Kengetallen en benchmarks, op basis van input van meer dan 7.000 (MKB) bedrijven. Inbound marketing en sales zijn effectief, maar hoef effectief precies? En wat zijn ervaringscijfers als het gaat om bijvoorbeeld bloggen, sociale media en online lead generatie in B2B? Doe jullie voordeel met deze ervaringscijfers vanuit diverse branches.
Kengetallen en benchmarks, op basis van input van meer dan 7.000 (MKB) bedrijven. Inbound marketing en sales zijn effectief, maar hoef effectief precies? En wat zijn ervaringscijfers als het gaat om bijvoorbeeld bloggen, sociale media en online lead generatie in B2B? Doe jullie voordeel met deze ervaringscijfers vanuit diverse branches.
This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including:
• Web Pages
• Blogging
• Landing Pages
• Twitter
• ...and more!
Use these marketing benchmarks to help develop your marketing strategy. By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.
Every good marketing professional knows the importance of inbound marketing in increasing traffic and generating new leads, but are you taking your efforts to the next level? Are you blogging frequently enough? Are you effectively promoting your content? Does your website even have enough content?
While you may have answered yes to these questions, the simple fact remains that many organizations just aren't going that extra mile to improve the results of their digital marketing efforts.
This slide deck details the relationship between improved traffic growth & lead generation and common inbound marketing benchmarks, gathered from more than 7,000 B2C and B2B businesses.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
Kengetallen en benchmarks, op basis van input van meer dan 7.000 (MKB) bedrijven. Inbound marketing en sales zijn effectief, maar hoef effectief precies? En wat zijn ervaringscijfers als het gaat om bijvoorbeeld bloggen, sociale media en online lead generatie in B2B? Doe jullie voordeel met deze ervaringscijfers vanuit diverse branches.
This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including:
• Web Pages
• Blogging
• Landing Pages
• Twitter
• ...and more!
Use these marketing benchmarks to help develop your marketing strategy. By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.
Every good marketing professional knows the importance of inbound marketing in increasing traffic and generating new leads, but are you taking your efforts to the next level? Are you blogging frequently enough? Are you effectively promoting your content? Does your website even have enough content?
While you may have answered yes to these questions, the simple fact remains that many organizations just aren't going that extra mile to improve the results of their digital marketing efforts.
This slide deck details the relationship between improved traffic growth & lead generation and common inbound marketing benchmarks, gathered from more than 7,000 B2C and B2B businesses.
Local Search Review & Training
1) Review of Search Landscape
2) Introduction to Local Search
3) Local Search Citations & Links
4) Review Management
5) Claim Google Places Listing
6) Optimize Google Places Listing
7) Business Example
8) Submitting Directory Listings
9) Coupons & Specials
10) Google Earth
11) On-page Local Search Requirements
12) Facebook Place Page
13) Tracking (Clicks & Calls)
Marketing Benchmarks from 7000 businesses that use the Hubspot marketing platform. The statistics prove both traffic and lead generation improvements for blogging, adding content pages, using Landing Pages and Social Media. this is true for either B2B or B2C companies.
Every business wants the same thing, more eyes, more traffic, more customers. Ways to do this have changed over the years. Content and value rule. You can create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.
his report will dive into how you can
increase both traffic and leads
by improving a variety of different
marketing assets---think web pages,
blogging, landing pages, Twitter & mor
Relaciones entrelas claves de inbound marketing y el volumen de tráfico generado de leads proveniente de web, landing pages,blogging, twitter y facebook
This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets---think web pages, blogging, landing pages, Twitter & more.
While branding, target market, and content types are important pieces of the puzzle, this presentation will show you how to determine the ad budget and amount of social media content you need to create to reach your monthly revenue goals.
If you'd like this presentation given at your organization or group, please contact Rose Souders at rose@potluckconsulting.com
Marketing Benchmarks from 7000 businesses that use the Hubspot marketing platform. The statistics prove both traffic and lead generation improvements for blogging, adding content pages, using Landing Pages and Social Media. this is true for either B2B or B2C companies.
Every business wants the same thing, more eyes, more traffic, more customers. Ways to do this have changed over the years. Content and value rule. You can create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.
his report will dive into how you can
increase both traffic and leads
by improving a variety of different
marketing assets---think web pages,
blogging, landing pages, Twitter & mor
Relaciones entrelas claves de inbound marketing y el volumen de tráfico generado de leads proveniente de web, landing pages,blogging, twitter y facebook
This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets---think web pages, blogging, landing pages, Twitter & more.
While branding, target market, and content types are important pieces of the puzzle, this presentation will show you how to determine the ad budget and amount of social media content you need to create to reach your monthly revenue goals.
If you'd like this presentation given at your organization or group, please contact Rose Souders at rose@potluckconsulting.com
Presentation from V3 Integrated Marketing about why social media and blogs work for business.
This short presentation combines recent information from HubSpot survey of over 1400 businesses and research about the ROI of social media, to make the case that social media WORKS.
Artikel in 'C' over emotie in zakelijke communicatie. Over de onderschatte kracht van emotie in B2B. En het beter benutten van klantpsychologie en neuromarketing enerzijds en data gedreven, digitale communicatie anderzijds.
Digitale en tòch persoonlijke B2B marketing & sales
Gunning op blauwe ogen of decolleté is passé. Hoe verleid je wèl de zakelijke klant?
Hoe bereik je een steeds ongrijpbaarder klant in B2B?! Traditionele marketing en sales werken niet langer. Klanten zijn kritischer en beter geïnformeerd dan ooit. Succesvol verkopen wordt steeds meer ‘op afstand helpen te kopen’. Deze masterclass inspireert tot het beter benutten van kansen in een digitale en tòch persoonlijke dialoog.
Het is tijd voor B2B marketing en communicatieprofessionals om juist ook tactisch, in de dag-tot-dag samenwerking met sales meetbaar het verschil te maken. Een optimaal zelfbegrip en klantbegrip vormt daarbij de basis voor aantoonbaar meer effectieve klantwerving en –binding.
Succesvolle B2B marketeers bewijzen hun meerwaarde in sales. Offline en steeds meer online, via goed gekwalificeerde leads. En door sales te voorzien van relevante en goed getimede (klant)informatie.
Meer, vooral technische content uitspuwen is zinloos. De meeste klantbeslissingen zijn onbewust en komen eerder voort vanuit emotie dan zakelijke ratio. Voor optimale conversie dient content daarom het klantinstinct optimaal te prikkelen.
Deze masterclass combineert praktische inzichten vanuit inbound marketing en klantpsychologie. Het laat zien hoe in de huid (of bovenkamer!) van de zakelijke klant te kruipen. En geeft aan de hand van 10 praktische stappen inspiratie tot nadenken èn doen in B2B digitale marketing:
- Wat drijft de klant in B2B echt?
- Hoe stel je vast of jullie commercieel proces optimaal aansluit op zijn koopproces?
- Sales: interne klant en/of business partner?
- Wat zijn goede voorbeelden hoe het niet moet (en hoe het ook kan!)?
- Wat zijn de stappen die je morgen zelf kunt zetten voor meer commerciële impact?
Wat is lead management? Waarom is effectief lead management in b2b belangrijker dan ooit? Wat zijn de onderdelen van lead management? Bekeken vanuit prospects en klanten, wat is succesvol lead management? Met praktische voorbeelden, ook op het gebied van Marketing/Sales alignment en marketingautomatisering. Sessie Lead Management, tijdens NIMA masterclass verzorgd door Paul Hassels Monning.
Verkopen in zakelijke markten verandert razendsnel. De klant zit stevig in de ‘driver’s seat’ en heeft dankzij het internet, sociale media en mobiele technologie altijd en overal de beschikking over een overvloed aan informatie. Op 12 mei 2014 verkenden we met een groep van BRUG alumni en introducés welke vragen (en antwoorden) dit oproept voor marketing en salesteams in B2B.
Design, gebruiksvriendelijkheid en functionaliteit dienen hand in hand te gaan bij een optimale webervaring. Juist ook in B2B. Hierbij ruim 50 inspirerende voorbeelden in homepage design. Uit diverse branches, als voorbeeld in business-to-business.
Toegegeven, sommige van deze '100 awesome marketing stats' gaan sec over de USA. En diverse statistieken geven de situatie weer van 2011. Toch is deze informatie van DutchmarQ partner HubSpot juist ook in 2012 bijzonder waardevol om de kracht van de juiste content aan te geven. Outbound marketing op basis van betaalde media die de klant onderbreekt en afleidt heeft z'n langste tijd gehad.
Tijd voor inbound marketing. Juist ook in B2B/ business to business.
Doelgroep: professionals met de rol van interim marketing directeur, marketing directeur, commercieel directeur, sales directeur of algemeen manager.
Travel 2.0, deel van de presentatie verzorgd door VisitReturn & DutchmarQ voor een gerenommeerd internationaal B2B reisburo. Oktober 2010. Reacties en aanvullingen welkom bij Ludolf Stavenga en/ of Paul Hassels Mönning.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. If I increase my blogging
frequency from once a
month to twice a week,
what impact will I see?
Good inbound marketing &
sales takes work, but how
much more work will it
take to make the
difference for us as
small or medium
sized business?
3. This report will dive into how you can
increase both traffic and leads
by improving a variety of different
marketing assets---think web pages,
blogging, landing pages, Twitter & more.
Note: report based on information from
North America, Europe incl Netherlands.
4. By dissecting each benchmark by target
market (B2B vs. B2C) and company size,
you’ll walk away with an idea of what it
takes to get the results you seek.
5. ABOUT THIS STUDY
This study is based on real results from HubSpot’s
7,000+ customers.
In order to get you comparable data to support your
marketing investment decisions, we analyzed the
relationships between key inbound marketing
activities and the volume of traffic and leads that
correlate with those activities.
We specifically looked at website pages, landing
pages, blogging, Twitter reach, and Facebook reach.
6. ABOUT THE DATA
The graphs in this presentation provide index
numbers for either traffic and lead volume. We
used index numbers to standardize results across
the 7,000 businesses and make them more
comparable for you.
(If you’re curious, the index numbers are based on a
base level of 100 times the ratio to the base value.)
Finally, the underlying growth was calculated using
median values of HubSpot’s customer base.
7. How will increasing the
amount of content
impact my
incoming traffic?
CONTENT
IMPACT
11. COMPANIES WITH 51 TO 100 PAGES
GENERATE
COMPANIES WITH OVER 50
EMPLOYEES AND 1,000+
WEB PAGES SEE
WITH 1 TO 50 PAGES.
MORE TRAFFIC
THAN COMPANIES
9.5X
MORE TRAFFIC
THAN COMPANIES
WITH UNDER 51 PAGES.
48%
21. MOST COMPANIES DO NOT SEE
AN INCREASE IN LEADS WHEN
INCREASING THEIR TOTAL NUMBER
OF LANDING PAGES FROM 1-5 TO 6-10.
FROM INCREASING
LANDING PAGES
FROM 10 TO 15.
55%
INCREASE
IN LEADS
COMPANIES SEE A
22. How much more do
I need to blog per month
to increase my
website traffic?
BLOGGING
IMPACT
26. COMPANIES THAT BLOG
15 OR MORE TIMES
PER MONTH GET
5x
MORE TRAFFIC
THAN COMPANIES
THAT DON’T BLOG. SMALL BUSINESSES
(1 TO 10 EMPLOYEES)
TEND TO SEE THE BIGGEST GAINS
IN TRAFFIC WHEN THEY POST
MORE ARTICLES.
27. How much more do I
need to blog per month
to increase my
leads?
BLOGGING
IMPACT
31. COMPANIES THAT
INCREASE BLOGGING
FROM 3-5X/MONTH
to 6-8X/MONTH
ALMOST DOUBLE
THEIR LEADS.
B2B COMPANIES THAT BLOG ONLY
1-2X/MONTH GENERATE
70% MORE LEADS
THAN THOSE WHO DON’T BLOG.
32. How many more total
blog posts do I need
to impact my
traffic?
BLOGGING
IMPACT
36. AN AVERAGE COMPANY
WILL SEE A
45%
GROWTH
IN TRAFFIC
WHEN INCREASING TOTAL
BLOG ARTICLES FROM 11-
20 TO 21-50 ARTICLES.
B2C COMPANIES SEE A
59% INCREASE
IN TRAFFIC
AFTER GROWING TOTAL
BLOG ARTICLES
FROM 100 TO 200
TOTAL.
37. How many more total
blog posts do I need
to impact my
leads?
BLOGGING
IMPACT
41. THE AVERAGE COMPANY WITH
100 OR MORE
TOTAL BLOG ARTICLES
IS MORE LIKELY TO EXPERIENCE
CONTINUED
LEAD GROWTH.
COMPANIES WITH OVER
200 BLOG ARTICLES HAVE
>5X THE LEADS
THAN THOSE
WITH 10 OR FEWER.
42. How much will growing
my Twitter following
improve my
website traffic?
TWITTER
IMPACT
46. B2C COMPANIES EXPERIENCE
A LARGER INCREASE IN TRAFFIC THAN
B2B COMPANIES AFTER CROSSING
1,000 TWITTER FOLLOWERS.
COMPANIES WITH
51 TO 100
FOLLOWERS GENERATE
106%
MORE TRAFFIC
THAN THOSE WITH 25 OR
FEWER.
47. How much will growing
my Facebook reach
improve my
website traffic?
FACEBOOK
IMPACT
51. THE AVERAGE COMPANY SAW A
185%
INCREASE
IN TRAFFIC
AFTER CROSSING
1,000 FACEBOOK LIKES.
COMPANIES WITH
>50 EMPLOYEES
SAW THE BIGGEST TRAFFIC GAINS
FROM GROWING
THEIR FACEBOOK REACH.
52. Ready to smarten
up your marketing &
sales in B2B?
Learn how marketing
automation solutions
including HubSpot can
help you attract more
relevant traffic, better
leads and enthusiastic
customers.
dutchmarq.nl/contact
dutchmarq.nl/digital-business