The document discusses digital advertising trends in India. It notes that the number of urban internet users in India is growing rapidly and is expected to reach 114 million by 2015. Time spent online by Indians is also increasing but still lags countries like the US, China, and Brazil. Online advertising spending in India is growing and reached INR 2851 crores in 2012. Within online advertising, online classifieds receive the largest share of advertiser spending. The document outlines trends in online consumer behavior in India and reviews various digital advertising media channels including display, search, mobile, and social media. It provides data on spending and growth across each of these channels. The document concludes with some key advertising trends in India for 2012 such as the rise of mobile
The Role of Technology For Patient Outcomes in East Africa — Slides from East...IHS
These slides were presented by Farah Ramadan at the East Africa Healthcare Investment Summit 2012 in Kampala, Uganda on 19th April 2012.
The presentation was part of a panel discussion with government and industry representatives, examining strategies for sustained growth and profitability in the healthcare arena in East Africa.
This presentation focused specifically on the role of technology as an enabling force for better patient outcomes in East Africa.
Capitol Tweets: Yeas and Nays of the Congressional TwitterverseEdelman
Edelman’s Capitol Tweets study looks at U.S. Congressional performance on Twitter, including regional differences and levels of bipartisan engagement. These slides feature supporting graphs from the analysis.
The Role of Technology For Patient Outcomes in East Africa — Slides from East...IHS
These slides were presented by Farah Ramadan at the East Africa Healthcare Investment Summit 2012 in Kampala, Uganda on 19th April 2012.
The presentation was part of a panel discussion with government and industry representatives, examining strategies for sustained growth and profitability in the healthcare arena in East Africa.
This presentation focused specifically on the role of technology as an enabling force for better patient outcomes in East Africa.
Capitol Tweets: Yeas and Nays of the Congressional TwitterverseEdelman
Edelman’s Capitol Tweets study looks at U.S. Congressional performance on Twitter, including regional differences and levels of bipartisan engagement. These slides feature supporting graphs from the analysis.
A presentation given at Web 2.0 Expo 2011 in San Francisco, CA, on March 30, 2011.
A year has passed since the release of Apple’s iPad, and with it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device – more intimate than a laptop and more expansive than a smartphone. In a follow-up to his 2010 Web 2.0 Expo talk, “iPad: Mobile Computing Redefined,” Raven looks back on the first year of the iPad – its successes and failings, as well as a look forward to Apple’s new hardware and software technologies and their inevitable impact on the market. 2011 will be an even bigger year for the consumer tablet sector, with additional hardware players, continued app and services innovation, and a more mainstream, global market for these devices.
Nearly 900 million handheld computers are expected to be in use by 2015. How relevant is this shift to mobile and the growth of apps? Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital
A presentation given at Web 2.0 Expo 2011 in San Francisco, CA, on March 30, 2011.
A year has passed since the release of Apple’s iPad, and with it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device – more intimate than a laptop and more expansive than a smartphone. In a follow-up to his 2010 Web 2.0 Expo talk, “iPad: Mobile Computing Redefined,” Raven looks back on the first year of the iPad – its successes and failings, as well as a look forward to Apple’s new hardware and software technologies and their inevitable impact on the market. 2011 will be an even bigger year for the consumer tablet sector, with additional hardware players, continued app and services innovation, and a more mainstream, global market for these devices.
Nearly 900 million handheld computers are expected to be in use by 2015. How relevant is this shift to mobile and the growth of apps? Benedict Evans, consultant with media & technology analyst firm Enders Analysis, believes we are in a fundamental transition in the way we use digital
It can be tricky to tell if it's worth investing time and resources into innovative technology . Here was talk a bit about some of the things you need to consider.
ini tentang optimis, pesimis, oportunis. itu ada di diri kamu. coba renungkan dech. pasti ada di berbagai bidang yang kamu hadapi. tentu ada yang dominan diantara itu. #marikitabelajar
SSDesign offers MDM (mobile device management) on the cloud. Partners welcome. Get your own partner profile. Manage any device from anywhere. Easy to use. Prices from 4.5Euro per device per month.
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming. In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques his used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
You’ll learn industry secrets like:
What’s the right length to keep someone watching?
How can you ensure your audio doesn’t suck?
When should you use graphics to inform the viewer?
How do the pros create messages that stick in the viewer’s brain?
What role does music play in a successful video?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Agenda
• Online Advertising in India
• Indian Digital Consumer
• Online Advertising Media Mix
• Latest trends in 2012
Manish Shivani - Confidential 2
7. Mobile Broadbanda fuel the growth
will
350 Broadband Users (In Million)
300 288
250
196
200
150 120
100
51
50 32 39
15 13 20 26
4 0.1 6 0.1 11 2
0
2008 2009 2010 2011 2012 (E) 2013 (E) 2014 (E) 2015 (E)
PC Broadband Mobile Broadband
Manish Shivani - Confidential 7
Source - Avendus
8. Time Spent is all set to surge!
Average Time Spent Online Per Person Per Day
(Hrs.)
0.8 0 1 2 3 4
0.7
0.7 0.67
0.64 Japan 2.87
0.61
0.58
0.6 0.55
0.53
0.49 China 2.74
0.5
0.4 US 2.27
0.3
Brazil 1.07
0.2
0.1 India 0.61
0
2008 2009 2010 2011 2012 (E) 2013 (E) 2014 (E) 2015 (E)
Manish Shivani - Confidential 8
Source - Avendus
9. Indian Digital Advertising Market
Spends (In Crs.) INR
5000
4391
4000 3535
2851
3000
2277
2000 1623
1000
0
Mar '10 Mar '11 Mar '12 Dec '12 (E) Mar '13 (E)
Spends (In Crs.)
Manish Shivani - Confidential 9
Source – IAMAI, April 2012
10. Online Classified is hot favorite of
Advertisers
Base – FY 2012 Online Spends – INR 2851 Crs.
20% Search
Portals / Vortals
Social
Email
13%
53% Video
Mobile
3% Online Classifieds
2% 5%
4%
Manish Shivani - Confidential 10
Source – IAMAI, April 2012
11. Online classified has earned maximum
investments from advertisers
Spends (In Crs.)
1600
1400
1200
1000
800
600
400
105
200
90
1117
1496
367
499
574
418
571
676
0 838
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar
'10 '11 '12 '10 '11 '12 '10 '11 '12 '11 '12
Search Display Online Classifieds Mobile
% Denote Y-O-Y Growth
Manish Shivani - Confidential 11
16. Display
A B
Technology Size
•Image (GIF / JPEG) •Banners & Leader
•Simple Flash boards
•Rich Media with video •Buttons
•Rich Media Without •Rectangles
Video •Skyscrapers
Manish Shivani - Confidential 16
21. What does a search engine do?
• A User Perspective
– Ask a question, get an answer!
• A Search Engine perspective
– Find all the answers
– Give you the best ones… RANKED
– Measure the human interaction with its
algorithmic logic.
Manish Shivani - Confidential 21
Source - Dominique Hind, Digital Download
22. SEO vs SEM
• Common Myth – Are they Twins?
– No, They are not
•Optimizing through relevance to query & Previous engagements
SEO • Done by using targeted keyword phrases
•Done by using paid tools like Adwords & PPC Advertising
SEM • Great opportunity to gain traffic
Manish Shivani - Confidential 22
Source - Dominique Hind, Digital Download
23. SEO vs SEM
SEO SEM
Manish Shivani - Confidential 23
Source - Dominique Hind, Digital Download
24. Ad Spends
10%
SEO
SEM
90%
Manish Shivani - Confidential 24
Source – IMRB Int, IAMAI – April 2012
26. Mobile Advertising Mix
SMS
Bluetooth
Voice
M-VAS
Mobile Marketing Mobile Internet
Mix
Software
Social Networking
USSD
M-Commerce
Manish Shivani - Confidential 26
27. Engagement opportunities in Mobile
Customer
Browsing – App’ns – Other
Call – 20% SMS – 10% IVR – 5% Service
5% 10% Inventories
Actions – 7%
SMS2.0 In Game
Placement Recharge
Contests Cards
A2P SMS
Tagging Billing/
Ad RBT WAP Branded
Apps/ODP Charging
Portals Alerts
P2P SMS
Tagging
Brand Postpaid
Zones Bill/Insert
Mobile TV
Push SMS
Manish Shivani - Confidential 27
28. Roles
Recharge Cards
Ads on Post
High
Paid Bills Games
Ad Tags on
Subscription SMS
Push SMS
WAP Portals Bluetooth
MNO & Others
Medium
REACH SMS 2.0
Ads on IVR Portal
Ad RBT
Life Tools Missed Call Alerts
Low
Device Affnet
Customization
Low Medium High
Manish Shivani - Confidential 28
TARGETING & INTERACTIVITY
29. Spend by Sub-Medium
5%
5%
20% WAP / Browser
In - App
SMS
Others
70%
Manish Shivani - Confidential 29
Source – IMRB Int, IAMAI – April 2012
31. Few Facts…
• 42 Million Social Media Users
• Indian web user spend 3.7 Hrs. per month on
SNS
• 96% of Indian IT firms forbid Social Media use
at work
• 28 Million FB Users from India (More than
total population of Australia)
Manish Shivani - Confidential 31
32. Types of Social Marketing
Photo
Sharing
Video Bloggin
Sharing g
Micro
Podcast
Bloggin
s
g
Key Social
Platforms
Messag
e RSS
Boards
Chat
Widgets
Rooms
SNS
Manish Shivani - Confidential 32
Source - Dominique Hind, Digital Download
33. Profiles of Companies Involved in Social
Media
Manish Shivani - Confidential 33
Source - Dominique Hind, Digital Download
34. Profiles Elaborated
The
Confused Its interesting, but why I am here?
The
Hopeful Don’t know, but this must be effective
The Eagerness to know and being involved, regardless of
Experimenter impact
The
Participant
Digital congregation point of like minded consumers
The
Insightful Make sense, Fish where the fish are.
Manish Shivani - Confidential 34
Source - Dominique Hind, Digital Download
36. Trends
Mobile Wallet Online VDO Mobile Marketing Scalability of Apps
Airtel Money In Living Room Social & Local
Manish Shivani - Confidential 36
Source - Millward Brown