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TV Bt Model
The document describes a 6 step behavioral advertising model for TV: 1) A viewer sends a URL to their TV player, 2) The player sends the URL and IP to a Calero database server, 3) The server qualifies relevant links to send back to the player, 4) The player receives qualified links, 5) If the viewer clicks a link the server records it, 6) A click confirmation bills the advertiser.
TV Bt Model
- 1. TV Behavioral AdModel Calero Server Advertiser / content provider Links 1 internet home
- 2. TV Behavioral AdModel Viewer sends a URL to player 2 Calero Server Advertiser / content provider
- 3. TV Behavioral AdModel url & IP are sent to calero db 3 Calero Server Advertiser / content provider
- 4. TV Behavioral AdModel Qualified links sent to client 4 Calero Server Advertiser / content provider
- 5. TV Behavioral AdModel Viewer clicks Link 5 Calero Server Advertiser / content provider
- 6. TV Behavioral AdModel click confirm = bill $ 6 Calero Server Advertiser / content provider Links
Editor's Notes
- #2 Client app for laptops and smart-phones 70% adults (50% age 9 - 17) surf the web while watching TV Server app for TV players Entertainment PCs Advanced Game Consoles (PS3, XBOX-360) web-media capable Blu-Ray (emerging class)