China's e-commerce sector has grown rapidly, with 513 million internet users and 194 million online shoppers in 2011. The numbers continue rising. B2C e-commerce represents the future direction, as the B2C market grows each year while the C2C market shrinks. Milioone is an Italian company that provides e-business services to help European companies enter the large Chinese e-commerce market and help Chinese companies enter the European market. It has partnerships to handle various aspects of e-commerce including web development, marketing, and payments. Working with Milioone's experts and local presence in Shanghai can help clients succeed in China.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Presented at the National Conference for Database Marketing, where Harland Clarke was presented with the Gold Award for their work with Zions Bank in developing the Rapid Deployment Intelligent Onboarding Program.
Presentation by Mr Kārlis Cerbulis, economics expert, Senior Vice President, NCH Advisors Inc. Baltic States at EP ECR group meeting in Riga, Latvia on September, 2010.
3- Making Information Pay 2009 -- KING, JIM (Nielsen BookScan)bisg
Presentation Title: "The Retail Perspective: What's up? What's down?". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
* With the support from China Electronic Commerce Association, China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China, “China‘s economy and informatization” Magazine and LetYo (来优) Group Buying Search (Referred as “LetYo" in later part) jointly completed the writing of this report with professional reviews by related industry experts.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
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Presentation by Mr Kārlis Cerbulis, economics expert, Senior Vice President, NCH Advisors Inc. Baltic States at EP ECR group meeting in Riga, Latvia on September, 2010.
3- Making Information Pay 2009 -- KING, JIM (Nielsen BookScan)bisg
Presentation Title: "The Retail Perspective: What's up? What's down?". Presented May 7, 2009 at BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
* With the support from China Electronic Commerce Association, China Center for Information Industry Development, subsidiary of Ministry of Industry and Information Technology of the People’s Republic of China, “China‘s economy and informatization” Magazine and LetYo (来优) Group Buying Search (Referred as “LetYo" in later part) jointly completed the writing of this report with professional reviews by related industry experts.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
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Presentation by Linda Gridley
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A case study of an innovative online promotion, that offered a price reduction according to the temperatures in the summer.
This presentation was held by Robert Anghel, Online Marketing Manager at Orange Romania in an Orange Online Meetup event. Find more about Orange Online Meetup at orange.ro/meetup.
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
China E-Commerce Challenges and OpportunitiesMinh-Ha Nguyen
Minh-Ha Nguyen’s presentation on the challenges and opportunities of doing e-commerce in China highlights:
• Trends in China e-commerce, including mobile commerce
• Challenges of doing business in China, including the myth of China e-commerce as a low-cost distribution channel and what drives the high cost of China e-commerce
• Benefits of e-commerce in China
• Opportunities available for China e-commerce companies
• Opportunities available for the product manufacturers supplying these e-commerce companies in China
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. E-‐Commerce
with
Unlimited
Opportuni5es
China’s
e-‐commerce
sector
has
been
growing
very
fast.
As
of
2011,
China’s
total
number
of
neAzens
reached
513
million
and
number
of
online
shoppers
reached
194
million.
The
numbers
are
sAll
growing
CNNIC: Comparison of China’s number of netizens and number of online shoppers
600000
513.100
500000 457.300
384.000
400000
298.000
300000
210.000
193.950
200000 160.510
108.000
100000 74.000
46.410
0
2007
2008
2009
2010
2011
Number of netizens
Number of online shoppers
3. E-‐Commerce
with
Unlimited
Opportuni5es
The transaction volume of China’s online shopping market during 2006-2015
RMB 100 million
10,0%
30000
9,0%
25000
8,0%
7,0%
20000
6,0%
15000
5,0%
4,0%
10000
3,0%
2,0%
5000
1,0%
0
0,0%
2006
2007
2008
2009
2010
2011
2012e
2013e
2014e
2015e
2006
2007
2008
2009
2010
2011
2012e
2013e
2014e
2015e
The transaction volume of online shopping
The percentage in the total retail volume
Source: iResearch
China’s
online
retail
market
has
been
growing
remarkably,
and
its
percentage
in
China’s
total
retail
volume
is
increasing
on
a
yearly
basis.
4. E-‐commerce
with
Unlimited
Opportuni5es
B2C
represents
the
future
direcAon
of
e-‐commerce:
The
size
of
the
B2C
online
shopping
market
is
growing
year
aKer
year,
whereas
the
C2C
market
is
shrinking.
Structure of the transaction volume of China’s online shopping market during 2009-2015
100,0% 92,2%
90,0% 86,3%
80,0%
76,8%
70,2%
70,0% 66,2%
62,2% 59,3%
60,0%
50,0%
37,8% 40,7%
40,0% 33,8%
29,8%
30,0% 23,2%
20,0% 13,7%
7,8%
10,0%
0,0%
2009 2010 2011 2012e 2013e 2014e 2015e
Percentage of C2C transactions (%) Percentage of B2C transactions (%)
Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion
Source: iResearch
5. Mission
Milioone
is
an
Italian
limited
company
operaAng
in
the
field
of
eCommerce.
Milioone
operates
from
Milan
(soon
Zürich
and
Paris)
and
Shanghai
with
a
focus
on
serving
European
customers
looking
to
tap
into
the
vast
potenAal
of
the
Chinese
eBusiness
market.
Milioone
also
serves
Chinese
web
clients
interested
to
sell
services
and
goods
into
Europe
Milioone
is
totally
independent,
100%
financed
by
Italian
shareholders.
Milioone
(Shanghai)
ConsulAng
Co.Ltd
is
a
WOFE
and
obtained
the
Chinese
business
license
already
in
2011.
6. eBusiness
Services
Milioone
provides
the
following
eBusiness
Services
for
the
Chinese
market:
• ANALYSIS
of
eBusiness
requirements
• LOCALIZATION
of
the
web
site
• MANAGEMENT
of
the
online
project
• Online
COMMUNICATION
of
the
brand
• OnLine
SELLING
7. How
we
would
get
you
started
• Market
Entry
– Market
assessment
– MarkeAng
plan
– Branding
for
the
Chinese
market
• Local
Presence
– LocalizaAon
and
Website
Design
for
the
Chinese
market
– Establishment
of
access
at
an
authorized
Internet
Content
Provider
– Maintenance
and
backup
of
hosted
service
• Communica5on
– Strategic
communicaAon
SEO
Web
AnalyAcs
and
Web
Campaigns
– SEM
Services
• eCommerce
– LocalizaAon
of
the
eCommerce
site
– Flagship
store
producAon
into
the
best
Malls
9. IT
Partners
Milioone
partners
with
two
Chinese
IT
companies
soKware
providers
• QiaoLab
provides
the
web
producAon
• Gridsum
provides
SEO
and
SEM
Presenta5ons
of
both
partners
have
been
aRached
to
this
presenta5on
10. eCommerce
partners
Milioone
produces
flagship
stores
mono-‐brand
B2C
into
the
best
shopping
mall
• 360buy.com
• Tmall.com
Presenta5ons
of
both
partners
have
been
aRached
to
this
presenta5on
12. Administra5ve
Partners
Milioone
has
a
strong
relaAon
with
• Bank
of
China
• Grant
Torton
China
To
solve
all
administraAve
and
finance
maders
13. Payment
solu5on
partners
Milioone
has
a
long-‐term
partnership
with:
• Alipay
• Payease
Payment
system
companies
for
the
eCommerce
official
site
and
for
the
flagshipstores
14. Advantages
of
working
with
Milioone
• Well
introduced
in
the
Chinese
market
• Local
presence
in
Shanghai
• Experts
in
branding
and
re-‐branding
• Successful
collaboraAon
experienced
business
development
professionals
Working
with
Milioone
as
your
single
point
of
contact
will
reduce
complexity
and
increase
the
speed
to
market
for
a
fast
return
on
your
investment.
15. Case
Studies
• YOOX.com
• Ferrari
Automo5ve
SpA
• Inter
FC
• Pal
Zileri
• Prada
• IYerre
SpA
16. YOOX
• Brief:
– Find
a
payment
soluAon
in
China
– Value
the
entrance
into
the
shopping
mall
– SEO
for
yoox.cn
• SoluAon:
– Partnership
with:
• Alipay
and
Payease
for
the
payment
soluAon
• Tmall
for
the
shopping
mall
• Gridsum
for
the
SEO
• Results:
– Alipay
and
Payease
are
the
trusted
payment
system
of
Yoox.cn
and
all
the
site
powered
by
Yoox
17. Ferrari
Automo5ve
SpA
• Brief:
– SEO
and
SEM
campaign
– Value
the
entrance
into
the
eCommerce
market
• SoluAon:
–
Partnership
with:
• Alipay
and
Payease
for
the
payment
soluAon
• Tmall
for
the
shopping
mall
• Gridsum
for
the
SEO
and
SEM
• Results:
– Gridsum
made
a
large
SEO
and
SEM
campaign
on
2012
for
an
Italian
brand
in
China
– Alipay
and
Tmall
organized
the
start
up
of
the
eCommerce
in
China
for
Ferrari
18. Inter
FC
• Brief:
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
– Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• Results:
– Start
of
the
eBusiness
acAvity
previewed
in
mid
2013
19. Prada
• Brief:
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
–
Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEO
and
SEM
• Results:
– Start
of
the
eBusiness
acAvity
previewed
in
end
2013
20. Pal
Zileri
• Brief:
– Chinese
version
of
the
official
web
site
– Value
the
entrance
into
the
eCommerce
market
– SEO
and
SEM
• SoluAon:
–
Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• Results:
– Web
site
localized
– Start
of
the
eCommerce
acAvity
in
mid
2013
21. IYerre
SpA
• Brief:
– Chinese
version
of
the
official
web
site
– Value
the
entrance
into
the
eCommerce
market
for
Hitgallery
– SEO
and
SEM
for
Hitgallery
• SoluAon:
– Partnership
with:
• 360buy.com
and
Tmall
for
the
shopping
mall
• Alipay
and
Payease
for
the
payment
soluAon
• Gridsum
for
the
SEOand
SEM
• QiaoLab
for
the
soKware
producAon
• Results:
– Project
for
the
Web
site
localizaAon
– Start
of
the
Chinese
eBusiness
in
late
2013
22. The
e-‐Team
Milioone
works
with
more
than
ten
freelancers
in
Shanghai
that
have
the
creaAve
and
IT
skills
to
meet
all
your
requirements
Claudio
Ferraris
CEO
Over
20
years
experience
in
strategy,
management
and
implementa6on
of
digital
solu6ons
including
web
based
applica6on
development,
online
branding,
marke6ng
and
adver6sement,
customer
rela6onship
management
(CRM)
and
mobile
device
solu6ons.
Very
senior
exper6se
in
business
development,
client
rela6onships
and
interac6on
required
for
selling
and
jus6fying
large
scale
online
and
mobile
ini6a6ves.
More
than
10
years
of
experience
into
the
Chinese
web.
Karin
Elvebakk
Partner,
Europe
Versa6le
business
developer
with
fiIeen
years
of
experience
in
IT,
complex
projects,
digital
content
and
trade
consul6ng.
Karin
has
a
successful
record
in
interna6onal
business
and
brings
a
strong
sense
of
strategic
direc6on,
high
aMen6on
to
detail
with
a
focus
on
excellence
in
customer
service.
Zheng
(Alwyn)
Wu
China
General
Manager
Digital
Business
Evangelist
with
ten+
years'
experience
of
Marke6ng
Consul6ng
(SEM,
SEO,
Web
Analy6cs,
User
Experience,
Social
Media
and
Localiza6on),
Marke6ng
Communica6ons,
Partner
Rela6onship,
Business
Development,
Entrepreneurial
Finance
and
Project
Management
among
Great
China
region.
23. What’s
in
a
name
The
name
Milioone
is
inspired
by
Marco
Polo
and
his
famous
book.
He
was
a
shining
star
in
China
and
the
first
Italian
known
to
establish
intercultural
relaAons
with
an
aim
to
do
business.
The
two
“oo”
in
the
name
creates
an
eight
“8”
in
the
logo
-‐
the
lucky
number
in
China.
The
red
stands
for
posiAvity.
Milioone
operates
in
a
market
that
can
bring
extraordinary
opportuniAes
to
European
companies
that
seek
to
explore
the
huge
Chinese
end
user
market
as
Chinese
customers
reach
out
to
buy
“Italian-‐style”
or
“European-‐style”
brands.
The
very
key
to
success
in
this
market
is
the
web
Milioone
is
your
trusted
partner
in
China!
24. Loca5on
Shanghai
57F
,
SOHO
The
Exchange,No
1486
Nanjing
W
Rd
(299
Tong
Ren
Rd),
Shanghai,
PRC,
200040
Milan
6
Via
Crocefisso,
Milan,
Italy,
20122