Preferring to work with fabrics like silk, cotton and leather, Ritu Kumar’s outfits are stunning in their richness, elegance and intricacy of embroidery. Her clothes actively reflect the rich embroidery heritage of India, whether in their motifs, type of stitching or the elements used in the embroidery. Her bridal collection is considered a show-stopper on the runway and features a lot of zari, zardozi and other forms of embroidery that make use of this precious metal.
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- 7. CONTINUED… Bridal collections bythe designer
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- 10. CONTINUED… Under the‘Ritu Kumar’ banner, she has designed and sold Indian ethnic wear, including a selection of customizable garments as well as bridal outfits, such as suits, sarees, lehengas, kurtis and accessories. The ‘Label Ritu Kumar’ Banner however, is a collection of Western silhouettes featuring traditional Indian embellishments. To go with the outfits are several modish accessories such as sling bags which again prominently popularize Indian forms of textile crafts hewn onto leather.
- 11. Brands under thedesigner Ritu Kumar is one of the foremost designers in the Indian fashion industry credited with boutique brands such as ‘Ritu Kumar’ and ‘Ri’ along with ‘Label Ritu Kumar’ which runs under the leadership of her son. For example the Label Ritu Kumar’s latest Spring/Summer collection embodies Urban African chic. This exquisite collection is expressive, fun and dramatic, and meshes elements of tropical prints with flowy silhouettes, inspired by tribal prints from Zanzibar.
- 12. Retail Strategy Rituwho began her career in 1969, started with just four hand block printers and two tablets in a small village near Calcutta. Today her brand has grown to retail through twenty-seven stores across the country. The company sources the finest fabrics and craftsmanship from across the country thereby reviving great textile skills and providing employment to hundreds of artisans. company launched a sub-brand LABEL – Ritu Kumar that uses the established forte of traditional Indian aesthetic to create fashion oriented international products. The brand’s charter involves pushing boundaries and forging alliances with design talent across the world to create a unique, sophisticated product.
- 13. CONTINUED… This isaimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some standalone stores.
- 14. CONTINUED… Ritu Kumaras a brand has been admired and worn all over the world. Its patrons include Indian stars such as Aishwarya Rai, Priyanka Chopra, Lara Dutta, Dia Mirza to name a few and international celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar. Ritu Kumar has also designed the wardrobes for the Miss India contestants for their participation in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific. An impressive number of winners have emerged from amongst these contestants putting India on the beauty map.
- 15. CONTINUED… Kumar's companyhas also opened branches in Paris, London and New York. The London branch closed after three years, in 1999. Her company's annual turnover at the time was the highest of any Indian fashion outlet, estimated at around ₹10 billion.
- 16. COMPETITORS Manish Malhotra He is known in the Indian film industry for his different style and his ability to envision a 'look' for the character. Tarun Tahiliani He is famous in the Indian fashion industry for his couture bridal
- 17. CONTINUED… Manish Arora He is known for a rich palette of psychedelic colours and kitsch motifs in garments Rohit Bal The designer draws on history, fantasy and folklore to create masterpieces that are desired by discerning aficionados around the globe.
- 18. CONTINUED… Ritu Beri The First Asian Designer to head a French fashion brand, Jean- Louis Scherrer This are some of the competitors to mention
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