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What are the requirements for effective segmentation
1.
What are the
requirements for effective segmentation? 1.Measurable Size can be measured
2.
Purchasing power How much
purchasing capacity company has for effective segmentation?
3.
Characteristics of segments
is necessary for effective segmentation
4.
2.
5.
Segments should be
large homogeneous group with tailored marketing program Eg:Manufacturer develops car who are less than four feet tall
6.
Segments should effectively reached
and served3.
7.
Segments should be
conceptually distinguishable and respond differently to different marketing elements
8.
If married and
unmarried woman respond to similarly to same perfume they do not constitute same elements
9.
4.Actionable Effective program should
be formulated for attracting &serving segments
10.
Sameer Mathur MBASkills.in Indian institute
of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern
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