SlideShare a Scribd company logo
How to write a marketing plan
(and implement it)
Manythanksforwantingtoreadthisoverviewofthe90DAYMARKETINGPLAN
coachingprogramme. IhopeitexplainsfullywhoIam,what’sonoffer,andwhatyouwill
achievewithmyhelpinunderstandingwhereyou’reat,whatyouwant,whyyouhaven’tyet
achieveditandmoreimportantly,howyoucan. Readthedocumentinitsentirety,write
downanyquestionsyouhave,thengetintouchforaFREEStrategyCall.
Fraser J Hay
CEO • Founder
Grow Your Business
©FraserJHay,2020
Offer of Help
Multi award winning Entrepreneur Author Business Coach
My name is Fraser Hay and founder of Grow Your Business®.
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
written and published 21 books
on entrepreneurship and marketing
and gotten many to the #1 spot for
their category on Amazon.
I’ve helped entrepreneurs in over 40
countries to identify and address over
2000 common entrepreneurial issues,
challenges and obstacles.
Keynote Speaker
Have presented on 3 continents. Was
invited to raise the entrepreneurial
spirit of the people, government &
businesses of the Seychelles.
Let Me Introduce Myself
Our solution
A Dream With a Date Becomes a Goal.
A Goal Broken Down Into Steps Becomes a Plan.
A Plan That Is Actioned Becomes a Reality.
To Turn Your Dreams Into a Reality…
…Take the First Steps TODAY
Get help, guidance and support to grow your business
on-site, online or on the phone with 1-2-1 personal coaching.
©FraserJHay,2020
Our Process
Its your business. You’re in control. You make the decisions.
We meet up online via skype or zoom
Weeklyfor3months.Wediscussthechallenges
youarefacingandagreeaweekly actionplan.
Sessionsarepaidmonthlyinadvance.
12 x WEEKLY SESSIONS
We can involve all members of your team if you want. No ifs,
Nobuts,nosmoke,nomirrors.Apowerful,practicalandprovenapproach.
Our Process
Its your business. You’re in control. You make the decisions.
©FraserJHay,2020
We help you to plan and document all
aspects of your marketing message, lead
generation, engagement and marketing
system in to one cohesive framework.
Human,technical andfinancialresourcesare
agreedandallocated.
KPIsareagreedtocount, monitor &measure
your progress each,andeveryweek.
WHAT WE DISCUSS
EXECUTION & IMPLEMENTATION
Progress is confirmed at the end of each
session and a priority action plan agreed to
be completed by the client before next session.
Thebreakthroughs happeninthehomework
©FraserJHay,2020
Confidence, progress and results are
counted, monitored and measured at
the start of all subsequent sessions.
The planisdiscussed andupdated.
KPIs&Reporting Systems reviewed&discussed
WEEKLY REVIEW
©FraserJHay,2020
Please write your great title is here
We help you craft a more
compelling & engaging message
MARKETING MESSAGE
We help you to target & engage
decision makers who need what
you offer
LEAD GENERATION
We help you to convert sales
Leadsintocusomers&clients
SALES & SELLING
We help you to automate
& Systemise youwmarketing
approach
SYSTEMISE
MARKETING MESSAGE
LEAD GENERATION
SALES & SELLING
SYSTEMISE
a NEW Marketing System
©FraserJHay,2020
Progress Evaluation using your KPIs
Challenges & Solutions
Strategic Plan & Tactics
Weekly Action Plan
Each session starts with a review of
yourlast7days&progress achieved.
Progress Evaluation
What’s holding you back & preventing
thegrowth youwantisdiscussed indetail
Challenges & Solutions
The next stage of your plan of action
isagreed&discussed indetail
Strategic Plan & Tactics
Progress from the session is documented
andtheclientimplementstheweekly actionplan
Your Weekly Action Plan
How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone
©FraserJHay,2020
Progress is Guaranteed
(When you apply what we share.)
Review your progress every single day when you apply what we
share. Generate confidence, progress and results and share your
results with stakeholders, shareholders, investors & family
If the plan isn’t working,
change the plan not the goal.
©FraserJHay,2020
Get a FREE club
Membership and start
growing your network
CONTACTS
GetFREE appstohelp
youautomate&systemise
yourmarketing activity
SOFTWARE APPs
Get FREE financial
tools to help you plan
& allocate resources
FINANCIAL TOOLS
Get a FREE copy of
our referral marketing
systemthatworks
REFERRALS
Value Added BONUSES
What is the next marketing goal or objective that you want to achieve?
©FraserJHay,2020
YEAR – 48 WEEKS
EVERYTHING IN THE
STANDARD PACKAGE
Progress Evaluation System
7-in-1 Marketing Management
System
Promotional Copywriting Done-
For-You
Everything you need to plan,
document & execute your plan
INVEST IN YOUR
BUSINESS NOW
CONTACT US
90 DAYs -12 WEEKS
Weekly Coaching Over Skype
Case Study Examples
Progress Guaranteed
Phone & Email Support
Weekly Action Plan
INVEST IN YOUR
BUSINESS NOW
CONTACT US
12 x weekly coaching sessions. Paid monthly in advance.
STANDARD OFFER
48 x weekly coaching sessions. Paid quarterly in advance.
PREMIUM OFFER
Our Fees
Paid monthly in advance
Achieve a Faster ROI
Save 10% if Paid Upfront
Achieve a Faster ROI
Save 10% if Paid Upfront
©FraserJHay,2020
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
©FraserJHay,2020
What Others Say…
The future depends on what you do today, so take action
FREE Strategy Call
Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE.
On our call, we spend time discussing 4 key aspects of
where you are on your marketing journey, what you
want to achieve and how you will…
Contact Us
• Tel:+441542841319
• Mobile: +447714074446
• Skype: Pocketmentot
• Email:fraser@growyourbusiness.tv
www.growyourbusiness.tv
Get in touch before your
competitors do.
©FraserJHay,2020

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How to write a marketing plan

  • 1. How to write a marketing plan (and implement it)
  • 3. Multi award winning Entrepreneur Author Business Coach My name is Fraser Hay and founder of Grow Your Business®. I’m a former Scottish & UK Shell Livewire Winner, former Prince’s Scottish Youth Business Trust & Royal Bank of Scotland Winner. written and published 21 books on entrepreneurship and marketing and gotten many to the #1 spot for their category on Amazon. I’ve helped entrepreneurs in over 40 countries to identify and address over 2000 common entrepreneurial issues, challenges and obstacles. Keynote Speaker Have presented on 3 continents. Was invited to raise the entrepreneurial spirit of the people, government & businesses of the Seychelles. Let Me Introduce Myself
  • 4. Our solution A Dream With a Date Becomes a Goal. A Goal Broken Down Into Steps Becomes a Plan. A Plan That Is Actioned Becomes a Reality. To Turn Your Dreams Into a Reality… …Take the First Steps TODAY
  • 5. Get help, guidance and support to grow your business on-site, online or on the phone with 1-2-1 personal coaching. ©FraserJHay,2020 Our Process Its your business. You’re in control. You make the decisions.
  • 6. We meet up online via skype or zoom Weeklyfor3months.Wediscussthechallenges youarefacingandagreeaweekly actionplan. Sessionsarepaidmonthlyinadvance. 12 x WEEKLY SESSIONS We can involve all members of your team if you want. No ifs, Nobuts,nosmoke,nomirrors.Apowerful,practicalandprovenapproach. Our Process Its your business. You’re in control. You make the decisions. ©FraserJHay,2020
  • 7. We help you to plan and document all aspects of your marketing message, lead generation, engagement and marketing system in to one cohesive framework. Human,technical andfinancialresourcesare agreedandallocated. KPIsareagreedtocount, monitor &measure your progress each,andeveryweek. WHAT WE DISCUSS EXECUTION & IMPLEMENTATION Progress is confirmed at the end of each session and a priority action plan agreed to be completed by the client before next session. Thebreakthroughs happeninthehomework ©FraserJHay,2020
  • 8. Confidence, progress and results are counted, monitored and measured at the start of all subsequent sessions. The planisdiscussed andupdated. KPIs&Reporting Systems reviewed&discussed WEEKLY REVIEW ©FraserJHay,2020
  • 9. Please write your great title is here We help you craft a more compelling & engaging message MARKETING MESSAGE We help you to target & engage decision makers who need what you offer LEAD GENERATION We help you to convert sales Leadsintocusomers&clients SALES & SELLING We help you to automate & Systemise youwmarketing approach SYSTEMISE MARKETING MESSAGE LEAD GENERATION SALES & SELLING SYSTEMISE a NEW Marketing System ©FraserJHay,2020
  • 10. Progress Evaluation using your KPIs Challenges & Solutions Strategic Plan & Tactics Weekly Action Plan Each session starts with a review of yourlast7days&progress achieved. Progress Evaluation What’s holding you back & preventing thegrowth youwantisdiscussed indetail Challenges & Solutions The next stage of your plan of action isagreed&discussed indetail Strategic Plan & Tactics Progress from the session is documented andtheclientimplementstheweekly actionplan Your Weekly Action Plan How we spend our timeSessions are typically 1 – 2 hrs weekly online, on-site or on the phone ©FraserJHay,2020
  • 11. Progress is Guaranteed (When you apply what we share.) Review your progress every single day when you apply what we share. Generate confidence, progress and results and share your results with stakeholders, shareholders, investors & family If the plan isn’t working, change the plan not the goal. ©FraserJHay,2020
  • 12. Get a FREE club Membership and start growing your network CONTACTS GetFREE appstohelp youautomate&systemise yourmarketing activity SOFTWARE APPs Get FREE financial tools to help you plan & allocate resources FINANCIAL TOOLS Get a FREE copy of our referral marketing systemthatworks REFERRALS Value Added BONUSES What is the next marketing goal or objective that you want to achieve? ©FraserJHay,2020
  • 13. YEAR – 48 WEEKS EVERYTHING IN THE STANDARD PACKAGE Progress Evaluation System 7-in-1 Marketing Management System Promotional Copywriting Done- For-You Everything you need to plan, document & execute your plan INVEST IN YOUR BUSINESS NOW CONTACT US 90 DAYs -12 WEEKS Weekly Coaching Over Skype Case Study Examples Progress Guaranteed Phone & Email Support Weekly Action Plan INVEST IN YOUR BUSINESS NOW CONTACT US 12 x weekly coaching sessions. Paid monthly in advance. STANDARD OFFER 48 x weekly coaching sessions. Paid quarterly in advance. PREMIUM OFFER Our Fees Paid monthly in advance Achieve a Faster ROI Save 10% if Paid Upfront Achieve a Faster ROI Save 10% if Paid Upfront ©FraserJHay,2020
  • 14. The future depends on what you do today, so take action ©FraserJHay,2020 What Others Say…
  • 15. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 16. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 17. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 18. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 19. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 20. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 21. ©FraserJHay,2020 What Others Say… The future depends on what you do today, so take action
  • 22. FREE Strategy Call Can I help you? Maybe. Maybe not, but there’s a quick way to find out, and it’s FREE. On our call, we spend time discussing 4 key aspects of where you are on your marketing journey, what you want to achieve and how you will… Contact Us • Tel:+441542841319 • Mobile: +447714074446 • Skype: Pocketmentot • Email:fraser@growyourbusiness.tv www.growyourbusiness.tv Get in touch before your competitors do. ©FraserJHay,2020