The document discusses search engine optimization (SEO) techniques for improving a website's rankings. It describes how SEO can help increase relevant traffic and conversions by optimizing on-page and off-page factors like content, links, and social media. Specific tactics covered include link building through directories, articles, social bookmarking and forums. Measuring rankings and keywords is also discussed. Overall, the document provides an overview of common SEO strategies.

1. Presented by:-
Kajal Mittal

2. Abstract
0 DVB Consulting is an Queensland Australian based professional
Consulting Company that provides clients, corporate
troubleshooting, interim management and business strategy
alongside mentoring on both short-term and long-term basis.
DVB Consulting advisors help you with their deep insight try to
identify the perceived issues in the processes and procedures set
up corrective measures to assist the growth of the organization
by making alterations as and when required. We deliver tangible
results and achieve your outcomes, not simply tell you what to
do.
0 This project aims at developing and increasing the ranking of a
site (http://www.dvb-consulting.com/) making it available in the
top searches of a quality search engine like GOOGLE, BING etc.
which would further cater to the needs of a website making it a
highly visited site in the internet world.

3. Purpose
0 The purpose of this presentation is to define Search
Engine Optimization (SEO) of Websites. The purpose of
every SEO program differ from business to business,
but primarily engages building of brand awareness,
increasing visibility, gathering of interaction, ideas,
comments, essentially consumer conversation in
cyberspace and in the course of this, sells a product or
service. Here the presentation describes the several
techniques and strategies adopted for achieving the
desired goal of getting the traffic on the Website.

4. Acronyms and Abbreviations:
0 JSP Java Server Pages
0 Database It contains the data relevant to the application.
0 SEO Search Engine Optimisation
0 SMM Social Media Marketing
0 SEM Search Engine Marketing
0 PPC Pay Per Click
0 ROI Return on Investment

5. SEM
Why is Search Engine Marketing Important?
0 85% of all traffic on the internet is referred to by search engines
0 90% of all users don`t look past the first 30 results (most only view top 10)
0 Search engine traffic is low and websites aren`t indexed because they are
generally poorly optimized
0 Cost effecting advertising
0 Clear and measureable RO;
0 Operators under this assumption
More (relevant) traffic + Good Conversions Rate = More Sales/Leads

6. SEM

7. PPC(Paid) vs. SEO(Organic)

8. Paid vs. Organic

9. Paid vs. Organic

10. INTRODUCTION
0 What is SEO?
0 Search Engine Optimization (SEO)
0 The efforts revolving around trying to get a site/page
to show up (rank) or increase rank within a Search
Engine Results Page (SERP)

13. What is Search Engine ?
Search engines are programs that search documents for
specified keywords and return a list of the documents
where the keywords were found. Search engines use
programs called spiders or bots, to search the internet
and document their findings.

14. Examples of Popular Search Engines

15. Who are the players?

16. How Do Search Engines Work?
0 Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in
their database
0 Search engines indexes the content (text, code) in these documents by
adding it to their database and then periodically updates this content
0 Search engines search their own databases when a user enters in a search
to find related documents (not searching web pages in real time)
0 Search engines ranks the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking factors

17. How Do Search Engines Work?

18. Search Engine Optimization
0 SEO : Search Engine Optimization
0 Refers to the process of “optimizing” both the on-page and off-
page ranking factors in order to achieve high search engine
rankings for targeted search terms.
0 Refers to the “industry” that has been created regarding using
keyword searching a means of the increasing relevant traffic to
a website

19. SEO ranking factors
On page
• Content – quality, fresh, keywords
• HTML – titles, description, use of headers
• Architecture – crawl, speed, URLs
• Violation – hidden content, keyword stuffing
Off page
• Link – quality
• Social – shares, reputations
• Trust – authority, history
• Personal – location, trust, history

22. Content Writing
0 Under contents there comes articles, blogs, Press release,
Slide, Video etc. An attractive Web Design can only retain
attention for some time. In the end, it is the content that
matters. High-quality web content can give your marketing
efforts that extra vitality, which can help your brand get the
recognition it deserves.
0 Unique content is a must for SEO and only then you can place
your site at the top Google searches. Google does not accept
any duplicate matter as discussed before and so to ensure
that your written content is unique in the internet world or
not, there is software for plagiarism checking provided on
the link:

24. Link Directories

25. Link Directories
0 The website, along with the title, description and
keywords has been submitted to leading link directories.
As a result, the website positioning should start moving
up to the top of the search engine results page, because
of the back links you are getting.
0 It may take several weeks for your links to appear in
these Link Directories because they receive hundreds of
submission everyday and each submission is reviewed/
moderated before it is approved.

26. A list of various link directories is mentioned below:
0 http://www.bestdirectory4you.com
0 http://www.acedirectory.org
0 http://www.web-directory-plus.com
0 http://www.seowebdirectories.com
0 http://www.webdirectoriessite.com
0 http://www.directoriespage.com
0 http://www.submitwebdirectories.com
0 http://www.addurlwebdirectories.com
0 http://www.awebdirectories.com
0 http://www.addurldirectories.com

27. Article Directories

28. Article Directories
0 Search Engine robots love content rich sites like Article
Directories. When they come across your article, with a
link back to your website, they continue to crawl to your
site too. As a result, your search engine positioning should
go up.
0 Other than SE robots, newsletter editors and other
webmaster will also be looking around article directories
to pick up content for their publications.
0 This also helps in getting your website indexed quickly.

29. A list of various link directories is mentioned below:
0 http://goarticles.com/
0 http://www.selfgrowth.com/
0 http://www.zimbio.com/
0 http://www.articlesnatch.com
0 http://www.articlebiz.com/
0 http://artipot.com/
0 https://www.amazines.com/
0 And many more…..

30. Social Bookmarking Sites

31. Social Bookmarking Sites
0 Social Bookmarking is the new tool that actually
works because users rate the entries and popular
bookmarks go higher up in the listings. Even before
your website is indexed in the search engines, they
can come up on Bookmarking sites.
0 This also helps in search engine rankings.

32. Social Networking Sites (SMO)

33. Social Networking Sites (SMO)
0 The implication is that when a webpage is shared or "liked" by a
user on a social network, it counts as a "vote" for that webpage's
quality. Thus, search engines can use such votes accordingly to
properly rank websites in search engine results pages.
0 Reasons for SMO (Social media optimization) on social
networking sites:
o Link building was always about social proofing.
o Social media allows you to "crowd source" your link building.
o Being social is the fastest way to multiply your presence online.
o Social signal is a real thing.
o Social links bring real traffic to your website.

34. Snap shots of SMO on different sites:
0 TWITTER

35. 0 FACEBOOK

36. o GOOGLE+

37. Video submission
https://www.youtube.com/watch?v=2iRJAhfuXG0

38. Video submission
0 A short video is created and is submitted to Youtube.
0 A video has a greater impact on a user rather than a
written material hence, video submission creates a
viral impact which in turn provides large traffic to the
desired website.
0 Video analytics account can be reviewed in order to
view the traffic flow.

39. Blogs

40. Blogs
0 By posting blurbs about your website to the top rating blog
sites you only get targeted visitors but also back links. This
definitely helps in boosting your search engine rankings.
0 You can post your blog in any of the following top blog
posting sites:
o http://www.tumblr.com/
o http://quora.com/
o http://wordpress.org/
o http://blogspot.com/

41. Classified Submission

42. Classified Submission
0 Classified submission is really very significant for webmasters as
it serves different purposes. With the help of classified
submission service, you can show your necessity to the outside
world. It helps in marketing your product or service. It is very
significant SEO tool that helps in popularizing the sites.
0 Classified Ads are basically online ads which are placed on
Classified Resources. It works the same way as you give
advertisement in any other media like:
Newspapers, Magazines, Radio and Television etc. These are very
useful to promote the website as they posted immediately and can
generate sales queries in a couple of hours. Classified Ads are
posted on resources which already have traffic and have a lot of
people refer them for quality products and services.

43. Forums
0 Forums are hot beds of public interaction. By
participating on leading forums, you not only get
highly targeted traffic but also get those precious
back-links.
0 We found Forums related to your niche, logged in,
searched for a relevant post and replied to the post
while strategically dropping your website URL for the
visitors to see and search engines to crawl. Suitable
comments have been posted as a reply to the topics in
order to attract unique visitors.

44. Press Release
0 A press release provides reporters with an
information subsidy containing the basics needed to
develop a news story. Press releases can announce a
range of news items, such as scheduled events,
personal promotions, awards, new products and
services, sales and other financial data,
accomplishments, etc.

45. Slide Submission
0 A short but informative slide is created and is
submitted to slideshare.net. This way also you get a
live URL and hence, you can viral that URL by posting
on your facebook or twitter page which in turn would
provide large traffic to the desired website.

46. Keyword Ranking
0 Search Engine Optimization goal is to make your site reach
to the top 3 results on leading search engines like Google. It
can take some time, but each milestone means you’re doing
something right. For this, you just have to enter the desired
keyword in the Google search box and find on the search
engine result page where your site ranks.
0 Keywords are very important for any site to get its ranking
on the search engines like Yahoo, Bing, Google. Keyword
ranking tools show where your site ranks for a keyword
but won't help you rank higher. Keyword ranking ranked
the site in search engines for a keyword which has a major
impact on your Web traffic, lead generation and
conversions.

48. Advantages
0 SEO can help you with Business Growth.
0 The results are LOW COST (In comparison to Adwords and
PPC)
0 Definite increase in traffic
0 Better ROI than normal ADS
0 250 Million websites on the web, SEO makes you stand out

49. More Advantages…
0 SEO delivers a continuous flow of free and targeted
traffic.
0 SEO gives your business exposure to people who are
looking for a solution.
0 SEO generates traffic that have a good chance of
converting.
0 60% of clicks go to the first result.

50. Disadvantages
0 No immediate Pay Off
0 SEO Results will take time
0 You still need to Invest in Technical SEO
0 SEO has no guarantee for Results (especially 1st page
ranking)
0 Advancement of SEO i.e. PPC

51. Future Scope of SEO
0 When a website completed by HTML, JAVA, .NET or some
other language then what is your next step, how you the
your website product because directly no one knows your
company, your website and no value of your business till
you don't have your target audience or your website, your
product not promote in the market.
0 These all are a SEO Executive responsibility so it would be
an opportunity for SEO Executive future and his working
criteria, because without promotion and without
customers you can never survive in the market.

52. Conclusion
0 In an ever growing online world, it is vital that the
business is ranking as highly as possible for relevant
keywords. Subsequently, this results in more website
traffic and therefore an increase in online sales, leads
and visibility. Attaining the higher search engine
ranking and generating a possible increase in your
website traffic by keep in mind that directing traffic to
your website is an easy task, only if unethical method
is employed. And it is also important that the right
kind of visitors is directed to your website.

53. References
0 http://social-networking-websites-review.toptenreviews.com/
0 http://socialmediatoday.com/stephaniefrasco/1901891/6-
reasons-socialmedia-critical-your-seo
0 http://www.searchenginegenie.com/seo-forumsitemap.
php/forum/about6651.html
0 http://www.spiderwritingseo.co.uk/what-we-offer.php
0 Get to the top of Google- David Viney