Using data and analytics is only the first step. Understanding why you need to measure what you want to, is vital to make sense of how your strategy can use data for decision-making.
Overworked creatives are producing more content than ever before [infographic]iFactory Digital
Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked.
More work, less time – it's taking a toll on creative output and the quality of creative web design ideas.
This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents.
https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever
Room to fail – encouraging innovation. Digital transformation conference, 21 ...CharityComms
Polly Cook, senior digital project manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Using digital to transform service delivery. Digital transformation conferenc...CharityComms
Erin Hedger, digital manager, Depression Alliance
Alison McCormack, founder, We Are MC2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Overworked creatives are producing more content than ever before [infographic]iFactory Digital
Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked.
More work, less time – it's taking a toll on creative output and the quality of creative web design ideas.
This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents.
https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever
Room to fail – encouraging innovation. Digital transformation conference, 21 ...CharityComms
Polly Cook, senior digital project manager, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Using digital to transform service delivery. Digital transformation conferenc...CharityComms
Erin Hedger, digital manager, Depression Alliance
Alison McCormack, founder, We Are MC2
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
10 ways to fail as a Business Analyst - Lubaina RangwalaConverge Pune
This talk is about the common pitfalls of being an Analyst. From start-ups to well established organisations, this talk highlights some of the most common failures made by a Business Analyst.
Enterprise Social Network Playbook - The SurveyLouise McGregor
I'm working on a short book explaining how to roll out an Enterprise Social Network - as part of that I want to ask others who are working in the same area about their experience
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
Using tech to improve workplace productivity & communicstion updates (1)Chandni Sahgal
Technology is making it easier to communicate with Employees and work in Virtual Team across the Globe. it is also making it easier to improve Work Life Balance by Telecommuting and Working from Home and Remote locations. The Tech @ Workplace is getting very affordable as well for SME`s and MSME`s and Individual Professionals workinh out of SOHOS
In the 3rd of 3 joint webinars with Beezy and CardioLog Analytics, we discussed the basics of gamification, and how you can develop a "motivation hacking" strategy within SharePoint or Office 365 to help shape user behavior and improve adoption and engagement.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...Alexander Abell
This presentation was given to the University of South Florida American Marketing Association (USF AMA) on April 10, 2018.
The discussion focused on how to utilize a strategic framework to align company goals and objectives to key performance metrics and drive positive business growth and results.
It highlights qualities of a "Marketing Unicorn" or a data-driven marketer with domain expertise and statistics/analytics skills and a sound understanding of consumers and/or markets.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
The Nuts and Bolts of Measuring SharePoint ActivityChristian Buckley
To determine whether something has been successful, organizations must create a baseline of activity, monitor and measure over time, and then compare the results to the baseline. One of the leading conflicts between business users and IT happens when there is not accurate data around what is actually happening within the system. Thus, measuring the success of SharePoint should begin with SMART goals: specific, measurable, attainable, relevant, and time-bound.
Slides from a joint webinar with Christian Buckley, Microsoft MVP and CMO of Beezy, and Tal Ben-David from CardioLog Analytics. The intent of this session is to help organizations to learn more about what can be achieved out-of-the-box and through the partner ecosystem to get SharePoint measurements back on track, with a comparison between out-of-the-box SharePoint analytics usage to help attendees understand the direction Microsoft is headed in, as well as an in-depth demonstration of advanced analytics that you can use today to achieve SMART goals.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
What do dogs and bots have in common? | Charity digital conference | 21 Novem...CharityComms
Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
10 ways to fail as a Business Analyst - Lubaina RangwalaConverge Pune
This talk is about the common pitfalls of being an Analyst. From start-ups to well established organisations, this talk highlights some of the most common failures made by a Business Analyst.
Enterprise Social Network Playbook - The SurveyLouise McGregor
I'm working on a short book explaining how to roll out an Enterprise Social Network - as part of that I want to ask others who are working in the same area about their experience
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
Using tech to improve workplace productivity & communicstion updates (1)Chandni Sahgal
Technology is making it easier to communicate with Employees and work in Virtual Team across the Globe. it is also making it easier to improve Work Life Balance by Telecommuting and Working from Home and Remote locations. The Tech @ Workplace is getting very affordable as well for SME`s and MSME`s and Individual Professionals workinh out of SOHOS
In the 3rd of 3 joint webinars with Beezy and CardioLog Analytics, we discussed the basics of gamification, and how you can develop a "motivation hacking" strategy within SharePoint or Office 365 to help shape user behavior and improve adoption and engagement.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
The Elusive Data-Driven Marketing Unicorn - Using Google Analytics to Stand O...Alexander Abell
This presentation was given to the University of South Florida American Marketing Association (USF AMA) on April 10, 2018.
The discussion focused on how to utilize a strategic framework to align company goals and objectives to key performance metrics and drive positive business growth and results.
It highlights qualities of a "Marketing Unicorn" or a data-driven marketer with domain expertise and statistics/analytics skills and a sound understanding of consumers and/or markets.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
The Nuts and Bolts of Measuring SharePoint ActivityChristian Buckley
To determine whether something has been successful, organizations must create a baseline of activity, monitor and measure over time, and then compare the results to the baseline. One of the leading conflicts between business users and IT happens when there is not accurate data around what is actually happening within the system. Thus, measuring the success of SharePoint should begin with SMART goals: specific, measurable, attainable, relevant, and time-bound.
Slides from a joint webinar with Christian Buckley, Microsoft MVP and CMO of Beezy, and Tal Ben-David from CardioLog Analytics. The intent of this session is to help organizations to learn more about what can be achieved out-of-the-box and through the partner ecosystem to get SharePoint measurements back on track, with a comparison between out-of-the-box SharePoint analytics usage to help attendees understand the direction Microsoft is headed in, as well as an in-depth demonstration of advanced analytics that you can use today to achieve SMART goals.
Generate UK Digital Marketing Strategy seminar 2012 Generate UK
slides from the various presentations at the Generate UK Digital Marketing Strategy seminar held in October 2012 at The Donnington Grove Hotel in Newbury.
What do dogs and bots have in common? | Charity digital conference | 21 Novem...CharityComms
Helen McKenna-Aspell, group head of marketing and income generation, The Charity for Civil Servants
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...Stickyeyes
Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success
SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy.
But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment.
Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive.
Good, Better, Best Strategies for Social Adoption in SharePointChristian Buckley
The world is witnessing the dawn of the social organization, with rapidly evolving solutions that impact team dynamics, collaboration, and real-time communication. For many managers, it can difficult keeping up with all of the features and roadmaps. New options within SharePoint, Office365 and Yammer are exciting, but many teams struggle to develop a social strategy that aligns with their business needs.
This session will walk through the levels of SharePoint and Yammer integration available today as well as other features, such as Delve and Office Graph, providing some real-world examples and guidance to help attendees make more informed choices and develop the right social strategy for their organizations.
THERE ARE MANY WAYS TO SAVE MONEY
Let’s keep this one simple and clean - just a bunch of relatively easy ways to save money. As you incorporate more and more of these tips into your life, the savings add up and it wouldn’t surprise me if you could save thousands over the course of a year.
It will take a little work on your part but those thousands of money in savings are what helped us get out of debt earlier, kept us out of debt for several years and will hopefully help us pay off our recent doing business as well.
1) Cook at home often: Start out with the habit of cooking at home once a week and slowly increase the frequency until you find a balance between saving money and getting stressed out.
2) Make your own coffee: Everyone seems to have heard of the latte factor. Even though the author may have overestimated the savings from skipping a latte at Starbucks, don’t underestimate the ding it puts in your pocket in the long run. You don’t have to entirely ban drinking coffee, but skip it as often as possible unless you make it at home.
3) Make a list before going shopping: They call it impulse buying for a reason. Humans simply have a very tough time resisting the temptation to purchase extras while shopping. Without a list you will buy items that you simply do not need. Even worse is when your forget to purchase the actual item you came to the store for in the first place. If you plan on cooking at home, pre-plan a rough menu and make a list before you go grocery shopping. Getting all that you need in one trip can help avoid another unnecessary trip and temptation.
4) Go grocery shopping while you are in a hurry: Maybe you need to go out in a couple of hours. Or your favorite show is going to be on TV after a couple of hours. Try to squeeze in the grocery trip in that intermediate time. Armed with your grocery list, you should be in-and-out very quickly with little time for meandering and getting tempted to buy things you don’t need.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
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6. ➔ Ex-Googler. That sums up how I started
my life in Digital.
➔ Interested in exploring human
connection with brands online.
➔ Moved to Melbourne in 2009.
➔ Indian roots, Australian wings.
➔ Passionate about making the internet a
better place. Corny, but true.
➔ Spelling colour without the ‘u’ irks me
LOTS.
Hello!
Soumya Indurti
Founder & CEO
Connect Labs
7.
8. @connectlabs
“If strategy is the blueprint for building an
organisation, metrics are the concrete,
wood, drywall, and bricks.”
9. What do we measure?
Data viz for different
goals
13. You want to leverage your data in
ways that create new growth, cut
waste, increase customer
satisfaction, or otherwise improve
company performance.
16. What is
Behavioral
Analytics?
A tool to track the
actions that users take
within a digital product
and organizes raw event
data into a timeline, also
known as a user journey
17.
18. Online struggle is
▪ Hard to identify
▪ Hard to reproduce
▪ Hard to quantify
▪ All too common
19. Why should companies
use behavioral analytics?
Customer centric
Hyper personalization to the
segment of one!
Shift in focus
Focus on enterprise goals rather
than departmental
22. Why should companies
use behavioral analytics?
Keep up with
pace
Delivers at a pace that nearly
matches user’s decision-making
process
Design thinking
Brings together analytics and
creativity