IND309 Studio 3,Commercial 1, Course File

The American University of Kurdistan (AUK)
COURSE FILE
Fall 2019
IND309 STUDIO III
COMMERCIAL 1
Assist. Prof. Dr. Siniša Prvanov

AUK American University of Kurdistan
IAED 309– INTERIOR DESIGN STUDIO III
OBJECTIVES
According to the catalog definition, the thematic emphasis of the third year design studio is on
human habitation in the context of public functions and work environments. It aims to develop
knowledge and skills in approaching the designs of large and complex design problems. Note that
IND 309 has additional objectives compared to those of 409, as provided below.
IND 309 and 409
● Integrating knowledge of specialized courses into design problem solving;
● Achieving proficiency in investigating and implementing the ergonomic and anthropometric
normative basis;
● Attaining awareness of building performance requirements, and issues of technical systems
and equipment;
● Developing the ability of compiling, organizing and presenting research on similar
cases/types and other aspects relevant to a particular problem/project;
● Developing abilities to understand potential of given space and environmental context,
through analysis of site/area, and detailed analysis of structural and spatial conditions,
properties and possibilities of the given space;
● Acquiring abilities in analyzing and specifying space requirements for distinct programmatic
functions, refining the brief/program and coordinating these with given space;
● Acquiring and developing understanding of and skills in organizing the spatial hierarchies of
functional components;
● Identifying the relationships among all users, activities and program requirements;
● Developing capacities in generating a conceptual statement based on these and similar
analytical (preliminary/preparatory) phases, that is, formulating a guiding central idea, aim,
intention, as a design principle, desired quality, effect, etc.;
● Achieving ability and skills in developing a design project systematically throughout all its
phases in consistency with such design intention: coordinating all elements from interior
space layout through to furniture and fixture design, choice of materials, etc.;

● Achieving an expressive spatial character in keeping with design ideas – through choice of
design elements, especially refined by selecting appropriate effects of light and lighting,
interior materials, finishes, fixtures and products, surfaces, etc.;
● Developing skills in refining design solutions by studying design details at a large scale;
● Acquiring proficiency in understanding 3D space planning through the study of models and
rendered perspectives;
● Achieving competence in presentation techniques in various media in keeping with drawing
standards and conventions of the common graphic language in design;
● Achieving coherence in individual presentation of a design project (involving drawing and
lettering at all levels and scales throughout the project).
 Manipulating more numerous and more complex space requirements
 Studying interior-exterior relationships in greater detail;
 Considering the building code, by-laws, fire code, safety measures and regulations in
designing structures for human occupancy

STRUCTURE and CONDUCT OF THE DESIGN STUDIO
Design process description and project development
The overall project development in the design studio will be structured in the following manner:
● Research on similar type/spaces as case studies, as well as on relevant topics, etc.
● Analysis of given space and program brief
● Conceptualization – identifying and developing a conceptual statement, the overall
organizing idea, principles, desired effects, aims, etc.
● Generation of possible solutions at overall space planning level in keeping with design
concept – ire. defining space/functional components, relationships and hierarchies
● Design development – refining solutions in keeping with concept and context
● Finalization of project by achieving consistency of the design solution at all levels – context,
functional and spatial qualities, selection/design of furniture/fixture, as well as choices as to
material and detailing, technical aspects, etc.
● Final presentation – legibility, and expressive quality of graphic presentation and drawings
of the design project in keeping with conventions entailing the full set of required drawings
in the accepted detail for the respective scale: plans, sections, reflected ceiling plans,
material/color board including furniture, accessories, light fittings and other
technical components, perspective and model construction.
Design studio work organization
The design studio is a unique productive environment. It offers not only regular time slots to focus
on the development of the design project, and receive critiques, but it also enriches the learning
experience by providing a platform for exchange and discussion of ideas. In the studio environment
a student not only learns from the instructors and the critiques, but also from his/her peers.
● The studio hours are allotted for the development of your design solutions presented
through your studio works (supported by design critiques).
● Some studio hours are going to be allotted to individual studio assignments on essential
aspects of the project called studio-works. The work (drawings, models, concept sheets)
produced during these sessions is important for the development of your designs. All studio
works are to be submitted to your instructors in the due time.
● Individual design/team work critiques will be given by the two instructors either
simultaneously (pin-up style), or individually, alternating each time.
The minimum attendance requirements for application courses, and thus, this design course will be
80%. In addition, the attendance/participation are documented and accounted for 5 % of a
student’s semester grade. It is not sufficient to be present in the studios; you also need to be

actively participating in all activities, such as, doing studio works, taking critiques, listening to
others’ critiques and participating in class discussions. Failure to attend the studio may result in
failure of the course.
Implementation of the course:
- Pin-ups and studio discussions (either individual or group)
- Critiques
- Lectures on relevant topics
- In-class work to develop the drawing skills and the design project (either by hand or
computer)
- Pre-juries
- Midterm
- Final jury
Assessment and percentages:
Sws-Hws/S. Portfolio/ Collaboration with partners 25%
Midterm 10%
Pre-jury 1 15%
Pre-jury 2 15%
Final jury 30%
Participation and attendance 5%
We urge you to come to the studio ready with new work every studio day, showing your evolving
ideas. It means that you have developed your design according to critiques which you have
previously received, so that you are ready for your next studio assignment.
POLICIES
Attendance & participation
Attendance will be noted during class hours. You are responsible for signing the attendance
sheet(s) during class hours. Students must attend a minimum of 80 % of the studio time not to
receive an FX grade.
Students who fail to attend the pre and final -juries without a doctor's report, will receive an NS
grade for 'no-show'; this is worse than an 'F' given for a submitted but unsuccessful project.

It is required that you attend/submit to MT and Final Jury to pass the grades!
Closed juries
The students who do not meet the announced jury requirements will be evaluated in a closed jury.
Late submissions
Your grade will be reduced a half grade for late submissions up to one-hour; after that, it is up to
your instructor to accept the submission or not.
Teaching Policy:
● Unauthorized aid or assistance on any form of academic work (Cheating), copying another
work and adopting as same as one’s own work (Plagiarism) and untruth statements are
not allowed (Falsification) and treated within the framework of discipline rules.
Medical Reports Policy:
● If you have a valid doctor’s report (see the updated university regulations given above), you
should submit your project as soon as your report expires.
● Medical reports are only valid for midterms and juries; they do not count for attendance
requirements.
Good luck and enjoy your fall semester 2019!

Fall 2019
IND309: STUDIO III COMMERCIAL 1
Monday 12:00-16:20
Room: 137-135
Instructor: Dr. Siniša Prvanov
Office: 201-3
Office hours: Thursday 9:30-1:30 or by appointment E-mail:
sinisa.prvanov@auk.edu.krd
Contact No: AUK, ext:
Major: Interior Design
Course Credit: 4
Prerequisites: IND201, IND206, DES207
COURSE DESCRIPTION AND OBJECTIVES
According to the catalog definition, the thematic emphasis of the fourth year design studio is on
commercial design in the context of public functions and work environments. It aims to develop
knowledge and skills in approaching the designs of large and complex design problems. In this course,
students will apply previously acquired knowledge in the context of real-life commercial interior design
projects. As projects requirements will become more complex with corporate clients, students will be
expected to demonstrate a higher level of professionalism and detail in their design proposals, the
associated documentation and the presentation to the client. To develop the skill in visualizing and
designing spaces of commercial interiors considering the principles of designs, anthropometric data and
ergonomic criteria. To understand the criteria for selection of appropriate material for different surfaces
taking into consideration of ergonomic factors, aesthetics and cost. By doing so, students shall be able to
compile a professional portfolio suitable for employment in interior design practices.
REQUIRED TEXTS
Cerver F A, Commercial Space, Office Design & Layout, Rotovision SA, ISBN-13: 978-0155011410
Cerver F A. Commercial Space, Bars, Hotels & Restaurants, Rotovision SA, Switzerland
Cerver F A., Shops, Malls & Boutiques, Rotovision SA, ISBN: 2-88046-225-8
De Chiara Joseph &Callender John, Time Saver Standards for Architectural Types & Interior
Design & Space Planning, McGraw Hill Book Co. ISBN-10: 0070162999
COURSE WEBSITE
Students can access the course website through Edublogs, at http://sinisaprvanov.edublogs.org .You
will need any password to login; if you are registered for the course, you should see Interior Design
History I IND416 under the list of My Courses. Course materials, including syllabus, reading
assignments, auxiliary readings, and work assignments will be posted on this site. You may also be
asked to submit some assignments electronically through course website.
ASSIGNMENT DUE DATE/EXAM SCHEDULE
Mon. September 16 Research
Mon. September 30 HW Space Allocation
Mon. October14 Pre-Jury I
Mon. November 11 Pre-Jury II
Mon. December 18 Final Jury

COURSE REQUIREMENTS AND GRADING
Students’ grades will be based on: Research Presentation (10%), HW Space Allocation (10%), Pre-Jury I
(20%), Pre-Jury II (20%), and Final Jury (40%)
The distribution of percent and corresponding grades is given below (plus and minus will be given) A
(94-100%) C (75-73%)
A- (93-90%) C- (72-70%)
B+ (89-86%) D+ (69-66%)
B (85-83%) D (65-63%)
B- (82-80%) D- (62-60%)
C+ (79-76%) F (59% or below)
WORKLOAD GUIDELINES
As a minimum, students are expected to spend about two hours of outside preparation for every hour in
class. For this class it means a minimum of six hours outside of class per week; if writing assignments are
due, students should expect to spend more time to complete their work. Required readings are outside
preparation for this course and should be completed before class for the day they are assigned.
Students are responsible for all the material in the required readings, whether or not the material has
been discussed in class.
LEARNING OUTCOMES
1. Having the capability of designing commercial/public interior spaces and the environmental designs
around them together.
2. Demonstrate the ability to respond to a client’s brief, taking in account his corporate identity, by
formulating detailed creative proposals that comply with appropriate performance standards, health and
safety requirements.
3. Identifying the relationships among all users, activities and program requirements
4. Demonstrate ability to select and make appropriate use of all the tools, materials and processes to
generate and communicate a design solution to the client.
5. Capability of having solutions for the unity of different spaces by three dimensional way of thinking and
designing.
6. Organizing spatial design for humane working environments.
7. Produce professional quality documentation (including detail drawings and specifications), complying
with the codes and standards of the industry
8. Developing how to show about building constructional systems and components.
9. Demonstrate the ability to deliver high quality presentation of the design proposal to the client.
ATTENDANCE POLICY
Class attendance is required. Students are also required to attend all discussion sessions. Your success
in this class will depend, to a large degree, upon your attendance and active engagement. In-class
material will be reinforced in the required and recommended readings, and some in-class material may
not be covered in the readings. Students are responsible for all lecture material whether or not it is
included in the assigned readings. Class attendance is required and will be monitored. Sometimes an
illness, emergency, or other circumstances may cause you to miss class. You are allowed THREE absences
for the semester. Missing extensive days results in a significant impact on your work, and to your
participation in the class. EACH ABSENCE, FOR ANY REASON (except in rare extenuating circumstances)
BEYOND THREE, WILL RESULT IN A REDUCTION OF YOUR FINAL EARNED GRADE.

Therefore, 10 points of your total score will be deducted from your final grade for each absence after
three absences. (For example, 4 absences = 10 points deducted from your total points. Five absences = 20
points deducted from your total points, etc.)
If you miss class, try to borrow a classmate's notes. The instructor will not assume responsibility for
providing class notes to you.
All exams must be taken on the dates scheduled. Students will only be permitted to take make-up exams
in the case of medical or family emergencies, or if they are away on official university business. Late
presentations will not be accepted. Please take advantage of my office hours to discuss the course or just
to talk. If you cannot make my regular office hours, I am willing to meet you by appointment.
AUK HONOR CODE AND ACADEMIC DISHONESTY
The core values of The American University of Kurdistan (AUK) are learning, discovery, freedom,
leadership, individual opportunity, and responsibility. Each member of the University is expected to
uphold these values through integrity, honesty, trust, fairness, and respect toward peers and
community.
Plagiarism is the most common form of academic dishonesty. Plagiarism can be a difficult concept to
define; however, simply put, plagiarism is using other people’s ideas and words without clearly
acknowledging the source of that information. It is important to note that at the university we are
continually exposed to other’s ideas. We read ideas and words in textbooks, hear them in lectures, discuss
them in class, and incorporate them into our own writing. One must always keep in mind that you must
give credit when credit is due. In order to avoid plagiarism, you must give credit whenever you use:
∙ Another person’s idea, opinion, or theory;
∙ Any facts, statistics, graphics, visual images (i.e.: drawings, videos, etc.) that are not
common knowledge;
∙ Quotations of another person’s spoken or written words; or
∙ Paraphrase of another person’s spoken or written words.
If you are unsure about what constitutes plagiarism and academic dishonesty, or have difficulty
addressing source material in your resentations, please consult with the instructor.
COURSE SCHEDULE (to be revised)
Week 1
Class 1: Course Overview and weekly planner.
Class 2: Introduction to Project Brief
Distribution of technical documentation
Instructions: IND309 PROJECT BRIEF Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_project_brief_summer-2019-zan9w0-
2d24mxp.pdf

Photo collection: Building Interior & Exterior
https://www.dropbox.com/sh/esszuupnp98f4w4/AADXOfsI-eW16iKIUb0gDn3Na?dl=0
CAD Drawings: Plans and Sections
https://www.dropbox.com/sh/j4qoofvyaik66m7/AAAxsOn8xpVlWbw5BlechKYFa?dl=0
Class 3:
Lecture 1: Retail Design & Showroom Development
https://sinisaprvanov.edublogs.org/files/2019/04/Retail-Design-Showroom-Development-19od0v4-
1zjxvif.pdf
Lecture 2: Office Design-History and Development
https://sinisaprvanov.edublogs.org/files/2019/04/Office-Design-History-and-Development-converted-
s7ighc-1d8jlqz.pdf
Lecture 3: Work Environments
https://sinisaprvanov.edublogs.org/files/2019/04/3-Lecture-Work-Environments-14r0fip-v5f8fq.pdf
Discussion on Assignment no1: Research Presentation (10%)
Research Presentation Brief:
https://sinisaprvanov.edublogs.org/files/2019/04/Research_presentation_brief_IND309_summer_2019-
wn1qp8-106yvfi.pdf
Week 2
Class 4: Research Presentation (Students 1 & 2)
Discussion on HW no 1: Pin-Up, Space Allocation
Instructions: IND309 HW 1 REQUIREMENTS Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_HW-1_REQUIREMENTS_Summer-2019-
1cw0o2g-1n7ozuq.pdf
Week 3
Class 7: Critique: Space Allocation Pin-Up
Discussion on Developing Design Guiding Idea
Discussion on HW no 2: Demolition Plan
Lecture 2: Demolition Plan
https://sinisaprvanov.edublogs.org/files/2018/12/Demolition-Plan-converted-1zc3w1z-1pe0imo.pdf

Week 4
Class 10: Critique: Checking HW 2-Demolition Plan
Class 11: Critique: Developing Design Guiding Idea
Class 12: Critique: Developing Design Guiding Idea
Discussion on Assignment no.2: Pre-Jury I (20%)
Instructions: IND309 PREJURY I REQUIREMENTS Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_PREJURY-I-REQUIREMENTS_Summer-2019-
29rospq-qsquw1.pdf
Week 5
Class 13: Pre-Jury I Presentation
Week 6
Class 16: Lecture: Dry Construction Systems
https://sinisaprvanov.edublogs.org/files/2018/12/1-DRY-CONSTRUCTION-SYSTEMS-zymyc9-25cdim4.pdf
Class 17: Critique
Class 18: Critique
Discussion on Assignment no.4: Pre-Jury II (20%)
Instructions: IND309 PREJURY II REQUIREMENTS Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_PREJURY_II_REQUIREMENTS_Summer_2019-
zy1z9i-1hpgt2u.pdf
Week 7
Class 19: Pre-Jury II
Discussion on Assignment no.5: Final Jury (40%)
Instructions: IND309 FINAL JURY REQUIREMENTS Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_FINAL-JURY_REQUIREMENTS_Summer-2019-
1e0slsy-1re18je.pdf

Week 8
Class 22: Critique, SW 2
Discussion on Assignment no.5: Final Jury (40%)
Instructions: IND309 FINAL JURY REQUIREMENTS Summer 2019
https://sinisaprvanov.edublogs.org/files/2019/04/IND309_FINAL-JURY_REQUIREMENTS_Summer-2019-
1e0slsy-1re18je.pdf
Week 9
Final Jury & Exam Week
Term Project Presentation (40%)

PROJECT BRIEF

AMERICAN UNIVERSITY OF KURDISTAN (AUK)
COLLEGE OF ART & SCIENCES
DEPARTMENT OF INTERIOR DESIGN
IND416 – STUDIO IV Commercial 2 Fall 2019
Instructor: Asst. Prof. Siniša Prvanov
COMPANY HEADQUARTER and SHOWROOM
Table of Contents
1. Problem Definition
a. Part I
b. Part II
2. Location
3. Structure and Materials
4. Company Headquarter, Showroom and the Main Functions
5. Users
6. Stuff
7. The Corporate Identity
8. Program Requirements
9. Images and Drawings
1. PROBLEM DEFINITION
Students will design headquarter office based on a given layout. Functional area is about 942 m2. Design
must satisfy requirements such as basic functions as well as corporate identity. The suggested companies
can be: Korek, Cihan Motors, Dogtas Mobilya, etc.
Interior plays a decisive role in such situations, in both a functional and emotional sense. Students will
design interior design proposal supported by all necessary documentation achieving a pleasant atmosphere
where employees feel at ease, with precisely the right surroundings for productive work is the task of office
and management buildings, aiming to supply an ideal environment for modern office people as globally
networked knowledge carriers
1.1 PART I
In the first part of this project, students will work on a office spatial design. Starting from the basic
functions, starting at the bubble diagrams and zoning, taking into account the number of employees and
their needs (22 employees).
The suggested concept is an open-plan with workstations. After the formation of space, furnishing plan and

solved circulation, students will continue working on the basic color scheme, materials, suspended ceilings
and flooring. The first part of this project will take approximately three weeks.
Getting to understand and express your overall goal with the office and workplace design will help in
designing what you want to communicate to both employees and clients who visit the premises.
1.1 PART II
In the second part of this project, students will work on retail spatial design. Creating company showroom
with all necessary functions, starting at the bubble diagrams and zoning, taking into account the number of
employees and their needs (4 employees).
A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances,
carpet or apparel. It is a retail store of a company in which products are on sale in a space created by their
brand or company.
Retail store design is a fast paced design environment within the commercial interior design sector. The
designer needs understanding of retail on the levels or traffic flows, merchandising, customer service, sales
figures, target market, branding strengths and fashion trends. To further delve into shopper psychology,
and human tendencies.
The final outcome will be the fulfilment of the design brief by providing the right ambience, look, form and
function to attract the right customer.
2. LOCATION
Our particular building is located on a small plot in Hanoi, Viet Nam. It was originally envisaged
that the building would have party-walls on both sides. However, the development plan for the area
was altered and the building has party wall to the west only. To the east the gabble wall of the
building is exposed. From the basement to the second floor from east to west, building is divided
into few zones. Main entrance, vertical circulation, and offices. The building ground floor contains
many functions and different spaces in a small, compact volume on an urban site. The façade is
dominated by the large vertical curtain-wall surface contrast with the trellis which gives light to the
main office space. The north façade is more open, and is perforated by many windows.
Whole space is voluminous (8.00 m high), well lit, and complex in terms of architectural design. It
is sophisticated in terms of the intricacy of its masses and volumes. It expresses the new modernity.
3. STRUCTURE AND MATERIALS
The building-despite the complexity of its design. Is simply built with conventional contemporary materials
such as cement and reinforced concrete. The structure is of loadbearing walls and slabs with concrete block
infill. The south façade is clad with local stone. The northern façade is rendered with cement. Other than
the material used for the structural frame (stone, cement and steel), most of the equipment was imported
from Japan or other regions. The profiled aluminium windows were imported from Korea. Timber, water
pipes and the heating and air-conditioning systems were imported from Japan.

This creates dependence on foreign products particularly for replacement parts. The heating and air-
conditioning equipment, for example, is very complex and maintenance is costly and difficult. Replacement
pieces have to be imported from abroad what can cause delays during the reconstruction stage.
4. COMPANY HEADQUARTER, SHOWROOM AND THE MAIN FUNCTIONS-SERVICES
The main functions and capacity are as follows:
• Reception & Waiting Area (1 pers.)
• Finance & Accounting office (2 pers.)
• Marketing Department office (2 pers.)
• Sale Department (2 pers.)
• Main Working Area-Design Team (8 pers.)
• CEO & Secretary (2 pers.)
• Two small meeting rooms (4 pers.)
• Brainstorming Area (8 pers.)
• Storage (2 pers.)
• Kitchen & Caffe Area (12 pers.)
• Two Restrooms (8 pers.)
5. USERS
Most of expected users would be young middle and upper-class people. Obviously the
showroom will provide activities and services limited to the educated population. The major aim of
the showroom is to enables sales and to serve customers.
6. STUFF
Expected stuff and their number would be decided according to the main functions of the space.
Proposed departments and officers can be for example:
 Management: Director, Assistant Director,
 Communication: Graphic designer, webmaster
 Marketing Department
 Media: Media manager, child workshop work-shop officer and volunteers.
 Sale Department:
 Finance & Accounting Department:
 Receptionist
 Administrative sector. Secretary General, Regional Accountability Accountant
 As well as an information technician in charge of maintaining an information network, two
persons in charge of the maintenance of premises and security guards who care about safety.

7. CORPORATE IDENTITY
In your project, you will study, understand and interpret the corporate identity of the selected company,
and then represent your interpretations in your project by means of design tools such as concept, forms,
materials, details etc.
A corporate identity or corporate image is the manner which a company, firm or business presents
themselves to the public (such as customers and investors as well as employees). Corporate identity
is a primary goal of the corporate communications, for the purpose to maintain and build the
identity to accord with and facilitate the corporate business objectives. The corporate identity is
typically visualized by way of branding and the use of trademarks, but it can also include things like
interior design, product design, advertising, etc. In general, this amounts to a corporate title, logo
(logotype and/or logogram) and supporting devices commonly assembled within a set of corporate
guidelines. These guidelines govern how the identity is applied and usually include approved colour
palettes, typefaces, page layouts, fonts, and others.
You will choose one of the companies as the owner of your company headquarter and showroom,
and after completing a thorough research and analysis, you are supposed to draw some key issues
regarding the corporate identity that you are assumed to reflect in your concept and design
development.
Some of suggested companies for your project are: Korek, Cihan Motors, Atlas Mobilya, etc.
8. PROGRAM REQUIREMENTS
Proposed interior space is approximately 942 m2.
Part I – Office Area
1- Reception & Waiting Area: Reception-Information desk (electronic boards, screens etc.)
* giving the first impression of the corporate identity and solved circulation with clear and well-designed
signage in the terms of graphic design.
2- Finance & Accounting Area: Providing a variety of activities for company activities.
3- Marketing Department: Providing a variety of activities for promotional activities.
4- Sale Department: Office mobile systems, Lighting fixtures & systems, etc.
5- Main Working Area-Design Team: Storage, Shelving units, Media facilities, Digitalization equipment, etc.
6- CEO & Secretary Offices: According to your departments and number of stuff, space will include: Photo-
copy corner, Meeting table, Storage, etc.
7-Two Small Meeting Rooms: Including storage & Projector.
8- Brainstorming Area

9- Kitchen, Mini restaurant & Cafeteria: Seating, reading, eating, resting, wireless communication, other
proposed activities, etc.
10- Storage
11- Service areas: WC- unisex (disabled accessible)
Part II – Showroom Area
12- Reception Area:
13- Sale Office: Open plan or boot are acceptable.
14- Kitchenette or Bar: Including seating units.
15- Storage: Including furniture for service stuff.
16- Service areas: WC- unisex (disabled accessible)
You need to design the whole space of company headquarter including showroom. Alternatively students
can design as well mezzanine level of no more than 1/3 of the given total floor area. Keep in mind that both
the visual and functional relation within two levels are of great importance.
Requirements for special issues on acoustics, fire safety, furnishing and details will be discussed in the stage
after the Pre-Jury I.

10. IMAGES & DRAWINGS
Figure 1. The Building seen from the North within the urban Seating
Figure 2. Building Site View

Figure 3. Ground Floor Plan

EXISTING SITUATION

Figure 1
Figure 2

Figure 3
Figure 4

Figure 5
Figure 6

Figure 7
Figure 8

Assignment no. 1
Research Presentation
(10%)

AMERICAN UNIVERSITY OF KURDISTAN (AUK)
COLLEGE OF ART & SCIENCES
DEPARTMENT OF INTERIOR DESIGN
IND309 – STUDIO III Commercial 1 Fall 2019
RESEARCH
The following are the research subjects to be presented in the studio prepared individually. Research work
will be prepared in two formats:
1. Power Point or PDF Presentation to be presented to the class individually.
2. A3 booklet including a brief summary of your research presented in a more visual form (graphics,
sketches, diagrams…) to be hanged on classroom walls, since you are assumed to get benefit from
these works throughout your project development.
3. Oral Presentation of each student will be limited to 15-20 min.
RESEARCH TOPICS
1. Companies and their Corporate Identity: Choose just one company and identify its corporate identity.
Try to analyze and represent the corporate context of those companies, history, production and branding
(graphic design). Analyze Logo-Design of those companies: geometry, patterns, color scheme. Some of
suggested companies are: Korek, Cihan Motors, Atlas Mobilya, etc.
2. Corporate in interior design (national or international example): find one national example of very
well-known Company Headquarter Office and Showroom in Kurdistan Region, or one international example
(from abroad) and analyze their effort to emphasize ‘Corporate Identity’ in the design process. Try to
examine how these projects have managed to express ‘Corporate Identity’ successfully, analyze in terms of
structural organization, forms, materials, details, color schemes etc. Analyze their furnishing and artificial
lighting solutions. Good international examples of office and showroom design, in terms of interior design
and functionality are: GOOGLE (US), APPLE (US), ZARA (Spain), MERCEDES BENZ (Germany), MAZDA
(Japan), B&B (Italy).
Research should not be limited to a collection of pictures, therefore please analyze your findings in order to
draw a summary to present, that includes the most striking issues in that particular example. Try to approach
critically; each example might have well resolved solutions as well as lacking conditions.
In general:
 Do not limit your research to internet only,
 Try to have a coherent outline composed of introduction, development and conclusion. At the
conclusion, add your own synthesis, ideas and opinions.
 Do not include everything you find, but be selective while choosing the essential points for your
presentation.
 Refer to “academic research” standards! (Footnotes, references etc.)
The weight of this assignment is 10% of your final grade
* Submission and presentation requirements will be announced later.

Student Presentation:
Ms. Tiroj Hassan
(Median Work)

Ms. Kajin Khalil
(Best Work)

Assist. Prof. Siniša Prvanov
Department of Interior Design
College of Art & Sciences
IND309 STUDIO 3 Commercial 1 Fall 2019
Assignment no.1: Research Presentation Monday 19/9/2019 10%
Student name (Overall
Design of the
space)
(Visual
Presentation
and
technical
drawing)
Grade Remarks
1 Tiroj Hassan
A21600186
98% A
2 Imad YousIf
A21700253
94% A
3 Van Mikhael
A21500101
88% B
4 Nazdar Taher
A11500002
92% A-
5 Fadya Abdulwahid
A21500065
92% A-
6 Abdullah Sulaiman
A11700563
94% A
7 Aya Hazim
A21600087
94% A
8 Yara Shero
A21600056
94% A
9 Kajin Khalil
A21700364
96% A
10 Tanya Khaleel
A21500025
96% A

Assignment no. 2
HW 1
Space Allocation
(5%)

HW1 SPACE ALLOCATION REQUIREMENTS
IND309 – INTERIOR DESIGN STUDIO III
Fall 2019
This week, we had very efficient and productive discussions on your research studies. For next
week, we ask you to take a further step, and develop a bubble diagram and space allocation on an
A1 sheet, considering the project brief and our discussions about concept pin-up sessions. You are
already familiar with the concept of 'bubble diagram', but we think the following link might be
helpful anyway (it is a paid source, but the beginning is provided for free, which is quite
explanatory by its own).
http://study.com/academy/lesson/bubble-diagrams-in-architecture-interior-design.html
Please consider adding a legend in light of your functional/spatial classifications with references to
the line types, colors, shapes, etc. that you use in your diagrams.
Also include 4 freehand drawn sketches of your overall concept (space). With Notes! Try to
define the capacity of your Company Headquarter and Showroom .e.g. for 40, 50, 60 people. Who
is the user? Age, gender, status? Circulation ? Stuff facilities!
Requirements:
1. Initial Design Idea
2. Bubble Diagram(s)
3. Space Allocation
4. Perspectives/Sketches
Format: 100x70 landscape

Student Evidence:
Ms. Nazdar Taher
(Median Work)

Student Evidence:
Ms. Kajin Khalil
(Best Work)

Assignment no.2: Space Allocation Monday 2/10/2019 10%
Design of the
space)
(Visual
Presentation
and
technical
drawing)
Grade Remarks
1 Tiroj Hassan
A21600186
94% A
2 Imad YousIf
A21700253
92% A
3 Van Mikhael
A21500101
94% A
4 Nazdar Taher
A11500002
82% B-
5 Fadya Abdulwahid
A21500065
82% B-
6 Abdullah Sulaiman
A11700563
92% A-
7 Aya Hazim
A21600087
96% A
8 Yara Shero
A21600056
96% A
9 Kajin Khalil
A21700364
98% A
10 Tanya Khaleel
A21500025
98% A

Assignment no. 3
PREJURY I
(15%)

IND309 – INTERIOR DESIGN STUDIO III – PREJURY 1 REQUIREMENTS
Fall 2019
1. CONCEPT BOARD:
• Analysis of Research Studies
• Keywords of Conceptual Idea (with design features and visual elements)
• Owner-client, eg. Korek, Cihan Motors, Dogtas Mobilya, Atlas Mobilya.
2. DESIGN DEVELOPMENT BOARD:
• Bubble Diagram
• Organizational Chart (Stuff members)
• Space Allocation (block diagram) and relationships between the main functions and spaces.
3. 1/50 DEMOLITION PLAN(S)
• Axonometric drawings are also accepted.
4. PLANS, SECTIONS & ELEVATIONS:
• 1/50 PLANS
• 1/50 SECTIONS (MIN. 2 DRAWINGS)
(Sections should be taken to show the concept / main design idea, include the exterior in your sections as suits to
express the relationship idea between interior and exterior)
5. FURNISHING PLAN(S)
(For both levels)
6. SKETCH BOOK
• Collection of all sketches (idea generation) made from the beginning of this course.
7. PERSPECTIVES:
• MIN. 2 OVERALL PERSPECTIVES: ENTRANCE & GALLERY VOID/MEZZANINE LEVEL(S)
All perspective drawings must be in black &white technique. No matter if they are free-hand drawn or not.
8. WORKING MODEL:
• 1/50 SCALE
50% completed
(Showing the main decisions in detail such as; concept wall, suspended ceiling structure, built in furniture decisions and
color preferences)
FORMAT: A1 DRAWING SHEET (Landscape, Number of sheets is not limited)
SUBMISSION: UPLOAD ALL REQUIREMENTS AND 2 MODEL PHOTOS AS A SINGLE PDF FILE TO
INSTRUCTOR MAIL due the night before YOUR PRESENTATION.

Ms. Kajin Khali
(Best Work)

Assignment no.5: Pre Jury 1 Monday 18/11/2019 25%
Student name (Conceptual
idea and
functionality
of the space)
(Visual
Presentation
and
technical
drawing)
Grade Remarks
1 Tiroj Hassan
A21600186
44% 40% 84% B Late
Submission
-10%
2 Imad YousIf
A21700253
70% 28% 94% A-
3 Van Mikhael
A21500101
40% 44% 84% B Late
Submission
-10%
4 Nazdar Taher
A11500002
44% 40% 84% B
5 Fadya Abdulwahid
A21500065
46% 42% 88% B+
6 Abdullah Sulaiman
A11700563
38% 46% 84% B Furnishing
Plan-
missing
7 Aya Hazim
A21600087
68% 26% 94% A-
8 Yara Shero
A21600056
68% 26% 94% A-
9 Kajin Khalil
A21700364
70% 27% 97% A
10 Tanya Khaleel
A21500025
70% 27% 97% A

Assignment no. 4
MIDTERM EXAM
(10%)

Student Midterm Exam Paper:
Ms. Tanya Khaleel
(Median Work)

Student Midterm Exam Paper:
Mr. Kajin Khalil
(Best Work)

Assignment no.5: Midterm Exam Monday 9/11/2019 10%
Design of the
space)
(Visual
Presentation
and
technical
drawing)
Grade Remarks
1 Tiroj Hassan
A21600186
40% 44% 88% B
2 Imad YousIf
A21700253
48% 48% 96% A
3 Van Mikhael
A21500101
Not
Attendend
4 Nazdar Taher
A11500002
40% 40% 80% B-
5 Fadya Abdulwahid
A21500065
42% 42% 84% B
6 Abdullah Sulaiman
A11700563
42% 42% 84% B
7 Aya Hazim
A21600087
46% 48% 94% A
8 Yara Shero
A21600056
46% 48% 94% A
9 Kajin Khalil
A21700364
48% 48% 96% A
10 Tanya Khaleel
A21500025
48% 48% 96% A

Assignment no. 5
FINAL JURY
(40%)

IND309 – INTERIOR DESIGN STUDIO III – FINAL JURY REQUIREMENTS
Fall 2019
1. PROCESS BOARD: Not-to-scale plans from the previous phases of your design. Zoning and
Demolition plans.
2. CONCEPT BOARD: Selected company, the analysis of the research studies, concept
keywords/phrases, bubble and space allocation diagrams, and diagrammatic plans or sections showing
the transition between the conceptual idea and the finished design. Include references for the images
you retrieve from other sources.
3. MOOD BOARD: Describe the mood you intend to achieve in your design, using keywords such as
cozy, energetic, dynamic, youthful, relaxing, elegant, sophisticated, rustic, industrial, natural, sleek, etc.,
and indicate the design tools you used to achieve this mood (i.e., materials, textures, lighting conditions,
colors, scents, soundscape, etc.).
4. 1/50 GROUND AND MEZZANINE FLOOR PLANS: Plans should be fully furnished. Do not
forget to indicate levels wherever needed. Include the immediate surrounding.
5. 1/50 LONGITUDINAL AND TRANSVERSE SECTIONS (AT LEAST TWO): Sections should be
taken to show the concept / main design idea. Include the exterior in your sections as suits to express
the relationship between the interior and the exterior. You should include the surfaces in elevation, and
indicate levels.
6. 1/50 INTERIOR ELEVATIONS (AT LEAST TWO): Elevations should also represent your
concept/main design idea, so you should choose carefully.
7. 1/50 ENTRANCE ELEVATION OR PERSPECTIVE
8. 1/50 FAÇADE DRAWING(S): Show your interventions to the façade, including the logo/name of
your company-Branding.
9. 1/200 GROUND AND MEZZANINE FLOOR PLANS TO SHOW ALL THE OUTDOOR
DESIGN INTERVENTIONS
10. 1/50 REFLECTED CEILING PLANS PRINTED ON TRACING PAPER
11. MATERIAL AND FURNITURE BOARD: Use axonometric drawings and furniture images
and color/material samples.
12. 1/20 PARTIAL PLAN AND SECTION OF A MEETING ROOM or CAFETERIA (Optional
Sheet)
13. 1/10, 1/5, 1/1 DETAIL DRAWINGS (AT LEAST ONE): Carefully choose the part that you will
design this detail for. It should be one of the special features of your design (a feature designed by
yourself, which is used all over the space) structural do not use details you find online.
14. PERSPECTIVE DRAWINGS (AT LEAST FOUR): Overall perspectives from the entrance &
gallery void/mezzanine level. Remember to draw the ceiling features as well!

15. 1/50 MODEL: Show your main design decisions in detail such as a concept wall, suspended ceiling
structure, built-in furniture decisions, and color and material preferences.
FORMAT: A1 DRAWING SHEET. PORTRAIT.
SUBMISSION: UPLOAD ALL REQUIREMENTS AND MODEL PHOTOS AS A SINGLE PDF
FILE TO INSTRUCTOR MAIL the NIGHT OF YOUR PRESENTATION.
THE SAME DAY STUDENTS WILL ANSWER ON FIVE (5) QUESTIONS RELATED TO RETAIL
AND OFFICE DESIGN. REQUIRED TIME FOR THIS FINAL EXAM WILL BE 30 MIN.
A FEW REMINDERS:
 Include human figures in your drawings.
 Do not use only AutoCad-ready blocks.
 Each of your drawings should have an appropriate level of detail according to its scale.
 All drawings should be fully rendered
 Presentations will be in English.
I WISH YOU A SUCCESSFUL JURY AND EXAM PERIOD!
Instructor: Asst. Prof. Dr. Siniša Prvanov

Student Presentation
Ms. Imad Yousif
(Median Work)

Ms. Kajin Khalel
(Best Work)

Assignment no. 6
FINAL EXAM
(10%)

American University of Kurdistan (AUK)
sinisa.prvanov@auk.edu.krd
IND309 STUDIO III Commercial 1:
FINAL EXAM
Date: Monday, December 9th, 2019.
Format:Open book, mobile phones are not allowed.
Time: One hour and twenty min.
Total Possible Your Score
Section A 20 marks
Section B 20 marks
Section C 10 marks
Total 50 marks
Grading criteria:
A 40-50 marks
B 45-50 marks
C 35-45 marks
D 20-45 marks
F 0-20 marks
Tips: (1) Please be sure to show all your work.
(2) Don’t forget to draw pictures when they are appropriate or helpful. For many of these
questions how you set up the problem is just as important as whether or not you ultimately
get the right answer.
(3) If you have any questions about the wording of the questions, please ask.
(4) Questions in section A & B requires more reading time than the others, so plan accordingly.
Your Name: _________________________________________________________________
SECTION A (20 Marks)
Each question carries 05 marks
1. What are Ergonomics in design and why do we consider them? (5)

____________________________________________________________________________
____________________________________________________________________________
2. What is the science of Anthropometrics? (5)
____________________________________________________________________________
____________________________________________________________________________
3. What are dimensions of the wheelchair? (5)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
4. What is demolition plan? Write short description (5)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
SECTION B (20 Marks)
5. What does “Dry Construction’ mean? Describe briefly at least two types. (10)
__________________________________________________________________________

__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
6. What are dimensions of Acoustical Ceiling Tiles?
(10)
_____________________________________________________________________________
SECTION C (10 Marks)
7. What types of lighting fixtures and electrical sockets are used in toilets? (2)
____________________________________________________________________________
____________________________________________________________________________
8. What is ‘Barrisol’? Write short description.
(2)
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
9. What are typical dimensions of Reception Desks for any public space? (2)

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
10. What is the thickness of interior walls?
(2)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
11. What is ’Corian’? Describe briefly the properties and technical possibilities. (2)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Student Evidence
Ms. Nazdar Faris Taher
(Median Work)

Ms. Tanya Khaleel
(Best Work)

Assignment no.5: Final Jury & Exam Monday 9/12/2019 40%
Design of the
space)
(Visual
Presentation
and
technical
drawing)
Grade Remarks
1 Tiroj Hassan
A21600186
48% 46% 94% A
2 Imad YousIf
A21700253
48% 46% 94% A
3 Van Mikhael
A21500101
- - Drop
4 Nazdar Taher
A11500002
48% 46% 94% A
5 Fadya Abdulwahid
A21500065
48% 44% 92% A-
6 Abdullah Sulaiman
A11700563
48% 44% 92% A-
7 Aya Hazim
A21600087
46% 46% 92% A-
8 Yara Shero
A21600056
46% 46% 92% A-
9 Kajin Khalil
A21700364
48% 48% 96% A
10 Tanya Khaleel
A21500025
48% 48% 96% A

Overall Grades

Distribution of assignment outcomes on the course learning objectives (CLO)
CLO 1 CLO 2 CLO 3 CLO 4 CLO 5
Assignment no.1 X
Assignment no.2 X X
Assignment no.3 X
Assignment no.4 X X X X
Assignment no.5 x x x x x
Assignment no.6 x x x x x
Student name Grade Remarks
1 Tiroj Hassan
A21600186
94% A
2 Imad YousIf
A21700253
96% A
3 Van Mikhael
A21500101
Drop
4 Nazdar Taher
A11500002
94% A
5 Fadya Abdulwahid
A21500065
92% A-
6 Abdullah Sulaiman
A11700563
92% A-
7 Aya Hazim
A21600087
92% A-
8 Yara Shero
A21600056
92% A-
9 Kajin Khalil
A21700364
97% A
10 Tanya Khaleel
A21500025
97% A

Conclusion
During the fall semester 2019 students demonstrated independent achievement of all planed outcomes.
The course, Studio III Commercial 1, has allowed students to have new insights and creativity into the field
of office and retail design, and to understand relationship between indoor and outdoor space. The task
involved design of building interior, showroom, with the purpose of showing the brand of one chosen
company and in the same time taking care of the main functions and requirements.
Thanks to precise instructions and a series of lectures, students showed good knowledge of the matter.
Especially in solving the circulation and main functions. The use of finishing materials was a problem, as
also resolving configuration levels in the exterior-outdoor space. The weakest point of students are still a
technical drawing and detail drawing in scale less than 1:10.
In general, students have shown satisfactory results in independent design thinking, especially in the field
of usage of appropriate technical solutions.
For distribution of teaching material, lectures, references and media sources I used my personal Edublogs-
site: http://sinisaprvanov.edublogs.org

IND309 Studio 3,Commercial 1, Course File

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IND309 Studio 3,Commercial 1, Course File