Simple helps local businesses increase sales through improved marketing strategies. They first evaluate a business's current marketing plan to determine the ROI of each tactic. Next, they identify innovative ways to attract new customers and build loyalty through compelling reasons to purchase more frequently, buy complementary products and services, and remain loyal long-term customers. Simple then integrates productive marketing tactics into a business's plan based on available time, resources, and budget. The goal is to increase sales without large expenses. Simple also designs metrics to monitor performance and profitability, allowing businesses to make informed decisions to maximize profits over time.