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Launching
Agile Projects
Examples
Simon Girvan
@simongirvan
A summary of all the examples from the workshop
Elevator Pitch Example
For Pirates
who Need a new or additional parrot
the ‘Parrots Arrr Us’ Website
is a Pirate and Parrot matching service
that finds a parrot to perfectly match your needs
Unlike stealing one from another pirate
Our Product removes the risk of revenge attacks or a bad bird
‘Parrots Arrr
Us’ example
Product Box
• Benefits not features
• Emotions and feelings
Our ‘Why Are We Here’
• On a personal level, we want to develop ourselves
• We want to reach Certified Team Coach® level with Scrum Alliance
• Running workshops and facilitating large groups is good evidence
• This is a good professional challenge for us both
• We are passionate about sharing our experiences and want others to
get good results from these approaches too
• The submission has been accepted, so it will definitely go ahead (low
risk of being cancelled)
Conference
workshop
example
Our ‘Elevator Pitch’ 1
For people at this Agile conference
who want to learn new techniques and how to apply them
the Launching Agile Projects Workshop
is an interactive and informative workshop
that is hands-on, fun and useful
Unlike other ways to learn
Our Product allows participants to immerse themselves in the
material, embedding the learning more effectively
Conference
workshop
example
Our ‘Elevator Pitch’ 2
For people at this Agile conference
who want to learn new techniques and how to apply them
the Launching Agile Projects Approach
is a way of preparing for the start of a project
that helps teams get sufficient knowledge to start a project
Unlike other project start-up techniques
Our Product is a lightweight approach that uses a just enough, just
in time philosophy
Conference
workshop
example
Our ‘Product Box’
In Scope Not In Scope
Unsure
The NOT List
These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project
These are the things that you aren’t sure whether they are in scope or not in scope.
Based on ideas from “The Agile Samurai”, by Jonathan Rasmussan
@simongirvan
• Full Coverage of both Inception
Deck
• Limited coverage of LiftOff and
Chartering
• Exercises and Practical content
• Templates and Hand Outs
• Meaningful Examples
• Rehearse with at least one group
• Materials can be reused for other
events
• Exercises for all elements
• Feedback from every group
• Detailed discussion of each
element
• How to deal with detailed questions during the main sections
• Downloadable Resources?
• How far to go down the pirate route wrt costume, etc
Conference
workshop
example
Meet The Neighbours
Generic
example
Our ‘Meet The Neighbours’
Conference
workshop
example
Our Assumption MapOur Assumption MapOur Assumption Map
Assumption Map
Have
Evidence
Brainstorm all your assumptions and map onto the
horizontal axis first. 

Then, map onto vertical axis ands decide what to do!
@simongirvan
No
Evidence
Important
Not
Important
Based on ideas from @davidjbland, @danto_ma and @AlexOsterwalder.
There is
demand for this
workshop
Technique
has merit
Technique
is portable
Workshop
format is good
enough for
learning
Room
layout is
suitable
Exercise
choices are
suitable
People haven’t
heard much of
this before
Weighting
between ID
and LO is
OK
Weighting
between
content and
exercises is OK
Two presenters
are better than
one
Timeslot allocated
is conducive to the
workshop format
Pirate theme is
appropriate
Conference
workshop
example
Our ‘Candidate Solution’
Conference
workshop
example
Candidate Solution
‘Parrots Arrr
Us’ example
1.Fittingineverythingwewantinthe
timethatwehave
2.Havingenoughtimetoprepare
3.Willtheexercisesbeuseful?
4.Willpeopleactuallytakepartinthe
exercises
5.IsthesplitrightbetweentheInception
DeckandLiftoff?
AwakeList
Thesearethethingsweareareworriedmay
keepusawakeatnight
Whatarethethingsthatyoupersonallyareworryingabout?Thisismorethanjustproject
risks.Includenon-technicalfactorslikepeople,facilities,processes,skills,otherdemands
onyourtime,officepolitics,etc.Discussamongsttheteamwhatyoucandoaboutthem.
@simongirvan
Conference
workshop
example
Our ‘Wheel of Pain’
We are not based in same location so plan
at least 2 workshops where we can work
together. Use online collaboration tools.
There is a lot of information to try to get
across. Use pilot groups to test format.
Create templates and handouts to help
attendees remember the content.
Conference
workshop
example
Our ‘Choose Your Approach’
• Adhoc planning approach
• Collaborative online and in person
• Iterative – low detail to start
• Keep actions in Teams
• Content on Sharepoint
• No formal reporting
Conference
workshop
example
Choose Your Approach
How will we manage and
govern the project?
How will we
communicate with
stakeholders?
• Agile using Scrum
• 2 week Sprints
• Visible Backlog
• MMP as first release as early as
possible• All stakeholders invited to
Review/Demo• Real users from version 1 onwards
• Monthly update to Board
Generic
example
How Big Is This Ship? (Size It Up)
• Best guess rough estimate of size and duration
• Initial estimate of the team required to do this
Sprint 0
2 Senior Engineers
0.5 Infrastructure
MMP
Development
Standard Agile team
including BA, UX and
Architecture experience
Releases 2-n
Standard Agile team, including higher
level devops and test experience
2 Weeks 4 – 6 weeks
8 – 12 weeks
Start Developing in 2 weeks
MMP 4 – 6 weeks later
4-6 further versions
Team size 2-7
ROM Cost £180-£270k
ROM Duration 3 – 5 months
Generic
example
Our ‘How Big Is This Ship?’
Inception Deck
Good Enough for
Rehearsal
Include reviewers and
pilot workshop attendees
By end Jan 2019 By end Feb 2019 By end March
4 months duration
17 days effort (8.5 each)
Less than £100
First
Rehearsal
Revise and
more rehearsal
Prep &
Deliver
Preferably at least
one more
runthrough
Order print
materials
During April 10 May
2019
Conference
workshop
example
What’s Gonna Give? Decide the extent to which you expect each factor to
be flexible or fixed.

If too many are too fixed, consider forcing a minimum
number of points (say 10 if scoring 4 factors)
@simongirvan
Deliver All
The Features
Based on an idea from “The Agile Samurai” by Jonathan Rasmusson
0 1 2 3 4 5
0 1 2 3 4 5
0 1 2 3 4 5
0 1 2 3 4 5
0 1 2 3 4 5
0 1 2 3 4 5
0 1 2 3 4 5
Stay On
Budget
Can be flexible
on this
Must do
this
Deliver on
Time
Deliver High
Quality
Others may include Useability, Security, Supportability, Accessibility, etc. If they matter to you or your stakeholders include them!
Must
Must
Must
Must
Must
Must
Clarity of
Message
Portable
Ongoing
Support
Conference
workshop
example
Our ‘Final Test’
We do we know enough about this
project:
• We know what’s required to have enough
material available to present;
• We know how we intend to test it;
• We know what the first steps are.
We are ready to start!
Conference
workshop
example
Summary of the Inception Deck
• Why Are We Here:
• Why are we here?
• Elevator Pitch
• Product Box
What Can You Expect?
• Choose Your Approach
• Size it Up
• What’s Gonna Give?
• The Final Test
What Are We Being Asked To Do?
• The NOT List
• Meet The Neighbours
• Assumption Map
• Candidate Solution
• Awake List
• Wheel of Pain
In Scope Not In Scope
Unsure
The NOT List
These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project
These are the things that you aren’t sure whether they are in scope or not in scope.
Based on ideas from “The Agile Samurai”, by Jonathan Rasmussan
@simongirvan
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Awake ListThese are the things we are are worried may
keep us awake at night
What are the thing
s that you personally are worrying
abou
t? This
is more
than
just proje
ct risks. Inclu
de non-technical
facto
rs like peop
le, facilities,
processes,
skills
, other demands
on your
time, office politics, etc. Discuss amongst
the
team
what
you can do abou
t them
.
@sim
ongirvan
Based
on ideas
from
“The
Agile
Samu
rai”, by Jonat
han Rasm
ussan
What’s Gonna Give?
Decide the
extent to which
you expect each factor to
be flexible or fixe
d.

If too
many are
too
fixe
d, consider forcing a minim
um
number of points (say 10 if sco
ring 4 factors)
@simongirvan
Deliver All
The Features
Bas
ed on an idea from
“Th
e Agile Sam
urai” by Jon
athan Ras
musso
n
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
0
1
2
3
4
5
Stay On
Budget
Can be
flexib
le
on
this
Mu
st do
this
Deliver on
Time
Deliver High
Quality
Oth
ers
may include Use
ability,
Sec
urity, Sup
portability, Acc
essibility, etc. If they matter
to you
or you
r stakeh
olders
include them!
Mu
st
Mu
st
Mu
st
Mu
st
Mu
st
Mu
st
Assumption Map
Have
Evidence
Brains
torm all your assum
ptions
and map onto the
horizontal axis first. 
Then, map onto vertical axis ands decide what to do!
@simongirvan
No
Evidence
Important
Not
Important
Based
on ideas from by @david
jbland,
@danto
_ma and @AlexO
sterwa
lder.
The Journey
The first choice for pirates across
the seven seas
• We will understand what our customers need and develop our
services to meet a growing range of pirate needs, starting with
parrots.
• We will make the “Parrots Arrrr Us” website the first port of call for
pirates everywhere.
• We will make the “Parrots Arrrr Us” website accessible for pirates
with disabilities.
• We will be easy for our suppliers to do business with
Vision and Team Mission Examples ‘Parrots Arrr
Us’ example
Mission Tests Example
• The first version of the Parrots Arrrr Us website is
accessible from each of the seven seas.
• By 6 months parrots can be delivered to each of the 7
seas.
• The first version of the website is usable by Pirates with
one hook arm and one eye patch.
• By 6 months, the website is fully accessible to
international standards (WCAG 2.0)
• By 9 months, at least one additional product or service has
been launched.
‘Parrots Arrr
Us’ example
Alignment
Exercises and Artefacts that help the
team understand each other, and how
they can each make their maximum
contribution to the project
Simple Rules Example
1. Integrity - We do what we say we will do
2. Ingenuity - We collaborate to help us come up with the
best ideas
3. Impact - We focus on delivering value to the customer in
everything we do

4. Teamwork - We look out for each other and always offer to
help
Simple Rules
These are the things we value and believe in
A few (5 plus or minus 2) short descriptions of the values and beliefs that the team find important. 

Start with an action verb. Eg: “Ingenuity - We collaborate to help us come up with the best ideas.” @simongirvan
Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies
Generic
example
Working Agreement Example
Generic
example1. We don’t work on anything that isn’t on the Sprint Backlog

2. Our calendars are always up to date with location and
availability

3. All our meetings matter - No meeting purpose; no meeting

4. We have fun and don’t take ourselves too seriously

5. We respect each other’s quiet time - Headphones on means
no interruptions.
Working Agreement
These few (5 plus or minus 2) statements describe the contract between the team members. They describe specific
actions that the team have decided are important to them and will call each other out on. They will evolve with the team.
For example: “We respect each other’s quiet time - headphones on means no interruptions” @simongirvan
Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies
As a team, we work together best when…
Context
Assumption Map
Have
Evidence
Brains
torm all your assum
ptions
and map onto the
horizontal axis first. 
Then, map onto vertical axis ands decide what to do!
@simongirvan
No
Evidence
Important
Not
Important
Based
on ideas from by @david
jbland,
@danto
_ma and @AlexO
sterwa
lder.
Exercises and Artefacts that help the
team understand the external
environment and what they require of
others in order to succeed.
Context Diagram
‘Parrots Arrr
Us’ example
CommittedResources
Thesearetheresourcesthattheteamneedor
wanttohelpthemdelivertheproduct
Consideranythingthatmakesadifferencetotheteam’sabilitytodeliver.EgIT
resources,licences,training,accommodation,budgets,tools,time,availability
tostakeholders,hardware,etc
@simongirvan
Basedonideasfrom“Liftoff”,byDianaLarsonandAinsleyNies
CommittedResourcePriority
(M/S/C)
✔AWSHostingandstorageM
✔TravelBudgetM
✔StationaryBudgetM
TrainingS
✔SoftwareLicenceUpgradesC
ConferenceAttendanceC
4kMonitorsC
✔AccesstoendusersS
AllStakeholdersatSprintReviewsS
OfficeCoffeeMachineC
ElectronicWhiteboardC
Generic
example
Prospective Analysis Imagine all the possible events that could happen over
the next few months, both positive and negative. 

Assess their impact (positive and negative) on the
project and the likelihood of them happening. Be bold.
@simongirvanProbability
Won’t Happen
Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies
Unlikely 50/50 Chance Likely Will Happen
Impact
-3
-2
-1
0
3
2
1 Website V1 live
on June 1
Livestock license
rejected
First Successful
Order
Completed by
15 June
Process
orders from
Region 1
Delivery to all 7
seas available
Approval for
next project
idea
Problems
delivering to
certain areas
Full seven seas
service available
in version 1
Competitor will
launch before
we do
Idea is copied
by competitor
‘Parrots Arrr
Us’ example

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Inception deck and lift off examples

  • 1. Launching Agile Projects Examples Simon Girvan @simongirvan A summary of all the examples from the workshop
  • 2. Elevator Pitch Example For Pirates who Need a new or additional parrot the ‘Parrots Arrr Us’ Website is a Pirate and Parrot matching service that finds a parrot to perfectly match your needs Unlike stealing one from another pirate Our Product removes the risk of revenge attacks or a bad bird ‘Parrots Arrr Us’ example
  • 3. Product Box • Benefits not features • Emotions and feelings
  • 4. Our ‘Why Are We Here’ • On a personal level, we want to develop ourselves • We want to reach Certified Team Coach® level with Scrum Alliance • Running workshops and facilitating large groups is good evidence • This is a good professional challenge for us both • We are passionate about sharing our experiences and want others to get good results from these approaches too • The submission has been accepted, so it will definitely go ahead (low risk of being cancelled) Conference workshop example
  • 5. Our ‘Elevator Pitch’ 1 For people at this Agile conference who want to learn new techniques and how to apply them the Launching Agile Projects Workshop is an interactive and informative workshop that is hands-on, fun and useful Unlike other ways to learn Our Product allows participants to immerse themselves in the material, embedding the learning more effectively Conference workshop example
  • 6. Our ‘Elevator Pitch’ 2 For people at this Agile conference who want to learn new techniques and how to apply them the Launching Agile Projects Approach is a way of preparing for the start of a project that helps teams get sufficient knowledge to start a project Unlike other project start-up techniques Our Product is a lightweight approach that uses a just enough, just in time philosophy Conference workshop example
  • 8. In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you aren’t sure whether they are in scope or not in scope. Based on ideas from “The Agile Samurai”, by Jonathan Rasmussan @simongirvan • Full Coverage of both Inception Deck • Limited coverage of LiftOff and Chartering • Exercises and Practical content • Templates and Hand Outs • Meaningful Examples • Rehearse with at least one group • Materials can be reused for other events • Exercises for all elements • Feedback from every group • Detailed discussion of each element • How to deal with detailed questions during the main sections • Downloadable Resources? • How far to go down the pirate route wrt costume, etc Conference workshop example
  • 10. Our ‘Meet The Neighbours’ Conference workshop example
  • 11. Our Assumption MapOur Assumption MapOur Assumption Map Assumption Map Have Evidence Brainstorm all your assumptions and map onto the horizontal axis first. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from @davidjbland, @danto_ma and @AlexOsterwalder. There is demand for this workshop Technique has merit Technique is portable Workshop format is good enough for learning Room layout is suitable Exercise choices are suitable People haven’t heard much of this before Weighting between ID and LO is OK Weighting between content and exercises is OK Two presenters are better than one Timeslot allocated is conducive to the workshop format Pirate theme is appropriate Conference workshop example
  • 15. Our ‘Wheel of Pain’ We are not based in same location so plan at least 2 workshops where we can work together. Use online collaboration tools. There is a lot of information to try to get across. Use pilot groups to test format. Create templates and handouts to help attendees remember the content. Conference workshop example
  • 16. Our ‘Choose Your Approach’ • Adhoc planning approach • Collaborative online and in person • Iterative – low detail to start • Keep actions in Teams • Content on Sharepoint • No formal reporting Conference workshop example
  • 17. Choose Your Approach How will we manage and govern the project? How will we communicate with stakeholders? • Agile using Scrum • 2 week Sprints • Visible Backlog • MMP as first release as early as possible• All stakeholders invited to Review/Demo• Real users from version 1 onwards • Monthly update to Board Generic example
  • 18. How Big Is This Ship? (Size It Up) • Best guess rough estimate of size and duration • Initial estimate of the team required to do this Sprint 0 2 Senior Engineers 0.5 Infrastructure MMP Development Standard Agile team including BA, UX and Architecture experience Releases 2-n Standard Agile team, including higher level devops and test experience 2 Weeks 4 – 6 weeks 8 – 12 weeks Start Developing in 2 weeks MMP 4 – 6 weeks later 4-6 further versions Team size 2-7 ROM Cost £180-£270k ROM Duration 3 – 5 months Generic example
  • 19. Our ‘How Big Is This Ship?’ Inception Deck Good Enough for Rehearsal Include reviewers and pilot workshop attendees By end Jan 2019 By end Feb 2019 By end March 4 months duration 17 days effort (8.5 each) Less than £100 First Rehearsal Revise and more rehearsal Prep & Deliver Preferably at least one more runthrough Order print materials During April 10 May 2019 Conference workshop example
  • 20. What’s Gonna Give? Decide the extent to which you expect each factor to be flexible or fixed. If too many are too fixed, consider forcing a minimum number of points (say 10 if scoring 4 factors) @simongirvan Deliver All The Features Based on an idea from “The Agile Samurai” by Jonathan Rasmusson 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay On Budget Can be flexible on this Must do this Deliver on Time Deliver High Quality Others may include Useability, Security, Supportability, Accessibility, etc. If they matter to you or your stakeholders include them! Must Must Must Must Must Must Clarity of Message Portable Ongoing Support Conference workshop example
  • 21. Our ‘Final Test’ We do we know enough about this project: • We know what’s required to have enough material available to present; • We know how we intend to test it; • We know what the first steps are. We are ready to start! Conference workshop example
  • 22. Summary of the Inception Deck • Why Are We Here: • Why are we here? • Elevator Pitch • Product Box What Can You Expect? • Choose Your Approach • Size it Up • What’s Gonna Give? • The Final Test What Are We Being Asked To Do? • The NOT List • Meet The Neighbours • Assumption Map • Candidate Solution • Awake List • Wheel of Pain In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you aren’t sure whether they are in scope or not in scope. Based on ideas from “The Agile Samurai”, by Jonathan Rasmussan @simongirvan 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake ListThese are the things we are are worried may keep us awake at night What are the thing s that you personally are worrying abou t? This is more than just proje ct risks. Inclu de non-technical facto rs like peop le, facilities, processes, skills , other demands on your time, office politics, etc. Discuss amongst the team what you can do abou t them . @sim ongirvan Based on ideas from “The Agile Samu rai”, by Jonat han Rasm ussan What’s Gonna Give? Decide the extent to which you expect each factor to be flexible or fixe d. If too many are too fixe d, consider forcing a minim um number of points (say 10 if sco ring 4 factors) @simongirvan Deliver All The Features Bas ed on an idea from “Th e Agile Sam urai” by Jon athan Ras musso n 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay On Budget Can be flexib le on this Mu st do this Deliver on Time Deliver High Quality Oth ers may include Use ability, Sec urity, Sup portability, Acc essibility, etc. If they matter to you or you r stakeh olders include them! Mu st Mu st Mu st Mu st Mu st Mu st Assumption Map Have Evidence Brains torm all your assum ptions and map onto the horizontal axis first. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @david jbland, @danto _ma and @AlexO sterwa lder.
  • 24.
  • 25. The first choice for pirates across the seven seas • We will understand what our customers need and develop our services to meet a growing range of pirate needs, starting with parrots. • We will make the “Parrots Arrrr Us” website the first port of call for pirates everywhere. • We will make the “Parrots Arrrr Us” website accessible for pirates with disabilities. • We will be easy for our suppliers to do business with Vision and Team Mission Examples ‘Parrots Arrr Us’ example
  • 26. Mission Tests Example • The first version of the Parrots Arrrr Us website is accessible from each of the seven seas. • By 6 months parrots can be delivered to each of the 7 seas. • The first version of the website is usable by Pirates with one hook arm and one eye patch. • By 6 months, the website is fully accessible to international standards (WCAG 2.0) • By 9 months, at least one additional product or service has been launched. ‘Parrots Arrr Us’ example
  • 27. Alignment Exercises and Artefacts that help the team understand each other, and how they can each make their maximum contribution to the project
  • 28. Simple Rules Example 1. Integrity - We do what we say we will do 2. Ingenuity - We collaborate to help us come up with the best ideas 3. Impact - We focus on delivering value to the customer in everything we do 4. Teamwork - We look out for each other and always offer to help Simple Rules These are the things we value and believe in A few (5 plus or minus 2) short descriptions of the values and beliefs that the team find important. Start with an action verb. Eg: “Ingenuity - We collaborate to help us come up with the best ideas.” @simongirvan Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies Generic example
  • 29. Working Agreement Example Generic example1. We don’t work on anything that isn’t on the Sprint Backlog 2. Our calendars are always up to date with location and availability 3. All our meetings matter - No meeting purpose; no meeting 4. We have fun and don’t take ourselves too seriously 5. We respect each other’s quiet time - Headphones on means no interruptions. Working Agreement These few (5 plus or minus 2) statements describe the contract between the team members. They describe specific actions that the team have decided are important to them and will call each other out on. They will evolve with the team. For example: “We respect each other’s quiet time - headphones on means no interruptions” @simongirvan Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies As a team, we work together best when…
  • 30. Context Assumption Map Have Evidence Brains torm all your assum ptions and map onto the horizontal axis first. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @david jbland, @danto _ma and @AlexO sterwa lder. Exercises and Artefacts that help the team understand the external environment and what they require of others in order to succeed.
  • 33. Prospective Analysis Imagine all the possible events that could happen over the next few months, both positive and negative. Assess their impact (positive and negative) on the project and the likelihood of them happening. Be bold. @simongirvanProbability Won’t Happen Based on ideas from “Liftoff”, by Diana Larson and Ainsley Nies Unlikely 50/50 Chance Likely Will Happen Impact -3 -2 -1 0 3 2 1 Website V1 live on June 1 Livestock license rejected First Successful Order Completed by 15 June Process orders from Region 1 Delivery to all 7 seas available Approval for next project idea Problems delivering to certain areas Full seven seas service available in version 1 Competitor will launch before we do Idea is copied by competitor ‘Parrots Arrr Us’ example