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Rural segmentation

The presentation deals with the segmentation, targeting and positioning in rural markets

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MODULE 5 SEGMENTING, TARGETING,  POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU  AND PARTHA SARTHI CHATTERJEE
Introduction ,[object Object],[object Object],[object Object]
Segmenting, Targeting and Positioning. Decision Actions Segmenting ,[object Object],[object Object],Targeting ,[object Object],[object Object],Positioning ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Rural segmentation

  • 1. MODULE 5 SEGMENTING, TARGETING, POSITIONING AND PRODUCT STRATEGY PRESENTED BY PRAVEEN PRABHU AND PARTHA SARTHI CHATTERJEE
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Segmentation Basis of Segmentation
  • 15.  
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Product Strategy Marketing Mix Challenges 4Ps (Tools) 4As (Challenges) Product Acceptability Price Affordability Place Availability Promotion Awareness
  • 27.
  • 28.
  • 29.
  • 30.