Remarketing forum and expo 2010. Chris Whitehead from www.edealer.ca presents Fast Forward:Used car dealers make friends via social media and web marketing
The document discusses how social media can be used as part of a marketing mix. It defines social media as the interactive second generation of the internet where communication occurs between content creators and users as well as among users. Some key points made include that 57% of global internet users have joined at least one social network, 92% of consumers prefer recommendations from people they know, and social media marketing aims to secure a place for brands in online conversations. The document provides tips on topics, talkers, tools, taking part, and tracking for an effective social media marketing strategy.
This document discusses social CRM and how social media provides opportunities for marketers to engage with customers in relevant ways while also supporting other marketing tactics. It emphasizes that social media is not standalone but rather works in conjunction with broader marketing strategies. Additionally, it notes that businesses maintain control over how they present themselves and act online despite fears about losing control of their brand on social media. The document also lists various social media marketing techniques.
This document discusses strategies for viral marketing. It explains that traditional advertising is becoming less effective due to clutter, and that viral marketing can reach audiences exponentially through peer-to-peer sharing. It identifies key factors for success, such as creating content that is entertaining, innovative, or cool enough for people to want to forward it themselves. Finally, it emphasizes making it easy for consumers to share content through embedding sharing options directly into the content.
Differenze tra Buzz Marketing, Viral Marketing e Word-of-mouthManager.it
Buzz marketing uses exciting events or experiences to generate publicity and discussion about a brand. Viral marketing aims to create messages that spread quickly among consumers, often through emails or videos. Word of mouth is the most natural and powerful form of marketing, occurring when satisfied customers share positive opinions about a brand with others. The key to success for all three strategies is authenticity and credibility.
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
Presentation given during the Texas Chamber of Commerce Executives Annual Conference in Amarillo on June 25, 2013. 20 ideas for marketing your chamber with social media.
Sites that are useful resources, how-to's, guides, and tutorials for social media for business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, YouTube, SnapChat
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
The document discusses how social media can be used as part of a marketing mix. It defines social media as the interactive second generation of the internet where communication occurs between content creators and users as well as among users. Some key points made include that 57% of global internet users have joined at least one social network, 92% of consumers prefer recommendations from people they know, and social media marketing aims to secure a place for brands in online conversations. The document provides tips on topics, talkers, tools, taking part, and tracking for an effective social media marketing strategy.
This document discusses social CRM and how social media provides opportunities for marketers to engage with customers in relevant ways while also supporting other marketing tactics. It emphasizes that social media is not standalone but rather works in conjunction with broader marketing strategies. Additionally, it notes that businesses maintain control over how they present themselves and act online despite fears about losing control of their brand on social media. The document also lists various social media marketing techniques.
This document discusses strategies for viral marketing. It explains that traditional advertising is becoming less effective due to clutter, and that viral marketing can reach audiences exponentially through peer-to-peer sharing. It identifies key factors for success, such as creating content that is entertaining, innovative, or cool enough for people to want to forward it themselves. Finally, it emphasizes making it easy for consumers to share content through embedding sharing options directly into the content.
Differenze tra Buzz Marketing, Viral Marketing e Word-of-mouthManager.it
Buzz marketing uses exciting events or experiences to generate publicity and discussion about a brand. Viral marketing aims to create messages that spread quickly among consumers, often through emails or videos. Word of mouth is the most natural and powerful form of marketing, occurring when satisfied customers share positive opinions about a brand with others. The key to success for all three strategies is authenticity and credibility.
20 Ideas for Marketing Your Chamber with Social MediaSarah Page
Presentation given during the Texas Chamber of Commerce Executives Annual Conference in Amarillo on June 25, 2013. 20 ideas for marketing your chamber with social media.
Sites that are useful resources, how-to's, guides, and tutorials for social media for business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, YouTube, SnapChat
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
This "Art & Science of Word of Mouth Marketing" presentation illustrates cultural and media trends using case studies of sustainable upstarts that pose new challenges to the direct marketing industry and to the US Postal Service.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
Word of mouth marketing involves consumers sharing their experiences and opinions about products and services with others independently of the companies providing those products and services. It can occur organically when satisfied customers naturally share positive experiences, or it can be harnessed through campaigns designed to encourage and accelerate word of mouth sharing. Effective word of mouth marketing identifies influential advocates, provides tools for sharing information, listens to customer feedback, and works to change consumer behaviors.
Word of Mouth - Truman State UniversityWillow Baum
This presentation was given to students at Truman State University in March 2008. Examples from the sustainability movement were used to illustrate word of mouth marketing strategies.
How To Promote Your Business Using Social Media And PR--Duane SpragueDuane "DJ" Sprague
Duane "DJ" Sprague is an expert in social media, PR, and digital marketing who provides consulting services. He recommends becoming a subject matter expert, writing blogs and columns, using platforms like YouTube, Twitter, Facebook, and SlideShare, and writing books to promote brands. Sprague is an award-winning speaker, writer, and consultant who has worked with many large companies and organizations to help them with their marketing, PR, and business development goals.
This presentation describes the evolution of social media usage in the insurance industry. Areas covered include typical uses for insurance organizations, developing a social media policy, the dangers of social media, and some fun facts as well.
Social Media: A New World of OpportunitiesBrian Hamlett
This presentation, delivered to the Charlotte chapter of the Women Presidents' Organization, focused on an in-depth look at how three companies have used social media to build their businesses. The three case studies include Fiskar's Fiskateers, Zappos.com, and Louis E. Page, Inc.
The document discusses strategies for insurance companies to follow customers into social media. It recommends communicating with customers rather than at them, building communities instead of just collecting data. Key aspects include listening to customers, demonstrating honesty and passion, and using social media tools like Facebook, Twitter, blogs and videos to both attract customers and build deeper relationships over time by adding value through interesting, relevant content. The goal is to measure increased awareness, acquisition and retention of customers through a consultative social media approach.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Need a plumber? Electrician? As a consumer, where do you start? The phone book? Internet? Most likely, you call your friends, family members or somebody you trust to get their opinion and the number. Word of mouth (WOM) marketing is when a satisfied customer creates buzz about a product or service. WOM continues to be very effective for both small and large businesses. Many times it happens by accident and is organic, but social media is helping ramp that process up. During this FREE Small Business Marketing 101 webinar, we’ll tell you how to:
• Hear WOM
• Get WOM
• Amplify WOM
Listen up! You may just learn something.
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Amani Channel's presentation for the Bark World Pet Expo. Atlanta Georgia, Aug. 24, 2013. Channel shares tips on building influence, monetization, brand building, and content creating.
Community Management 101.
- A conceptual grasp of community management
- The value of community management
- Turning community members into advocates
- and more
What Marketing Can Learn From Vanilla Icepeteraharris
In changing market times, we need to STOP COLLABORATE & LISTEN if we are to close the gap between marketing and research. This presentation was delivered at Marketing Week 2009 in Adelaide
Conversational marketing involves engaging customers through two-way dialogue rather than one-way messages. Cadillac launched "Can We Talk?" to have conversations with customers about themselves and their Cadillac experiences. The process involved creating a blog to invite sharing, engaging on other sites, and listening to feedback to grow the conversation organically over time. The goal was to build trust and community through transparency, response, and authentic discussions.
Introduction to the Assembled Web - Experian ForwardJohn Eckman
The document discusses the evolution of the web from separate silos of content, commerce, and community to an "Assembled Web" that integrates these domains. It argues the web is moving beyond individual sites and towards experiences distributed across various platforms. An important aspect is having a digital footprint where customers interact through content distributed on various sites and platforms. Examples discussed include content sponsorships, social shopping experiences, and managing a brand's presence across the distributed web.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.
This document discusses used car remarketing and the used car market. It notes that used car sales represent two to three times the volume of new car sales. The used-to-new vehicle ratio has increased in many countries from 1999 to 2007. The profit margin on used vehicle sales has also increased during this period. The document then provides an overview of the global and European used car markets, including sales figures and growth rates. It examines the different channels that used cars move through, including independent traders, consumer-to-consumer sales, and manufacturer networks. Finally, it discusses types of used car consumers and what factors Turkish consumers consider when purchasing a used vehicle.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
Word of mouth marketing involves consumers sharing their experiences and opinions about products and services with others independently of the companies providing those products and services. It can occur organically when satisfied customers naturally share positive experiences, or it can be harnessed through campaigns designed to encourage and accelerate word of mouth sharing. Effective word of mouth marketing identifies influential advocates, provides tools for sharing information, listens to customer feedback, and works to change consumer behaviors.
Word of Mouth - Truman State UniversityWillow Baum
This presentation was given to students at Truman State University in March 2008. Examples from the sustainability movement were used to illustrate word of mouth marketing strategies.
How To Promote Your Business Using Social Media And PR--Duane SpragueDuane "DJ" Sprague
Duane "DJ" Sprague is an expert in social media, PR, and digital marketing who provides consulting services. He recommends becoming a subject matter expert, writing blogs and columns, using platforms like YouTube, Twitter, Facebook, and SlideShare, and writing books to promote brands. Sprague is an award-winning speaker, writer, and consultant who has worked with many large companies and organizations to help them with their marketing, PR, and business development goals.
This presentation describes the evolution of social media usage in the insurance industry. Areas covered include typical uses for insurance organizations, developing a social media policy, the dangers of social media, and some fun facts as well.
Social Media: A New World of OpportunitiesBrian Hamlett
This presentation, delivered to the Charlotte chapter of the Women Presidents' Organization, focused on an in-depth look at how three companies have used social media to build their businesses. The three case studies include Fiskar's Fiskateers, Zappos.com, and Louis E. Page, Inc.
The document discusses strategies for insurance companies to follow customers into social media. It recommends communicating with customers rather than at them, building communities instead of just collecting data. Key aspects include listening to customers, demonstrating honesty and passion, and using social media tools like Facebook, Twitter, blogs and videos to both attract customers and build deeper relationships over time by adding value through interesting, relevant content. The goal is to measure increased awareness, acquisition and retention of customers through a consultative social media approach.
A look at how brand strategy needs to evolve to embrace digital technology, due to the massive disruption digital is causing companies and how it impacts their brand - digital transformation should begin with the brand
Need a plumber? Electrician? As a consumer, where do you start? The phone book? Internet? Most likely, you call your friends, family members or somebody you trust to get their opinion and the number. Word of mouth (WOM) marketing is when a satisfied customer creates buzz about a product or service. WOM continues to be very effective for both small and large businesses. Many times it happens by accident and is organic, but social media is helping ramp that process up. During this FREE Small Business Marketing 101 webinar, we’ll tell you how to:
• Hear WOM
• Get WOM
• Amplify WOM
Listen up! You may just learn something.
More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
Amani Channel's presentation for the Bark World Pet Expo. Atlanta Georgia, Aug. 24, 2013. Channel shares tips on building influence, monetization, brand building, and content creating.
Community Management 101.
- A conceptual grasp of community management
- The value of community management
- Turning community members into advocates
- and more
What Marketing Can Learn From Vanilla Icepeteraharris
In changing market times, we need to STOP COLLABORATE & LISTEN if we are to close the gap between marketing and research. This presentation was delivered at Marketing Week 2009 in Adelaide
Conversational marketing involves engaging customers through two-way dialogue rather than one-way messages. Cadillac launched "Can We Talk?" to have conversations with customers about themselves and their Cadillac experiences. The process involved creating a blog to invite sharing, engaging on other sites, and listening to feedback to grow the conversation organically over time. The goal was to build trust and community through transparency, response, and authentic discussions.
Introduction to the Assembled Web - Experian ForwardJohn Eckman
The document discusses the evolution of the web from separate silos of content, commerce, and community to an "Assembled Web" that integrates these domains. It argues the web is moving beyond individual sites and towards experiences distributed across various platforms. An important aspect is having a digital footprint where customers interact through content distributed on various sites and platforms. Examples discussed include content sponsorships, social shopping experiences, and managing a brand's presence across the distributed web.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.
This document discusses used car remarketing and the used car market. It notes that used car sales represent two to three times the volume of new car sales. The used-to-new vehicle ratio has increased in many countries from 1999 to 2007. The profit margin on used vehicle sales has also increased during this period. The document then provides an overview of the global and European used car markets, including sales figures and growth rates. It examines the different channels that used cars move through, including independent traders, consumer-to-consumer sales, and manufacturer networks. Finally, it discusses types of used car consumers and what factors Turkish consumers consider when purchasing a used vehicle.
The document discusses 10 common myths about online learning. It addresses each myth, stating whether it is true or false. Some key points:
Myth 1 and 2 are false - students can learn as much or more online through adapted learning experiences and social interaction promotes connection not isolation.
Myth 3 is true - developing an online course takes more initial time than a face-to-face class due to additional elements like videos and online activities.
Myths 4, 5, and 6 are false - instructors can provide personal attention online through virtual office hours, discussions promote more interaction than face-to-face classes, and online teaching employs diverse methods so does not always take more time.
Myths
Las phablets se definen como teléfonos inteligentes con pantallas entre 5 y 7 pulgadas, más grandes que los teléfonos pero más pequeñas que las tabletas. Las marcas líderes como Samsung, Apple y Huawei han apostado por este tipo de dispositivos cuyo tamaño está creciendo en popularidad. Se espera que las compañías continúen invirtiendo en modelos con mayores especificaciones y capacidades para ofrecer más opciones a los usuarios.
The digital transformation: Used car retail performance management 2.0Jörg Höhner
This document discusses how data-driven insights can help used car dealers improve performance in today's changing market. It provides examples of key performance indicators (KPIs) that used car dealers and OEMs can measure, such as market days supply, price-to-market, inventory age, and stock turn, to optimize pricing strategy, inventory management, and reduce risks. Case studies show how measuring these KPIs helped a premium dealership increase sales and profit margins by reducing aged inventory and stock days. The document promotes a company called INDICATA that provides data insights and analytics to help used car businesses drive growth.
India is shunning remarketing practices as consumers find them annoying and an invasion of privacy. A survey found that 43% of Indians feel "haunted" by products they previously searched for. While online shopping is growing in India, it still only accounts for 12% of the population compared to over 50% in China. The report recommends that marketers provide more relevant ads to different stages of the consumer's purchase journey and consider capping the number of daily ad impressions to improve the customer experience.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Kinaxis, a supply chain management company, wanted to increase web traffic, generate leads, and portray supply chain management positively. They created an online video series called "Suitemates" about two businessmen in jail after a corporate merger. This comedy approach avoided direct sales pitches. The campaign increased web traffic 200% and leads 300%. The webinar instructor discusses using social media, like creating engaging content and distributing it through blogs, LinkedIn, Twitter, YouTube and more to build awareness, trust, and drive traffic. Examples are given of companies successfully using these tactics in different industries.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
This document provides an overview of how social media has changed marketing from outbound interruption-based approaches to inbound approaches where interested customers seek out information. It discusses the difference between old "outbound" marketing like print ads, mailers and cold calls versus new "inbound" marketing like search engine optimization, blogs and social networks. Specific social media platforms like Facebook, Twitter, LinkedIn and Foursquare are explained along with tips for setting up business profiles and pages on each platform. The importance of video, analytics and search engine visibility are also covered.
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyBrian Massey
The document discusses content marketing and how it is important for engaging customers and driving traffic. It outlines that over 90% of business purchases begin online, so content marketing allows companies to publish useful information for customers and build trust. The agenda includes discussing why content is important, content marketing strategies, using personas to understand customers, and case studies. It provides tips like selecting a publisher and focusing content on answering customers' next questions.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
Peter Harris: What marketing could learn from Vanilla Ice. Closer customer co...Marketing Week
Marketing Week 2009 presentation.
Tighter times and quickly transforming social norms call for more creative, innovative and contemporary ways to connect with consumers.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
Introduction to social media - Shahnawaz KarimShahnawaz Karim
Introduction to social media. This PPT gives you all the information that you need to know about social media as well as how to implement the campaigns.
The document discusses challenges and opportunities for companies in online branding and engagement. It identifies three main types of online users - Infophrenics who contribute content without loyalty, Sofademics who discuss issues online, and Sponges who absorb information without contributing. While companies focus on the vocal Infophrenics and Sofademics, Sponges make up the largest potential audience and talent pool. The document provides advice such as personalizing content for different audiences, using widgets to share information, and focusing on the silent majority of Sponges who can become strong brand advocates.
Dana Zezzo, Vice President of Sales at Pro Towels Etc., gave a presentation on using social networking for promotional professionals. He discussed how social media has changed consumer buying and research habits, with people now doing 85% of business after the 9th touch. Zezzo argued that social networking sites allow companies to stay engaged with clients and prospects through daily touches, and emphasized using these sites to build relationships rather than sell. He provided tips on using Facebook, LinkedIn, and video to add personality to brands and engage audiences.
digital marketing strategy - what happened to top of the pops?John Chacksfield
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience, and social interaction versus interruptive marketing of the past. The rise of digital natives and new media like Facebook requires companies to rethink their online strategies and presence to build relationships with customers.
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience and community through digital channels. The rise of social media also means companies must be part of online conversations to build trust and relationships with customers.
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
The document discusses the return on investment (ROI) of social media. It notes that social media is about conversation, not ROI, and conversations are about creating value rather than direct sales or leads. It provides examples of how one company, Lumension, has used social media including through blogging, YouTube, and online communities to increase awareness, thought leadership, customer insight, and press without focus on direct ROI metrics. It emphasizes that social media is a commitment to ongoing conversation rather than something that directly "scales", and provides lessons on deciding to have a conversation, understanding audiences, prioritizing content, thinking like a publisher, and integrating social media with a company website.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
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At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
4. Listen before you engage You need to have ownership in that conversation
5. “ We are leaving the information age and entering the recommendation age. Today information is ridiculously easy to get, you practically trip over it on the street. Information gathering is no longer the issue – making smart decisions based on the information is now the trick…recommendations serve as short cuts through the thicket of information, just as my wine shop owner shortcuts me to obscure French wines to enjoy with pasta.” (Frog Design Brain, 2005)
6.
7.
8.
9. Still not convinced? In July, the site most visited by new-vehicle prospects was Facebook. - J.D. Power 2009 Automotive Internet Roundtable
Welcome to the Social Media Revolution! My name is Chris Whitehead and I would like to thank everyone for attending. What is Social Media Marketing and how should a dealership engage in this new media? Today we are going to answer those questions and leave you with a few simple take-aways that you can bring back to your dealership to help you start your social media strategy.
The question I get asked most often by dealers is “why should I participate in Social Media?” I busy, I have enough to deal with to run my buisness I don’t have time to Tweet, or post facebook updates. I definetly don’t have time to write blogs or create video tutorials.
The answer is simple. The conversation exists with or without you. As we saw in that short video your customers are already engaged in social media and it’s growing faster than an media segment in history. And those customers are having conversations right now about you, about your brand about your competitors. And they are doing this whether you are engaged or not! .
It’s important for you to take ownership of that conversation. You can’t control what people are saying but you can engage them in a constructive dialogue to ensure that you maintain a positive image with those you are speaking to. Listen to what your consumers are saying, about you, about the brands you sell, about your competitors. You have to understand the issues as well as how each consumer communicates before you engage them. Once you engage in the conversation you will at some point have to deal with difficult and uncomfortable issues. You will have upset customers, and that’s ok, it’s how you deal with and respond to those upset customers that makes the difference. It’s better to have a conversation where you are dealing with an issue around an upset customer than have no conversation at about your business at all. Provided you deal with that situation appropriately. It makes you and your dealership more real, more human. And consumers don’t always trust companies that only have positive things said about them. Is this realistic? Especially in the used car world? Consumers want to know that you care about their concerns and you take them seriously. In the US there has been a growth in websites that rate care dealers. Sites like Dealerrater.com where consumers can post their gripes or recommendations. Dealers then respond. I can guarantee you that you will see sites like this in Canada in under 2 years. Incorporate Yelp into this
This is one of my favorite quotes because I feel it sums up what has happened in the market place. Consumers no longer trust advertisements. In the video we saw in the beginning it indicated that only 14% of consumers trust advertising yet 78% of consumers trust peer recommendation.
We don’t have to look any further than the success of eBay and Amazon.com to see the how the influence of consumer recommendations have changed the way people buy products. On ebay, buyers rate sellers and vice verca
This kindle has a 4 ½ star rating based on over 14,000 customer reviews. This type of information is what builds true consumer confidence in today’s market.
The next evolution of this is with Facebook. Consumers have naturally utilized facebook to seek out their peers recommendations for products and services. Facebook recognized this and recently launched it’s “like” feature. Business can now attach the “like” feature to everything from article posts to inventory. When a consumer selects this button it brings that item back to their facebook status wall where their friends can comment on it. In this example on Mashable.com you can “like” the articles you find. This article was “liked” 443 times. This gives the article some credibility on the homepage itself but also draws more traffic back to the article because those 443 people who “liked” the article also shared this information on their Facebook status page. Assuming each user has 150-200 facebook friends this exposed the article to an additional 66,450-88,600 different people! Imagine if this was a piece of your inventory. How much would it cost you to get your message to 60 or 70 thousand eyeballs? And they got there based on the recommendation of one of their friends. Let’s assume only 2% of those actually click through to take a closer look? That still almost 2000 visitors to your website. If you convert 4% of those that’s 80 leads and assuming a 10% closing ration that’s 8 deals!! That’s the power of recommendation!
Still not convinced about the power of Social Media Marketing? Or maybe you don’t think it applies to automotive?