More Related Content
Viewers also liked
Similar to DIGICONF - Becoming a Social Business
Similar to DIGICONF - Becoming a Social Business (20)
Recently uploaded
Recently uploaded (20)
DIGICONF - Becoming a Social Business
- 1. Mark SooHoo Director of Digital, Middle East Mark.SooHoo@Edelman.com #DIGICONF BECOMING A SOCIAL BUSINESS @MarkSooHoo
- 2. “I'm sorry that this was such a long letter, but I didn't have time to write you a short one.” - Blaise Pascal #DIGICONF @MarkSooHoo
- 3. W There is a content surplus @MarkSooHoo
- 4. W There is a content surplus @MarkSooHoo 85% of consumers use a second screen device while watching TV #DIGICONF
- 5. W There is a content surplus @MarkSooHoo 85% of consumers use a second screen device while watching TV #DIGICONF “Arabic is the fastest growing language on Twitter...We have 400m tweets daily, with 17m of them in the Arabic language.” @Kavelicious
- 6. There is an attention deficit @MarkSooHoo
- 7. There is an attention deficit 90% of Facebook engagement happens within the first three hours of a post. 92% of retweets within 1st hour. #DIGICONF @MarkSooHoo
- 8. PAID MEDIA OWNED MEDIA EARNED MEDIA CUSTOMERS/ ADVOCATES INFLUENCERS TRADITIONAL MEDIA Consumer lives are unpredictable @MarkSooHoo
- 9. PAID MEDIA OWNED MEDIA EARNED MEDIA CUSTOMERS/ ADVOCATES INFLUENCERS TRADITIONAL MEDIA Consumer lives are unpredictable The social customer participates a variety of different ways; brands need to be omnipresent and engage with them @britopian #DIGICONF @MarkSooHoo
- 10. Everyone is influential @MarkSooHoo
- 11. Everyone is influential Consumers are 71% more likely to make a purchase based on social media referrals @Hubspot #DIGICONF @MarkSooHoo
- 12. Business objectives remain constant @MarkSooHoo
- 13. Business objectives remain constant The story of “Big Data” today isn’t about data. It’s about people. @MonteLutz #DIGICONF @MarkSooHoo
- 14. “Organizations can’t have effective external conversations unless they can have effective internal conversations first” @Britopian #DIGICONF
- 15. “Organizations can’t have effective external conversations unless they can have effective internal conversations first” @Britopian #DIGICONF
- 16. Where does “social” start and end? @MarkSooHoo
- 17. Where does “social” start and end? @MarkSooHoo
- 18. Where does “social” start and end? Social monitoring Customer service Technical Communications Community management Government relations @MarkSooHoo
- 19. Less of This #DIGICONF @MarkSooHoo
- 20. More of This #DIGICONF @MarkSooHoo
- 22. Puppies...the answer is always puppies @MarkSooHoo
- 23. “People don’t do business with companies. People do business with people.” @SmarterPlanet #DIGICONF
- 25. Becoming a Media Company #DIGICONF @MarkSooHoo
- 26. Becoming a Media Company #DIGICONF You don’t need to design ads that look like editorial content. Great content is your ad. @RichardWEdelman #DIGICONF @MarkSooHoo
- 27. Content: They are content machines with an “always on” mentality. Relevant: They are relevant to someone at every moment in time. Recent: They are recent and in many cases, real- time. Omnipresent: Media companies own search and everything else. Agile: Media companies move quickly when it comes to content creation/distribution. 1 2 3 4 5 @MarkSooHoo#DIGICONF
- 28. A social business strategy helps evolve the thinking and preparedness of an organization bridging internal and external social initiatives resulting in collaborative connections, processes and shared value for all stakeholders (customers, partners, employees).“ ” Social Business Strategy Is Required To Facilitate This Transformation @MarkSooHoo#DIGICONF
- 29. 4 3 The Stakeholder Ecosystem Value Creation Model OPERATIONAL EXCELLENCE INTERNAL (employees) EXTERNAL (customers, partners, media) THE SOCIAL BUSINESS SALES/REVENUE CUSTOMER ADVOCACY PRODUCT FEEDBACK COMMUNITY ENGAGEMENT CUSTOMER/SALES SUPPORT CUSTOMER SATISFACTION COLLABORATION KNOWLEDGE SHARING SOCIAL ENABLEMENT PROCESS IMPROVEMENT PRODUCT INNOVATION EMPLOYEE ADVOCACY SOCIAL BRAND 1 2 @MarkSooHoo#DIGICONF From @Britopian
- 30. Create Brand Superheroes (Internal, then external) #DIGICONF @MarkSooHoo
- 32. Understanding The Social Brand Versus Social Business Community Management Marketing Customer Service Communications Events Campaigns Advocacy Crisis SOCIAL BRAND (External) SOCIAL BUSINESS(Internal) RESULTS Training Process Collaboration Organization Models Research & Development Policies & Guidelines Knowledge Sharing Culture Programs Infrastructure @armano created this #DIGICONF @MarkSooHoo
- 33. Mark SooHoo Director of Digital, Middle East Mark.SooHoo@Edelman.com #DIGICONF BECOMING A SOCIAL BUSINESS @MarkSooHoo