Calero's software allows users to access targeted video advertising playlists on their TV by linking their computer or phone to their TV. Advertisers create playlists that are targeted to users based on their online media preferences and TV viewing history/demographics. When a user selects a link in a playlist, the associated video is streamed to their TV, and the advertiser is billed accordingly. This provides a way for advertisers to monetize video views on TV in a targeted manner coordinated with online call-to-action.