This document introduces mobile marketing and outlines why it is an effective strategy. It notes that 94% of people have their cell phones within arms reach 24 hours a day and 90% of text messages are read within 3 minutes, demonstrating high engagement with mobile devices. The document then describes the software's ability to use outbound SMS to promote events, specials, and coupons and inbound SMS to generate leads. It lists additional mobile marketing tactics like creating landing pages, QR codes, coupons, and optimizing websites for mobile.