SlideShare a Scribd company logo
Increasing
Business Impact
Focusing on value delivery
Getting in touch
@alaverdyan
narek@alaverdyan.com
agile.am/nverdian
Business Impact
Delivering Value and delighting customers
Increasing MARKET SHARE
Themes
IT PRODUCT	
  MINDSET
From IT to Product “Mindset”
• Focusing on “THE BUSINESS”
• Order-taking technology team
• Cost-center mentality:
constantly reducing costs
• Success = cost, schedule, scope
• Focusing on Customers
• Responsible engineering team
• Profit Center Mentality:
Reinvest profit in Product
• Success = Delighted customers
credit:	
  Marty	
  Cagan	
  (www.svpg.com)
From IT to Product “Mindset”
What is IT?
From IT to Product “Mindset”
Cross-functional
Cross-discipline
Product
development
IT PRODUCT	
  MINDSET
Themes
DEV	
  OPS
DevOps is NOT
a new role
a new profession
a new department
DevOps IS
Here’s the secret. I’ll tell you EXACTLY what devops means.
• Devops means giving a shit about your job enough to not pass the buck.
• Devops means giving a shit about your job enough to want to learn all the parts and not
just your little world.
Developers need to understand infrastructure. Operations people need to understand code.
People need to fucking work with each other and not just occupy space next to each other.
credit:	
  John	
  E.	
  Vinicent (http://blog.lusis.org/)
a culture
DEV	
  OPSIT PRODUCT	
  MINDSET
Themes
KAIZEN
Continuous Improvement
Continuous Improvement: Tools
Delivering fast requires
new methods… and new tools!
Continuous Improvement: People
-­‐ Everett	
  Rogers
• No Perfect tool
• No Tool that we keep forever!
DEV	
  OPSIT PRODUCT	
  MINDSET
KAIZEN
Themes
VALIDATED	
  LEARNING
Validated Learning
• Focusing on Minimum Viable Product
• Strip down all Extras
• Making it compelling
TEST & LEARN
Split testing
A/B test
Split testing creates complexity
• 21 active a/b/.. Tests
• Different experiences
16,777,216
Reducing biggest waste
• 66% of what we deliver adds no incremental value
Bare MVP
Stripped down MVP
Compelling MVP
Fake MVP ?
From teams to streams
Experimentation
/ innovation teams
$$ $ $$$
- $ $
$$ $ $$$
- $ $
Core engineering teams
SplitTests, MVP-s,
Time to market, failing
fast, disruption
Stability, Quality,
architectural vision,
consistency, big tickets
KAIZEN VALIDATED	
  LEARNING
DEV	
  OPSIT PRODUCT	
  MINDSET
Themes
Where could this all take you … ?
• Shift of focus: “Can this be done” - > “Should this be done”
• Seeing better converting customers improves confidence
• Improved confidence creates an environment of definitive action
• Experimentation discourages vagueness and keeps everyone on point
A team that loves finding better ways to delight
customers - > Increasing market share
Cultural Evolution
Get better, in delivering more value…
e-Commerce in 2016 and beyond

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