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Business Intelligence

Business intelligence involves analyzing business practices and key performance indicators to optimize resource allocation and drive continuous improvement. Metrics are measured at each stage of the marketing funnel to understand cost per lead. KPI reports are used to evaluate marketing efforts and ensure the highest returns.

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Sam Beal & Associates Business Intelligence Inbound Marketing High Technology Sam Beal & Associates ©2013
What is Business Intelligence Analytic analysis of business practices KPI – Key Performance Indicators Use KPI Reports for Resource allocation Continuous improvement Sam Beal & Associates ©2013
The Funnel Measure everything Sam Beal & Associates ©2013
KPI – CPL Analysis Sam Beal & Associates ©2013

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Business Intelligence

  • 1.
    Sam Beal &Associates Business Intelligence Inbound Marketing High Technology Sam Beal & Associates ©2013
  • 2.
    What is BusinessIntelligence Analytic analysis of business practices KPI – Key Performance Indicators Use KPI Reports for Resource allocation Continuous improvement Sam Beal & Associates ©2013
  • 3.
    The Funnel Measure everything Sam Beal & Associates ©2013
  • 4.
    KPI – CPLAnalysis Sam Beal & Associates ©2013