Download as PDF, PPTX
Uploaded byRaven Zachary
iPad: One Year Later
Raven Zachary gave a presentation at the Web 2.0 Expo on March 30, 2011 summarizing his experience using the iPad for the past year. Some of the key points from his presentation included: - The iPad has replaced his laptop for many tasks like email, web browsing, and media consumption due to its portability. However, it has not replaced his desktop computer. - Developing apps directly on the iPad poses limitations compared to using a desktop. - The iPad works well for travel since it is lighter than a laptop and easier to use in airport security lines. - While the iPad has limitations like lack of Flash support, printing capabilities, and backup options, it fulfills many of his
![Mobil Uygulama Geliştirmenin Zorlukları ve Çözüm Yolları [Mobil 13]](https://cdn.slidesharecdn.com/ss_thumbnails/6-osmancelik-mobileappsdev-challengesmobinex-130418035248-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
iPad: One Year Later
- 1. iPad: Raven Zachary Small Society One Year Later Web 2.0 Expo 30 March 2011 Photo by Willis Lim
- 2.
- 3. • Find vehicles •Reserve • Unlock and honk horn • Extend reservation • Save favorites Ideas Wireframes Design Before a line of code is written...
- 4. A Show ofHands Photo by Nick Bilton
- 5. Photo by JeffChristensen
- 6. Elisha Gray Teleautograph Photo from Oberlin College Archives
- 7. Photo by TobiasHilsen
- 8. • “An utterdisappointment and abysmal failure.” (Orange County Design Blog) • “Consumers seem genuinely baffled by why they might need it.” (Businessweek) • “Nothing more than a luxury bauble that will appeal to a few gadget geeks.” (Bloomberg) • “Insanely great it is not.” (MarketWatch) • “My god, am I underwhelmed.” (Gizmodo) Source: David Pogue, New York Times iPad Announcement Commentary
- 9. Photo by DanNguyen
- 11. Photo by Randyvon Liski
- 12. Is there room for a third category of device in the middle?
- 13.
- 14. Existing New Existing Market Market Market
- 15. Far better at some key things
- 16.
- 17. “Nobody needs atablet. So why are we gobbling them up?” - Brian X. Chen,Wired.com
- 18. • Video • Web browsing • Email • Periodicals • eBooks • Games • Social Networking • Education • News • Music iPad Usage Survey, wired.com
- 26. 2010 iPad UnitSales Estimates 15 12 Millions of Units Shipped 9 6 3 0 ACTUAL Jon Gruber Various Forrester Jason Snell Andy Ihnatko Sources: Various
- 27. The tablet isnow a proven market. This is not a fad. ...and this market is impacting other markets.
- 28.
- 29.
- 30.
- 31.
- 32. • 14.78m sold in 2010, during 9 month period (April on) • Fastest selling consumer electronic device (before the Microsoft Kinect) • More than every Tablet PC ever sold • $9.5bn in revenue for Apple • “Post-PC” Era • Part of the iOS larger ecosystem iPad Success in 2010
- 33. Apple iOS Units(in millions) 200 iPhone iPod touch iPad 14.79 150 60.2 Millions of Units Shipped 160+ million iOS devices and growing 7.46 47.2 100 3.27 42.7 38.0 89.6 33.0 73.4 59.3 50 20.0 50.9 17.0 42.1 15.0 33.4 13.0 26.4 7.5 21.2 17.4 5.4 13.0 3.2 4.3 0 3.7 5.4 6.1 0.3 0 1.0 1.4 0 0 0 0 0 0 0 0 0 0 0 Q2 ‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09 Q2 ‘09 Q3 ‘09 Q4 ‘09 Q1 ‘10 Q2 ‘10 Q3 ‘10 Q4 ‘10 Sources: iPhone & iPad - Apple iPod touch - estimate by Raven Zachary and Apple
- 34. Apple iOS Marketby Device 9% 37% iPod touch iPhone 160+ million iPad iOS devices and growing 54% Sources: iPhone & iPad - Apple iPod touch - estimate by Raven Zachary and Apple
- 35. Portable Gaming Market(Total Units Sold) 200 Since 2007 (2008) 150 Since 2004 Millions of Units Shipped 100 Since 2005 50 0 iOS Sony PSP Nintendo DS Sources: Apple, Nintendo, Sony
- 36. App Store Appsby Platform 400000 350,000 300000 280,000 200000 100000 43,535 16,121 10,000 0 Apple Google Nokia RIM Microsoft Source: Various, Q1 2011 data
- 37. App Store TabletApps by Platform 70000 65,000 52500 35000 17500 0 0 0 19 0 Apple Google Nokia RIM Microsoft Source: Various, Q1 2011 data
- 38. Android Marketplace TabletApps Electrum Drum CNN App Speedx 3D Grocery iQ Machine/Sampler Vendetta Online Google Body USA Today WeatherBug Flixster AccuWeather Thumb Keyboard DrawFree TouchDown DueToday Opera Draft Manager 11 QuickOffice NY Times Conqu Source: Justin Williams, carpeaqua
- 39. • “Thinner. Lighter.Faster. FaceTime. Smart Covers. 10- hour battery.” • 2x CPU, 9x graphics • Video mirroring • Evolutionary, not revolutionary, but... • Retained price points ($499 to $829) iPad 2 Overview
- 40. • Low-res cameras • No retina display • Out of the box activation not available • 18 configurations - color, network, storage • No Flash support • No 4G network support iPad 2 Complaints
- 41. • Too early to tell • Only 20 days on the market in the US • Only 6 days in 25 additional countries • 500k units first day estimate (source: Gene Munster, Piper Jaffray) • Mall of America: line 3x • 5th Ave Apple Store NYC: line 1.5x • Demand > Supply iPad 2 Sales Data
- 42. “iPad 2 isn’tjust the best tablet on the market, it feels like the only tablet on the market.” - Joshua Topolsky, Engadget
- 43. That’s because thetablet wars have not yet begun.
- 44. Global Tablet MarketShare 10 0.3 2.1 8 Millions of Units Shipped 7.3 5 0.1 0.1 4.2 3 0 Q3 ‘10 Q4 ‘10 iPad Android Other Source: Strategy Analytics
- 45. Global Tablet MarketShare - 2010 3% 13% iPad Android Other 84% Source: Strategy Analytics
- 46. 99.7% of peoplestill haven’t bought a smartphone or tablet yet. Source: RBC Capital Markets
- 47.
- 48. • Not open source...yet. • Limited hardware partners (Motorola, Samsung, LG) • Delays will hurt tablet adoption • “To make our schedule to ship the tablet, we made some design tradeoffs.” Andy Rubin, Google Android 3.0 “Honeycomb”
- 49. • Android 3.0 (Honeycomb) • 10.1” display • Verizon partnership • Retail distribution • 4G upgradeable “Motorola’s Xoom is • $599 / $799 iPad’s first real rival.” • Release date: March 27, -Walt Mossberg, WSJ 2011 Motorola Xoom
- 51. • Android 3.0 (Honeycomb) • 10.1” and 8.9” displays • Tab as family of devices • Older generation in 2010 (2m units) • Price TBD • Release date: Summer 2011 Samsung Galaxy Tab
- 52. • webOS (Palm) • 9.7” display • Positioned for enterprise and consumer • Touchstone sharing • No cellular model • Price TBD • Release date: June 2011 HP TouchPad
- 53. • BlackBerry Tablet OS (QNX) • 7” display • Positioned for enterprise and consumer • Runs Android apps in virtual machine • Price $499 and up • Release date: April 19, 2011 RIM BlackBerry PlayBook
- 55.
- 56.
- 57. ...and don’t forgetthese guys.
- 58. • Custom hardware • Excellent brand recognition • Retail distribution • Android Appstore • Payment infrastructure (Apple has 200m iTunes accounts) • Books, music, movies • Content distribution rights for Kindle • Can afford low to no margins Is Amazon the real iPad threat?
- 59. Tablet Planned Purchasing 100% 90% 80% 83% 70% 60% 50% 40% 30% 20% 10% 8% 4% 3% 0% 3% Apple iPad Motorola Xoom RIM Playbook Samsung Galaxy Tab Other Source: ChangeWave Research, 3,000+ respondents, Feb 2011
- 60. • A yearlater, iPad has serious competitors pending • Rapid adoption of Android • Margin vs. market share challenges • Retail distribution impact is serious • iOS 5 - software leapfrog? • eReaders move into the tablet space • Apple retains aggressive component discounts 2011 Tablet Market
- 61. • iPad 70-80%market share (IDC) • iPad 68% market share, 29m units sold (JP Morgan) • iPad 36.5m units sold (iSupply) 2011 iPad Estimates
- 63. One year withthe iPad. (How did I do?)
- 64.
- 65. It is alaptop replacement (for me). It is not a computer replacement.
- 66. Developers and designers won’thave this option as easily.
- 67. • iPad • Power cable • VGA connector cable • Headphones • Business cards • Pen • From 17 lbs. to 4 lbs. I travel lightly. • Airport security is easier
- 68. All day with A few hours + no charge a power cable
- 69. The art ofcafé bathrooms Photo by David Wright
- 70. Work Home Travel
- 71. • Threaded conversations •Unified inbox • Still no filtering or rules • Moved from POP folders to IMAP server folders • Gmail web app for iPad is good • Not a good power user app, prefer desktop Mail
- 72. • Presenter modeimprovements • Presenter notes support • Multitasking support • Improved importing reliability • Still not a great presentation authoring tool Keynote
- 73. • iTunes sync •OS updates • Some websites (Flash and JavaScript) • Some documents • Printing (partially solved) • Backup Additional iPad Limitations
- 74. iPhone iPad Mac Always with Always in I have one at me. my bag. the office and one at home.
- 75. iPhone iPad Mac Connect Play Work Alert Read Write Check Consume Create
- 76. Creating Mobile AppsBased on Behavioral Patterns and Specialized Platforms Today, Next,This Room
- 77. Venturing Beyond theApp Store Tomorrow, 9:05am, Keynote Room - 3rd Floor
- 78. Redefining Zillow InA Mobile Era: When A dot com is No Longer A .com Tomorrow, 9:50am, Keynote Room - 3rd Floor
- 79. Tablet Success Tomorrow, 10am,Keynote Room - 3rd Floor
- 80. Cheating in Mobile Tomorrow,11am, Alcove 4
- 81. Touching Stories: DesigningDigital Magazines for the iPad Tomorrow, 1pm, This Room
- 82. Thank you! www.smallsociety.com Raven Zachary raven@smallsociety.com @ravenme (Twitter)