This document discusses Ayurveda tourism in Kerala, India. It begins by defining tourism and noting the growth of health care holidays. It then provides background on Ayurveda as a medical system in India, particularly in Kerala. Kerala has developed Ayurvedic tourism by offering treatment packages at hotels, resorts, and hospitals. This has socioeconomic benefits and is a growing market. Research and different Ayurvedic treatments have contributed to its development in Kerala. Tourism provides economic and social benefits through employment, wealth, and development of attractive destinations.

2. 1. Ayurveda and tourism.
2. Ayurveda as a system of Medicine.
3. Ayurveda as a Catalyst for tourism development in
kerala.
4. Ayurvedic tourism : Resources and facilities in kerala.
5. Ayurvedic tourism :Socioeconomic impacts and the
importance of marketing.

3. Tourism is one of the world's most rapidly growing industries.
Tourism related businesses are the leading producers of new
jobs worldwide. It is a unique activity in which floating and
migratory populations play a central role in the successful
conduct of its various projects. The term “tourism” from place
to place for excursion and sightseeing purposes”. It means
that in order to quantify an activity, as “tourism” , people have
to move from place to place individually or in groups, and
enjoy the special sights and leisure offered by those place.

4. A notable trend in global tourism in gobal tourism has been
the popularity of health care holidays. The tourism industary
in india has been responsive and is making effort to cater to
this ever-growing marketbased on Ayurvedic therapy.
Health holidays based on Ayurvedic therpy is popular in the
south indian state of Kerala. Public and private sector
operators aer in the field of offering Ayurvedic therapy to the
fitness enthusists in the from of packages. Kerala has a
fairly ancient Ayurvedic medical system, which is a treasure
house of knowledge about natural medicine. Kerala has
sensed the potential for fitness holiday packages and is
trying to tap this market.

5. The need for curing diseases has resulted in the
development of medical systems like ayurveda, siddha
etc. in India, Chinese medicine in China, Greek medicine
in Greece and Unani, siddha and Ayurvead among the
general public, Indian government has considered them
as indigenous medicinal systems.
Many scholars consider Ayurveda as much older to
siddha and Unani. Sidda is considered as the Tamil
version of Ayurveda. Sidda was preserved by
theDravidian race and legend has it that lord Muruga, son
of lord shiva in Hindu mythology, relrted the medical
wisdom to sage Agastiya who in turn spread it among his
disciples. The Siddha has its trace of origin beyond 10,000
years.

6. Kerala has sensed the potential for health holidays
based on its century’s old medicinal system, Ayurveda.
Holidaying for fitness has struck its roots in Kerala. A
number of hotels and resorts along with hospitals are
offering this treatment. The market for these types of
packages is maninly from europe and North America.
In Kovalam, the ITDC has for some years offered
Ayurvedic facilities. Now others agencies at various parts
of Kearala are also making arrangements for their guests
to obtain service of trained personnel who are proficient
in the application of this therapy. Along with the hotels
and resorts with star facilities, dedicated Ayurvedic
hospitals like Aryavaidyasala at kottakal near kozhikode
is also attacting fitness enthusists and patients.

7. The various types of Ayurvedic treatments
designed in Kerala have enriched Ayurveda as a
system of medicine. A lot of Ayurvedic research
took place in Kerala, especially during the ancient
period. While in most parts of India where
indidvuals conducted research, in Kerala an
eminent group of personalities known as
“ashtavaidyas” came together to conduct group
research and development. They were called
“Ashtavaidyas” since they were the persons who
mastered the eight branches of Ayurveda and as
they treated accodaring to Ashtangahridaya.

8. Economic impacts
Tourism is a powerful force for economic and social
development creating employment and wealth. Money,
time and physical energy to travel is required for
successful travel.
Many countries and states like Kerala , have determined
that development of their tourism resources can add to the
economic well-being of the area. The destination may be
specially appealing to tourists because
It has features that are highly attractive.
It may be accessible to many potential tourists.
It has the necessary infrastructure and an abundant labor
force to serve in the tourism industry.

9. The customers will go for a thorough property analysis
keeping in mind the following factors.
Variety of services
Appeal of services
Consistency
Pricing
Service speed
Service Quality
Facilities
Atmosphere
Brand image
Promotional activity
Service friendliness
cleanliness

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